Naomi Watanabe Produces Second Cosmetic Collection With Shu Uemura

04.July.2019 | FASHION

The second cosmetic collection produced by Naomi Watanabe for the Tokyo-based makeup brand Shu Uemura―called the “naomi for shu uemura collection”―will be released in limited supplies from July 20.

The collection includes two colours each of Shu Uemura’s hugely popular satin lipsticks Rouge Unlimited and their velvety Rouge Unlimited Matte. It also includes two colours from their Glow On F which gently blends with the skin and change one’s look in an instant. The blush is served in a limited edition custom case.

 

From a sublime colour that draws out the charm of a person tenfold to another trend colour that elevates the face to its peak, Watanabe produced each of these original colours from nothing and Shu Uemura manufactured them. This is also the first blush Watanabe has ever produced.

 

The collection comes as the long-awaited sequel to Uemura’s first collaboration with Shu Uemura when she was appointed an ambassador of the brand. The line-up exhibits Watanabe’s drive to keep on evolving and is an expression of herself today.

What Watanabe was focused on with this collection was ensuring each item easy to use and incorporate into looks while also making a range of exquisite colours you cannot get anywhere else. For example, the deep killer red colour “no.1” is laced with gold glitter to give a shimmering finish to those lips.

 

“unfollower” balances red and yellow with the saturation altered to create a unique orange that makes your lips the standout feature of your makeup. This colour is perfect when combined with summery eye makeup.

The blush serves to bring out your peak adult beauty in a super easy fashion. It’s for those people who are able to create gorgeous eye makeup but aren’t quite skilled at their cheeks yet. “amber sophistication” doesn’t highlight your cheeks too much but gives just enough to leave you looking sophisticated and urban. “bellini innocence” gives your cheeks a pure look with its coral colour that blends into your skin with its slightly more sweeter-looking appearance.

Naomi Watanabe published a comment regarding her collection: “Hello, everyone! I’m Naomi Watanabe! This summer, I am collaborating with Shu Uemura again to release a section collection! I am super happy to say that we have been able to deliver you all a product that we have confidence in. I hope that through this collaboration with Shu Uemura we can help all those people who treasure each day have the confidence to live life their way. I also hope this lends a little support to your makeup potential. Let’s all be happy and radiate this summer!!”

RELATED ENTRIES

  • Cosmetic Brand SUQQU Releases Origami-Themed Spring Colour Collection

    15.January.2020 | FASHION

    Cosmetic brand SUQQU released their Spring Colour Collection on January 10, 2020. The collection is inspired by Japanese origami, which is light, beautiful and easy to adapt to a variety of situations. 

    SUQQU Vibrant Rich Lipstick: ¥5,000 (Before Tax)

    The Vibrant Rich Lipstick is SUQQU’s first matte lipstick. It feels light on your skin and doesn’t rub off easily. Its rich and radiant colour adds a vivid streak of life to your lips, easily becoming the focal point of your overall look. Its bold colour also has a soft pigment which compliments your skin for a natural look. These lipsticks enjoy a brand new texture comparable to Japanese washi paper, providing the complexion and voluminous lips that all adults desire. These lipsticks will brighten up your entire face with colours perfect for spring. 

    If you like these lipsticks, then check out the rest of the Spring Colour Collection which includes eye shadows, blushers, highlights, nail polishes and much more. 

     

    SUQQU’s Spring Colour collection is the perfect way to prepare for spring 2020. 

  • Cosmetics brand SHIRO to Release Natural Makeup that Improves Your Skin

    26.December.2019 | FASHION / FEATURES

    Cosmetics brand SHIRO is known for producing makeup that both looks after your skin and brings out your natural beauty. From March 5, 2020, they will be releasing the Calendula Liquid Eyeshadow for a refined and sparkly finish to your eyes and the Calendula Liquid Cheek Tint for silky smooth cheeks and a natural complexion.

    Calendula, often known as Pot marigold, is a plant known for its miraculous skin-treating abilities. SHIRO has harnessed its moisturising and healing properties, developing two new products that enjoy the benefits of locking moisture into the skin and a beautiful, natural look. Each Calendula plant is raised organically and harvested by hand in Shimokawa, Hokkaido.

