New Future Piece Nursery Produced by Sebastian Masuda Opens in Sendagaya

18.June.2019 | BUSINESS / SPOT

Wedged in a quiet residential area of Sendagaya, which is close to Ura-Harajuku, is a kawaii, pastel-coloured building that opened just this month. This eye catching place is a new nursery called “Mirai no Piece Hoikusho” (Future Piece Nursery).

A conference and paint event titled “HAPPY WALL PROJECT” were held on June 16 to celebrate the nursery’s opening. Those associated with the nursery as well as local residents came together to help paint the outside wall at the entrance which served to help strengthen communal ties in the area.

The nursery was established by Edulead―who manage 7 nurseries throughout Tokyo, Saitama and Kanagawa conceived around the idea of “building the stories of the future”―and ASOBISYSTEM, a company that promotes Harajuku culture to the world including fashion, music and lifestyle. It was created as a way to aid in the Cabinet Office’s efforts to eliminate nursery school waiting lists. In addition to ASOBISYSTEM employees, it hopes to begin recruiting a wide range of people, including local residents and businesses, as a means to contribute to work activity in the area.

The representatives of each company spoke about their aspirations for the facility. Shobu Kikuchi (Edulead) said: “The name of the nursery, Mirai no Piece Hoikuchi, signifies a desire to grow healthily  in a colourful world, and the wish for it to be a place that respects the individuality and diversity of the children.”

 

Yusuke Nakagawa (ASOBISYSTEM) commented: “We normally manage artists and models, but we want to express our strength in entertainment in a new light. We’re a company that promotes the growth of Harajuku culture, so I want to contribute to the growth of children in a way that is rooted in the streets of Harajuku.”

The designs and visuals for the facility are produced by Sebastian Masuda, a Japanese artist signed to ASOBISYSTEM who is active internationally and helps spread Harajuku’s kawaii culture around the world.

 

The building’s exterior design takes advantage of Masuda’s former architecture and features a unicorn called Unikyun who watches over the nursery. It also features original puzzle piece characters called Puzzoo who all live together. There are seven unique Puzzoos like the colours of the rainbow each of which is used as a symbol for each class in the nursery. The building’s interior is also decorated in pastel colours to catch the eyes and stir the curiosities of the children.

 

Speaking about his thoughts on the design, Masuda comments: “As the name [of the nursery] suggests, the children are the pieces of the future. Puzzle pieces are the motif. I want them to be raised in a colourful environment so they never forget how exciting it feels to wear colourful clothes or dye your hair a different colour. I too am personally putting a great effort into international exchange and education, and so I am very happy to get to be part of this facility.”

The colourful interior decor is painted with ROOMBLOOM AirBreeze by Nippon Paint Holdings which was developed to protect the health of children when painting.

 

The HAPPY WALL PROJECT saw the children and nursery associates coming together with paints and brushes to draw and colour Pazzoos. The atmosphere was mirthful under a sky so blue one forgot it was the rainy season. The childrens’ paint work with the odourless paint didn’t stop at the wall however―they extended their efforts to wooden boards, paper cups and more. Everybody had smiles on their faces as they got involved.

Many discussions and issues have arisen through the ages surrounding child rearing, whether it’s the coexistence of work life and raising a child, school nursery waiting lists, both parents being involved in the raising of their child, and so on. Mirai no Piece Hoikusho takes advantage of the strengths of both companies involved and delivers both hard and soft child rearing. Edulead, who develop nurseries in that are the only one of their kind and fit with their local communities, and ASOBISYSTEM, who will continue to promote the local culture, are set to contribute to the area with this new establishment and give the children a bright and colourful future.

RECOMMENDED ENTRIES

  • Sebastian Masuda holds his first overseas art performance in Amsterdam!

    15.November.2017 | FASHION / SPOT

    Artist and art director Sebastian Masuda has announced an art performance titled ESCAPE FROM ANONYMOUS(E) -Improv Orchestra for the World- to be showcased in Amsterdam where he currently resides on November 18th.

