TEMPURA KIDZ Collaborate With Moe Shop to Release New Song ‘UKIYO’

19.June.2019 | MUSIC

News photos of dance and vocal unit TEMPURA KIDZ have been released. The photos were taken under the supervision of the leader of Harajuku’s kawaii culture Sebastian Masuda.

 

It has also been announced that the group are set to perform at the KAWAII MONSTER CAFE in Harajuku every Wednesday for a new event aimed at foreign and locals tourists entitled TOKYO POP CULTURE NIGHT ~HARAJUKU CELEBRATION~.

The theme of this event is “Harajuku Tribe” which sees TEMPURA KIDZ dressed up in colourful tribe-like Harajuku wares in which they will put on a new performance called “Harajuku Celebration.” The group teamed up with French DJ and producer Moe Shop to create original music for the performance.

Both artists will release their collaborative track UKIYO on June 18. The song features a “Future Funk,” a genre which sees Moe Shop as its spearhead. It is a colourful pop anthem that fuses with TEMPURA KIDZ and the members’ personalities.。

 

With the Tokyo 2020 Olympics right around the corner, TEMPURA KIDZ continue their mission to spread Japanese culture around the world.

RELATED ENTRIES

  • A Sneak Peek at Sebastian Masuda’s ‘Yes, Kawaii Is Art’ Exhibition at Kanda Myojin Shrine

    01.December.2021 | FASHION / SPOT

    The Godfather of Kawaii Sebastian Masuda will open his ‘Yes, Kawaii Is Art’ exhibition at the 1,300-year-old Kanda Myojin Shrine on December 4, 2021. A number of Masuda’s representative works will be on display at the historical site, known as one of the most important shrines during the Edo period. 

     

    Colorful Rebellion -Seventh Nightmare-

    Kanda Myojin Shrine

     

    Colorful Rebellion -Seventh Nightmare- has been shown in New York, Milan, and Amsterdam over the past few years, and will now make an appearance as part of this exhibition. Given the magnificence of the venue, the work will be presented in a unique way–in the basement of the shrine. In addition, a part of the research on Kawaii culture conducted in collaboration with Kyoto University of Arts Ultra Factory will be on display as well. Guests will be invited to ponder the nature of Kawaii, and what makes it so beloved by audiences worldwide.


     

    Colorful Rebellion -WORLD TIME CLOCK-

    Time After Time Capsule Art Project

    Kawaii Archival Research

     

    Near the entrance to the shrine, the Colorful Rebellion -WORLD TIME CLOCK will be on display. Clad in the cutest colors imaginable, it has become a symbol of Harajuku around the world. The Hello Kitty-shaped time capsule, which was on display for five months in New York City in 2015, will also be shown on the temple grounds. The participatory art project has made it to 12 cities around the world so far. 

     

    Kawaii culture will blend with traditional Japanese culture during this exhibition, so keep an eye out for more details coming soon!

     

    What is ‘Yes, Kawaii Is Art?’ 

    Sebastian Masuda has been at the helm of the global Kawaii movement for decades. 

     In 2020, Masuda asked a number of questions to fans of Japanese pop culture around the world–what is Kawaii? Why does Kawaii cross borders, generations, and gender? This new exhibition tries to find an answer to those questions while bringing some joy and excitement to the local community. 

  • Sebastian Masuda Kawaii Exhibition to be Held at 1,300-Year-Old Kanda Myojin Shrine

    16.November.2021 | FASHION / SPOT

    Sebastian Masuda, the Godfather of Kawaii, is bringing his ‘Yes, Kawaii is Art’ exhibition to Tokyo. If that isn’t cool enough, the event will be held from December 4 until December 12, 2021, at the 1,300-year-old Kanda Myojin Shrine, known as one of the most important shrines during the Edo period. 

     

    Kanda Myojin, the Tokyo Venue

    Work at ‘Yes, Kawaii is Art’ Venue in Osaka

    Related Event, 6%DOKIDOKI Fashion Show

     

     

    Originally scheduled to arrive in Tokyo in September, the exhibition was postponed due to the state of the COVID-19 pandemic. Kanda Myojin is known as the site of the Kanda Festival, one of the three major Shinto festivals in Tokyo started by Tokugawa Ieyasu in 1600. The shrine is very close to Akihabara, and has become a place for technophiles to pray for their electronics!

