Happy New Year from the MOSHI MOSHI NIPPON Editorial Team!

01.January.2019 | FEATURES

As thanks to all of you who continue to read and enjoy our content, the staff at MMN would like to each give their own personal New Year’s messages. We have never done a staff introduction before, but like all of you, the website team is made up of 12 people who love Japanese culture. Be sure to check out their messages below, and we hope you continue enjoying MOSHI MOSHI NIPPON in 2019!

 

■Ryoji Kuroyanagi (Editor/Writer)

Thank you for always reading MOSHI MOSHI. My name is Kuroyanagi, but I’m known by my nickname KURO. I often go to events overseas so there may be some of you out there I have met before. I work every day so that more people around the world can learn about Japan.

 

My motto right now is “KENKO OF LIFE.” The word “KENKO” is Japanese for “healthy.” It’s a way of thinking that looks to challenge yourself and learn from anything and everything, to become healthy mentally and physically through rich experiences and making choices, and to lead a good-quality life.

 

KENKO is my number one priority for 2019. I would like to spend the year with a spirit of inquiry while endeavoring to lead a fulfilling life.

 

Read Kuro’s Article: 3 Ways Super Smash Bros. Ultimate Differs from the Other Titles – MOSHI MOSHI NIPPON Report

 

 

■Heir (Editor/Writer/Simplified Chinese Translator)

Happy New Year, everyone! My name is Heir Zhang and I’m from Guizhou in China. I joined the MOSHI MOSHI team this year. My hobbies are music, fashion, travel, socializing, delicious food and alcohol.

 

There’s something new to discover every day when working so it’s a lot of fun. I had a lot of interesting experiences this year through music, so I have great expectations for 2019. Please keep supporting MOSHI MOSHI NIPPON!

 

Read Heir’s Article: MMN Music: 5 Synthpop & Electro New Generation Japanese Artists Blowing Up Overseas

 

■Ellie (Editor/Writer)

Happy New Year to all of you who continue to read MOSHI MOSHI NIPPON. My name is Ellie and I am responsible for the featured articles on goshuin, drawing up the character café compilation articles and more!

 

I generally write up articles in the FOOD, SPOT and MUSIC categories, but what I enjoy most is creating the character café articles♡ There are so many cute themed menus every month, aren’t there?

 

I hope to continue promoting lots of information about Japan that caters to everyone’s interests. I’ll be waiting for all of your comments on our Facebook and Twitter pages about what content you want to see. I look forward to your continued support.

 

Read Ellie’s Article: Tokyo Stroll: Goshuin Collecting #9―Hanazono Shrine in Shinjuku, an Oasis in Central Tokyo

 

 

■Midori (Editor/Writer)

Happy New Year to you all! I’m Midori. I used to work at the MOSHI MOSHI BOX Harajuku Tourist Information Center but I’m now on board the website team. Most of the articles I am writing now are about kawaii food in Harajuku. There’s a lot of food in Harajuku that looks just too good to eat, so I’m working hard to write interesting, easy-to-understand articles with so that people who live far away can get the latest information from Harajuku!

 

Of course, I don’t just write about food, but places that make for taking photos too, and I stay up to date with current trending stores. If you’re interested in Japan’s culture of ‘kawaii’ then please be sure to give the articles a read!

 

I love Harajuku fashion too so I want to try making articles about that in 2019 too. I hope lots of people can come to like Japanese culture through MOSHI MOSHI NIPPON. Thank you for your continued support this year!

 

Read Midori’s Articles:

Food – Cute & Delicious Animal Gelato at Eiswelt Gelato on Takeshita Street in Harajuku

Spot – Visiting Harajuku’s Slime Shop SLIME NYANDA

 

■Josh (English Translator/Editor)

Happy New Year to all of our readers at MOSHI MOSHI NIPPON. My name is Josh. I’m from the UK and I’m an English translator for the website.

 

I joined the MMN team out of a desire to use translation as a bridge between Japan and the rest of the world. I have been on the team for over 3 years now. I love Japanese pop culture, whether it’s anime or music, and want to continue delivering the latest information from the country to people around the world into 2019.

 

Have you all decided on your New Year’s resolutions yet? I love reading but I’m the type to end up buying a lot of books and piling them up unread, so I’d like to make an effort to properly read everything I buy this year! I also want to discover more Japanese music artists I haven’t heard yet. There’s a lot of wonderful music in Japan so it’s fun looking things up. We have a lot of music-related articles on MMN too including news and concert reviews, so be sure to check them out!