     

    Masuda is currently active around the world as a cultural ambassador for the Japanese Agency for Cultural Affairs. Cultural ambassadors are artists, cultural figures and so on selected by the agency to work on promoting Japanese culture to the rest of the world and forming and strengthening networks with other cultural figures overseas.

    01-image

    Amsterdam is the first city for Sebastian Masuda to visit in his work as a cultural ambassador. Masuda is staying at the NDSM shipyard, one of Amsterdam’s leading locations for publicizing art and culture, where he will showcase his project. This special 1-day event will bring together current artists, actors, general participants and more.

    02-wArtist

    03-wActors

    The theme for his art performance is “Escape From Anonymous(e)” and will take place alongside a canal in a large open area. Expect to see actors and actresses wearing mouse masks, musicians performing songs that coincide with the story, colourful costumes,  spectators wearing white masks and an impromptu orchestra. This will be Masuda’s first overseas art performance and a return to his roots as a man who started his in theatre and performing arts overseas in the 90s.

     

    Sebastian Masuda’s next stop after Amsterdam will involve workshops for his “TIME AFTER TIME CAPSULE” lecture and art project on Harajuku kawaii culture which will be held across South Africa, Angola, Brazil, Bolivia and more. He will subsequently head to New York University as a visiting researcher for 3 months in January 2018 to lecture about Japanese pop culture.

     

    Masuda’s talent is also spilling into other areas such as his new high fashion brand collection “6-D Sebastian Masuda” and his involvement with The Doraemon Exhibition Tokyo 2017″ currently running at the Mori Art Museum.

     

    Keep your eyes peeled for Japan’s leader of kawaii culture coming to a city near you.

     

    ■Information

    ESCAPE FROM ANONYMOUS(E) -Improv Orchestra for the World-
    Date: Saturday Nov. 18, 2017
    Participant Workshop: 12:00-16:00
    Performance: OPEN 16:00 / START 16:30
    Location: NDSM (Tt. Neveritaweg 61, 1033 WB Amsterdam, Nederland)
    Full Details: https://sebas-art.tumblr.com/
    *For footage covering the making-of the art project, check out Sebastian Masuda’s Twitter (https://twitter.com/sebastea) and look for the hashtag #オランダ滞在記 (“Holland Diary”).

     

    Sebastian Masuda Official Website: http://m-sebas.asobisystem.com

     

  • Visit the Pola Museum of Art in Hakone to witness the Masuda X Monet “Point-Rhythm World 2018- Monet’s Microcosm” exhibition!

    31.July.2018 | SPOT

    The Sebastian Masuda X Claude Monet Point-Rhythm World 2018 – Monet’s Microcosm” exhibition opened on Sunday 22nd July at the Pola Museum of Art in Hakone, Kanagawa, and will close on Sunday 2nd December.

     

    Sebastian Masuda’s peculiar art style is a fusion of different coloured materials. Now, a large art piece inspired by Claude Monet’s “Water Lilies” has been installed at the museum. Masuda has recreated a brand new version of the French Impressionist’s painting by using materials rich in texture, replacing key features with his own style of art and adding touches of the colours used in Monet’s original piece.

    Visitors can become part of the exhibition with its interactive feature. Thanks to the help of Teruaki Tsubokura, the room’s exhibition cameras capture the movements of the visitors and display them through projection mapping. In addition, there are several areas that play music by Sakana Hosomi, which changes subtly depending on the time and the movements of the visitors. This interactive exhibit invites visitors to become a part of its world. 

    The restaurant/cafe inside the museum even sells a colourful menu of desserts inspired by the exhibition. 《Water Lilies (Suiren) (Alone:¥1,080/With Coffee or tea:¥1,440). Besides this, there are many other ways in which water lilies are represented at the museum!

     

    Masuda has created a new image of Monet’s work using modern materials. Come discover whether this new exhibition is a new way to enjoy Monet’s art!

