New Future Piece Nursery Produced by Sebastian Masuda Opens in Sendagaya

18.June.2019 | BUSINESS / SPOT

Wedged in a quiet residential area of Sendagaya, which is close to Ura-Harajuku, is a kawaii, pastel-coloured building that opened just this month. This eye catching place is a new nursery called “Mirai no Piece Hoikusho” (Future Piece Nursery).

A conference and paint event titled “HAPPY WALL PROJECT” were held on June 16 to celebrate the nursery’s opening. Those associated with the nursery as well as local residents came together to help paint the outside wall at the entrance which served to help strengthen communal ties in the area.

The nursery was established by Edulead―who manage 7 nurseries throughout Tokyo, Saitama and Kanagawa conceived around the idea of “building the stories of the future”―and ASOBISYSTEM, a company that promotes Harajuku culture to the world including fashion, music and lifestyle. It was created as a way to aid in the Cabinet Office’s efforts to eliminate nursery school waiting lists. In addition to ASOBISYSTEM employees, it hopes to begin recruiting a wide range of people, including local residents and businesses, as a means to contribute to work activity in the area.

The representatives of each company spoke about their aspirations for the facility. Shobu Kikuchi (Edulead) said: “The name of the nursery, Mirai no Piece Hoikuchi, signifies a desire to grow healthily  in a colourful world, and the wish for it to be a place that respects the individuality and diversity of the children.”

 

Yusuke Nakagawa (ASOBISYSTEM) commented: “We normally manage artists and models, but we want to express our strength in entertainment in a new light. We’re a company that promotes the growth of Harajuku culture, so I want to contribute to the growth of children in a way that is rooted in the streets of Harajuku.”

The designs and visuals for the facility are produced by Sebastian Masuda, a Japanese artist signed to ASOBISYSTEM who is active internationally and helps spread Harajuku’s kawaii culture around the world.

 

The building’s exterior design takes advantage of Masuda’s former architecture and features a unicorn called Unikyun who watches over the nursery. It also features original puzzle piece characters called Puzzoo who all live together. There are seven unique Puzzoos like the colours of the rainbow each of which is used as a symbol for each class in the nursery. The building’s interior is also decorated in pastel colours to catch the eyes and stir the curiosities of the children.

 

Speaking about his thoughts on the design, Masuda comments: “As the name [of the nursery] suggests, the children are the pieces of the future. Puzzle pieces are the motif. I want them to be raised in a colourful environment so they never forget how exciting it feels to wear colourful clothes or dye your hair a different colour. I too am personally putting a great effort into international exchange and education, and so I am very happy to get to be part of this facility.”

The colourful interior decor is painted with ROOMBLOOM AirBreeze by Nippon Paint Holdings which was developed to protect the health of children when painting.

 

The HAPPY WALL PROJECT saw the children and nursery associates coming together with paints and brushes to draw and colour Pazzoos. The atmosphere was mirthful under a sky so blue one forgot it was the rainy season. The childrens’ paint work with the odourless paint didn’t stop at the wall however―they extended their efforts to wooden boards, paper cups and more. Everybody had smiles on their faces as they got involved.

Many discussions and issues have arisen through the ages surrounding child rearing, whether it’s the coexistence of work life and raising a child, school nursery waiting lists, both parents being involved in the raising of their child, and so on. Mirai no Piece Hoikusho takes advantage of the strengths of both companies involved and delivers both hard and soft child rearing. Edulead, who develop nurseries in that are the only one of their kind and fit with their local communities, and ASOBISYSTEM, who will continue to promote the local culture, are set to contribute to the area with this new establishment and give the children a bright and colourful future.

RECOMMENDED ENTRIES

  • Sebastian Masuda holds his first overseas art performance in Amsterdam!

    15.November.2017 | FASHION / SPOT

    Artist and art director Sebastian Masuda has announced an art performance titled ESCAPE FROM ANONYMOUS(E) -Improv Orchestra for the World- to be showcased in Amsterdam where he currently resides on November 18th.

     

    Masuda is currently active around the world as a cultural ambassador for the Japanese Agency for Cultural Affairs. Cultural ambassadors are artists, cultural figures and so on selected by the agency to work on promoting Japanese culture to the rest of the world and forming and strengthening networks with other cultural figures overseas.