 

MMN will keep on delivering the latest news from Japan so please keep supporting us as we enter the New Year.

 

Sayuri Mizuno (Chief Editor/Writer)

Happy New Year to all of our MOSHI MOSHI readers. I am Sayuri, the Chief Editor of MMN. As well as on the website I work to promote Japanese culture overseas at events around the world.

 

We started the website as a means to deliver more information to the people we meet in different countries who tell us they love Japan. No matter where you live, you can stay up to date with the latest news from Japan. You can find out recommended places to visit when travelling to Japan. You can always be close to Japan, wherever you are in the world. You can meet fellow lovers of Japan. That’s the kind of website we want to make.

 

I like travelling and eating so I write articles about tourist destinations, food and more. If you’re interested in sightseeing in Japan or in Japanese cuisine and have some spare time, please check out my articles!

 

Read Sayuri’s Articles:

Sightseeing  – 3 Little-Known Places to Experience Tea Culture in Kyoto

Food – Enjoy Deliciously Rich Aged Sushi at the Newly-Opened Wadanoya in Ebisu

 

We want to make more contact with our readers this year and create a bigger community around the website, so we ask for your continued support in 2019.

RELATED ENTRIES

  • One Piece’s Nami Appears in Anime’s Second Commercial Collaboration With Nissin Cup Noodles

    15.September.2019 | ANIME&GAME / FOOD

    Instant noodle brand Nissin Foods just dropped the second animated commercial in collaboration with the One Piece on September 13The commercial is part of the company’s “HUNGRY DAYS” series of ads.

     

    The commercial comes as the sequel to their first collaboration with the anime series which featured the character Zoro back in May. The video gained huge attention across social media with a combined view count of over 21 million views across Twitter, Facebook and YouTube, making it Nissin’s most watched online video. Together with the video announcing the start of the series the series has over 25 million views. According to the CMDB, Japan’s commercial research institute, the Zoro video is the number one most liked commercial from any company in Japan, making it 20 years since Nissin has achieved that status.

    The new commercial sees Nami taking the spotlight. Like the Zoro edition, it re-imagines the characters as ordinary high school students. In this parallel world, we see Nami living her ordinary, day-to-day life as a student, with appearances from familiar faces.

    Eisaku Kubonouchi

    BUMP OF CHICKEN

    The video features voice acting from Mayumi Tanaka and Akemi Okamura who voices Luffy and Nami in the anime series respectively. Eisaku Kubonouchi (creator of Tsurumoku Dokushinryo) is in charge of the character designs while BUMP OF CHICKEN performs the music.

     

    The video will be available to watch until May 16, 2020. Be sure to check it out alongside the previous work.

  • Häagen-Dazs Release New Soybean Flour Brown Sugar Syrup and Zunda Mochi Ice Creams

    14.September.2019 | FOOD

    Häagen-Dazs Japan has announced that it will release two new flavours from its popular hanamochi ice cream series on September 17: “Soybean Flour Brown Sugar Syrup” and “Zunda.”

     

    Soybean Flour Brown Sugar Syrup Hanamochi

    The soybean flour brown sugar syrup hanamochi was released back in 2015 and returned again in 2017. This year, Häagen-Dazs is bringing is back even more delicious than before. They have blended together a variety of soybean flours to elevate the ingredient’s original flavour.

     

    The top of the mochi is sprinkled with a blend of lightly roasted black and yellow soybeans. By roasting them, the original taste and fragrance of the soybean comes through tenfold. Dark roasted soybean has also been combined with milk for a velvety texture, and the entire thing is drizzled in a rich original brown sugar syrup sauce which further enrichens the soybean flavour.

     

    Zunda Hanamochi

    Zunda is sweet soybean paste made from mashed edamame beans and a flavour that has been gaining popularity in Japan in recent years. Häagen-Dazs is incorporating the flavour for the first time in their hanamochi series.

     

    The lumpy texture of the crushed edamame goes deliciously well with the chewy mochi, taking the original authentic taste and texture of edamame to a whole new level. Mixing it with soybeans and rich milk turns it into a smooth ice cream in your mouth. The sauce also contains a sprinkle of salt to bring out the flavour of the zunda.

    The packaging has also been updated, inspired by their flavours and topped with a golden lid, giving it a modern-Japanese appeal. Don’t miss out on these two new flavours.

  • That Time I Got Reincarnated as a Sanrio Slime Fair Opens at Three KIDDYLAND Stores

    14.September.2019 | ANIME&GAME / SPOT

    From September 21 to October 11, three KIDDYLAND stores will be holding a fair dedicated to the anime That Time I Got Reincarnated as a Slime, which has become a big hit overseas. 