     

    ■Information

    Sebastian Masuda X Claude Monet “Point-Rhythm World 2018 – Monet’s Microcosm”

    Location:Pola Museum of Art Kozukayama-1285 Sengokuhara, Hakone, Ashigarashimo District, Kanagawa Prefecture

    Open:Sunday 22nd July 2018 ~ Sunday 2nd December 2018 (No closing days)

    TEL:0460-84-2111
    Entry fee:Adults ¥1,800 / University/ high school students: ¥1,300 / Middle/ elementary school students: ¥700 (Free on Saturdays)

    Official site:http://www.polamuseum.or.jp/
    ※ The Monet Water Lily exhibition will be displayed at the Redon’s dream exhibition (Redon Hirakareta Yume) during this period.
    ※ The Redon Hirakareta Yume exhibition will be closed on Thursday 27th September to change the exhibition.

     

  • Sebastian Masuda to Release Personal Book Exploring His Identity and Living Truly to Himself

    04.June.2018 | FASHION

    Sebastian Masuda is an art director whose career as a pioneer of Japan’s ‘kawaii’ culture has taken him around the world where he attracts great support from people regardless of their age, nationality or gender.

     

    His new book, Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata (“How to Find the Only ‘Kawaii’ in the World”) will be released on June 11, 2018

     

    Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.

    増田セバスチャン 本 Sebastian Masuda

    Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.

     

    Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata explores what ‘self’ is and why Sebastian Masuda went on to start thinking about it.

     

    ■Information

    “Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata” by Sebastian Masuda

    Japanese Title: 世界にひとつだけの「カワイイ」の見つけ方

    On Sale: June 11, 2018

    Price: ¥1,300 (+Tax)

    Book Details: https://www.sunmark.co.jp/detail.php?csid=3489-9

     

RELATED ENTRIES

  • Limited Booking For Sebastian Masuda’s Artistic Kawaii Room Opens Soon

    29.October.2019 | SPOT

    Booking.com is one of the world’s largest accommodation booking websites that connects people from all over the world with many unique places to stay. For the first time ever, Booking.com has announced a very special stay at ‘KAWAII Japanese Room – Addicted to Tokyo.’ Designed in collaboration with no other than art director and icon of Japan’s kawaii pop culture Sebastian Masuda. The stay is available exclusively through Booking.com with only a handful of  booking dates available which are: November 13-14, 14-15 and 15-16. 

     

    One significant pattern which can be seen in the room is that of a traditional jūnihitoe, which is a set of formal kimono garments worn by court-ladies in Japan. The designs and patterns have been fused with a vivid pop colour scheme and created in a modern graphics style for a new form of experimental art. The main concept of the room is “Addicted to TOKYO”. Once you step into the room, you will be immersed in a world of vivid colours and patterns where abstract wonder is fused with traditional features. A stay here is bound to be stay you will never forget. The room is located at the MIMARU TOKYO AKASAKA apartment hotel and was remodeled specifically for this purpose. Reservations will open worldwide at 7pm JST (11am in Amsterdam). Only three reservations – one for each night – will be accepted and it is first-come, first-served.  

    The room is filled with Japanese-style room features such as tatami flooring, sliding doors, zabuton floor cushions, and a raised tatami-floored seating area. There are two beds and a large open space in the room. Once you enter, you will be immersed in a world of patterns.  Using Japanese celebratory culture as a starting point, Masuda has created a space which reflects the atmosphere of an exciting Japanese celebration. Although there are many traditional features to the room, there are also animal patterns and patterns that make the word “TOKYO”, creating a room full of impact. One of the most iconic decorations in the room is the bear which rests on the pink tatami flooring. The bear’s unique design resembles origami, reflecting the cute yet edgy culture of Tokyo fashion. 

    In the room you’ll find KAWAII Japanese Room-limited design yukata. These unisex yukata are designed with a range of patterns and colours that can be seen around the room. You can use them as pyjamas and can even take them back home with you.

     

    You cannot leave the accommodation without checking out the giant mushroom display located on the MIMARU TOKYO AKASAKA roof. Those staying in any room at MIMARU TOKYO AKASAKA during the limited period as well as those staying in the KAWAII Japanese room both have access to see this glorious masterpiece

     

    If you are not one of the lucky few who get a chance to stay at the KAWAII Japanese Room- Addicted to TOKYO, you could book another room in the hotel during the same period to witness Masuda’s iconic mushroom masterpiece. This is the perfect place to experience a full-on kawaii experience right in the centre of Tokyo. The first 100 people to visit the rooftop between 3pm and 9pm on each day between November 13 and 15 will receive an original hand towel. 