    01-image

    Amsterdam is the first city for Sebastian Masuda to visit in his work as a cultural ambassador. Masuda is staying at the NDSM shipyard, one of Amsterdam’s leading locations for publicizing art and culture, where he will showcase his project. This special 1-day event will bring together current artists, actors, general participants and more.

    02-wArtist

    03-wActors

    The theme for his art performance is “Escape From Anonymous(e)” and will take place alongside a canal in a large open area. Expect to see actors and actresses wearing mouse masks, musicians performing songs that coincide with the story, colourful costumes,  spectators wearing white masks and an impromptu orchestra. This will be Masuda’s first overseas art performance and a return to his roots as a man who started his in theatre and performing arts overseas in the 90s.

     

    Sebastian Masuda’s next stop after Amsterdam will involve workshops for his “TIME AFTER TIME CAPSULE” lecture and art project on Harajuku kawaii culture which will be held across South Africa, Angola, Brazil, Bolivia and more. He will subsequently head to New York University as a visiting researcher for 3 months in January 2018 to lecture about Japanese pop culture.

     

    Masuda’s talent is also spilling into other areas such as his new high fashion brand collection “6-D Sebastian Masuda” and his involvement with The Doraemon Exhibition Tokyo 2017″ currently running at the Mori Art Museum.

     

    Keep your eyes peeled for Japan’s leader of kawaii culture coming to a city near you.

     

    ■Information

    ESCAPE FROM ANONYMOUS(E) -Improv Orchestra for the World-
    Date: Saturday Nov. 18, 2017
    Participant Workshop: 12:00-16:00
    Performance: OPEN 16:00 / START 16:30
    Location: NDSM (Tt. Neveritaweg 61, 1033 WB Amsterdam, Nederland)
    Full Details: https://sebas-art.tumblr.com/
    *For footage covering the making-of the art project, check out Sebastian Masuda’s Twitter (https://twitter.com/sebastea) and look for the hashtag #オランダ滞在記 (“Holland Diary”).

     

    Sebastian Masuda Official Website: http://m-sebas.asobisystem.com

     

  • Visit the Pola Museum of Art in Hakone to witness the Masuda X Monet “Point-Rhythm World 2018- Monet’s Microcosm” exhibition!

    31.July.2018 | SPOT

    The Sebastian Masuda X Claude Monet Point-Rhythm World 2018 – Monet’s Microcosm” exhibition opened on Sunday 22nd July at the Pola Museum of Art in Hakone, Kanagawa, and will close on Sunday 2nd December.

     

    Sebastian Masuda’s peculiar art style is a fusion of different coloured materials. Now, a large art piece inspired by Claude Monet’s “Water Lilies” has been installed at the museum. Masuda has recreated a brand new version of the French Impressionist’s painting by using materials rich in texture, replacing key features with his own style of art and adding touches of the colours used in Monet’s original piece.

    Visitors can become part of the exhibition with its interactive feature. Thanks to the help of Teruaki Tsubokura, the room’s exhibition cameras capture the movements of the visitors and display them through projection mapping. In addition, there are several areas that play music by Sakana Hosomi, which changes subtly depending on the time and the movements of the visitors. This interactive exhibit invites visitors to become a part of its world. 

    The restaurant/cafe inside the museum even sells a colourful menu of desserts inspired by the exhibition. 《Water Lilies (Suiren) (Alone:¥1,080/With Coffee or tea:¥1,440). Besides this, there are many other ways in which water lilies are represented at the museum!

     

    Masuda has created a new image of Monet’s work using modern materials. Come discover whether this new exhibition is a new way to enjoy Monet’s art!

     

    ■Information

    Sebastian Masuda X Claude Monet “Point-Rhythm World 2018 – Monet’s Microcosm”

    Location:Pola Museum of Art Kozukayama-1285 Sengokuhara, Hakone, Ashigarashimo District, Kanagawa Prefecture

    Open:Sunday 22nd July 2018 ~ Sunday 2nd December 2018 (No closing days)

    TEL:0460-84-2111
    Entry fee:Adults ¥1,800 / University/ high school students: ¥1,300 / Middle/ elementary school students: ¥700 (Free on Saturdays)

    Official site:http://www.polamuseum.or.jp/
    ※ The Monet Water Lily exhibition will be displayed at the Redon’s dream exhibition (Redon Hirakareta Yume) during this period.
    ※ The Redon Hirakareta Yume exhibition will be closed on Thursday 27th September to change the exhibition.