     

    The series, which was created by Fuse, aired two seasons from October 2018 to March 2019. It has been confirmed that a sequel will be made in the year 2020. Following the anime’s successful reception, a novel version of the anime series which goes by the same name was produced by GOT A CHANCE novel. More than 14 million copies have been sold so far.

     

    The story follows an extraordinary event which happened to a normal man. The main character Satoru Mikami died to random knife attack and was reincarnated as a monster called a slime. The series became massively popular once the adorable figure of the main character as a slime was revealed.

     

     

    That Time I Got Reincarnated as a Sanrio Slime: Slime Keyring (5 designs): ¥1,200 each (before tax)

    All your favourite characters have been reincarnated in a cute Sanrio-style! Head to the KIDDYLAND fair to get your hands on a KIDDYLAND-limited Slime Keyring. A large variety of new goods are being sold here ahead of any other shop and online service.

     

    That Time I Got Reincarnated as a Sanrio Slime: Cuddly Characters Badge (5 designs): ¥680 each (before tax)

     

    Come explore all your favourite characters in their adorable Sanrio form!

     

    ©川上泰樹・伏瀬・講談社/転スラ製作委員会

  • Pompompurin Zombieland: Save Pompompurin From Zombies at Sanrio’s Horror Event

    14.September.2019 | SPOT

    Sanrio’s popular character Pompompurin is collaborating with Obaken, a horror experience creative company, to bring the brand new horror event known as Pompompurin Zombieland to Sanrio Puroland on November 16 and 30.

     

    Tickets will go on pre-sale for official Pompompurin ambassadors, or Pombassadors, on September 14 at 10:00am (JST) and general sales will begin on September 28 at 10:00am (JST). To find out more about Pombassadors and how to become one click here.

     

    Pompompurin Zombieland Promo Video

    Horror experience planner Obaken is set to shake the cute world of Pompompurin into a terrifying zombie-infested one. In the story, Pompompurin was happily looking for some tasty mushrooms to pick when all of a sudden he eats a poisonous one by mistake. It is your mission to deliver him the antidote to stop him from becoming a zombie. Other unfortunate victims who also ate poisonous mushrooms have died and returned as the living dead and will roam around Puroland. The antidote to save Pompompurin, who is on the brinks of turning into a green zombie, lies in the non-poisonous mushrooms located in 6 areas of the park.

    You must survive getting infected by the zombie virus and get your hands on mushrooms. If you succeed you’ll receive an exclusive Pompompurin Zombieland pin badge stating that you have cleared the mission.

    You can even pick up an exclusive Zombie Purin t-shirt. These are limited in stock and can’t be bought anywhere else.

    Additionally, if you wear a combination of yellow and brown-coloured clothing when attending the event―which are the colours of Pompompurin―you’ll get the above-pictured Zombie Purin sticker.

    Full details can be found on the event’s website below. Don’t miss out on this creepy-cute experience this autumn.

     

    ©︎’96, ’19 SANRIO

  • My Hero Academia Themed Cafe to Open at SEGA Ikebukuro GiGO in Tokyo

    14.September.2019 | ANIME&GAME / FOOD

    A cafe based on the hit TV anime series My Hero Academia will open at SEGA Ikebukuro GiGO on October 12.

     

    Drinks Menu

     

    Drinks – ¥600 Each (Before Tax)

    Original Latte Art (11 Designs) – ¥700 Each (Before Tax) *Choose your own

     

    Food Menu

    Menu ①: October 12, 2019 – November 1, 2019

    Katsu-Lover Midoriya’s Pork Rib Noodles / Eijiro Kirishima’s Crunchy Kakiage Don – ¥1,200 Each (Before Tax)

     

    Menu ②: November 2, 2019 – November 24, 2019

    Katsuki Bakugo’s Spicy Mapo Doufu / Shoto Todoroki’s Fire & Ice Tomato Cheese Pasta – ¥1,200 Each (Before Tax)

     

    Dessert Menu

    Menu ①: October 12, 2019 – November 1, 2019

    Ochaco Uraraka’s Japanese-Style Dessert Set with Matcha Milk – ¥1,200 (Before Tax) / Tenya Iida’s Source of Strength Orange Parfait – ¥900 (Before Tax)

     

    Menu ②: November 2, 2019 – November 24, 2019

    U.A. Dessert Plate – ¥1,200 (Before Tax) / Tsuyu Asui’s Kero Kero Parfait – ¥900 (Before Tax)

    Enjoy a fun selection of food, drinks and desserts inspired by the My Hero Academia character cast. You can only pick between one meal and/or dessert when ordering.