    Calendula Liquid Eyeshadow (Comes in 6 colours): ¥3,500 (Before Tax)

    Apply the Calendula Liquid Eyeshadow to instantly capture anyone’s gaze. The eyeshadow is water-based, locking in moisture and adding a dynamic effect to your eyes. A small amount will spread far and evenly, instantly attaching to your skin for no risk of smearing. 

    From top left  0C01 Dusk Orange0C02 Copper Brown0C03 Sparkle Light

    From bottom left 0C04 Sand Beige0C05 Grayish Beige0C06 Sepia Brown

    The eyeshadows come in six different colours: four glitter finishes and two matte finishes so you can change your look depending on the occasion.

    Calendula Liquid Cheek Tint (Comes in 4 colours): ¥3,500 (Before Tax)

    The Calendula Liquid Cheek Tint is oil-based and spreads evenly over your cheeks for a silky smooth, natural complexion. This is perfect for contouring your cheeks so you can enjoy both a radiant glow and healthier skin. 

    From top left  0C07 Raw Umber/0C08 Foggy Pink,  From bottom left 0C09 Coral/ 0C10 Copper Red

    This is available in four colours and can also be used as an eyeshadow or to colour your lips after using the 0C01 Copper Red Lip Liner.

     

    SHIRO is not only available in Japan, but also has three shops in London and one in New York. SHIRO uses carefully-selected natural ingredients to bring out the natural beauty of your skin.

     

    Rather than hiding your skin, this makeup embraces it, caring for it and adding a natural finish. 

  • Pokémon Cosmetic Series: Face Masks, Hand Cream & Pouch Set Return in Limited Quantities

    26.November.2019 | ANIME&GAME / FASHION

    We have good news for all you Trainers out there, whether you’ve picked up a copy of Pokémon Sword or Pokémon Shield (or both!) or you’re out there in the wild on Pokémon GO.

     

    Self-care is important when out there catching Pokémon, so the Pokémon Cosmetic Series has decided to restock some of their old favourites. The Pokémon Hand Cream & Pouch Set and Face Mask 5 Set were reintroduced to variety shops across Japan on Tuesday November 26, and they’re all available in limited quantities.

    The set of 5 face masks includes not only the Pikachu, Eevee, Snorlax and Mew designs from July, but the all-new Gengar edition too. They contain a mix of collagen, hyaluronic acid and shea butter, and are a perfect combatant to the dry weather this winter, ensuring your skin stays moisturised and beautiful. And since they come as a set, they would make for a great gift, especially for Christmas, or even for using during sleepovers with friends.

    The hand creams from this September gone have also made a return with each now coming as a set with their own pouches. The creams moisture hands skin, leaving them nice and smooth, and each has its own unique fragrance.

     

    The pouches can only be bought with these sets and feature the same Pokémon as their respective creams. Their small size means you can put them into your handbag too.

    Also, every Train who spends over ¥2,000 (excluding tax) on these items will receive an acrylic charm too which can hook onto your pouch, handbag, backpackーwherever you keep your TMs and Poké Balls! There’s 8 to catch, and they’re given out randomly. Which one has caught your eye the most?

  • Frozen 2: Make Your Makeup as Beautiful as Elsa With This Tutorial

    22.November.2019 | FASHION / FEATURES

    Frozen 2 dropped its icy embrace on the world today and Disney fans are more thrilled than ever.

     

    All of the characters in the film have their own charm, but it’s Elsa whose beauty has captivated the world over. With the release of the new film and the cold approach of winter, why not try doing your makeup like the queen of Arendelle?

     

    Step ①: Cheeks

    Fallen pink snowflakes on those sweet cheeks

    Use a blueish-pink blush and apply lower than your cheekbone and on the tip of your nose. Blend in a circular motion to make the blush round. This will create a white, almost transparent glow and will uplift your cheeks.

     

    Step ②: Eyeshadow

    Bewitching purple to stand out in a snowy world

    Apply a reddish-purple eyeshadow over your eyelidd. A tip is to connect the outline the inner and outer corners of your eyes with a straight line. Then add a bold and shiny purple shadow on top of that across your eyelids. Apply to your lower eyelid too beneath the pupil. If the outline of your eyeshadow has an oblong shape when you open your eye, that’s good.

     

    Step ③: Eyeliner

    Eyeliner to look like a sophisticated queen

    Using a black liquid eyeliner, follow your eyeline from the inner corner to the outer corner of your eye. Extend the outer line a little and make it parallel. For your lower eyelid, use a black pencil to fill between your eyelashes.

