The Very Hungry Caterpillar Themed Menu Crawls Into Shibuya’s Cafe Cucina

18.March.2019 | FOOD

Cafe Cucina & Company in Shibuya, Tokyo is collaborating with Eric Carle’s internationally-beloved picture book The Very Hungry Caterpillar for two weeks from March 20 to April 3 to serve up a themed menu inspired by the colourful world.


The Very Hungry Caterpillar is a children’s picture book designed, written and illustrated by American author Eric Carle. It was first published in 1969 and has gone on to be translated in over 60 languages worldwide with over 48 million copies sold.


Six items will decorate the menu from hearty dishes to fruity drinks.

The Chubby Caterpillar’s Hungry Meat: ¥1,980 (Tax Included) *20 served per day

This dish makes use of Cafe Cucina’s popular thick pancakes to form the caterpillar. He comes with a serving of sausages, bacon and onsen tamago egg. Very hungry is what you won’t be after you finish this!


The Very Hungry Caterpillar’s Sweet French Pancake: ¥1,660 (Tax Included) *20 served per day

A warm and creamy pancake made with a cinnamon flavoured anglaise sauce and decorated with assorted fruits.


The Very Hungry Caterpillar’s Munching Melon Parfait: ¥1,980 (Tax Included) *20 served per day

A parfait simply packed with generous amounts of Andes melon.


An Encounter With An Apple♪ The Very Hungry Caterpillar’s Hot Latte: ¥850 (Tax Included) *Served hot only

Inspired by the apple the caterpillar first eats in the story, this apple pie flavoured cafe latte is sprinkled with lots of cocoa powder made to look like soil. It looks just like a page out of the picture book.


Caterpillar Melon Cream Soda: ¥900 (Tax Included) *Iced only

The caterpillar eats a lot of different fruits in the story, one of which is watermelon. This watermelon soda recreates that scene with is eye-catching red and green colour combinations.


The Very Hungry Caterpillar’s Toffee Apple: ¥540 (Tax Included) *Only 100 available (sales will cease once all are sold)

Another delicious delight based on the book, this toffee apple has the caterpillar crawling out of a hole he has chewed his way through.


Those who dine at the cafe and order from the collaborative menu will receive a free mini mirror. These are available in limited quantities, so you’ll want to pay a visit quick to ensure you get your hands on one.


Enter the colourful world of The Very Hungry Caterpillar this spring.


  • The Very Hungry Caterpillar Crawls Its Way Onto These Cute Baby Apparel Designs

    09.August.2019 | FASHION

    For the first time ever, Afternoon Tea LIVING is collaborating with everyone’s favourite childhood picture book The Very Hungry Caterpillar. 

    As a result of the collaboration, Afternoon Tea LIVING will be selling baby apparel which is themed around the storybook The Very Hungry Caterpillar. Your child will love to explore the range of cute and colourful designs and textures. These items are a wonderful way to introduce words and letters your child. These goods are only available at Afternoon Tea LIVING stores. 

    From the left, clockwise: Small Square Cloths (Set of 3): ¥1,080, Arm Pillow: ¥3,456, Socks: ¥1,296, Slippers: ¥4,320, Belt Cover: ¥1,620, Hand Rattle (set of 2): ¥1,620 Sweat Bib (set of 2):¥1,620, Food Bib: ¥1,620, Nappy Carry Case: ¥3,456, Parent and Child Notebook Case: ¥3,240 (prices after tax)


    Your baby will have endless fun searching for different images on the designs and experiencing the interesting textures. This is a great way to interact and bond with your child, introducing them  to different pictures such as “insect” and “apple”. The designs are even more special as they are made using the soft colours of Afternoon Tea LIVING. 


    This baby apparel is only available for a limited period so please check it out. 

  • J.S. PANCAKE CAFE x The Very Hungry Caterpillar December Menu Unveiled

    25.November.2018 | FOOD

    J.S. PANCAKE CAFE, which is owned by the apparel brand JOURNAL STANDARD, is currently collaborating with the internationally beloved children’s picture book The Very Hungry Caterpillar by Eric Carle.


    The collaboration is running for four months. It began in October and will end in January next year. Each month they serve sweet pancakes that depict the tale of the caterpillar in the story as he grows. The new menu for December features food with an autumn twist and elements perfect for the holiday season.

    Fat Caterpillar & Chrysalis Mont Blanc Pancake: ¥1,500 (Dec 1 – Dec 19)

    The mont blanc pancake features the fat caterpillar and its chrysalis. It’s made with chestnut cream, chocolate, cocoa powder and soy flour, bringing to life the colourful and vivid world of Eric Carle. It’s finished with a pumpkin purin for those autumn vibes.