     

    Bonus Merch

    When ordering from the drinks menu or one of the latte art coffees, you will receive one drinks coaster selected randomly from the following designs during the following dates.

     

    Coaster Line-Up ①: October 12, 2019 – November 1, 2019

    Coaster Line-Up ②: November 2, 2019 – November 24, 2019

     

    And when ordering from the food or dessert menu, you will receive one of the below-pictured original bromide pictures chosen randomly. All of these bonus items are first-come, first-served.

     

    Merchandise Shop

    The cafe will also have its own merchandise corner selling exclusive items in collaboration with SEGA.

     

    Available From October 12

    Holographic Pin Badge (7 Designs) – ¥500 Each (Before Tax) *Chosen randomly, up to 10 allowed per person in one transaction 

    Acrylic Key Ring with Stand – ¥1,200 Each (Before Tax) *Chosen randomly, up to 10 allowed per person in one transaction

     

    Available From November 2

    Mini Card (7 Designs) – ¥600 Each (Before Tax)

    There are lots of other pieces of merchandise to get your hands on too. The cafe-exclusives are available only to those who use the cafe.

    You must book a table in advanced if you want to visit, so be sure to get yours in quick.

     

     

    ©Kohei Horikoshi / Shueisha・My Hero Academia Production Committee ©SEGA

    *Photos are for illustrative purposes only. Actual product may differ.

  • Tokyo DisneySea’s Dark Halloween Festivities For 2019 Begin

    14.September.2019 | FEATURES / FOOD / SPOT

    Disney Halloween 2019 has finally begun! The Tokyo DisneySea fun is set to run until October 31 where it will provide guests with a dark and mysterious Halloween experience that will keep you on edge… like something’s about to happen, but you’re not sure what.

    Tokyo DisneySea’s decor takes on a more grown-up bewitching look compared to Tokyo Disneyland’s cute decorations.

    Hung throughout the park you will find decorative banners featuring illustrations of Disney characters dressed in their spooky garments. This year, Mickey, Minnie and the rest of the cast invite guests into a truly bewitching wonderland.


    If you pop over to American Waterfront you’ll find some great photo opportunities, like the Minnie Mouse and Daisy Duck statues waiting to welcome you at the entrance, clad in hauntingly beautiful attire and stood next to night-black pumpkins and dried flowers.


    You’ll find the rest of the costumed characters further in too. Be sure to get photos with everyone!

    Chicken & Vegetable Steamed Bun – ¥600 @ Nautilus Galley / Teriyaki Chicken Rubber Ring Steamed Bun – ¥600 @ Seaside Snacks

    Nothing has been left out from the Halloween spell this year, even the food menu and drinks which arrive in festive colours like black and purple like this bandage-wrapped mummy steamed bun and rubber ring steamed bun.

    Inside the mummy is a delicious concoction of chicken, cabbage, and other veg.

    The rubber ring steamed bun is the perfect snack to munch on as you walk around the park. It’s filled with rich teriyaki chicken wrapped in a striking purple dough.

    All of the food is packaged in cute packaging too―don’t throw it away straight away and check out which illustration you got!

    Assorted Sweets – ¥430 @ Gondolier Snacks and elsewhere

    Check out these bite-sized confections, from a mini baumkuchen cake on a lollipop stick to strawberry cheesecake and purple sweet potato cream mochi. The chewy mochi Mickey can only be described as kawaii♡

    Grape Tapioca Tea – ¥500 @ Mamma Biscotti’s Bakery

    Sparkling Black Tea Tapioca Drink – ¥450 @ Hudson River Harvest

    Tokyo Disneyland’s tapioca drinks are really popular in summer, and for Halloween they’ve arrived with all-new flavours, exclusive to the Disney Halloween event.

    There’s lots to see and experience at this year’s Disney Halloween. Be sure to look everywhere, even in shop windows. And if you’re eager to see more of the food and drinks available at both parks then click here.

  • Granblue Fantasy The Animation Season 2 OP Theme to be Performed by Seven Billion Dots

    14.September.2019 | ANIME&GAME / MUSIC

    Seven Billion Dots is a three-piece Japanese rock band made up of vocalist Masafumi, guitarist Ken and drummer Lyo. It has been announced that the band will perform the opening theme for the upcoming second season of Granblue Fantasy The Animation which will begin airing next month.