     

    Step ④: Lipstick

    Pink lips ready to sing

    Use a blueish-pink lipstick on your lips, and make sure it’s layered on nice and thick to serve that sweet aesthetic.

     

    An elegant queen that can harness the ice and the snow

    Elsa has the power to turn anything she touches into ice. If you catch a gaze of her enchanting purple eyeshadowed eyes, your heart is sure to skip a beat. If you follow these four makeup points, you too can easily look like the ice queen herself. A perfect look for dates, parties and get-togethers this winter season.

     

     

    The long-awaited sequel to Disney’s blockbuster animated is finally upon us. The first Frozen film touched the entire world with its frosty beauty with both its story and music. Let It Go in particular was a worldwide phenomenon, and was an immense hit in Japan too.

    Frozen 2 sees Elsa embark on a dangerous journey with Anna, Kristoff, Olaf and Sven as she discovers why she was born with magical powers, the answer to which is threatening her kingdom.

    The new film’s main theme, Into The Unknown, captures the complex feelings and emotions Elsa holds as she steps forth, with all her anxieties and hopes, into a new world.

     

    Frozen 2 Trailer Japanese Version

    The first Frozen film was a widespread global hit and there’s no denying that Frozen 2 will follow in its footsteps. Get together with your family, friends or lover to watch it for the best experience.

     

     

    *All cosmetics used are personal items owned by the stylist

     

    Model: Aiko

    Writer: Ai Watanabe

    Photographer: Haruka Yamamoto

    Makeup: 橋本 裕介

    Translator: Joshua Kitosi-Isanga

  • 6 Must-Buy Japanese Fall/Winter Cosmetic & Skincare Items – MOSHI MOSHI NIPPON

    09.November.2019 | FASHION / FEATURES

    Japanese cosmetics company Shiseido has released its new fall/winter skincare and cosmetic items. With the cold weather cloaking us with its bitter chill, we risk our skin becoming dry and flaky. Plus, with Christmas and the New Year right around the corner, now is the season to dress up and look stylish for parties and get-togethers.

     

    We have selected 6 cosmetic items at Shiseido you should ready yourself with for the increasingly cold weather.


    d program Kandan Barrier Essence: Protect your skin from the temperature difference

    Outside it’s cold, but indoors it’s hot. That kind of temperature difference can damage your skin, but Shiseido has developed a product to tackle the problem. Part of their d program series, this product protect the skin from drying out by maintaining moisture in your skin during cold winters. The texture is adapted to those who have sensitive skin after washing. Skincare is important during this season, so be sure yours is protected.

     

    d program Kandan Barrier Essence – ¥3,000

    Official Webpage: https://www.shiseido.co.jp/dp/

     


    ELIXIR REFLET Balancing Oyasumi Mask: Tighten your pores and replenish moisture overnight

    The ELIXIR REFLET Balancing Oyasumi Mask coats your skin in a gel that balances sebum production and tightens pores while replenishing moisture. It’s to be used 2-3 times a week and worn while you sleep, so apply it before getting into bed and enjoy waking up with gorgeous and glowing skin. It’s a simple skincare routine and a great product that can be used for beautiful skin all-year round.

     

    ELIXIR REFLET Balancing Oyasumi Mask

    Official Webpage: https://www.shiseido.co.jp/elixir/reflet/

     

    Senka All Clear Double W Foam: Cleanse your face and remove your makeup with thick foam
    Senka is a skincare brand hugely popular not only in Japan but Taiwan, South Korea, and other parts of southeast Asia. This new product is a 2-in-1 makeup remover and facial cleanser.

     

    One push of the bottle releases a nice thick dollop of foam which you apply to your face. You don’t need any water, you can wash just with this. It’s made with rice bran oil which easily removes makeup as well as unclogs pores for thoroughly cleansed and beautiful skin. It’s a great product to use in those mornings when you’re not using makeup.

    In the same series from Senka is their White Beauty Serum in Foundation, a natural-looking foundation that gives that no-makeup look. It’s packed full of beautifying components and is a great skincare option when using makeup.

     

    This line is also easy to buy if you’re living outside of Japan, so be sure to check it out.