     

    Be sure to check it out.

  • Disney Store Announces Merchandise Collaboration With Sebastian Masuda

    20.August.2019 | FASHION

    The Disney Store has announced its first ever collaboration with artist and art director Sebastian Masuda. Titled “ARTIST COLLECTION by Sebastian Masuda,” this merchandise line-up will hit Disney Stores across Japan and on the online shop on August 27.

     

    Masuda’s second “ARTIST COLLECTION,” this time he is using items from the Toy Story film series that have been sold at the Disney Store and has re-designed them through his unique lens of cute and colourful pop art.

    T-Shirt – ¥3,900 (Before Tax)

    Makeup Brush Set – ¥1,900 (Before Tax)

    The line-up spans from a Lots-o’-Huggin’ Bear plush toy to key chains, notebooks, pencil cases, wristwatches, t-shirts and much more.

    Waist Bag – ¥4,900 (Before Tax)

    Backpack – ¥7,900 (Before Tax)

    As well as stationery and fashion items, the collection also includes outdoor products: namely, the waist bag and backpack which not only look gorgeous but are superior when it comes to functionality.

    The product designs are created in the same way that Sebastian Masuda makes all of his iconic projects: by using lots of different vivid items and materials.

    Don’t miss out on this toy box-like Disney Store exclusive line-up filtered through Masuda’s colourful world.

     

    ©Disney/Pixar
      Mr. Potato Head is a trademark of Hasbro used with permission. ©Hasbro. All Rights Reserved.
      ©POOF-Slinky, LLC

  • Sebastian Masuda And Other Phenomenal Artists Create Outstanding Doraemon Exhibition

    17.July.2019 | SPOT

    28 artist groups and individuals have created artistic pieces to represent Japan’s favourite animated character Doraemon. From July 12 to September 23, 2019, you can see these magnificent creations at the Doraemon Exhibition Osaka 2019 which will take place at Osaka Culturarium at Tempozan.

    The Doraemon Exhibition Osaka 2019 features a range of artists who exhibit their works in Japan and even in foreign countries. This is a fantastic chance to meet a range of new Doraemon that the world has never seen. This event covers a range of genres through modern art that is overflowing with creativity and dedication for the anime character that has grasped the nation. 

    On July 11, the day before the opening of the exhibition, there was a special opening ceremony and private viewing event held exclusively for staff and the press, which was a massive success. 

     

    Press releases of the event reveal that artists Yasumasa Morimura and Sebastian Masuda were present at the ceremony for photos and greetings. 

    Yasumasa Morimura commented with deep emotion: “I am so happy to have finally taken part in the Doraemon Exhibition. For this creation, I used lots of paper to make the costumes. I collaborated with Junko Koike, collecting lots of Doraemon manga as raw materials for the dress. As Doraemon has the power to manipulate time and space, and has the ability to create a door that leads to anywhere he desires, I thought a grey dress would be appropriate. In fact, the entire exhibition venue is just like the inside of Doraemon’s pocket ー it is packed with the work of 28 solo artists and groups. What a fun experience it is. I hope that many people in the Kansai region come see this,” he explained.

    Sebastian Masuda commented: “I’m actually the same age as Doraemon and I share the same birthday as Noby; the main character from the series. I was born with a love for Doraemon.”

     

    He then commented on his art piece: “I actually wanted to make it as big as the Budha statue at Todaiji Temple in Nara, but we wouldn’t be able to fit it in the venue so I made it two metres tall instead”, he laughed. “I collected materials from markets from all around the world, so the final piece is literally made up of the colours of the world,” he continued. 

     

    His message to the people of Osaka is: “I would love it if lots of children came to see this. It would really make my day to hear reactions from them like “whoa, it’s huge” or “that’s so cool!””

     

    Please come stop by to visit your favourite Doraemon!