     

    The song, Stay With Me, is taken from their 4-track major debut EP of the same name which will be released by Sony Music Labels on December 11, 2019.

     

    Since forming in February 2018 the band has enjoyed great success, performing at big music events including Summer Sonic Festival 2018 as well as RO JACK and COUNTDOWN JAPAN 18/19 at the end of the year. Back in spring this year, their song Harukaze was used as the theme song for the television show Minna no Koshien on MBS as well as for the 91st Senbatsu High School Baseball on MBS and GAORA. In summer, their track A Piece of The World was used in a commercial for Hokkaido Kagakudaigakukoto School. The band released their first indies mini album pieces in July.

     

    The season two opening theme Stay With Me is a grand rock tune with a story set against a vast blue sky. The song is produced by Satori Shiraishi who has helped put out countless hits, collaborating with the likes of SMAP, Nogizaka46, and more.

     

    You can hear the song in the latest PV for the anime series below. The anime edit version of the track will receive an early independent release on October 5.

     

    Granblue Fantasy The Animation Season 2 – 2nd PV

  • PlayStation®4 Game Project Sakura Wars to Get Anime Series in 2020

    13.September.2019 | ANIME&GAME

    It was announced on the SEGA Games stage at Tokyo Game Show 2019 that the upcoming PlayStation®4 title Project Sakura Wars, which will be released in Japan this year and internationally in 2020, will receive an anime adaptation next year entitled Project Sakura Wars the Animation.

    Game Packaging

    The series will follow Sakura Amamiya (voiced by Ayane Sakura), a member of the Combat Revue’s Flower Division. The series is being directed by Manabu Ono who is also co-screenwriting it with Tatsuhiko Urahata. It will be animated by Sanzigen who is also producing the opening cutscene and CGI cutscenes in the video game. The anime’s opening song will be the same as the game’s, entitled Geki! Teikoku Kagekidan which is composed by Kōhei Tanaka with lyrics by Oji Hiroi.

    Anime Visual

    Full details on the anime series and its air date have yet to be announced. Stay tuned for the latest updates.

     

    ©SEGA/SAKURA PROJECT ©SEGA

  • Transform Into a Sailor Moon Fan Club Member and Gain Access to Exclusive Merchandise

    13.September.2019 | ANIME&GAME / FASHION

    The official Sailor Moon fan club in Japan known as “Pretty Guardians” has announced that it is accepting additional members to this year’s sign-up period. Additional sign-ups opened on September 12.

    If you become a member right now you’ll gain access to a catalogue of exclusive members-only merch including the little gem and bath salt set made in collaboration with Savons Gemme, the Pretty Guardians Store 2-year anniversary watch (which is limited in stock), and more.

    Orders also began today for the 2020 Makeup Notebook pictured above which is an exclusive item to the Premium Bandai Fan Club’s secret site. It features a special illustration by Sailor Moon author Naoko Takeuchi. It comes with a dreamy cover that will flutter the hearts of any fan of the series.

    Fan club members can also get a special picture ticket when they dine at the official Sailor Moon show restaurant SHINING MOON TOKYO if they show their membership card or account page.

    It costs ¥5,000 before tax to join. Those entering in the additional applications will receive an member’s card.

    Pretty Guardians also gain access to pre-sales before anyone else, including those for the Sailor Moon Cafe 2019 which went on sale recently. Become a member today!

  • Human Lost Anime Film Release Date Announced, New Trailer Released

    13.September.2019 | ANIME&GAME / MOVIE

    Human Lost is an upcoming animated film adaptation of Japanese novelist Osamu Dazai’s 1948 novel Ningen Shikkaku (No Longer Human). It is being directed by Fuminori Kizaki and Katsuyuki Motohiro at Polygon Pictures with screenwriting from Tow Ubukata.

     

    It has been announced that the original animated feature film will be released in Japan on November 29, 2019. The film will be screened in the US ahead of the Japanese release. It will be screened in theatres in the US on October 22 and 23 with the subtitled version will begin rolling out on October 22 and the dubbed version on October 23. It will also hit other countries worldwide throughout October and November.

    In line with the announcement, a new visual and trailer have been released. Ticket pre-orders to see the film in Japanese theatres will also open on September 20.

    Those who book a ticket will receive one of four possible metallic stickers which have voice recordings by the voice actors who play the characters. The film will premiere at the 2019 Tokyo International Film Festival on October 28.