     

    Sengan Senka Senka All Clear Double W Foam -open price

    Junpaku Senka White Beauty Serum in Foundation -open price

    Official Webpage: http://www.hada-senka.com/


     Majolica Majorca Shadow Customize: Add accent to your night-out eye makeup

    Majolica Majorca Shadow Customize is the perfect choice for eye shadow when you’re looking to spice up your look for a Christmas or New Year’s. It can also be used as everyday eye shadow, and contains highlight pearls and shading pearls which help to highlight your eye makeupーideal for parties. The line-up includes 19 colours, including 3 new ones: Masala Chai (reddish-brown), Cinnamon (orange), and Odo Brown (walnut). Pick your weapon of choice!

     

    Majolica Majorca Shadow Customize: ¥500

    Official Webpage: https://www.shiseido.co.jp/mj/

     


    Integrate Nuance Eyebrow Mascara: Road to natural-looking eyebrows

    Whenever you’re going to an event, you want to put some effort into your eyebrows, right? This product is the ideal choice for getting those natural-looking eyebrows. It’s a mascara but it’s powdered so doesn’t clump your brows. It comes in 5 different colours, so coordinate your brows accordingly with your outfit.

     

    Integrate Nuance Eyebrow Mascara

    Official Webpage: http://www.shiseido.co.jp/ie/

     

    Limited Edition Frozen 2 Items: Great gift ideas
    Five brands have teamed up with “Frozen 2″ to release their own Anna and Elsa-inspired cosmetic designs.

    MAQuillAGE’s lipstick is shiny like snowflakes and is fun to use when putting on your makeup.

     

    Limited Edition “Frozen 2”  Designs

    Official Webpage: https://www.shiseido.co.jp/cms/onlineshop/campaign/h/collaboration/

  • Pokémon Cosmetic Series: Hand Cream to Protect Your Hands Catching Pokémon During the Winter

    28.September.2019 | ANIME&GAME / FASHION

    The Pokémon Cosmetic Series is the gift that keeps on giving. Trainers who missed out on catching the immensely popular Pokémon Hand Cream from last year will be happy to hear that a new line of hand creams just dropped on Thursday (September 26).

    This time around, Slowpoke and Mew have joined the fray, in addition to Pikachu and Eevee returning. Their fragrance has been made even more tempting.

     

    The cosmetic series has enjoyed incredible popularity with its diverse line-up, which has spanned face maskslip creamhand creamlip glosspoint packs, mirrors, and body gel. The hand cream in particular was a huge hit amongst fans, who can delight in two new additions: Slowpoke with his cute expression, and the mysterious Mew.

    Pokémon Hand Cream – ¥800 (Before Tax)

    Pikachu and Eevee’s tube designs have been updated too and made even cuter than before. The four creams are a great gift to either yourself or friends.

    Each bottle has a different fragrance: Pikachu’s floral pink bouquet, Eevee’s refreshing oriental lime, Slowpoke’s luxurious cherry blossom, and Mew’s soft and pure soap.

    These creams aren’t just cute and for show however, they really work: moisturising your skin with their fresh texture and leaving it nice and smooth without that unwanted stickiness. Their small size makes them a super ideal thing to have in your bag alongside your Poké Balls and Pokédex during the dry weather. No Trainer should leave home without one!

  • aminoRESQ: The No. 1 Hair Care Brand in Four Countries Revamps Its Design & Formula

    26.September.2019 | FASHION

    The amino acid-blended shampoo brand aminoRESQ revamped its packaging design and improved its ingredient formula on September 25, 2019.

    The hair care brand is popular not just in Japan, but around the world, and is ranked number one in four countries. It has proven a popular choice amongst models and beauty Instagrammers. Over 4 million items in the series have been sold. Up to now, other amino acid-based shampoos slacked when it came to how well it actually washed hair, but aminoRESQ solves that problem, having created a shampoo that washes thoroughly but gently.

     

    The new and improved aminoRESQ is a rich blend of 6 amino acids and ingredients which nourish both the scalp and hair from their roots. It also contains proteins for a high-quality wash. They are absorbed well by the hair and supplement efficiently.

    Their moist series of products battle against dry hair and prevent it from becoming frizzy, keeping it nice and moist.

    The smooth series has a combination of amino acids, moisturising keratin, and silk for a smooth and glossy finish.