     

    Sebastian Masuda is known as the Godfather of Kawaii, and his colorful and crazy art is known around the world. In 2020, Masuda asked a number of questions to fans of Japanese pop culture around the world–what is Kawaii? Why does Kawaii cross borders, generations, and gender? This new exhibition tries to find an answer to those questions while bringing some joy and excitement to the local community. 

     

    Osaka’s City of Art Kitakagaya has hosted Masuda’s exhibition since October 30, with his works spread out across three different venues. These will be open until November 30, 2021. 

     

    Additionally, on November 13, a street fashion show by Masuda’s popular Harajuku fashion brand 6%DOKIDOKI will be held at the third venue. The brand turns 26 this year. 

  • KAWAII MONSTER KITCHEN by ASOBISYSTEM Opens in Osaka

    08.November.2021 | FASHION / FOOD / SPOT

    For visitors to Tokyo who love Japanese pop culture, the KAWAII MONSTER CAFE was a rite of passage. Opened in Harajuku in 2015 and produced by the Godfather of Kawaii himself Sebastian Masuda, the restaurant was a love letter to all things cute. Starting in February 2021, ASOBISYSTEM has taken over the operation of this beloved property. 

     

    Regrettably, due to the state of the world, KAWAII MONSTER CAFE HARAJUKU closed at the end of January 2021. However, the spirit of this colorful place isn’t dead, and a new concept and menu are now coming to fruition in Osaka!

     

    Contents

     

    Monster Cake and Choppy

     

    Monster Burger

    Colorful Tonkatsu Monster Burger (Red): ¥1,380 (Tax Included, Drink Included) 

     

    This bright red monster burger will make a great subject for an Instagram photo and is filled with pork cutlet and bacon dipped in a special tomato sauce. 

    Colorful Shrimp Fritter Monster Burger (Blue): ¥1,380 (Tax Included, Drink Included) 

     

    This tasty shrimp fritter sandwich is best enjoyed with plenty of tartar sauce!

    Colorful Blue and Red Mini Burgers: ¥1,280 (Tax Included) 

     

    Can’t decide which burger you’d like to try? How about both! Guests can also design their own monster burgers with a special topping kit.

     

     

     

    Monster Cooking

    Cooking Class Fee: ¥700 (Tax Included) 

    Cooking Class Fee with Cutlery: ¥1,000 (Tax Included) 

    Length: 30 minutes

    Ages 9+

     

     

     

    Quiz Rally Card

    Traverse the four floors of the Hug Museum for a special quiz rally! There will be one question on each floor, marked by Choppy! Those who answer all the questions correctly will receive an original mask case!

     

     

     

     

    Monster Merchandise

     

     

    The Hug Museum, sponsored by Osaka Gas, offers plenty of hands-on exhibitions related to food. The grand opening of the KAWAII MONSTER KITCHEN was held on November 2, and inspired children and adults alike to have fun with their food and embrace all th ings kawaii. A photo spot featuring a massive monster cake has also been installed, supervised by Sebastian Masuda. Come experience the spirit of kawaii culture in Osaka!

  • King of Kawaii Sebastian Masuda Opens Exhibition in Osaka

    29.October.2021 | FASHION / SPOT

    Artist Sebastian Masuda is a leading figure in Japan’s culture of KAWAII. The creator of the popular Harajuku brand 6%DOKIDOKI, the creator has worked with Kyary Pamyu Pamyu and a number of other kawaii personalities in the past. Now, his exhibition titled ‘Yes, Kawaii is Art’ is coming to Osaka from October 30 to November 21, 2021. The event will take place in Kitakagaya, an art district located in an old factory area, with three distinct venues opening each week. Each will exhibit a different work. 

     

    Fantastic Voyage Digest Video

     

    Presale tickets for Fantastic Voyage, Prototype II, a performance taking place at the second venue, went on sale on October 21. The prototype was created as a device for ‘imagining the isolated future,’ and shows a transparent capsule traveling through space. The thirty-minute performance will surround viewers with sounds and images and is sure to dig deep into the psyche. 

     

    An exclusive VIP plan will be available on October 30 and 31 and is reserved for only two groups per day. Those who can afford the ¥80,000 per person ticket price can enjoy a luxurious Halloween buffet at the Conrad Osaka hotel. Each scrumptious sweet was designed by Masuda himself, and VIP guests can also tour rooms where his works are displayed. Masuda will accompany visitors to directly explain his works, so the cost might be worth it!