    Fruit & Berry Butterfly Pancake: ¥1,600 (Dec 20 – Jan 31 / *Except Jan 1-3)

    The hungry caterpillar finally became a butterfly with this pancake. The pancake batter is made with beets and spinach and plated with 5 different fruits.


    The Very Hungry Caterpillar Pancake: ¥2,300 (Dec 1 – Jan 31 / *Except Jan 1-3)

    This second version of The Very Hungry Caterpillar Pancake is served with cheese fondue. The caterpillar itself is made from spinach pancakes and surrounded by colourful vegetables.


    Also coming to the cafes next month is a line-up of original merchandise including caterpillar and butterfly smartphone rings.


    If you’re in Japan during the holiday season be sure to hit up J.S. PANCAKE CAFE for the next addition to The Very Hunger Caterpillar’s pancake tale!

  • J.S. PANCAKE CAFE x The Very Hungry Caterpillar Collaborative Café Unveils Menu

    26.September.2018 | FOOD

    Japanese pancake shop J.S. PANCAKE CAFE is set to collaborate with the internationally beloved picture book The Very Hungry Caterpillar by Eric Carle at 12 of its J.S.PANCAKE CAFE branches and 1 of its J.S. FOODIES branches from October 3, 2018.

    The Very Hungry Caterpillar is a children’s picture book designed, written and illustrated by American author Eric Carle. It was first published in 1969 and has gone on to be translated in over 60 languages worldwide with over 44 million copies sold. Carle is lauded for his skill with colour, and his vivid imagination will be faithfully brought to life in the pancakes served at the cafés.

    The cafés will run for four months from October to January next year during which they will serve sweet pancakes that will depict the growth and tale of the caterpillar. During the first month, October, they will serve French toast style pancakes that represents the sun on the morning that the caterpillar was born. Under the gleaming smile of the sun sits a bed of colourful fruits, all of which serves as the beginning scene to the caterpillars growth.

    In November, customers can look forward to fried apple pancakes which represent the caterpillar growing as he eats more fruits. It recreates the scene of him crawling out of the apple. The dish is also mixed with autumn-time ingredients like nuts and figs.

    There’s also a dish called “Harapeko Aomushi Plate” you can order that features the impressive food seen in the story, all served on one plate with spinach pancakes.

    As well as all of this there’s also a selection of parfaits and drinks that represent the colourful world of the story.


    Also, at the flagship shop in Nakano Central Park, the café will completely take on the world of The Very Hungry Caterpillar with designs and decorations. And to celebrate this collaboration, the first 10 people to post #はらぺこあおむしパンケーキ on Instagram on each day from October 3 to 5 will get half price off the “Harapeko Aomushi Plate”  at each café.

    Finally, 10 people who eat any of the pancakes will also be selected randomly to receive a limited edition box with merchandise included. This is happening every month for the duration of the event.


    Explore the wonderful and vivid world of The Very Hungry Caterpillar!

  • THE VERY HUNGRY CATERPILLAR CAFE in Ginza to release new menu items

    14.May.2018 | FOOD / SPOT

    The café named, HARAPEKO AOMUSHI (THE VERY HUNGRY CATERPILLAR) CAFE representing the world of THE VERY HUNGRY CATERPILLAR announced that they will release new menu items. The items will be available from the 21st of May (Mon.).

    はらぺこあおむしカフェはらぺこあおむしカフェ 銀座

    The café is opened in Ginza for a limited time offer. The size of the café is small (only 40 seats). However, the café is gathering much attention with 1,000 customers visited, within a week since opening. TV programs have reported about the café’s high-quality menu items and its growing popularity.


    The well-made interior of the café representing the world of the picture book and the menu items created under the theme of “offering exciting and fun foods” are gaining huge popularity.

    りんごをひとつたべました はらぺこあもむしカフェ

    Ringo wo Hitotsu Tabemashita (I ate an apple)

    Price: 1,580 yen

    ふとっちょあおむし はらぺこあおむしカフェ

    Futoccho Aomushi no Cheese Cake (Fat caterpillar’s Cheese Cake)

    Price: 1,200 yen

    おつきさまのジュレティー はらぺこあおむしカフェ

    Otsukisama no Jelly Tea (Moon jelly tea)

    Price: 800 yen

    おひさまのジュレティー はらぺこあおむしカフェ

    Ohisama no Jelly Tea (Sun jelly tea)

    Price: 800 yen

    水玉とちょうちょのレモンチーズ はらぺこあおむしカフェ

    Mizutama to Choucho no Lemon Cheese (Polka-dot and butterfly lemon cheese)

    Price: 1,180 yen


    The new menu items have a fresh look, matching the start of summer. I am sure that you will break out in a smile after seeing these precisely-made, cute new menu items.