    There are 20 types of amino acids spread across the series, such as serine, glycine, glutamic acid, alanine and ricin, which provide nutrition and nourishment to every point of your hair, making it strong and beautiful. If this sounds like something you’re looking for, why not give it a shot?

  • Cute Pikachu, Mew, Eeevee and Snorlax Blush & Powder Release in Pokémon Cosmetic Series

    09.September.2019 | ANIME&GAME / FASHION

    The next set of beauty items in the popular Pokémon Cosmetic Series has finally been revealed: the Pokémon Cheek and Pokémon Pressed Powder will be released on September 10. The line-up includes Pikachu, Eevee, Mew, and Snorlax.

    Pokémon Cheek – ¥1,300 (Before Tax)

    The Pokémon Cheek is a cream-type blush that spreads smoothly on your skin without any stickiness. It’s comfortable on the skin and is durable. It also contains micropearls and so gives your skin a natural shine.

    It comes in four colours: Pikachu Milky Pink, Eevee Rose Pink, Snorlax Coral Pink, and finally Mew Pearl White which brightens your natural skin tone. The blush comes as a stick and so is ncie and easy to apply and carry around.

    Pokémon Pressed Powder – ¥1,500 (Before Tax)

    The pressed powder comes with its very own powder puff featuring a cute original design. The powder is mixed with minerals that are gentle on the skin as well as collagen. It leaves your face looking smooth and natural without any unwanted shiny patches.

    Pick from four different colours: Pikachu Pink which brightens natural skin colour, Eevee Mint which elevates transparency, Snorlax Yellow which conceals blemished, and Mew Purple which brings out transparency and shimmer.

     

    When out there in the wild catching Pokémon, why not look good at the same time? Be sure to check out the Pokémon Cosmetic Series, and stay tuned for any new products that are released.

  • Help Me Choose! Japan’s Trending Makeup #3: Autumn & Winter Cosmetics

    30.August.2019 | FASHION / FEATURES

    “Help Me Choose!” is the first ever featured article series where I, Yuri “Yurippa” Suganuma, feature as the writer, model and director.

     

    I’ve been conservative with my eyeliner when doing my makeup recently, instead wanting to go for a more effortless style to convey my eyes. I’ve also been having more fun with eyeshadow, and I’ve wanted to make my lips the centerpiece of my makeup, so I’ve been making additions and subtractions which has slowly led to a more grown-up look.

     

    So, for my recommended autumn/winter cosmetics this time around I’ll be focusing on eyeshadow, lips, and cheeks. These are items I’ve been interested in and am buying. Here’s my review.

    ▶︎THREE

    THREE Dimensional Vision Eye Palette 03 – ¥7,020 (Tax Included)

     

    This palette features four colours, none of which you will ignore. The colours also have different textures including pearl, matte powder, and cream.

     

    Today’s Makeup:

    ①For the whole eyelid

    ②For the undereye

    ③Adds gradation to the double eyelid

    ④Adds accent to the inner corner

     

    I tried playing around a bit! Although I added colour and glitter to the inner corners of my eyes I’m all about it.

     

    According to THREE, this is the order you should put these items on:

    1. Add the ② cream eyeshadow to your whole eyelid

    2.Add the ③ colour as a base around the edge of your ueye

    3.Layer ① on your whole eyelid

    4.Finish with ④ as a highlighter

     

    Using the cream eyeshadow as a base brings out the orange to make it look even better!

     

    Part of the fun of this eye palette is how easily arranged it all is. The colours in this palette in particular are extremely popular.

     

    ▶︎RMK

    RMK Stone Blossom Brush 03 – ¥3,456 (Tax Included)

     

    The thin powder blends softly into your cheeks. It gives gentle colouring while still bringing your whole face to life, making it an indispensable item. And terracotta looks good on anyone.

     

    And how about combining it with this?

     

    RMK Stone Blossom Lips 05 – ¥3,780 (Tax Included)

     

    This lipstick is a smooth cream type. The orange hype is just beginning. It has a slightly deep colour and gives off a casual grown-up vibe. It also has moisturizing ingredients in it making it great for winter when your lips dry up.

     

    By the way, this collection was inspired by the stony beaches of Málaga in Spain. The items are limited-edition so get your hands on them ASAP.