  • TEMPURA KIDZ Collaborate With Moe Shop to Release New Song ‘UKIYO’

    19.June.2019 | MUSIC

    News photos of dance and vocal unit TEMPURA KIDZ have been released. The photos were taken under the supervision of the leader of Harajuku’s kawaii culture Sebastian Masuda.

     

    It has also been announced that the group are set to perform at the KAWAII MONSTER CAFE in Harajuku every Wednesday for a new event aimed at foreign and locals tourists entitled TOKYO POP CULTURE NIGHT ~HARAJUKU CELEBRATION~.

    The theme of this event is “Harajuku Tribe” which sees TEMPURA KIDZ dressed up in colourful tribe-like Harajuku wares in which they will put on a new performance called “Harajuku Celebration.” The group teamed up with French DJ and producer Moe Shop to create original music for the performance.

    Both artists will release their collaborative track UKIYO on June 18. The song features a “Future Funk,” a genre which sees Moe Shop as its spearhead. It is a colourful pop anthem that fuses with TEMPURA KIDZ and the members’ personalities.。

     

    With the Tokyo 2020 Olympics right around the corner, TEMPURA KIDZ continue their mission to spread Japanese culture around the world.

  • Visit the Pola Museum of Art in Hakone to witness the Masuda X Monet “Point-Rhythm World 2018- Monet’s Microcosm” exhibition!

    31.July.2018 | SPOT

    The Sebastian Masuda X Claude Monet Point-Rhythm World 2018 – Monet’s Microcosm” exhibition opened on Sunday 22nd July at the Pola Museum of Art in Hakone, Kanagawa, and will close on Sunday 2nd December.

     

    Sebastian Masuda’s peculiar art style is a fusion of different coloured materials. Now, a large art piece inspired by Claude Monet’s “Water Lilies” has been installed at the museum. Masuda has recreated a brand new version of the French Impressionist’s painting by using materials rich in texture, replacing key features with his own style of art and adding touches of the colours used in Monet’s original piece.

    Visitors can become part of the exhibition with its interactive feature. Thanks to the help of Teruaki Tsubokura, the room’s exhibition cameras capture the movements of the visitors and display them through projection mapping. In addition, there are several areas that play music by Sakana Hosomi, which changes subtly depending on the time and the movements of the visitors. This interactive exhibit invites visitors to become a part of its world. 

    The restaurant/cafe inside the museum even sells a colourful menu of desserts inspired by the exhibition. 《Water Lilies (Suiren) (Alone:¥1,080/With Coffee or tea:¥1,440). Besides this, there are many other ways in which water lilies are represented at the museum!

     

    Masuda has created a new image of Monet’s work using modern materials. Come discover whether this new exhibition is a new way to enjoy Monet’s art!

     

    ■Information

    Sebastian Masuda X Claude Monet “Point-Rhythm World 2018 – Monet’s Microcosm”

    Location:Pola Museum of Art Kozukayama-1285 Sengokuhara, Hakone, Ashigarashimo District, Kanagawa Prefecture

    Open:Sunday 22nd July 2018 ~ Sunday 2nd December 2018 (No closing days)

    TEL:0460-84-2111
    Entry fee:Adults ¥1,800 / University/ high school students: ¥1,300 / Middle/ elementary school students: ¥700 (Free on Saturdays)

    Official site:http://www.polamuseum.or.jp/
    ※ The Monet Water Lily exhibition will be displayed at the Redon’s dream exhibition (Redon Hirakareta Yume) during this period.
    ※ The Redon Hirakareta Yume exhibition will be closed on Thursday 27th September to change the exhibition.

     

  • Sebastian Masuda to Release Personal Book Exploring His Identity and Living Truly to Himself

    04.June.2018 | FASHION

    Sebastian Masuda is an art director whose career as a pioneer of Japan’s ‘kawaii’ culture has taken him around the world where he attracts great support from people regardless of their age, nationality or gender.

     

    His new book, Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata (“How to Find the Only ‘Kawaii’ in the World”) will be released on June 11, 2018

     

    Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.