    The newly-released visual was created by the film’s character designer Yūsuke Kozaki. It features the main character Yozo Oba with many “white hands” around him. One half of his face seems as if it is being eroded away by something.

     

    The film’s story is set in 2036. A breakthrough in medical science has led to the creation of nanomachines, and the S.H.E.L.L. system that controls them, which ensures humans are free from disease and injury and extends their lifespan to 120. But this ultimate social system has warped the Japanese nation in a number of ways, whether it be economical disparities, serious environmental pollution, or the “Human Lost” phenomenon that malforms people disconnected from the S.H.E.L.L. network.

     

    https://youtu.be/nyKxittD4EI

     

    The new action-packed trailer shows Yozo Oba swallowed into the pits of despair as he turns into a “demon.” Will the S.H.E.L.L. system and the humans whose lives it extends be a success or a failure?

     

    Further details on the film’s appearance at the 2019 Tokyo International Film Festival are to be announced in the near future.

     

    ©2019 HUMAN LOST Project

  • Sanrio-Style Sarazanmai Café to Steal the Scene at Tokyo and Osaka

    13.September.2019 | ANIME&GAME / FOOD / SPOT

    A café based on the popular anime Sarazanmai is coming to Tokyo on September 19 and Osaka on September 26 and will run for a limited time only. The café designs were produced by Sanrio. 

    Sarazanmai is a TV anime which was produced by animation studios MAPPA and  Lapin Track. The anime became incredibly popular when it aired between April and June 2019 on the Fuji TV programming block Noitamina. The last episode was met by an undying stream of grateful messages from fans and even those involved in the creation of the series. 

     

    Sanrio produced Sarazanmai designs which are perfect for the traditional coffee shop theme and the retro Asakusa atmosphere of the series. The collaboration cafés will open in Ikebukuro in Tokyo and Nipponnbashi in Osaka.

     

    Menu

    Football Curry of Youth: ¥1,380 (before tax)

    Football is what connects the three main characters Kazuki, Kuji and Enta. Come taste the delicious flavour of budding friendship in the form of a delicious curry at the café.   

    Pudding a la Mode of Friendship: ¥1,280 (before tax)

    The three middle schoolers are represented in the form of colourful fruit. This is a delicious dish easily enjoyed by anybody. 

    Sparkling Jelly Juice (Kazuki/Kuji/Enta): ¥650 each (before tax)

    These jelly drinks are also themed around Kazuki, Kuji and Enta. The jelly lurking at the bottom of the cup adds a wonderful accent to the flavour.  

     

    Original Goods

     

     

    Badge (10 random designs): ¥450 (before tax)

    Mug (one design only): ¥1,500 (before tax) 

    Special Bonus Goods

    Those who book seats in advance (¥500 + tax) and order from the menu will receive an original design sticker. You will be presented with one of four designs at random. 

    For each item ordered from the menu, you will receive an original design drink coaster. One of six designs will be given to you at random. 

     

    This café is the perfect place to relax at your own pace this autumn. 

     

     

    © イクニラッパー/シリコマンダーズ

  • PARCO Celebrates 50th Anniversary with New Fashion Coordination Event

    13.September.2019 | FASHION

    PARCO has prepared a sensational autumn and winter campaign to celebrate reaching its 50th anniversary in 2019. This campaign, which is called 50 STYLES 50th PARCO, was launched on September 12 and is represented by the famous model Niki, who will be the main fashion icon for the duration of the campaign.  

    Hiroshi Doiji (BEAMS Communications Director) 

    Ayami Yamanobe: SUPER A MARKET Purchasing Agent (TOMORROWLAND Sales Department)  

    PARCO opened a commemoration website for the anniversary called 50 STYLES 50th PARCO. This anniversary edition website features the recommended autumn and winter fashion of the 50 brands that reside within their walls. There is also a section dedicated to the brands’ important rules of fashion, the trends to look out for this autumn and winter, and much more. There is even a Q&A column consisting of 5 hot questions and answers.

     

    There are even special features containing some of the leading figures in the fashion industry including BEAMS Communication Director Hiroshi Doiji and SUPER A MARKET (TOMORROWLAND) Purchasing Agent Ayami Yamanobe. 

     

    In addition, there is a special lottery with the chance to win one of the brands’ recommended fashion coordination items. For the chance to win, purchase something from one of the 50 brand shops at PARCO. You will then receive a sticker with a QR code to gain access to apply to take part in the lottery. There will be a total of 51 lucky winners.

    Please check the special edition website to find out which brands are taking part in this campaign. 

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