     

  • Sebastian Masuda to Release Personal Book Exploring His Identity and Living Truly to Himself

    04.June.2018 | FASHION

    Sebastian Masuda is an art director whose career as a pioneer of Japan’s ‘kawaii’ culture has taken him around the world where he attracts great support from people regardless of their age, nationality or gender.

     

    His new book, Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata (“How to Find the Only ‘Kawaii’ in the World”) will be released on June 11, 2018

     

    Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.

    増田セバスチャン 本 Sebastian Masuda

    Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.

     

    Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata explores what ‘self’ is and why Sebastian Masuda went on to start thinking about it.

     

    ■Information

    “Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata” by Sebastian Masuda

    Japanese Title: 世界にひとつだけの「カワイイ」の見つけ方

    On Sale: June 11, 2018

    Price: ¥1,300 (+Tax)

    Book Details: https://www.sunmark.co.jp/detail.php?csid=3489-9

     

RELATED ENTRIES

  • 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Roppongi Hills

    25.July.2021 | FASHION / SPOT

    From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

     

    60th Anniversary Sanrio Exhibition: The Beginning of Kawaii recently finished up at the Matsuzakaya Art Gallery in Nagoya on June 12 and is set to move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW. This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

     

    Sebastian Masuda’s iconic artwork is the centrepiece of the exhibition

     

    Entrance exhibit in the daytime

    At the entrance of the venue is the Unforgettable Tower, a symbolic art piece by Sebastian Masuda created exclusively for this exhibition which towers 6 meters tall. It’s made up of countless plushies of Sanrio characters such as Hello Kitty.

    Entrance exhibit in the evening

    The kawaii installation stands gorgeously against the cityscape of Tokyo which makes for an Instagrammable photo in the evenings when the city is lit up. The piece, as its name suggests, hopes to create unforgettable memories. The exhibition is set to run through Halloween, Christmas, and New Year, so visitors are sure to make some memorable ones.


    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    Shouta Aoi’s voice as the tour guide

    Having lent his voice to other Sanrio events, including at Sanrio Puroland and in collaboration with the Little Twin Stars, the Japanese singer, actor, and voice actor Shouta Aoi has recorded announcements for the exhibition which will be played to guide people around the event.

     

    A themed menu created for the Tokyo exhibition

    From Left: Anniversary Afternoon Tea / Hello Kitty Daisuki Fried Apple Mille-Feuille / Cinnamoroll’s Balloon Trip

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    THE SUN & THE MOON, a cafe and restaurant fusion on the same floor of the exhibition, will serve up food, desserts, and non-alcoholic cocktails inspired by the Sanrio characters. Special seasonal afternoon tea sets will also be sold on Halloween, Christmas, and more too.

     

    Dates
    Restaurant: September 17, 2021 – January 10, 2022

    Cafe: December 15, 2021 – January 10, 2021

    *Closed December 21-26

     

    The main exhibition

    The exhibition will be split into six zones with 10 different themes. Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy. It’s a chance to walk through the history of Sanrio and Japan’s culture of kawaii.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    One of the six zones will look into secrets of Sanrio through the globally-beloved kawaii icon Hello Kitty. Another will display outfits such as the Hello Kitty dress worn by Lady Gaga.

     

    Original merchandise

    A small peek at just some of the items available

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    Sanrio fans can also get their hands on a collection of merchandise with designs ranging from the exhibition’s main visual to classic designs. There will be over 100 items to sift through.

     

    Tickets for the exhibition will be available from August 1. A limited number of special tickets that include free merch will also be released.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

  • Sebastian Masuda and Felissimo Release Kawaii Multicoloured Miwa Soumen Noodles

    13.July.2021 | FASHION / FOOD

    Felissimo and Sebastian Masuda’s cute and happy KAWAII COMPANY project released a new collection of multicoloured soumen noodles at Senjutei Somen Chaya on July 11 which are available for a limited time until August 31. The colours of the noodles are naturally-derived.