    増田セバスチャン 本 Sebastian Masuda

    Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.

     

    Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata explores what ‘self’ is and why Sebastian Masuda went on to start thinking about it.

     

    ■Information

    “Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata” by Sebastian Masuda

    Japanese Title: 世界にひとつだけの「カワイイ」の見つけ方

    On Sale: June 11, 2018

    Price: ¥1,300 (+Tax)

    Book Details: https://www.sunmark.co.jp/detail.php?csid=3489-9

     

  • Sebastian Masuda’s brand “6-D Sebastian Masuda” will open in Isetan Shinjuku-ten Tokyo’s open space

    07.March.2018 | FASHION / SPOT

    “6-D Sebastian Masuda” produced by the artist Sebastian Mausuda will open in Isetan Shinjuku-ten Tokyo’s open space from the 28th of March (Wed.) (limited time offer).

    増田セバスチャン「6-D Sebastian Masuda」2

    The theme of the 1st collection of 6-D Sebastian Masuda is “Noise it Colorful.” The items include tailored clothes/tweed jackets with bijou which are suitable to be worn when participating in parties and formal dress occasions. The items also include tops and tights on which Masuda’s art works are printed and bow ties made with PVC. These items represent an adult-like colorful spirit, diversity, passion and a playful mind. Let’s get his items which can be used in various scenes.

    増田セバスチャン「6-D Sebastian Masuda」1

    Also, the campaign named “JAPAN SENSES” created under the theme of “IMA-YO” will be held at each floor of Isetan Shinjku-ten. One-of-a-kind multi fur charms and collaborative hats/valletas of “CA4LA” in Harajuku will be sold as well as the collection items.

    Moreover, the series of stuffed toys named “YOUR BEAR” created in Masuda’s atelier “Lovelies Lab. Studio” will be displayed and sold.

     

    Don’t miss this chance to experience Sebastian Masuda’s world!

     

    ■Information

    “6-D Sebastian Masuda –Noise it Colorful.-“

    Period: 2018/03/28 (Wed.) to 04/03 (Tue.)

    Business hours: 10:30 to 20:00

    Venue: Isetan Shinjuku-ten Main Building 2F Center Park / TOKYO Kaihoku (2F, 3-14-1, Shinjuku, Shinjuku-ku, Tokyo)

     

    TOKYO Kaihoku’s official site:

    http://isetanparknet.com/news_event/sort/tokyo-kaihoku/

     

    Sebastian Masuda’s official site:http://m-sebas.asobisystem.com

     

  • Sebastian Masuda holds his first overseas art performance in Amsterdam!

    15.November.2017 | FASHION / SPOT

    Artist and art director Sebastian Masuda has announced an art performance titled ESCAPE FROM ANONYMOUS(E) -Improv Orchestra for the World- to be showcased in Amsterdam where he currently resides on November 18th.

     

    Masuda is currently active around the world as a cultural ambassador for the Japanese Agency for Cultural Affairs. Cultural ambassadors are artists, cultural figures and so on selected by the agency to work on promoting Japanese culture to the rest of the world and forming and strengthening networks with other cultural figures overseas.

    01-image

    Amsterdam is the first city for Sebastian Masuda to visit in his work as a cultural ambassador. Masuda is staying at the NDSM shipyard, one of Amsterdam’s leading locations for publicizing art and culture, where he will showcase his project. This special 1-day event will bring together current artists, actors, general participants and more.

    02-wArtist

    03-wActors

    The theme for his art performance is “Escape From Anonymous(e)” and will take place alongside a canal in a large open area. Expect to see actors and actresses wearing mouse masks, musicians performing songs that coincide with the story, colourful costumes,  spectators wearing white masks and an impromptu orchestra. This will be Masuda’s first overseas art performance and a return to his roots as a man who started his in theatre and performing arts overseas in the 90s.

     

    Sebastian Masuda’s next stop after Amsterdam will involve workshops for his “TIME AFTER TIME CAPSULE” lecture and art project on Harajuku kawaii culture which will be held across South Africa, Angola, Brazil, Bolivia and more. He will subsequently head to New York University as a visiting researcher for 3 months in January 2018 to lecture about Japanese pop culture.