  • Masuda Sebastian is Spreading KAWAII Culture with these Commemorative Events

    01.October.2021 | FASHION / SPOT

    Artist Masuda Sebastian, a leading figure in Japan’s KAWAII culture, is celebrating his 30th year of activities this year. His works express KAWAII from a variety of perspectives, taking the world by storm and creating a new KAWAII culture with new values. His store 6%DOKIDOKI opened in Harajuku in 1995, and Masuda has since been working as an art director, spreading KAWAII culture throughout Japan and across the world. 

    He has also been in charge of the art direction and costumes for Kyary Pamyu Pamyu’s music videos since her debut in 2011, often featuring 6%DOKIDOKI pieces. The combination of art and music captured the imagination of fans across the globe, inviting them into their world of music.

     

     

    To commemorate his anniversary, fans will be able to experience his artwork, both past and present, at a variety of special KAWAII events. 

    Be sure to check out these unmissable events and exhibitions!

     

     

     

    【SPOT】Masuda Sebastian and 6%DOKIDOKI 1995→2021

    Duration: Until October 3 2021

     

    Masuda Sebastian opened 6%DOKIDOKI in Harajuku back in 1995. To commemorate the 26th anniversary since it’s opening, a limited pop up shop has opened in Shibuya PARCO to celebrate the brand’s history. Here you can find posters featuring designs from the 90’s alongside modern 6% products. 

     

    Details: https://www.moshimoshi-nippon.jp/ja/498415

     

     

     

    【SPOT】MORI ART MUSEUM – Masuda Sebastian Pop Up Store

    Duration: Until October 17 2021

    A pop up shop from Masuda Sebastian’s art brand, Sebastian Masuda ART. The shop will stock the latest goods from the brand, alongside a selection of art pieces. The store will be opened in TOKYO CITY VIEW on the 52nd floor of the Roppongi Hills Mori Tower, which is also hosting the ‘Sanrio Exhibition: 60 Years of Japanese Kawaii History,’ where you can view Masuda Sebastian’s ‘Unforgettable Tower’ art piece. 

    Details: https://www.moshimoshi-nippon.jp/ja/499990 

     

     

     

     

    【SPOT/FOOD】Masuda Sebastian x Conrad Osaka Second Collaboration

    Duration: October 31 2021 

    Masuda Sebastian has worked closely with Conrad Osaka’s executive pastry chef Jimmy Boulay to create a limited-time Halloween sweets buffet. Why not treat yourself to a colorful sweets party this Autumn, packed full of seasonal ingredients?

    Details: https://www.moshimoshi-nippon.jp/ja/492445 

     

     

     

    【SPOT】Yes, Kawaii Is Art

    Duration: November 12 ~ November 21 (closed Monday,  Tuesday, Wednesday) 

    A Masuda Sebastian art exhibition hosted in Kitakagaya, Osaka’s City of Art. Here you can experience his artwork while discovering the “KAWAII” that has influenced the world and sparked new ideas.

    Details: https://www.moshimoshi-nippon.jp/503083

     

     

     

    【BOOK】Masuda Sebastian’s Artworks PAINT IT, COLORFUL

     Published in 2020, this is Masuda’s first artbook. It compiles a variety of his works, including those from Kyary Pamyu Pamyu’s PONPONPON and Fashion Monster music videos, the KAWAII MONSTER CAFE restaurant, and Sanrio Puroland’s Miracle Gift Parade. Dive into Masuda Sebastian’s world with this colorful book which showcases all his art from around the world. 

     Details: https://www.moshimoshi-nippon.jp/ja/345928 

     

     

     

     

    【SPOT】Future Peace Nursery

    Masuda Sebastian was the visual producer for this nursery which opened in Sendagaya in June 2019. The community contribution project was headed by childcare facility developer Edulead and ASOBISYSTEM, which fosters and spreads Japanese culture. Masuda’s colorful design creates a bright and charming space, ideal for nurturing children’s growth. 