    KAWAII COMPANY 5 Kawaii Soumen Noodles | 1 Set = ¥2,420 (Tax Included)

    Digital Catalogue

    The cute Miwa soumen noodles are made by Ikeri, a long-standing shop that was established in Nara over 170 years ago. Each noodle colour signifies a different colour: Japanese purple sweet potato, plum, kabosu citrus, beefsteak, and plain. The noodles are packaged in a wooden box featuring KAWAII COMPANY’s key visual designed by Sebastian Masuda along with golf leaf.

    The noodles aren’t designed just to look cute – they are authentic in flavour and in how they are made with traditional Japanese techniques.

  • 6%DOKIDOKI Celebrates 25th Anniversary With Pullip Doll Collaboration

    01.July.2021 | FASHION

    Sebastian Masuda founded Harajuku’s famous fashion brand 6%DOKIDOKI back in 1995. Last year marked the brand’s 25th anniversary, and in continuation of the celebration, 6%DOKIDOKI is collaborating with the popular doll brand Pullip on an exclusive model.

     

    The dolls are made to order, and the order window will open at Pullip and 6%DOKIDOKI’s online shop on July 1 before going on sale in mid September. Those outside Japan will be pleased to know that 6%DOKIDOKI ships overseas. The brand has many fans outside Japan, especially those with an interest in Harajuku. COVID-19 has rendered travel Japan difficult, so this collaboration is a way of 6%DOKIDOKI also serves as a way of giving Harajuku, ‘kawaii’ culture, and J-fashion enthusiasts their kick.

     

    Pullip/DOKI DOKI

    The exclusive doll model in full

    The upper body, hair, and makeup up close

    Pullip dolls are known for their large heads and for having lots of movable parts. The eyes can move left and right as well as wink, allowing owners to pose their dolls with a variety of expressions. The concept of the Pullip/DOKI DOKI collaboration focuses on how despite language barriers between countries, colour is universal. It gives us power, especially when dressing up.

     

    6%DOKIDOKI has and continues to make people happy with their colourful line-up. Their doll is another step towards that goal.

    ©Cheonsang cheonha.All Rights Reserved. Ⓒ6%DOKIDOKI

  • Colourful Dessert Buffet ‘OWNER OF A COLORFUL HEART’ to be Served at Conrad Osaka

    27.May.2021 | FOOD / SPOT

    Conrad Osaka is set to serve a very special rainbow-coloured dessert buffet called ‘OWNER OF A COLORFUL HEART’ at its Atmos Dining restaurant in collaboration with Japanese artist Sebastian Masuda, who is known for his iconic work in Japan’s culture of ‘kawaii,’ from June 4 to August 31.

    OWNER OF A COLORFUL HEART Peach Dessert Buffet

     

    The colourful line-up aims to bring light and strength to people during these dark times. It says that if we were to shine a light on our hearts, the hidden colours of our hearts would illuminate for all to see. We are all owners of a colourful heart. The beautiful and mouth-watering dessert table conceived by Masuda was made after he had discussions with Jimmy Boulay, executive chef at Atmos Dining, who helped bring this peach-filled sweet treat bounty to life.

     

    The picturesque buffet is made so colourful thanks to a range of natural ingredients such as paprika, turmeric, coconut, rose, and more. The ‘Colourful Heart Tarts,’ which look like baby peaches, are fluffy and made sweet with peach and vanilla. The ‘Sunshine in the Dark’ is bright yellow like sunshine and contains peach and vanilla caramel cream. The ‘Peach Prism Cupcakes’ glisten vividly, and the ‘Daisy Celebration’ is a wonderful mix of almonds, rose mousse, and peach compote. Below is a small peek at just some of the goodies on this summertime feast.

     

    Menu Sneak Peek

    Marble Marble Mousse

    Colourful Heart Tarts

    Sunshine in the Dark

    Peach Prism Cupcakes

    Spring Garden

    Daisy Celebration

    Playful Macarons

     

    The restaurant also has a photo booth where you can take photos together with some of Sebastian Masuda’s most iconic works. There’s also merchandise from the artist’s own brand Sebastian Masuda ART. And that’s not all – a special hotel plan at Conrad Osaka is also available where guests can stay in rooms decorated in Masuda’s art. The plan comes with the dessert buffet attached. There are just three rooms a night with this plan for the duration of the buffet.

     

    Bonus Item

    Win a free glass of sparkling wine by posting a photo of yourself with a heart in the picture at the buffet with the hashtag #ownerofacolorfulheart.