    Why not visit the renewed HARAPEKO AOMUSHI CAFÉ!




    Address: Sunday Branch Maronie Gate Ginza 1 (4F) (2-14, 2nd Avenue, Ginza, Chuoku, Tokyo)

    Period: 2018/1/18 (Thurs.) to 8/31 (Fri.)

    Business hours: 11:00 to 21:00

    *Reservations must be made for those of you who want to visit the cafe before 17:30. Making reservation is unnecessary for those of you who are planning to visit the café after 17:30.




  • The character cafe is a unique experience in Japan where a cafe collaborates with a well-known character from an anime series, games and so on and themes the decor and menu on that character. Here are some of the collaborative cafes open in May this year.


    Click here for part two:


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    “Care Bear™ Cafe” – Harajuku Box Cafe & Space

    The popular Care Bear™ characters are getting their first ever collaborative cafe which will open at Harajuku Box Cafe & Space on May 20. Expect to see a photogenic and themed menu as well as plenty of perfect places to snap photos. There’ll also be an opportunity to take a picture with Care Bear™ plush toys♡ Look forward to getting your paws on the cute limited edition merchandise too available only at this cafe.



    Care Bear™ Cafe

    Address: Harajuku Box Cafe & Space, Lucessimo Building 2F, 4-28-28 Jingumae, Shibuya, Tokyo

    Opening Hours: 11:00-21:40 (*80 minutes max)

    Entry: Reservations only.

    *Entry permitted on the day if there are available seats.





    Rilakkuma×Seibu Ikebukuro

    The ‘Rilakkuma Town Cafe’ has opened as part of Rilakkuma’s 15th anniversary exhibition ‘Welcome to Rilakkuma Town’ and will be open for a limited time only. There’s lots of menu items you’ll want to take pictures of, as well as limited edition merchandise. The interior decor is decorated in kawaii Rilakkuma illustrations drawn specially for the cafe, as is the merchandise.


    Full Details:



    Rilakkuma Town Cafe

    Running: April 25, 2018 to June 19, 2018

    Address: Gourmet Museum II, Dining Park Ikebukuro, Seibu Ikebukuro Hoten 8F (1-28-1 Minami-Ikebukuro, Toshima, Tokyo)

    Opening Hours: Weekdays 11:00-21:50 / Holidays 11:00-21:20 (*80 minutes max stay time)

    Entry: ¥500 (Tax Excluded)

    *Reservations only, but entry is permitted on the same day if seats are available.





    Neko no Gohanya-san×Cute Cube Harajuku

    On the third floor of Cube Cube Harajuku is Kawaiiya which isn’t collaborating with a character, but with a hugely popular capsule toy series by the name of Neko no Kaburi Mono, which translates to ‘cats with things on their heads.’ There is even a photo exhibition with super cute pictures of cats in hats taken by cat photographer Sakura Ishihara. There isn’t any actual cats at the event, so even those who are allergic can enjoy the event.


    Full Details:



    Neko no Gohanya-san

    Running: From April 1 until further notice

    *This is not a cat cafe. There are no actual cats.


    Neko no Kaburi Mono


    Kawaiiya – Cute Cube Harajuku 3F

    Address: 1-7-1 Jingumae, Shibuya, Tokyo

    Opening Hours: 10:00-22:00

    No Fixed Holidays.

    TEL: 03-6463-7833





    Sailor Moon×My Melody Candy Parlour

    This character cafe is open in Osaka, Sapporo, Tokyo and Nagoya for a limited period. Bishojo Senshi Sailor Moon and Sanrio’s popular character My Melody have come together to inspire an array of food, sweets and drinks you can only get at this cafe.