    Details: https://www.moshimoshi-nippon.jp/ja/223582 

     

    TEXT:Natalie(MOSHI MOSHI NIPPON)

  • Masuda Sebastian Exhibition “Yes, Kawaii is Art’ Held in Kitakagaya, Osaka’s City of Art

    30.September.2021 | FASHION / SPOT

    Artist Masuda Sebastian will be holding the ‘Yes, Kawaii is Art’ exhibition in Osaka and Kyoto. The exhibition will be starting in Kitakagaya, Osaka’s City of Art, held between October 30 and November 30.

     

    The exhibition explores the current state of ‘Kawaii,’ a keyword which has influenced the world, along with a selection of Masuda Sebastian’s works.

    In 2020, Masuda started conversations with Kawaii communities across the globe to light up the world with vivid colors following the pandemic. What is Kawaii? Why does Kawaii surpass borders, generations, and gender, as the community moves onwards? This exhibition investigates the depths and new possibilities that Kawaii offers, through the works of Masuda Sebastian and his activities as an activist. 

     

     

    Special Focus

     

    Venue 1: Japan’s First Colorful Room Exhibition

    The first venue features a full-room installation titled ‘Colorful Rebellion Seventh Nightmare.’ 

    The piece was first released in 2014 and was created as a self-portrait representing the seven deadly sins. Following its first exhibition in Chelsea, New York, it has since been exhibited in Florida’s Young at Art Museum, Milano’s Milano Salone, Amsterdam’s Tropenmuseum, and Antwerp’s Museum aan de Stroon. This will be the first exhibition of this work in Japan.

     

     

    Second Venue: An Experience Based on the Artist’s Memories

    The second venue features the experience-type exhibit, ‘Fantastic Voyage.’ The piece, which was originally shown for just three days in Tokyo during February 2021, has been reworked and will be exhibited once more. The art reflects the current world, where everything is rapidly changing due to the Covid pandemic. 

    A transparent capsule drifts through space, travelling through a world studded with snippets of sound and words. Both the guest experiencing this world and the person within the capsule are experiencing the same time together without exchanging words. It is the concept and prototype of “a device that imagines the future in an isolated world.” The performance lasts for 30 minutes, reaching deep into the viewer’s senses.

     

     

    Venue Three: Harajuku’s Famous World Time Clock is Revived in Two New Forms

    The third venue features the famous ‘Colorful Rebellion -WORLD TIME CLOCK-,’ a piece which was beloved by the city of Harajuku since its unveiling in 2015, remembered by tourists from all over the world. The original 2015 world clock, which was displayed on the streets of Harajuku, has been reconstructed while retaining the original faded materials. The 2019 version, which was made based on the colors of the original world clock, will also be displayed. 

     

    The Tokyo exhibition was expected to open in September 2021 but was postponed due to Covid-19. Details for the new exhibition dates will be announced in the future. 

     

    “I want to see the future of Kawaii. That is why I cannot stop creating; that is what drives me.” – Masuda Sebastian. 

  • Godfather of Kawaii Sebastian Masuda Celebrates 30 Years in Showbiz with Pop-Up Shop at Roppongi Hills

    21.September.2021 | FASHION

    Sebastian Masuda is a powerhouse of all things cute. From starting the popular Harajuku-based brand 6%DOKIDOKI in 1995 to creating the now-legendary music video for Kyary Pamyu Pamyu’s PONPONPON, Masuda is now celebrating 30 years in the industry. An exhibition of the artist’s works will be shown in an upcoming exhibition in both Tokyo and Osaka from Fall 2021 until 2022. Prior to that, a Sebastian Masuda pop-up shop is coming to Roppongi Hills and Shibuya PARCO starting this month!

     

    From September 23 until October 17, the art goods brand Sebastian Masuda ART will hold a pop-up shop within the Mori Art Museum Shop on the third floor of Roppongi Hills West Walk. In addition to the latest art goods, including the brand-new ‘Inner Voyage’ series, a number of Masuda’s colorful art pieces will be on display, with some being for sale. 

     

    When visiting Roppongi Hills, don’t forget to head up to the 52nd floor for the 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii, running from September 17 until January 10, 2022. Sebastian Masuda’s work ‘Unforgettable Tower’ will be on display when entering the event, while the Tokyo City View store will be selling some of the artist’s products! Basically, both the 3rd and 52nd floors will be nothing but kawaii. 

