New Future Piece Nursery Produced by Sebastian Masuda Opens in Sendagaya

18.June.2019 | BUSINESS / SPOT

Wedged in a quiet residential area of Sendagaya, which is close to Ura-Harajuku, is a kawaii, pastel-coloured building that opened just this month. This eye catching place is a new nursery called “Mirai no Piece Hoikusho” (Future Piece Nursery).

A conference and paint event titled “HAPPY WALL PROJECT” were held on June 16 to celebrate the nursery’s opening. Those associated with the nursery as well as local residents came together to help paint the outside wall at the entrance which served to help strengthen communal ties in the area.

The nursery was established by Edulead―who manage 7 nurseries throughout Tokyo, Saitama and Kanagawa conceived around the idea of “building the stories of the future”―and ASOBISYSTEM, a company that promotes Harajuku culture to the world including fashion, music and lifestyle. It was created as a way to aid in the Cabinet Office’s efforts to eliminate nursery school waiting lists. In addition to ASOBISYSTEM employees, it hopes to begin recruiting a wide range of people, including local residents and businesses, as a means to contribute to work activity in the area.

The representatives of each company spoke about their aspirations for the facility. Shobu Kikuchi (Edulead) said: “The name of the nursery, Mirai no Piece Hoikuchi, signifies a desire to grow healthily  in a colourful world, and the wish for it to be a place that respects the individuality and diversity of the children.”

 

Yusuke Nakagawa (ASOBISYSTEM) commented: “We normally manage artists and models, but we want to express our strength in entertainment in a new light. We’re a company that promotes the growth of Harajuku culture, so I want to contribute to the growth of children in a way that is rooted in the streets of Harajuku.”

The designs and visuals for the facility are produced by Sebastian Masuda, a Japanese artist signed to ASOBISYSTEM who is active internationally and helps spread Harajuku’s kawaii culture around the world.

 

The building’s exterior design takes advantage of Masuda’s former architecture and features a unicorn called Unikyun who watches over the nursery. It also features original puzzle piece characters called Puzzoo who all live together. There are seven unique Puzzoos like the colours of the rainbow each of which is used as a symbol for each class in the nursery. The building’s interior is also decorated in pastel colours to catch the eyes and stir the curiosities of the children.

 

Speaking about his thoughts on the design, Masuda comments: “As the name [of the nursery] suggests, the children are the pieces of the future. Puzzle pieces are the motif. I want them to be raised in a colourful environment so they never forget how exciting it feels to wear colourful clothes or dye your hair a different colour. I too am personally putting a great effort into international exchange and education, and so I am very happy to get to be part of this facility.”

The colourful interior decor is painted with ROOMBLOOM AirBreeze by Nippon Paint Holdings which was developed to protect the health of children when painting.

 

The HAPPY WALL PROJECT saw the children and nursery associates coming together with paints and brushes to draw and colour Pazzoos. The atmosphere was mirthful under a sky so blue one forgot it was the rainy season. The childrens’ paint work with the odourless paint didn’t stop at the wall however―they extended their efforts to wooden boards, paper cups and more. Everybody had smiles on their faces as they got involved.

Many discussions and issues have arisen through the ages surrounding child rearing, whether it’s the coexistence of work life and raising a child, school nursery waiting lists, both parents being involved in the raising of their child, and so on. Mirai no Piece Hoikusho takes advantage of the strengths of both companies involved and delivers both hard and soft child rearing. Edulead, who develop nurseries in that are the only one of their kind and fit with their local communities, and ASOBISYSTEM, who will continue to promote the local culture, are set to contribute to the area with this new establishment and give the children a bright and colourful future.

RECOMMENDED ENTRIES

  • Sebastian Masuda holds his first overseas art performance in Amsterdam!

    15.November.2017 | FASHION / SPOT

    Artist and art director Sebastian Masuda has announced an art performance titled ESCAPE FROM ANONYMOUS(E) -Improv Orchestra for the World- to be showcased in Amsterdam where he currently resides on November 18th.

     

    Masuda is currently active around the world as a cultural ambassador for the Japanese Agency for Cultural Affairs. Cultural ambassadors are artists, cultural figures and so on selected by the agency to work on promoting Japanese culture to the rest of the world and forming and strengthening networks with other cultural figures overseas.

    01-image

    Amsterdam is the first city for Sebastian Masuda to visit in his work as a cultural ambassador. Masuda is staying at the NDSM shipyard, one of Amsterdam’s leading locations for publicizing art and culture, where he will showcase his project. This special 1-day event will bring together current artists, actors, general participants and more.

    02-wArtist

    03-wActors

    The theme for his art performance is “Escape From Anonymous(e)” and will take place alongside a canal in a large open area. Expect to see actors and actresses wearing mouse masks, musicians performing songs that coincide with the story, colourful costumes,  spectators wearing white masks and an impromptu orchestra. This will be Masuda’s first overseas art performance and a return to his roots as a man who started his in theatre and performing arts overseas in the 90s.

     

    Sebastian Masuda’s next stop after Amsterdam will involve workshops for his “TIME AFTER TIME CAPSULE” lecture and art project on Harajuku kawaii culture which will be held across South Africa, Angola, Brazil, Bolivia and more. He will subsequently head to New York University as a visiting researcher for 3 months in January 2018 to lecture about Japanese pop culture.