     

    If you’re in Osaka this summer, show that you’re also the owner of a colourful heart at this very special dessert buffet.

     

  • From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

     

    60th Anniversary Sanrio Exhibition: The Beginning of Kawaii is currently taking place at Matsuzakaya Art Gallery in Nagoya until June 12 and will move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW.

     

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

     

    Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy.

     

    What to look out for at Sanrio’s 60th anniversary exhibition

    Unforgettable Tower by Sebastian Masuda

    Sebastian Masuda, a pioneer of kawaii culture, will showcase his symbolic art pieces at the event at TOKYO CITY VIEW’s observation deck, combining his iconic work against a breathtaking background.

     

    The Beginning of Kawaii

    Learn about the history of Sanrio’s culture of kawaii, beginning as a service to ‘move people’s hearts’ through gifts and products. Visitors will get a chance to see the secrets of Sanrio’s iconic style which draw a line under fancy products from other companies.

     

    There will also be a chance to see Japanese illustrators Takashi Yanase, Ado Mizumori, and Rune Naito’s work with Sanrio.

     

    The Birth of the Characters

    What makes something kawaii or not kawaii? Why do characters not necessarily need to have a story to become so popular? These questions are more will be answered as the exhibition looks at the birth of Sanrio’s characters.

     

    Sanrio’s Characters

    How did their hit characters come to be? During the 1980’s, Japan was a warzone for characters. Sanrio changed how characters became popular, moving from characters that were popular with everyone to creating characters that people wanted for themselves – their own personal characters. Discover how Sanrio’s long list of characters came about, including ones that have stood the test of time and ones that have declined in popularity.

     

    Ichigo Shimbun

    Ichigo Shimbun is a magazine published by Sanrio all about Sanrio and their characters – a familiar read to all fans in Japan. The magazine will be featured at the exhibition.

     

    Hello Kitty: The Character Who Turned Into a Global Icon

    Hello Kitty is known the world over, with even Lady Gaga having worn a dress of Hello Kitty plush toys in the past. This dress will be exhibited at the event, amongst many other things related to Sanrio’s global idol.

     

    A Battle Between Artists

    Artists from various artistic background will participate in the exhibition by creating a range of different Sanrio works. Participating artists and their specialities include Ryūsuke Fukahori (objects), Hajime Nakatomi (bamboo art), Takaya Mori (sculptor), Mio Hashimoto (sculptor), and Risa Fukui (paper cut-outs).

  • Sebastian Masuda x Felissimo Launch KAWAII COMPANY

    02.December.2020 | FASHION

    Felissimo and Sebastian Masuda have collaborated to launch the all-new KAWAII COMPANY.

     

    KAWAII COMPANY opened its website on November 16, 2020. It is a project for those who love the kawaii side of life, aiming to add spice to everyday normality and expand everyone’s inner-kawaii. KAWAII COMPANY’s website will house a whole range of original items, such as the “Roomy Monster” outfit which lets you transform into a colourful monster.

    Roomy Monster | ¥12,000 (Before Tax)

    With many people working from home now, online meetings are the new norm, which can be a stress for a lot of us. But KAWAII COMPANY has come up with a way to bring smiles to fellow colleagues with their “Roomy Monster” outfit which is sure to elicit surprise and smiles when everyone sees a colourful monster on the webcam. The design is inspired by a monster that Sebastian Masuda conceived as a child, and now the colourful and fluffy beast has come to life.

    Monster Multi Pouch | ¥3,400 (Before Tax)

    This monster multi pouch is like a plush toy, featuring fluffy fur, colourful hair, sparkly eyes, and a flowing, frilly dress. Its enormous mouth is closed with a zip which when opened reveals a place for storing all your bits and bobs.

    Mini Eco Bag | ¥1,500 (Before Tax)

    These colourfully kawaii eco-bags may only be 19cm long they’re more reliable than they look. They can be wrapped up small for easy storage and unravelled for when you need to do a bit of shopping.

    Double Gauze Mask | ¥1,600 (Before Tax)


    Anti-bacterial Mask Case (Set of 3) | ¥1,400 (Before Tax)

    Add some fun to your routine face mask wearing with a super cute mask and mask case for storage. They’re not just for show either – made with double gauze, the material is of high quality and feels soft on the face. The masks are pleated and so curve to fit the face nice and snug. The cases are also made so that they are anti-bacterial, keeping your mask hygienic.