     

    Mori Art Museum Shop

    Stickers: ¥550 – ¥2,860 (Tax Included)

     Inner Voyage T-Shirt: ¥7,480 (Tax Included)

    Microcosmos -Tattoo Pink & Me-   

     

    Sebastian Masuda & 6%DOKIDOKI 19952021

    Mesh Top:  ¥10,450 (Tax Included)

    Long Sleeve T-Shirt: ¥8,250 (Tax Included)

    DOKI DOKI Earrings: ¥4,290 (Tax Included) / Logo Plate Necklace: ¥7,590 (Tax Included) / 6% Logo Pochette: ¥6,050 (Tax Included)

     

    Charm Pouch – Kawaii Company: ¥2,860 (Tax Included) / Sebastian Masuda STUDIO COLOR PALETTE: ¥4,400 – ¥2,860 (Tax Included) Felissimo

     

    The Sebastian Masuda & 6%DOKIDOKI 19952021 event will be held from September 17 to October 3 at Hobonichi CultureN, located inside Shibuya PARCO. Guests will be able to look back at the 26-year history of the 6%DOKIDOKI brand. 

     

    2021, much like 2020, has lost a lot of it’s brightness due to the ongoing pandemic. Why not surround yourself with some kawaii goods to raise your spirits? 

  • ‘Masuda Sebastian and 6%DOKIDOKI 1995→2021’ Limited Shop to Open in Shibuya PARCO

    15.September.2021 | FASHION / SPOT

    The ‘Sebastian Masuda and 6%DOKIDOKI’ limited shop will be opening in the Shibuya PARCO 4F ‘Hobonichi Karucha-n’ section between September 17 and October 3 2021 to mark 26 years since the opening of Harajuku store 6%DOKIDOKI.

     

    The brand formerly opened a store in Shibuya PARCO Quattro in 1998 and held a pop-up store in 2011. Now, for the first time in 10 years, 6%DOKIDOKI is coming back to Shibuya PARCO, selling the latest fashion items while reprinted posters featuring designs from the 90’s will be available for pre-sale.

     

    The shop will also exhibit photographs from the store opening and pages from old catalogs, along with product design artwork. This exhibition will allow you to experience the colorful and powerful evolution of “Kawaii” from the 90’s to the current day.

     

    Experience “Sebastian Masuda and 6% DOKIDOKI”, the leader of KAWAII culture, at the “Almost Nichi Karchan”, a cultural information center that introduces Tokyo’s recommendations such as exhibitions, movies, plays, and music.

     

    Learn more about KAWAII culture leaders ‘Sebastian Masuda and 6%DOKIDOKI’ at the Hobonichi Karucha-n, a cultural information center that introduces Tokyo’s recommended exhibitions, movies, plays, and music.

     

    Comment from Sebastian Masuda

    “In 1995 I was 25, and could have never imagined that my future would turn out this way. However, even though 26 years have passed, the shop is still a place that combines fashion, culture, and art. Do you have enough colorful pieces these days? Whether it’s your first time visiting or you’ve been with us for a long time, I hope that you will check out the exhibition.”

     

     

    An interview with Sebastian Masuda will also be released at 11:00 on September 17 on the ‘Hobonichi Itoi Newspaper’ website, so look forward to it!

  • Adorable Halloween Dessert Buffet to be Served at Conrad Osaka

    02.September.2021 | FOOD / SPOT

    Hotel Conrad and Sebastian Masuda, known worldwide for his ‘kawaii’ works, are collaborating for the second year for a scrumptious Halloween event. Titled OWNER OF A COLORFUL HEART Halloween Sweets Buffet, the tasty treats will be available starting September 2. The buffet was held in Tokyo last year, but is moving to Osaka for 2021.

     

    Guests can enjoy a variety of colorful Halloween sweets, created by Executive Pastry Chef Jimmy Boulet and supervised by Sebastian Masuda!

     

     

    OWNER OF A COLORFUL HEART」Halloween Sweets Buffet

    Sweet Potato Mille-feuille

    Orange Cupcake with Cassis Chantilly Cream

    Spider Mousse Cake

    Caramel and Persimmon Bellini

    Crash the Halloween

    Colorful Palette

    Galaxy

    Daisy Celebration

    Halloween Caterpillar

    Playful Macaroon

    Blueberry Mousse and Fig Compote with Sesame Pralines

    Black Cardamom Chocolate and Pear

    Colorful Curries & Stews

     

     

    The buffet tables are decorated with dark purple tones and welcome guests with Bouley’s playful collection of sweets. His iconic mille-feuille uses ample amounts of cream and purple yams, with a chocolate spider web on top. The spider mousse cake, with its gentle shortcake-like texture and unusual combination of coffee and mango, is sure to surprise. Each treat uses autumn ingredients, and will surely have guests enjoying Halloween to the fullest.