     

    Masuda’s talent is also spilling into other areas such as his new high fashion brand collection “6-D Sebastian Masuda” and his involvement with The Doraemon Exhibition Tokyo 2017″ currently running at the Mori Art Museum.

     

    Keep your eyes peeled for Japan’s leader of kawaii culture coming to a city near you.

     

    ■Information

    ESCAPE FROM ANONYMOUS(E) -Improv Orchestra for the World-
    Date: Saturday Nov. 18, 2017
    Participant Workshop: 12:00-16:00
    Performance: OPEN 16:00 / START 16:30
    Location: NDSM (Tt. Neveritaweg 61, 1033 WB Amsterdam, Nederland)
    Full Details: https://sebas-art.tumblr.com/
    *For footage covering the making-of the art project, check out Sebastian Masuda’s Twitter (https://twitter.com/sebastea) and look for the hashtag #オランダ滞在記 (“Holland Diary”).

     

    Sebastian Masuda Official Website: http://m-sebas.asobisystem.com

     

  • Visit the Pola Museum of Art in Hakone to witness the Masuda X Monet “Point-Rhythm World 2018- Monet’s Microcosm” exhibition!

    31.July.2018 | SPOT

    The Sebastian Masuda X Claude Monet Point-Rhythm World 2018 – Monet’s Microcosm” exhibition opened on Sunday 22nd July at the Pola Museum of Art in Hakone, Kanagawa, and will close on Sunday 2nd December.

     

    Sebastian Masuda’s peculiar art style is a fusion of different coloured materials. Now, a large art piece inspired by Claude Monet’s “Water Lilies” has been installed at the museum. Masuda has recreated a brand new version of the French Impressionist’s painting by using materials rich in texture, replacing key features with his own style of art and adding touches of the colours used in Monet’s original piece.

    Visitors can become part of the exhibition with its interactive feature. Thanks to the help of Teruaki Tsubokura, the room’s exhibition cameras capture the movements of the visitors and display them through projection mapping. In addition, there are several areas that play music by Sakana Hosomi, which changes subtly depending on the time and the movements of the visitors. This interactive exhibit invites visitors to become a part of its world. 

    The restaurant/cafe inside the museum even sells a colourful menu of desserts inspired by the exhibition. 《Water Lilies (Suiren) (Alone:¥1,080/With Coffee or tea:¥1,440). Besides this, there are many other ways in which water lilies are represented at the museum!

     

    Masuda has created a new image of Monet’s work using modern materials. Come discover whether this new exhibition is a new way to enjoy Monet’s art!

     

    ■Information

    Sebastian Masuda X Claude Monet “Point-Rhythm World 2018 – Monet’s Microcosm”

    Location:Pola Museum of Art Kozukayama-1285 Sengokuhara, Hakone, Ashigarashimo District, Kanagawa Prefecture

    Open:Sunday 22nd July 2018 ~ Sunday 2nd December 2018 (No closing days)

    TEL:0460-84-2111
    Entry fee:Adults ¥1,800 / University/ high school students: ¥1,300 / Middle/ elementary school students: ¥700 (Free on Saturdays)

    Official site:http://www.polamuseum.or.jp/
    ※ The Monet Water Lily exhibition will be displayed at the Redon’s dream exhibition (Redon Hirakareta Yume) during this period.
    ※ The Redon Hirakareta Yume exhibition will be closed on Thursday 27th September to change the exhibition.

     

  • Sebastian Masuda to Release Personal Book Exploring His Identity and Living Truly to Himself

    04.June.2018 | FASHION

    Sebastian Masuda is an art director whose career as a pioneer of Japan’s ‘kawaii’ culture has taken him around the world where he attracts great support from people regardless of their age, nationality or gender.

     

    His new book, Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata (“How to Find the Only ‘Kawaii’ in the World”) will be released on June 11, 2018

     

    Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.

    増田セバスチャン 本 Sebastian Masuda

    Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.

     

    Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata explores what ‘self’ is and why Sebastian Masuda went on to start thinking about it.

     

    ■Information

    “Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata” by Sebastian Masuda

    Japanese Title: 世界にひとつだけの「カワイイ」の見つけ方

    On Sale: June 11, 2018

    Price: ¥1,300 (+Tax)

    Book Details: https://www.sunmark.co.jp/detail.php?csid=3489-9

     

RELATED ENTRIES

  • Kawaii King Sebastian Masuda to Hold ‘COLORS FOR PEACE’ Charity Art Exhibition in New York City

    26.July.2022 | FASHION / SPOT

    Sebastian Masuda, known as the “father of kawaii,” moved to New York City in 2022 to be more active in the Big Apple while continuing his activities in Tokyo.

     

    His first event since moving to the city will be the COLORS FOR PEACE charity art exhibition, which will be held at the Mizuma & Kips gallery on Manhattan’s Lower East Side from July 29 until July 31. A portion of all proceeds from the sale of artwork and donations collected will be donated to the Ukrainian National Women’s League of America, a human rights organization supporting those whose lives have been impacted by war.