    Kawaii Tansan Senbei (5 Included) | ¥2,000 (Before Tax)

    The Kawaii Tansan Senbei is the first entry to the KAWAII TANBO series in which items that KAWAII COMPANY discover while travelling Japan are made into ‘kawaii versions.’ These senbei rice crackers are light, crunchy, and have great flavour. They are tinned and wrapped in cute packaging too making for a perfect gift.

    Discover and enhance your love of kawaii with Sebastian Masuda’s new project.

  • Sebastian Masuda x PAC-MAN Collaboration Celebrates Game’s 40th Anniversary With Merchandise and Art Installation

    13.August.2020 | ANIME&GAME / FASHION

    Bandai Entertainment is celebrating 40 years of PAC-MAN with a new collaboration with Sebastian Masuda, the artist and art director at the forefront of “kawaii” culture in Japan.

     

    PAC-MAN x Sebastian Masuda: Pop Culture Taken to the Next Level

    BANDAI NAMCO Entertainment is a Japanese multinational video game developer and publisher whose motto is “More Fun For Everyone.” This summer, the company is dropping a new face into the ghost and fruit-filled maze of their iconic 80’s video game character PAC-MAC. That person is none other than Sebastian Masuda.

     

    The scope of Masuda’s influence is unrivalled. His touch can be seen all across Japanese kawaii culture, ranging from his work on Kyary Pamyu Pamyu’s viral hit music video PONPONPON which skyrocketed her career, to Harajuku’s famous concept restaurant KAWAII MONSTER CAFE, the Miracle Gift Parade at Sanrio Puroland, as well as countless work on TV, commercials, advertisements, characters, stage, concerts, and more. He is a leader when it comes to pop culture, and so it is fitting that he follows alongside PAC-MAN into this labyrinth of a collaboration.

     

    Primal Pop (PAC-MAN Mix)

    In celebration of PACMAN‘s 40th anniversary, Sebasian Masuda created a giant art piece entitled Primal Pop (PAC-MAN Mix) which is made up from a mix of historical PAC-MAN merchandise and children’s toys which aims to have the people who see it return the excitement they felt as a child.

     

    The art installation has been placed at the entrance of the BANDAI NAMCO Future Laboratory located inside the BANDAI NAMCO Group office building. It stands 2.9 meters high and 2.6 meters across. As of now, it is only available to see by staff and associates, but you can see a video of it being made below.

     

    Sebasian Masuda’s “Primal Pop (Pac-Man Mix)” | Behind The Scenes

    Sebastian Masuda x PAC-MAN Merchandise

    PAC-MAN Special Art by Sebastian Masuda Official T-Shirt (Black) | ¥4,000 (Before Tax) | Sizes: Small, Medium, Large


    PAC-MAN Special Art by Sebastian Masuda Official Sticker | ¥500 (Before Tax)

    A special collection of merchandise themed on Primal Pop (PAC-MAN Mix) was also released on BANDAI NAMCO’s online store Asobi Store on August 12 so that everyone can enjoy the collaboration. There are plans for overseas releases too.

     

    PAC-MAN: A Game Love the World Over

    PAC-MAN was first released in 1980 and has since become a symbol of pop and gaming culture around the world. With the outbreak of COVID-19, BANDAI NAMCO Studios made PAC-MAN Championship Edition 2 free to play on PlayStation®4 , Xbox One, and Steam® between April 24 and May 10 as a way to put a smile of people’s faces while celebrating a game that has become so rooted in pop culture.

     

    PAC-MAN™&©BANDAI NAMCO Entertainment Inc.

  • Sebastian Masuda’s New Art Book Covers Everything From Kyary Pamyu Pamyu’s ‘PONPONPON’ to Today

    31.July.2020 | FASHION / SPOT

    Sebastian Masuda, the leader of Japan’s culture of kawaii, released his first art book Masuda Sebastian Artworks PAINT IT, COLORFUL on July 31, 2020.