     

    ▶︎CHANEL

    (New Colour) Rouge Allure Velvet Extreme 130 – ¥4,536 (Tax Included)

     

    From my always-favourite Rouge Allure Velvet series comes a new colour and a limited-edition colour from CHANEL! At first glance, No. 130 looks like a deep red, but when you put it on it also has a slight purple tinge to it, serving up a wine colour.

     

    The deep burgundy makes you look like a lady and is sure to captivate. If you’re a girl who loves autumn/winter collections then you won’t be able to resist the colour of this one!

     

    (Limited Edition Colour) Rouge Allure Velvet Extreme 128 – ¥4,536 (Tax Included)

     

    Orange beige. Beige lipstick has yet to become a thing around the world, but this colour isn’t overly plain and even works on myself! The beige has a subtle, healthy orange in it. Another stylish colour from CHANEL.

     

    Another thing I like is how the case is matte (normally in the Velvet series it’s glossy). Autumn/winter vibes, I’m all about it!

     

     

    ▶︎GUERLAIN

    GUERLAIN Glitter Eyeliner 02 KAKI & 03 BURGUNDY – ¥5,508 Each (Tax Included)

     

    This glittery liquid eyeliner gleams and looks just as it does when applied to yourself. It gives your eyes a beautiful impact, and both of this colours are good taste.

     

    ▶︎SHIRO

    SHIRO Ginger Lipstick 9I08 Vintage Brown – ¥4,320 (Tax Included)

     

    SHIRO have released their very first lipstick collection. The vintage brown has a deep, elegant look to it. SHIRO really are amazing. They’ve become a brand I just can’t let go. Everyone who sees this colour says it’s cute. I especially want to recommend this one to those of you who are beginners to orange and browns. It’s a really stylish one.

     

    Incidentally, the brand actually changed its logo to commemorate its 10th anniversary, from “shiro” to “SHIRO.”

     

    “Do you have anything a little more natural?”

     

    ▶︎THE PUBLIC ORGANIC

    THE PUBLIC ORGANIC Essential Oil Colour Lipstick Noble Orange – ¥700 (Tax Included)

     

    This organic cosmetic item is 100% natural. It’s made with the skin in mind to ensure it’s good to it. It also has a nice roughness to it like when taking your makeup off with soap. This terracotta orange adds just a touch of colour so as to make full use of the lips’ natural colour.

     

    This lipstick was originally released as a limited-edition item last year and blew up on social media, but they are set to bring it back as a regular item this year on September 25.

     

     

    ーYurippa’s Closing Commentsー

    In the end, I end up going for deep coloured lips and burgundy eyes every autumn and winter, but with these items they’re not just simply deep reds or browns. When you apply them they have a faint orange or purple in them. I think that was the original intention of those brands. I love little devilish things like that, and so I recognize to the fun of cosmetics year by year.

     

    I’m actually really into the new eyeshadow from TOMFORD, but I wasn’t able to get ahold of it by the photoshoot so I had to leave it out this time, TOMFORD’s eyeshadow is amazing  too!

     

    I’m a girl who loves autumn and winter, so I’m looking forward to the coming seasons. I want to use lots of different coloured items and become an even more beautiful woman―more than in summer and more than I am now!

     

     

    Writer / Model  Yuri Suganuma
    Photographer  / Haruka Yamamoto

    TALENT PROFILE

    Yuri Suganuma

    Yuri Suganuma is a model with a high fashion sense that has been picked up by various magazines. She receives much love and support from girls of the same generation as her to whom she is known by her nickname “Yurippa.” She has a huge influence across her social media. Recently, she has stepped into other fields outside of modelling, such as appearing in TV shoots and in music videos. She is skilled in make-up and involved in the development of cosmetics.

  • Japanese Cosmetic Picture Book #2: Brightening Oil & Beauty Essence by AGILE COSMETICS PROJECT

    24.August.2019 | FASHION / FEATURES

    Japan is home to an abundance of top-class, high quality cosmetic items. Knowledge about these cosmetics is slowly becoming widespread outside the country, with travellers stuffing their suitcases with everything they can to take back home with them.

     

    Our featured series Japanese Cosmetic Picture Book is all about us here in the MOSHI MOSHI NIPPON team recommending products to you, our readers, that are made in Japan and that we use ourselves. Look forward to learning about the latest in cosmetics from the land of the rising sun.