     

    Masuda wanted people to think about peace, which is the theme for the COLORS FOR PEACE exhibition. The showing will feature artwork in four primary colors–blue, yellow, green, and pink.

     

    Along with original paintings and lithographs, the exhibition will also feature a bed installation where guests can freely relax. Visitors will be able to think about the people whose peaceful daily lives are threatened by the ongoing war, and will be able to support them through art.

     

    An opening reception for the event will be held on the evening of July 29, and reservations are open now. More information will be announced on Masuda’s social media accounts, including when the artist himself will appear.

     

     

    Comment from Sebastian Masuda

    “COLORS FOR PEACE is an event with a very straightforward theme, and that is for guests to think about peace. Close your eyes. Imagine it. Understand it. Understand how wonderful it is that you can sleep in your own bed at home tonight. We all know how comfortable it is to be able to sleep in our own bed, with our own sheets that have our own scent.

     

    Through my activities over the years, I’ve come to realize that the ‘kawaii’ movement is one of the best ways to inspire peace. It helps us to understand each other, and the bright and vibrant colors make people happy, both in Japan and around the world. I hope that the COLORS FOR PEACE venue will be filled with many smiling faces and that it will transcend race, religion, age, gender, and all other borders.”

  • Report: Sebastian Masuda’s ‘Yes, Kawaii is Art’ Exhibition at Kanda Myojin Shrine Goes Beyond ‘Cute’

    09.December.2021 | FASHION / FEATURES / SPOT

    What does the word ‘kawaii’ mean to you? For most people overseas, it’s a purely Japanese aesthetic combining colorful visuals with cutesy characters to make something so adorable it defies imagination. In recent years, however, ‘kawaii’ has become a kind of philosophy that transcends language, national borders, and even consciousness. It’s a driving force behind people’s lives and something that pulls people out of bed in the morning–it’s something capable of instantly putting a smile on people’s faces. For those wishing to study the philosophy behind the ‘kawaii’ movement, the Godfather of Kawaii Sebastian Masuda is currently holding an exhibition at Kanda Myojin Shrine in Tokyo until December 12, 2021. What is it about ‘kawaii’ that is so capable of inspiring so many different people and cultures around the world? 

    A correlation chart welcomes guests to the grounds. The ‘Kawaii Archival Research,’ a project on kawaii culture conducted with students from the Kyoto University of Arts, collected data on ‘kawaii’ trends from the post-war period to the present day. Through interactions with the worldwide ‘kawaii’ community, it’s clear how much of an impact the aesthetic has had on people around the globe. 

     

    In the midst of the pandemic in 2020, Masuda announced #KAWAIITRIBE, a way to encourage those coping with depression during the days of COVID-19. His followers were asked to use ‘color’ to bring the world together, and more and more, the ‘kawaii’ movement became a way to express and love oneself. Using #KAWAIITRIBE, more and more fans of the movements became connected–even if those users were countries apart. 

     

    The hashtag #SPEAKUP was also utilized by Masuda to collect data from ‘kawaii’ lovers around the world, asking about hobbies, interests, and opinions on ‘kawaii’ culture. The data collected over the course of 12 days was incredibly meaningful to Masuda and led to plenty of new discoveries about the community as a whole. 

     

    Masuda explains that each country has different types of ‘kawaii,’ and that the aesthetic is expressed in different ways around the world. One country may have people influenced mainly by ‘kawaii’ expressions in anime and manga, while another expresses it through fashion or music. ‘Kawaii’ is diverse, just as people are diverse. 

     

    Sebastian Masuda has also held a Zoom meeting with people in ‘kawaii’ communities around the globe to discover how they became involved with the aesthetic initially, while also asking how it inspired them and gave them strength during these difficult times. Certain people claimed that ‘kawaii’ helped them in their personal growth, while others say it has brought out some of their potential in new and unexpected ways. While Masuda’s artwork may simply seem visual, ‘kawaii’ has become a tool for new communication and personal healing and growth. Some may even call it a kind of therapy: a place where people can surround themselves with color and joy to heal from the difficulties of life. The bold colors of the ‘kawaii’ movement can inspire people to be bold in their daily lives. Individuality should be celebrated and self-confidence should reign supreme–that is yet another message of the ‘kawaii’ movement. 

     

    Many people involved in the Zoom call had never met, and after the initial meeting, the room was left open to give people a place to communicate. Afterward, the ‘kawaii’ circle only became bigger, with a Facebook group bringing together more and more members of the community. 

    The research done during the last year of the COVID-19 pandemic has given ‘kawaii’ lovers a reason to think deeply on how to overcome the many struggles born from the ‘new normal,’ and these forums are perfect places to share colorful messages of hope and strength. 

    Inspired by Masuda’s own struggles during his time in Manhatten in 2013, Colorful Rebellion -Seventh Nightmare- is on display at Kanda Myojin. The installation has previously appeared in locations around the world including New York City, Milan, and Amsterdam. This time, the exhibit was inspired by ‘muro,’ a basement room in Omotesando where amazake is fermented. The room was used as an air-raid shelter during the war, and walking along the dimly-lit path leading to Masuda’s brightly-colored room, it’s hard not to wish that those evacuees could have been surrounded by these beautiful colors instead of pitch darkness. 