    The scope of Sebastian Masuda’s influence is unrivalled. His touch can be seen all across Japanese kawaii culture, ranging from his work on Kyary Pamyu Pamyu’s viral hit music video PONPONPON which skyrocketed her career, to Harajuku’s famous concept restaurant KAWAII MONSTER CAFE, the Miracle Gift Parade at Sanrio Puroland, as well as countless work on TV, commercials, advertisements, characters, stage, concerts, and more.

    Printed in full colour, the art book covers Masuda’s art direction from 2010 to 2019 in the form of photos of his actual works, design sketches, and plenty of other content for fans to soak up.

    It also includes photos of an installation that has been visited by over 20,000 people which was created during Masuda’s time overseas in places like New York and Amsterdam, as well as his art exhibit currently on display at World Disney World Florida.

     

    Sebastian Masuda’s career as an artist spans over 30 years. Get your hands on a copy of his first art book to see his success over the past decade.

  • Limited Booking For Sebastian Masuda’s Artistic Kawaii Room Opens Soon

    29.October.2019 | SPOT

    Booking.com is one of the world’s largest accommodation booking websites that connects people from all over the world with many unique places to stay. For the first time ever, Booking.com has announced a very special stay at ‘KAWAII Japanese Room – Addicted to Tokyo.’ Designed in collaboration with no other than art director and icon of Japan’s kawaii pop culture Sebastian Masuda. The stay is available exclusively through Booking.com with only a handful of  booking dates available which are: November 13-14, 14-15 and 15-16. 

     

    One significant pattern which can be seen in the room is that of a traditional jūnihitoe, which is a set of formal kimono garments worn by court-ladies in Japan. The designs and patterns have been fused with a vivid pop colour scheme and created in a modern graphics style for a new form of experimental art. The main concept of the room is “Addicted to TOKYO”. Once you step into the room, you will be immersed in a world of vivid colours and patterns where abstract wonder is fused with traditional features. A stay here is bound to be stay you will never forget. The room is located at the MIMARU TOKYO AKASAKA apartment hotel and was remodeled specifically for this purpose. Reservations will open worldwide at 7pm JST (11am in Amsterdam). Only three reservations – one for each night – will be accepted and it is first-come, first-served.  

    The room is filled with Japanese-style room features such as tatami flooring, sliding doors, zabuton floor cushions, and a raised tatami-floored seating area. There are two beds and a large open space in the room. Once you enter, you will be immersed in a world of patterns.  Using Japanese celebratory culture as a starting point, Masuda has created a space which reflects the atmosphere of an exciting Japanese celebration. Although there are many traditional features to the room, there are also animal patterns and patterns that make the word “TOKYO”, creating a room full of impact. One of the most iconic decorations in the room is the bear which rests on the pink tatami flooring. The bear’s unique design resembles origami, reflecting the cute yet edgy culture of Tokyo fashion. 

    In the room you’ll find KAWAII Japanese Room-limited design yukata. These unisex yukata are designed with a range of patterns and colours that can be seen around the room. You can use them as pyjamas and can even take them back home with you.

     

    You cannot leave the accommodation without checking out the giant mushroom display located on the MIMARU TOKYO AKASAKA roof. Those staying in any room at MIMARU TOKYO AKASAKA during the limited period as well as those staying in the KAWAII Japanese room both have access to see this glorious masterpiece

     

    If you are not one of the lucky few who get a chance to stay at the KAWAII Japanese Room- Addicted to TOKYO, you could book another room in the hotel during the same period to witness Masuda’s iconic mushroom masterpiece. This is the perfect place to experience a full-on kawaii experience right in the centre of Tokyo. The first 100 people to visit the rooftop between 3pm and 9pm on each day between November 13 and 15 will receive an original hand towel. 

     

    Be sure to check it out.

  • Disney Store Announces Merchandise Collaboration With Sebastian Masuda

    20.August.2019 | FASHION

    The Disney Store has announced its first ever collaboration with artist and art director Sebastian Masuda. Titled “ARTIST COLLECTION by Sebastian Masuda,” this merchandise line-up will hit Disney Stores across Japan and on the online shop on August 27.

     

    Masuda’s second “ARTIST COLLECTION,” this time he is using items from the Toy Story film series that have been sold at the Disney Store and has re-designed them through his unique lens of cute and colourful pop art.

    T-Shirt – ¥3,900 (Before Tax)

    Makeup Brush Set – ¥1,900 (Before Tax)

    The line-up spans from a Lots-o’-Huggin’ Bear plush toy to key chains, notebooks, pencil cases, wristwatches, t-shirts and much more.