     

    Masuda’s talent is also spilling into other areas such as his new high fashion brand collection “6-D Sebastian Masuda” and his involvement with The Doraemon Exhibition Tokyo 2017″ currently running at the Mori Art Museum.

     

    Keep your eyes peeled for Japan’s leader of kawaii culture coming to a city near you.

     

    ■Information

    ESCAPE FROM ANONYMOUS(E) -Improv Orchestra for the World-
    Date: Saturday Nov. 18, 2017
    Participant Workshop: 12:00-16:00
    Performance: OPEN 16:00 / START 16:30
    Location: NDSM (Tt. Neveritaweg 61, 1033 WB Amsterdam, Nederland)
    Full Details: https://sebas-art.tumblr.com/
    *For footage covering the making-of the art project, check out Sebastian Masuda’s Twitter (https://twitter.com/sebastea) and look for the hashtag #オランダ滞在記 (“Holland Diary”).

     

    Sebastian Masuda Official Website: http://m-sebas.asobisystem.com

     

  • Kawaii video released for Halloween candy and snack collaboration between Sebastian Masuda and LOTTE!

    09.September.2017 | FOOD

    Sebastian Masuda, leader of Japan’s kawaii culture, has teamed up with LOTTE to produce Halloween candy as part of their “Enjoy Halloween” series so that you can enjoy yourself a kawaii Halloween this year.

    6180

    スクリーンショット 2017-09-05 9_55_54_650

    Seven of LOTTE’s most popular snack and treat brands including “Koala’s March,” “Toppo,” “Ghana” and “Pai no Mi” are now on sale, with 9 to choose from, all in limited edition Halloween packaging. The products and individual packaging feature small dress-up items for you to do some tiny Halloween fancy dress! There are lots of designs to get your hands on and enable you to enjoy creating kawaii Halloween fancy dress easily.

    スクリーンショット 2017-09-05 10_02_18_650 スクリーンショット 2017-09-05 10_02_16_650

    A movie for the “ENJOY HALLOWEEN KAWAII” project has also been released! It features Yutaro and MANON making use of their kawaii dress-up accessories from the snack packaging.

    Dress up your face, eyes and ears with the packaging, take photos and post them online with #カワイイハロウィン (#kawaiihalloween)!

    スクリーンショット 2017-09-05 9_55_56

    Enjoy a kawaii Halloween party this year with the new range of LOTTE’s Enjoy Halloween series!

     

    ■Information

    “Enjoy Halloween Series”
    On sale from August 29, 2017

    On sale August 29, 2017

    Enjoy Halloween “Koala’s March” (chocolate) – ¥100

    Enjoy Halloween “Toppo” – ¥150

    Enjoy Halloween “Pai no Mi” – ¥150

    Enjoy Halloween “Ghana Share Pack” – ¥313

    Enjoy Halloween “Koala’s March Share Pack” – ¥313

    Enjoy Halloween “Choco Pie Party Pack” – ¥379

    Enjoy Halloween “Custard Cake Party Pack” – ¥379

    Fit’s (grape mix/peach) – ¥130

    *All products are open price.

     

    LOTTE Homepage: https://www.lotte.co.jp

     

  • Sebastian Masuda teams up with Lotte to release Halloween-Kawaii fusion treats!

    31.August.2017 | FOOD

    LOTTE have teamed up with art director Sebastian Masuda, aka the top dog in Japan’s kawaii culture, to release a new series of products in their “Enjoy Halloween” series! These goodies were released on August 29th in order for people to enjoy Halloween in Japan even more.

    ロッテ「ハロウィンカワイイ プロジェクト」発表会 (14) copy

    The collaboration features a list of 9 LOTTE snacks in limited packaging from made up of 7 popular items in their range, including “Koala’s March,” “Toppo” “Ghana,” “Pai no Mi” and more. Each snack is a fusion of Halloween and kawaii so you can enjoy a health balance of both to have an even more fun Halloween. Sebastian Masuda is responsible for the packaging and Halloween Family characters. Each packaging of the snack boxes, party packs and share packs feature kawaii-fied packaging for you to enjoy, and the individual treats inside the party and share packs are perfect to hand out to friends and Trick-or-Treaters.