    It is no exaggeration to say that this is Masuda’s representative work. Created in the midst of the artist’s own struggles, it has helped establish the philosophy of ‘kawaii’ culture and continues to help those dealing with their own problems.

    The Time After Time Capsule Art Project, starting in 2014 and held in 12 cities around the world, is a massive time capsule filled with messages and wishes for the future. Shaped like the beloved Sanrio character Hello Kitty, the capsule is gradually changing color as it becomes heavier and heavier with wishes for peace and happiness from fans around the world. Originally planned to be exhibited at the 2020 Tokyo Olympics, this couldn’t come to fruition due to the current pandemic. This is the first time it is being shown in Japan. 

    The WORLD TIME CLOCK, a once-famous landmark of Harajuku, has also been recreated and installed within Kanda Myojin. 

     

    ‘Yes, Kawaii Is Art’ at Kanda Myojin is a deeply emotional, personal, and inspiring exhibition allowing visitors to experience firsthand how ‘kawaii’ culture is capturing the hearts of people around the world. Sebastian Masuda isn’t slowing down any time soon, and his works will continue to heal people and bring joy for many years to come. 

     

    Sebastian Masuda’s solo exhibition ‘Primal Pop’ will be held at Roppongi Hills A/D Gallery from December 11, 2021, until January 10, 2022.

     

    TEXT:Natalie(MOSHI MOSHI NIPPON)

  • A Sneak Peek at Sebastian Masuda’s ‘Yes, Kawaii Is Art’ Exhibition at Kanda Myojin Shrine

    01.December.2021 | FASHION / SPOT

    The Godfather of Kawaii Sebastian Masuda will open his ‘Yes, Kawaii Is Art’ exhibition at the 1,300-year-old Kanda Myojin Shrine on December 4, 2021. A number of Masuda’s representative works will be on display at the historical site, known as one of the most important shrines during the Edo period. 

     

    Colorful Rebellion -Seventh Nightmare-

    Kanda Myojin Shrine

     

    Colorful Rebellion -Seventh Nightmare- has been shown in New York, Milan, and Amsterdam over the past few years, and will now make an appearance as part of this exhibition. Given the magnificence of the venue, the work will be presented in a unique way–in the basement of the shrine. In addition, a part of the research on Kawaii culture conducted in collaboration with Kyoto University of Arts Ultra Factory will be on display as well. Guests will be invited to ponder the nature of Kawaii, and what makes it so beloved by audiences worldwide.


     

    Colorful Rebellion -WORLD TIME CLOCK-

    Time After Time Capsule Art Project

    Kawaii Archival Research

     

    Near the entrance to the shrine, the Colorful Rebellion -WORLD TIME CLOCK will be on display. Clad in the cutest colors imaginable, it has become a symbol of Harajuku around the world. The Hello Kitty-shaped time capsule, which was on display for five months in New York City in 2015, will also be shown on the temple grounds. The participatory art project has made it to 12 cities around the world so far. 

     

    Kawaii culture will blend with traditional Japanese culture during this exhibition, so keep an eye out for more details coming soon!

     

    What is ‘Yes, Kawaii Is Art?’ 

    Sebastian Masuda has been at the helm of the global Kawaii movement for decades. 

     In 2020, Masuda asked a number of questions to fans of Japanese pop culture around the world–what is Kawaii? Why does Kawaii cross borders, generations, and gender? This new exhibition tries to find an answer to those questions while bringing some joy and excitement to the local community. 

  • Sebastian Masuda Kawaii Exhibition to be Held at 1,300-Year-Old Kanda Myojin Shrine

    16.November.2021 | FASHION / SPOT

    Sebastian Masuda, the Godfather of Kawaii, is bringing his ‘Yes, Kawaii is Art’ exhibition to Tokyo. If that isn’t cool enough, the event will be held from December 4 until December 12, 2021, at the 1,300-year-old Kanda Myojin Shrine, known as one of the most important shrines during the Edo period. 

     

    Kanda Myojin, the Tokyo Venue

    Work at ‘Yes, Kawaii is Art’ Venue in Osaka

    Related Event, 6%DOKIDOKI Fashion Show

     

     

    Originally scheduled to arrive in Tokyo in September, the exhibition was postponed due to the state of the COVID-19 pandemic. Kanda Myojin is known as the site of the Kanda Festival, one of the three major Shinto festivals in Tokyo started by Tokugawa Ieyasu in 1600. The shrine is very close to Akihabara, and has become a place for technophiles to pray for their electronics!

     

    Sebastian Masuda is known as the Godfather of Kawaii, and his colorful and crazy art is known around the world. In 2020, Masuda asked a number of questions to fans of Japanese pop culture around the world–what is Kawaii? Why does Kawaii cross borders, generations, and gender? This new exhibition tries to find an answer to those questions while bringing some joy and excitement to the local community. 

     

    Osaka’s City of Art Kitakagaya has hosted Masuda’s exhibition since October 30, with his works spread out across three different venues. These will be open until November 30, 2021. 

     

    Additionally, on November 13, a street fashion show by Masuda’s popular Harajuku fashion brand 6%DOKIDOKI will be held at the third venue. The brand turns 26 this year. 