    Waist Bag – ¥4,900 (Before Tax)

    Backpack – ¥7,900 (Before Tax)

    As well as stationery and fashion items, the collection also includes outdoor products: namely, the waist bag and backpack which not only look gorgeous but are superior when it comes to functionality.

    The product designs are created in the same way that Sebastian Masuda makes all of his iconic projects: by using lots of different vivid items and materials.

    Don’t miss out on this toy box-like Disney Store exclusive line-up filtered through Masuda’s colourful world.

     

    ©Disney/Pixar
      Mr. Potato Head is a trademark of Hasbro used with permission. ©Hasbro. All Rights Reserved.
      ©POOF-Slinky, LLC

  • Sebastian Masuda And Other Phenomenal Artists Create Outstanding Doraemon Exhibition

    17.July.2019 | SPOT

    28 artist groups and individuals have created artistic pieces to represent Japan’s favourite animated character Doraemon. From July 12 to September 23, 2019, you can see these magnificent creations at the Doraemon Exhibition Osaka 2019 which will take place at Osaka Culturarium at Tempozan.

    The Doraemon Exhibition Osaka 2019 features a range of artists who exhibit their works in Japan and even in foreign countries. This is a fantastic chance to meet a range of new Doraemon that the world has never seen. This event covers a range of genres through modern art that is overflowing with creativity and dedication for the anime character that has grasped the nation. 

    On July 11, the day before the opening of the exhibition, there was a special opening ceremony and private viewing event held exclusively for staff and the press, which was a massive success. 

     

    Press releases of the event reveal that artists Yasumasa Morimura and Sebastian Masuda were present at the ceremony for photos and greetings. 

    Yasumasa Morimura commented with deep emotion: “I am so happy to have finally taken part in the Doraemon Exhibition. For this creation, I used lots of paper to make the costumes. I collaborated with Junko Koike, collecting lots of Doraemon manga as raw materials for the dress. As Doraemon has the power to manipulate time and space, and has the ability to create a door that leads to anywhere he desires, I thought a grey dress would be appropriate. In fact, the entire exhibition venue is just like the inside of Doraemon’s pocket ー it is packed with the work of 28 solo artists and groups. What a fun experience it is. I hope that many people in the Kansai region come see this,” he explained.

    Sebastian Masuda commented: “I’m actually the same age as Doraemon and I share the same birthday as Noby; the main character from the series. I was born with a love for Doraemon.”

     

    He then commented on his art piece: “I actually wanted to make it as big as the Budha statue at Todaiji Temple in Nara, but we wouldn’t be able to fit it in the venue so I made it two metres tall instead”, he laughed. “I collected materials from markets from all around the world, so the final piece is literally made up of the colours of the world,” he continued. 

     

    His message to the people of Osaka is: “I would love it if lots of children came to see this. It would really make my day to hear reactions from them like “whoa, it’s huge” or “that’s so cool!””

     

    Please come stop by to visit your favourite Doraemon!

  • TEMPURA KIDZ Collaborate With Moe Shop to Release New Song ‘UKIYO’

    19.June.2019 | MUSIC

    News photos of dance and vocal unit TEMPURA KIDZ have been released. The photos were taken under the supervision of the leader of Harajuku’s kawaii culture Sebastian Masuda.

     

    It has also been announced that the group are set to perform at the KAWAII MONSTER CAFE in Harajuku every Wednesday for a new event aimed at foreign and locals tourists entitled TOKYO POP CULTURE NIGHT ~HARAJUKU CELEBRATION~.

    The theme of this event is “Harajuku Tribe” which sees TEMPURA KIDZ dressed up in colourful tribe-like Harajuku wares in which they will put on a new performance called “Harajuku Celebration.” The group teamed up with French DJ and producer Moe Shop to create original music for the performance.

    Both artists will release their collaborative track UKIYO on June 18. The song features a “Future Funk,” a genre which sees Moe Shop as its spearhead. It is a colourful pop anthem that fuses with TEMPURA KIDZ and the members’ personalities.。

     

    With the Tokyo 2020 Olympics right around the corner, TEMPURA KIDZ continue their mission to spread Japanese culture around the world.

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