     

    Though the sweets buffet is sure to be filling enough, Conrad Osaka also serves a variety of savory items. For this event, five different colorful curries and stews from India, Thailand, and Hungary will be available. Along with naan bread, diners can sample Udon, French baguettes, rice crackers, waffles, and countless other goodies.

     

    Anyone who comes to the event dressed in Halloween attire can post a photo with the hashtag #ownerofacolorfullheart on Instagram to receive a free glass of sparkling wine. A photo booth will also be on site, and guests can take pictures with some of Sebastian Masuda’s most popular works.

     

    Which goodies would you be picking up from the buffet?

     

  • Sanrio 60th Anniversary Event Reveals Collaboration Cafe Menu

    02.September.2021 | ANIME&GAME / SPOT

    One of the most popular franchises to come out of Japan is celebrating a massive milestone! The Sanrio Exhibition: 60 Years of Kawaii Culture in Japan will be held on the 52nd floor of the Roppongi Hills Mori Tower starting September 17. The event will feature over 800 unique character products, the largest number in Sanrio history, and will allow guests to experience the charm and wonder of one of the most well-known parts of Japan’s ‘kawaii’ culture.

     

    Special light effects have been added to the ‘Godfather of Kawaii’ Masuda Sebastian’s unique entrance art, titled “Unforgettable Tower.” Singer and actor Aoi Shouta acts as the audio guide for the exhibition.

    Comment from Aoi Shouta / Audio Guide

     

    “I’m excited to experience the history of Sanrio together with you as the audio guide for the exhibition. I’m also incredibly honored to be a part of this project, since I’ve been a fan of Sanrio for as long as I can remember. Please enjoy this time with your favorite characters!”

    Comment from Sebastian Masuda / Designer of the “Unforgettable Tower” 

     

    “Sanrio characters and goods exist in a far corner of everyone’s memories. For a long time, this was specifically a Japanese feeling. Now, it’s true of people all over the world. Memory is an odd thing. It can be fuzzy, and difficult to capture. However, sometimes the nostalgia and feelings remain, and I’ve captured this strange balance in the ‘Unforgettable Tower.’ The Sanrio exhibition is a journey to undertake along with your own memories. I invite you to let your thoughts wander as you gaze at this work of art, and pass through the entrance gate of the exhibition.”

     

    Collaboration Menu & Photo Spot

    Left: My Melody Curry with Winter Vegetables and Pork Cutlet: ¥1,580 / Middle: Pochakko’s Pumpkin Stew: ¥1,520 / Right: Hello Kitty’s Whole Apple Waffle: ¥1,380

    Left: Pochacco’s Hot Strawberry Milk: ¥1,050 / Middle: Pom Pom Pudding in a Pudding Shake: ¥1,080 / Right: Cinnamoroll’s Balloon Trip: ¥1,100

     

    The restaurant and cafe THE SUN AND MOON is located on the same floor as the exhibition, so be sure to get these delicious treats when you visit!

    Left: Halloween, September 17 – October 31 / Middle: Christmas, November 1 – December 20 / Right: Anniversary, December 27 – January 10

     

    Seasonal afternoon tea will be available during each special event period.

     

    Restaurant Photo Spot Image

    *画像はイメージです
    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    The walls of this red retro restaurant are covered with images of popular characters, making it the perfect place to snap some commemorative photos. Each photo spot will change depending on the holiday season, so don’t miss the Halloween, Christmas, and Anniversary backgrounds!

     

    Original Merchandise

    Left: Square Acrylic Keychain: ¥1,210 (4 designs) / Middle: Triple Acrylic Keychain: ¥1,210 (4 designs) / Right: Bag: ¥1,650 (4 designs)

     

    Guests can grab over 100 original items, with both modern and vintage designs.