  • KAWAII MONSTER KITCHEN by ASOBISYSTEM Opens in Osaka

    08.November.2021 | FASHION / FOOD / SPOT

    For visitors to Tokyo who love Japanese pop culture, the KAWAII MONSTER CAFE was a rite of passage. Opened in Harajuku in 2015 and produced by the Godfather of Kawaii himself Sebastian Masuda, the restaurant was a love letter to all things cute. Starting in February 2021, ASOBISYSTEM has taken over the operation of this beloved property. 

     

    Regrettably, due to the state of the world, KAWAII MONSTER CAFE HARAJUKU closed at the end of January 2021. However, the spirit of this colorful place isn’t dead, and a new concept and menu are now coming to fruition in Osaka!

     

    Contents

     

    Monster Cake and Choppy

     

    Monster Burger

    Colorful Tonkatsu Monster Burger (Red): ¥1,380 (Tax Included, Drink Included) 

     

    This bright red monster burger will make a great subject for an Instagram photo and is filled with pork cutlet and bacon dipped in a special tomato sauce. 

    Colorful Shrimp Fritter Monster Burger (Blue): ¥1,380 (Tax Included, Drink Included) 

     

    This tasty shrimp fritter sandwich is best enjoyed with plenty of tartar sauce!

    Colorful Blue and Red Mini Burgers: ¥1,280 (Tax Included) 

     

    Can’t decide which burger you’d like to try? How about both! Guests can also design their own monster burgers with a special topping kit.

     

     

     

    Monster Cooking

    Cooking Class Fee: ¥700 (Tax Included) 

    Cooking Class Fee with Cutlery: ¥1,000 (Tax Included) 

    Length: 30 minutes

    Ages 9+

     

     

     

    Quiz Rally Card

    Traverse the four floors of the Hug Museum for a special quiz rally! There will be one question on each floor, marked by Choppy! Those who answer all the questions correctly will receive an original mask case!

     

     

     

     

    Monster Merchandise

     

     

    The Hug Museum, sponsored by Osaka Gas, offers plenty of hands-on exhibitions related to food. The grand opening of the KAWAII MONSTER KITCHEN was held on November 2, and inspired children and adults alike to have fun with their food and embrace all th ings kawaii. A photo spot featuring a massive monster cake has also been installed, supervised by Sebastian Masuda. Come experience the spirit of kawaii culture in Osaka!

  • King of Kawaii Sebastian Masuda Opens Exhibition in Osaka

    29.October.2021 | FASHION / SPOT

    Artist Sebastian Masuda is a leading figure in Japan’s culture of KAWAII. The creator of the popular Harajuku brand 6%DOKIDOKI, the creator has worked with Kyary Pamyu Pamyu and a number of other kawaii personalities in the past. Now, his exhibition titled ‘Yes, Kawaii is Art’ is coming to Osaka from October 30 to November 21, 2021. The event will take place in Kitakagaya, an art district located in an old factory area, with three distinct venues opening each week. Each will exhibit a different work. 

     

    Fantastic Voyage Digest Video

     

    Presale tickets for Fantastic Voyage, Prototype II, a performance taking place at the second venue, went on sale on October 21. The prototype was created as a device for ‘imagining the isolated future,’ and shows a transparent capsule traveling through space. The thirty-minute performance will surround viewers with sounds and images and is sure to dig deep into the psyche. 

     

    An exclusive VIP plan will be available on October 30 and 31 and is reserved for only two groups per day. Those who can afford the ¥80,000 per person ticket price can enjoy a luxurious Halloween buffet at the Conrad Osaka hotel. Each scrumptious sweet was designed by Masuda himself, and VIP guests can also tour rooms where his works are displayed. Masuda will accompany visitors to directly explain his works, so the cost might be worth it!

  • Masuda Sebastian is Spreading KAWAII Culture with these Commemorative Events

    01.October.2021 | FASHION / SPOT

    Artist Masuda Sebastian, a leading figure in Japan’s KAWAII culture, is celebrating his 30th year of activities this year. His works express KAWAII from a variety of perspectives, taking the world by storm and creating a new KAWAII culture with new values. His store 6%DOKIDOKI opened in Harajuku in 1995, and Masuda has since been working as an art director, spreading KAWAII culture throughout Japan and across the world. 

    He has also been in charge of the art direction and costumes for Kyary Pamyu Pamyu’s music videos since her debut in 2011, often featuring 6%DOKIDOKI pieces. The combination of art and music captured the imagination of fans across the globe, inviting them into their world of music.

     

     

    To commemorate his anniversary, fans will be able to experience his artwork, both past and present, at a variety of special KAWAII events. 

    Be sure to check out these unmissable events and exhibitions!

     

     

     

    【SPOT】Masuda Sebastian and 6%DOKIDOKI 1995→2021

    Duration: Until October 3 2021

     

    Masuda Sebastian opened 6%DOKIDOKI in Harajuku back in 1995. To commemorate the 26th anniversary since it’s opening, a limited pop up shop has opened in Shibuya PARCO to celebrate the brand’s history. Here you can find posters featuring designs from the 90’s alongside modern 6% products. 