    Full Details:



    Sailor Moon × My Melody Candy Parlour


    Sapporo PARCO (Sapporo)

    Address: THE GUEST cafe & diner, Sapporo PARCO 4F, 1-3-3 Minami, Chuo-ku, Sapporo-shi, Hokkaido

    Running: April 6, 2018 – May 14, 2018

    Opening Hours: Sunday-Friday 10:00-20:00 (food last orders 19:00 / drinks last orders 19:30) / Saturdays 10:00-20:30 (food last orders 19:30 / drinks last orders 20:00)


    Ikebukuro PARCO (Tokyo)

    Address: THE GUEST cafe & diner, Ikebukuro PARCO Honkan 7F, 1-28-2 Minami-Ikebukuro, Toshima-ku, Tokyo

    Running: April 20, 2018 – May 21, 2018

    Opening Hours: Café 10:00-22:00 (food last orders 21:00 / drinks last orders 21:30) / Merchandise Shop 10:00-21:00


    Nagoya PARCO (Nagoya)

    Address: THE GUEST cafe & diner, Nagoya PARCO West Building 8F, 3-29-1 Sakae, Naka-ku, Nagoya-shi, Aichi Prefecture

    Running: April 6, 2018 – May 21, 2018

    Opening Hours: Café 10:00-21:30 (food last orders 20:30 / drinks last orders 21:00) / Merchandise Shop 10:00-21:00


    Shinsaibashi 161 (Osaka)

    Address: THE GUEST cafe & diner, 2F, 1-6-1 Shinsaibashisuji, Chuo-ku, Osaka-shi, Osaka Prefecture

    Running: February 17, 2018 – April 15, 2018

    Opening Hours: 11:00-21:00 (food last orders 20:00 / drinks last orders 20:30)

    *Café will close at 18:00 on April 15th (food last orders 17:00 / drinks last orders 17:30)


    THE GUEST café&diner Official Website:


    © 武内直子 ・ PNP ・ 講談社 ・ 東映アニメーション

    ©1976, 2018, SANRIO CO., LTD.




    The Very Hungry Caterpillar×MARRONNIER GATE GINZA

    The Very Hungry Caterpillar is one of the most popular children’s picture books in the world, and it’s been turned into a cafe in Ginza. The colourful and vivid mind of illustrator and children’s book writer Eric Carle has been brought to life through food. The items on the menu excite the fun aspect of eating. Expect to tuck into everybody’s favourite French toast, omurice, hamburgers, pasta and more, all themed on the wonderful world of the world’s beloved caterpillar.


    Full Details:



    Harapeko Aomushi Café

    Date: January 18, 2018 – August 31, 2018 (*closed February 19th)

    Address: MARRONNIER GATE GINZA 1 (4F), Sunday Brunch, 2-2-14 Ginza, Chuo-ku, Tokyo

    Opening Hours: 11:00-21:00

    *Reservation required before visiting the café by 17:30. You can sit at any seat after 17:30



    TM & © 2018 Eric Carle LLC.



    There are so many collab cafes open this month, so if you’re in Japan right now, then why not take a trip with a friend?


    Click here for part two:


    09.January.2018 | FOOD / SPOT

    The world of “Harapeko Aomushi (The Very Hungry Caterpillar), one of the most loved picture books in the world, will become a café. The café will open from the 18th of January 2018 (Thurs.) in Ginza for a limited time offer!

    店内イメージ1 店内イメージ2

    The items on the menu of the café will include French toast, omelet rice, Hamburger and pasta which everybody likes.

    The healthy menu items will use lots of fresh and colorful vegetables which is for sure to make customers happy.

    1.はらぺこあおむしのフレンチトースト 2.おひさまのプレート 3.かようびのプレート

    Each menu item is colorful and cute, so you might hesitate to eat it but you will surely be satisfied when you eat it!



    Some surprise menus items using the motif of the nursery rhyme called “Harapeko Aomushi no Uta” which are not announced yet, but rumors about these items are gathering much attention.

    5.グルテンフリーのキッズプレート 6.キッズおうどん 9.ムーンライトチーズパイカフェ限定マグカップイメージ

    Other than the collaborative menu items, they will also offer original foods, desserts and free baby foods.

    A mug cup which depicts the key design will be sold as a limited original goods.


    The world’s first café of “Harapeko Aomushi” will for sure be a place which makes everybody happy. Why not experience this world of Harapeko Aomushi?




    Harapeko Aomushi Café

    Date: 2018,01,18 (Thurs.) to 08,31 (Fri.)

    ※the café will be closed on 02,19 (Mon.)

    Address: MARRONNIER GATE GINZA 1 (4F), Sunday Brunch, 2-14, 2nd Street, Ginza, Chuo-ku, Tokyo

    Business hours: 11:00 to 21:00

    ※a reservation must be made before visiting the café (until 17:30).

    You can sit at any seat after 17:30

    TM & © 2018 Eric Carle LLC.