     

     

  • Sanrio Set to Debut the Cutest Musical in the World, From Hello Kitty

    08.August.2021 | ANIME&GAME

    Are you ready to see the cutest show on Earth? Starting August 24, the From Hello Kitty musical will bring a collection of the most popular Sanrio characters to the IHI Stage Around Tokyo to perform a musical like no other. From Hello Kitty, Dear Daniel and Cinnamoroll to Pom Pom Pudding, My Melody and Little Twin Stars, it’s a full roster of adorable talent! Did we mention that the theater rotates 360 degrees? 

    Created to celebrate 60 years of Sanrio, the musical’s message is simple and wholesome: let’s bring the world together and all get along. The show will give the audience an insight into the character’s thoughts and histories like never before, and will feature a special version of the popular Sanrio Puroland Miracle Gift Parade, with a new story that can only be seen in this performance. 

    Sebastian Masuda will serve as the production’s art director, and will no doubt bring a unique brand of cuteness to the stage performance. Music producer Hyadain will be bringing plenty of pop and dance numbers, and anime fans may recognize his works: he provided tracks for shows like Nichijou and Bakuman

    The production will be directed by Yukio Ueshima, known for his work on The Prince of Tennis musicals, based on the incredibly popular sports manga of the same name. He has also worked on over 200 other stage shows, including a number of Japanese Broadway adaptations. 

    The IHI Stage Around Tokyo is the only theater in Asia capable of rotating 360 degrees. The circular auditorium can seat over 1,300 spectators, and is surrounded by a stage and massive screen, providing a one-of-a-kind experience that can’t be found anywhere else. For those ultra-Sanrio fans, a limited number of meet and greet events will be taking place daily, giving you the chance to take pictures with your favorite characters!

    We could all use some cheering up after the events of the past year. If you can make it, be sure to check out the loveable stage performance on Earth before it closes on September 26, 2021!

     

  • 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Roppongi Hills

    25.July.2021 | FASHION / SPOT

    From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

     

    60th Anniversary Sanrio Exhibition: The Beginning of Kawaii recently finished up at the Matsuzakaya Art Gallery in Nagoya on June 12 and is set to move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW. This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

     

    Sebastian Masuda’s iconic artwork is the centrepiece of the exhibition

     

    Entrance exhibit in the daytime

    At the entrance of the venue is the Unforgettable Tower, a symbolic art piece by Sebastian Masuda created exclusively for this exhibition which towers 6 meters tall. It’s made up of countless plushies of Sanrio characters such as Hello Kitty.

    Entrance exhibit in the evening

    The kawaii installation stands gorgeously against the cityscape of Tokyo which makes for an Instagrammable photo in the evenings when the city is lit up. The piece, as its name suggests, hopes to create unforgettable memories. The exhibition is set to run through Halloween, Christmas, and New Year, so visitors are sure to make some memorable ones.


    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    Shouta Aoi’s voice as the tour guide

    Having lent his voice to other Sanrio events, including at Sanrio Puroland and in collaboration with the Little Twin Stars, the Japanese singer, actor, and voice actor Shouta Aoi has recorded announcements for the exhibition which will be played to guide people around the event.

     

    A themed menu created for the Tokyo exhibition

    From Left: Anniversary Afternoon Tea / Hello Kitty Daisuki Fried Apple Mille-Feuille / Cinnamoroll’s Balloon Trip

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    THE SUN & THE MOON, a cafe and restaurant fusion on the same floor of the exhibition, will serve up food, desserts, and non-alcoholic cocktails inspired by the Sanrio characters. Special seasonal afternoon tea sets will also be sold on Halloween, Christmas, and more too.

     

    Dates
    Restaurant: September 17, 2021 – January 10, 2022

    Cafe: December 15, 2021 – January 10, 2021

    *Closed December 21-26

     

    The main exhibition

    The exhibition will be split into six zones with 10 different themes. Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy. It’s a chance to walk through the history of Sanrio and Japan’s culture of kawaii.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    One of the six zones will look into secrets of Sanrio through the globally-beloved kawaii icon Hello Kitty. Another will display outfits such as the Hello Kitty dress worn by Lady Gaga.

     

    Original merchandise

    A small peek at just some of the items available

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    Sanrio fans can also get their hands on a collection of merchandise with designs ranging from the exhibition’s main visual to classic designs. There will be over 100 items to sift through.

     

    Tickets for the exhibition will be available from August 1. A limited number of special tickets that include free merch will also be released.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

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