     

    Details: https://www.moshimoshi-nippon.jp/ja/498415

     

     

     

    【SPOT】MORI ART MUSEUM – Masuda Sebastian Pop Up Store

    Duration: Until October 17 2021

    A pop up shop from Masuda Sebastian’s art brand, Sebastian Masuda ART. The shop will stock the latest goods from the brand, alongside a selection of art pieces. The store will be opened in TOKYO CITY VIEW on the 52nd floor of the Roppongi Hills Mori Tower, which is also hosting the ‘Sanrio Exhibition: 60 Years of Japanese Kawaii History,’ where you can view Masuda Sebastian’s ‘Unforgettable Tower’ art piece. 

    Details: https://www.moshimoshi-nippon.jp/ja/499990 

     

     

     

     

    【SPOT/FOOD】Masuda Sebastian x Conrad Osaka Second Collaboration

    Duration: October 31 2021 

    Masuda Sebastian has worked closely with Conrad Osaka’s executive pastry chef Jimmy Boulay to create a limited-time Halloween sweets buffet. Why not treat yourself to a colorful sweets party this Autumn, packed full of seasonal ingredients?

    Details: https://www.moshimoshi-nippon.jp/ja/492445 

     

     

     

    【SPOT】Yes, Kawaii Is Art

    Duration: November 12 ~ November 21 (closed Monday,  Tuesday, Wednesday) 

    A Masuda Sebastian art exhibition hosted in Kitakagaya, Osaka’s City of Art. Here you can experience his artwork while discovering the “KAWAII” that has influenced the world and sparked new ideas.

    Details: https://www.moshimoshi-nippon.jp/503083

     

     

     

    【BOOK】Masuda Sebastian’s Artworks PAINT IT, COLORFUL

     Published in 2020, this is Masuda’s first artbook. It compiles a variety of his works, including those from Kyary Pamyu Pamyu’s PONPONPON and Fashion Monster music videos, the KAWAII MONSTER CAFE restaurant, and Sanrio Puroland’s Miracle Gift Parade. Dive into Masuda Sebastian’s world with this colorful book which showcases all his art from around the world. 

     Details: https://www.moshimoshi-nippon.jp/ja/345928 

     

     

     

     

    【SPOT】Future Peace Nursery

    Masuda Sebastian was the visual producer for this nursery which opened in Sendagaya in June 2019. The community contribution project was headed by childcare facility developer Edulead and ASOBISYSTEM, which fosters and spreads Japanese culture. Masuda’s colorful design creates a bright and charming space, ideal for nurturing children’s growth. 

    Details: https://www.moshimoshi-nippon.jp/ja/223582 

     

    TEXT:Natalie(MOSHI MOSHI NIPPON)

  • Masuda Sebastian Exhibition “Yes, Kawaii is Art’ Held in Kitakagaya, Osaka’s City of Art

    30.September.2021 | FASHION / SPOT

    Artist Masuda Sebastian will be holding the ‘Yes, Kawaii is Art’ exhibition in Osaka and Kyoto. The exhibition will be starting in Kitakagaya, Osaka’s City of Art, held between October 30 and November 30.

     

    The exhibition explores the current state of ‘Kawaii,’ a keyword which has influenced the world, along with a selection of Masuda Sebastian’s works.

    In 2020, Masuda started conversations with Kawaii communities across the globe to light up the world with vivid colors following the pandemic. What is Kawaii? Why does Kawaii surpass borders, generations, and gender, as the community moves onwards? This exhibition investigates the depths and new possibilities that Kawaii offers, through the works of Masuda Sebastian and his activities as an activist. 

     

     

    Special Focus

     

    Venue 1: Japan’s First Colorful Room Exhibition

    The first venue features a full-room installation titled ‘Colorful Rebellion Seventh Nightmare.’ 

    The piece was first released in 2014 and was created as a self-portrait representing the seven deadly sins. Following its first exhibition in Chelsea, New York, it has since been exhibited in Florida’s Young at Art Museum, Milano’s Milano Salone, Amsterdam’s Tropenmuseum, and Antwerp’s Museum aan de Stroon. This will be the first exhibition of this work in Japan.

     

     

    Second Venue: An Experience Based on the Artist’s Memories

    The second venue features the experience-type exhibit, ‘Fantastic Voyage.’ The piece, which was originally shown for just three days in Tokyo during February 2021, has been reworked and will be exhibited once more. The art reflects the current world, where everything is rapidly changing due to the Covid pandemic. 

    A transparent capsule drifts through space, travelling through a world studded with snippets of sound and words. Both the guest experiencing this world and the person within the capsule are experiencing the same time together without exchanging words. It is the concept and prototype of “a device that imagines the future in an isolated world.” The performance lasts for 30 minutes, reaching deep into the viewer’s senses.

     

     

    Venue Three: Harajuku’s Famous World Time Clock is Revived in Two New Forms

    The third venue features the famous ‘Colorful Rebellion -WORLD TIME CLOCK-,’ a piece which was beloved by the city of Harajuku since its unveiling in 2015, remembered by tourists from all over the world. The original 2015 world clock, which was displayed on the streets of Harajuku, has been reconstructed while retaining the original faded materials. The 2019 version, which was made based on the colors of the original world clock, will also be displayed. 