    ロッテ『エンジョイハロウィン』シリーズ(8月29日より発売開始) (1) copy

    And for a limited time only, you can look forward to 4 new collaborative menu items at the Kawaii Monster Cafe in Harajuku from September 4th.

     

    The line-up includes the “Koumori Chocotto Monster,” a bat made from Lotte’s choco pie; the “Kemukujara Chocotto Monster,” a hairy monster also hiding choco pie; “Dark Koala Burger,” a black bun koala burger; and the “Ghana Banana Shake,” a hot chocolate made using Ghana chocolate.

    ダークコアマーバーガー copyけむくじゃら CHOCOTTO モンスター copy

    Enjoy your Halloween this year with Lotte’s “Enjoy Halloween” series! Pick up some tasty treats or head on over to the Kawaii Monster Cafe!

     

    ■Information

    “Enjoy Halloween” Series

    On sale August 29, 2017

    Enjoy Halloween “Koala’s March” (chocolate) – ¥100

    Enjoy Halloween “Toppo” – ¥150

    Enjoy Halloween “Pai no Mi” – ¥150

    Enjoy Halloween “Ghana Share Pack” – ¥313

    Enjoy Halloween “Koala’s March Share Pack” – ¥313

    Enjoy Halloween “Choco Pie Party Pack” – ¥379

    Enjoy Halloween “Custard Cake Party Pack” – ¥379

    Fit’s (grape mix/peach) – ¥130

    *All products are open price.

     

    Kawaii Monster Cafe Harajuku

    On sale September 4, 2017

    Koumori Chocotto Monster Drink Set – ¥1580

    Kemukujara Chocotto Monste Drink Set – ¥1680

    Dark Koala Burger Drink Set – (for an extra ¥400 you can get it with a Ghana Banana Shake)

    Ghana Banana Shake ¥980円

    *All prices are pre-tax

     

    Lotte Homepage: https://www.lotte.co.jp

  • Delve into the fantastical world of Sebastian Masuda at “Point-Rhythm World: Monet’s Microcosm”

    17.June.2017 | SPOT

    Sebastian Masuda, Japan’s prime leader of kawaii culture and an active brilliance in the field of fashion, art and entertainment, is holding an installation exhibition titled Point-Rhythm World -Monet’s Microcosm-. It will be available for a limited time starting on July 21st.

     

    “Point-Rhythm” is a coined word combining “pointillism,” a neo-impressionist painting technique characterised by applying small dots and strokes that seem to blend together at a distance, and “rhythm.”

     

    Sebastian Masuda has reconstructed the art piece “Water-Lily Pond” by French impressionist painter Claude Monet by using almost 2 tons of colour materials that spread rhythmically through the exhibition space to bring Monet’s work to life once more.

    A combination of virtual reality art technology and transparent liquid crystals will also bring the world of Sebastian & Monet to life and blur the line between what is real and unreal.

    There will also be a display created by Sebastian in accordance with the exhibition at the first floor window of Pola Ginza. Performances are also scheduled for the event.

    For more details, be sure to check the homepage, and don’t miss this amazing opportunity to delve into the phantasmagorical world of Sebastian Masuda.

     

    ■Information

    Point-Rhythm World -Monet’s Microcosm-
    Dates: July 21st, 2017 to September 3rd, 2017 ※Open the entire duration.
    Price: Free
    Time: 11:00〜20:00 (entry permitted until 19:30)
    Location: Pola Museum Annex (Pola Ginza Building 3F, 1 Chome-7-7, Ginza, Chūō-ku, 〒104-0061)
    http://www.po-holdings.co.jp/m-annex/

     

    Related Article:Best 7 photo taking spot in Harajuku to take a photogenic picture in Tokyo sightseeing

    Related Article:【Tokyo Stroll】Strolling around in Harajuku which has a lot of unique spots such as popular graffiti and artistic miscellaneous stores.

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