     

    The Tokyo exhibition was expected to open in September 2021 but was postponed due to Covid-19. Details for the new exhibition dates will be announced in the future. 

     

    “I want to see the future of Kawaii. That is why I cannot stop creating; that is what drives me.” – Masuda Sebastian. 

  • Godfather of Kawaii Sebastian Masuda Celebrates 30 Years in Showbiz with Pop-Up Shop at Roppongi Hills

    21.September.2021 | FASHION

    Sebastian Masuda is a powerhouse of all things cute. From starting the popular Harajuku-based brand 6%DOKIDOKI in 1995 to creating the now-legendary music video for Kyary Pamyu Pamyu’s PONPONPON, Masuda is now celebrating 30 years in the industry. An exhibition of the artist’s works will be shown in an upcoming exhibition in both Tokyo and Osaka from Fall 2021 until 2022. Prior to that, a Sebastian Masuda pop-up shop is coming to Roppongi Hills and Shibuya PARCO starting this month!

     

    From September 23 until October 17, the art goods brand Sebastian Masuda ART will hold a pop-up shop within the Mori Art Museum Shop on the third floor of Roppongi Hills West Walk. In addition to the latest art goods, including the brand-new ‘Inner Voyage’ series, a number of Masuda’s colorful art pieces will be on display, with some being for sale. 

     

    When visiting Roppongi Hills, don’t forget to head up to the 52nd floor for the 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii, running from September 17 until January 10, 2022. Sebastian Masuda’s work ‘Unforgettable Tower’ will be on display when entering the event, while the Tokyo City View store will be selling some of the artist’s products! Basically, both the 3rd and 52nd floors will be nothing but kawaii. 

     

    Mori Art Museum Shop

    Stickers: ¥550 – ¥2,860 (Tax Included)

     Inner Voyage T-Shirt: ¥7,480 (Tax Included)

    Microcosmos -Tattoo Pink & Me-   

     

    Sebastian Masuda & 6%DOKIDOKI 19952021

    Mesh Top:  ¥10,450 (Tax Included)

    Long Sleeve T-Shirt: ¥8,250 (Tax Included)

    DOKI DOKI Earrings: ¥4,290 (Tax Included) / Logo Plate Necklace: ¥7,590 (Tax Included) / 6% Logo Pochette: ¥6,050 (Tax Included)

     

    Charm Pouch – Kawaii Company: ¥2,860 (Tax Included) / Sebastian Masuda STUDIO COLOR PALETTE: ¥4,400 – ¥2,860 (Tax Included) Felissimo

     

    The Sebastian Masuda & 6%DOKIDOKI 19952021 event will be held from September 17 to October 3 at Hobonichi CultureN, located inside Shibuya PARCO. Guests will be able to look back at the 26-year history of the 6%DOKIDOKI brand. 

     

    2021, much like 2020, has lost a lot of it’s brightness due to the ongoing pandemic. Why not surround yourself with some kawaii goods to raise your spirits? 

  • ‘Masuda Sebastian and 6%DOKIDOKI 1995→2021’ Limited Shop to Open in Shibuya PARCO

    15.September.2021 | FASHION / SPOT

    The ‘Sebastian Masuda and 6%DOKIDOKI’ limited shop will be opening in the Shibuya PARCO 4F ‘Hobonichi Karucha-n’ section between September 17 and October 3 2021 to mark 26 years since the opening of Harajuku store 6%DOKIDOKI.

     

    The brand formerly opened a store in Shibuya PARCO Quattro in 1998 and held a pop-up store in 2011. Now, for the first time in 10 years, 6%DOKIDOKI is coming back to Shibuya PARCO, selling the latest fashion items while reprinted posters featuring designs from the 90’s will be available for pre-sale.

     

    The shop will also exhibit photographs from the store opening and pages from old catalogs, along with product design artwork. This exhibition will allow you to experience the colorful and powerful evolution of “Kawaii” from the 90’s to the current day.

     

    Experience “Sebastian Masuda and 6% DOKIDOKI”, the leader of KAWAII culture, at the “Almost Nichi Karchan”, a cultural information center that introduces Tokyo’s recommendations such as exhibitions, movies, plays, and music.

     

    Learn more about KAWAII culture leaders ‘Sebastian Masuda and 6%DOKIDOKI’ at the Hobonichi Karucha-n, a cultural information center that introduces Tokyo’s recommended exhibitions, movies, plays, and music.

     

    Comment from Sebastian Masuda

    “In 1995 I was 25, and could have never imagined that my future would turn out this way. However, even though 26 years have passed, the shop is still a place that combines fashion, culture, and art. Do you have enough colorful pieces these days? Whether it’s your first time visiting or you’ve been with us for a long time, I hope that you will check out the exhibition.”

     

     

    An interview with Sebastian Masuda will also be released at 11:00 on September 17 on the ‘Hobonichi Itoi Newspaper’ website, so look forward to it!

  • Adorable Halloween Dessert Buffet to be Served at Conrad Osaka

    02.September.2021 | FOOD / SPOT

    Hotel Conrad and Sebastian Masuda, known worldwide for his ‘kawaii’ works, are collaborating for the second year for a scrumptious Halloween event. Titled OWNER OF A COLORFUL HEART Halloween Sweets Buffet, the tasty treats will be available starting September 2. The buffet was held in Tokyo last year, but is moving to Osaka for 2021.

     

    Guests can enjoy a variety of colorful Halloween sweets, created by Executive Pastry Chef Jimmy Boulet and supervised by Sebastian Masuda!

     

     

    OWNER OF A COLORFUL HEART」Halloween Sweets Buffet

    Sweet Potato Mille-feuille

    Orange Cupcake with Cassis Chantilly Cream

    Spider Mousse Cake

    Caramel and Persimmon Bellini

    Crash the Halloween

    Colorful Palette

    Galaxy

    Daisy Celebration

    Halloween Caterpillar

    Playful Macaroon

    Blueberry Mousse and Fig Compote with Sesame Pralines

    Black Cardamom Chocolate and Pear

    Colorful Curries & Stews

     

     

    The buffet tables are decorated with dark purple tones and welcome guests with Bouley’s playful collection of sweets. His iconic mille-feuille uses ample amounts of cream and purple yams, with a chocolate spider web on top. The spider mousse cake, with its gentle shortcake-like texture and unusual combination of coffee and mango, is sure to surprise. Each treat uses autumn ingredients, and will surely have guests enjoying Halloween to the fullest.

     

    Though the sweets buffet is sure to be filling enough, Conrad Osaka also serves a variety of savory items. For this event, five different colorful curries and stews from India, Thailand, and Hungary will be available. Along with naan bread, diners can sample Udon, French baguettes, rice crackers, waffles, and countless other goodies.

     

    Anyone who comes to the event dressed in Halloween attire can post a photo with the hashtag #ownerofacolorfullheart on Instagram to receive a free glass of sparkling wine. A photo booth will also be on site, and guests can take pictures with some of Sebastian Masuda’s most popular works.

     

    Which goodies would you be picking up from the buffet?

     

  • Sanrio 60th Anniversary Event Reveals Collaboration Cafe Menu

    02.September.2021 | ANIME&GAME / SPOT

    One of the most popular franchises to come out of Japan is celebrating a massive milestone! The Sanrio Exhibition: 60 Years of Kawaii Culture in Japan will be held on the 52nd floor of the Roppongi Hills Mori Tower starting September 17. The event will feature over 800 unique character products, the largest number in Sanrio history, and will allow guests to experience the charm and wonder of one of the most well-known parts of Japan’s ‘kawaii’ culture.

     

    Special light effects have been added to the ‘Godfather of Kawaii’ Masuda Sebastian’s unique entrance art, titled “Unforgettable Tower.” Singer and actor Aoi Shouta acts as the audio guide for the exhibition.

    Comment from Aoi Shouta / Audio Guide

     

    “I’m excited to experience the history of Sanrio together with you as the audio guide for the exhibition. I’m also incredibly honored to be a part of this project, since I’ve been a fan of Sanrio for as long as I can remember. Please enjoy this time with your favorite characters!”

    Comment from Sebastian Masuda / Designer of the “Unforgettable Tower” 

     

    “Sanrio characters and goods exist in a far corner of everyone’s memories. For a long time, this was specifically a Japanese feeling. Now, it’s true of people all over the world. Memory is an odd thing. It can be fuzzy, and difficult to capture. However, sometimes the nostalgia and feelings remain, and I’ve captured this strange balance in the ‘Unforgettable Tower.’ The Sanrio exhibition is a journey to undertake along with your own memories. I invite you to let your thoughts wander as you gaze at this work of art, and pass through the entrance gate of the exhibition.”

     

    Collaboration Menu & Photo Spot

    Left: My Melody Curry with Winter Vegetables and Pork Cutlet: ¥1,580 / Middle: Pochakko’s Pumpkin Stew: ¥1,520 / Right: Hello Kitty’s Whole Apple Waffle: ¥1,380

    Left: Pochacco’s Hot Strawberry Milk: ¥1,050 / Middle: Pom Pom Pudding in a Pudding Shake: ¥1,080 / Right: Cinnamoroll’s Balloon Trip: ¥1,100

     

    The restaurant and cafe THE SUN AND MOON is located on the same floor as the exhibition, so be sure to get these delicious treats when you visit!

    Left: Halloween, September 17 – October 31 / Middle: Christmas, November 1 – December 20 / Right: Anniversary, December 27 – January 10

     

    Seasonal afternoon tea will be available during each special event period.

     

    Restaurant Photo Spot Image

    *画像はイメージです
    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    The walls of this red retro restaurant are covered with images of popular characters, making it the perfect place to snap some commemorative photos. Each photo spot will change depending on the holiday season, so don’t miss the Halloween, Christmas, and Anniversary backgrounds!

     

    Original Merchandise

    Left: Square Acrylic Keychain: ¥1,210 (4 designs) / Middle: Triple Acrylic Keychain: ¥1,210 (4 designs) / Right: Bag: ¥1,650 (4 designs)

     

    Guests can grab over 100 original items, with both modern and vintage designs.

     

     

RANKING

  • DAILY
  • MONTHLY

FOLLOW US