     

    Left: Clock G.e.n.e / Right: White Oil

    The products we are taking a look at today are the White Oil and Clock G.e.n.e by AGILE COSMETICS PROJECT. The White Oil is an indispensable partner for the summer season while the Clock G.e.n.e is an essence that conditions the skin throughout the day.

     

    AGILE COSMETICS PROJECT is a Japanese skincare brand that launched in November last year. They use completely natural ingredients in their products that are safe and good for your skin. What’s characteristic about them however is that they update their products based on the demands of customers. To make products that their customer base will want to continue using, they focus on how an item feels on the skin, the functionality of its visual aspect, and its palatability amongst other things, all while making speedy improvements.

     

    Has there ever been another brand that has listened to the desires of its users?

     

    White Oil – ¥6,400 (Before Tax/Free Shipping) / Repeat Purchase – ¥5,500 (Before Tax/Free Shipping)

    The White Oil is a two-layer product and so is to be shaken first before being used. Mixing two separate layers makes it easier for the oil to come together, down to the smallest corners of the outer layer. Ensure you mix it well before use.

     

    When applied to your skin, it has a smooth texture despite being oil and does not become sticky. It feels very comfortable and natural on the skin and never becomes sticky even after applying, all while ensuring it stays moist. Since it’s fairly smooth it means you can use it in summer and before you put on any makeup.

     

    It’s a personal favourite of mine. It makes a skincare routine super simple: after applying skin lotion you use the oil and you’re done. It even comes in a stylish bottle and has a pleasant herb fragrance. I also have sensitive skin, so the fact that it’s free from petroleum-based oils, mineral oil, parabens, UV absorption, and synthetic colouring is a huge plus.

     

    I have used it for a week so I can’t feel any change to my skin tone yet, but it has been incredible for keeping my skin in good condition. There are a lot of people on social media who have used it and have said that their skin tone has become brighter, so I will wait and continue using it!

     

    Clock G.e.n.e – ¥7,000 (Before Tax/Free Shipping)

    The second product to showcase is Clock G.e.n.e which was developed to create and maintain a “daily rhythm” in your skin. This liquid essence will treat one’s tired skin, whether it be from your body clock being off, stress or the like. It adds moisture to the skin throughout the day and also protects it from damage and repairs at night.

     

    It comes in a pipette-type bottle. It is added to your skin after applying moisturiser and makes it super soft. This too is made from 98% natural ingredients and is free from silicon, parabens, mineral oil, synthetic fragrances, and synthetic colouring, meaning people with sensitive skin can use it freely without worry.

     

    If you use skin lotion, Clock G.e.n.e and White Oil in that order, your skin is going to feel completely different the next year. When you start using these items, people are going to complement how smooth your skin looks, so for me the effects are outstanding.

     

    Even now, with the high level of satisfaction people have with these two products, the company are continuing to update them based on feedback buyers can give via the QR code that is coupled with the products. I feel strongly AGILE COSMETIC PROJECT’s desire to create products that they want consumers to continue using means that they are making good products. Both items are sold online, but the first production batch for Clock G.e.n.e is currently sold out. They are set to release more in the near future, so be sure to peruse their website.

     

    Writer: Sayuri Mizuno (MOSHI MOSHI NIPPON)

    Translator: Joshua Kitosi-Isanga

  • Duty Free Japanese Cosmetics Now Available at Narita Airport

    20.August.2019 | FASHION

    The JAPAN DUTY FREE Main Building Shop reopened on floor 3F of Narita Airport Terminal 2 on August 9, 2019, where they are now selling products by Kagurazaka-based cosmetics brand Makanai Cosmetics.

     

    The JAPAN DUTY FREE store’s concept is making people feel the beauty of Japan in a modern way.

    To celebrate the shop’s reopening, they are now selling the “HAPPY BAG” which contains seven popular cosmetic items by the brand. Arriving in a cloth bag with an original design, this bag is exclusive to the JAPAN DUTY FREE store. They are also selling the brand’s most popular set of hand cream and lip cream as well as a set of supplements and powder to protect against UV rays. Those who spend over ¥15,000 will also receive special bath powder as a gift.

    Makanai Cosmetics are already set up in Terminal 1 of the airport, and with the opening of the second branch, are set to deliver J-Beauty to even more people arriving from around the world.

  • YOUCA’s Formula For a Fine Face Vol. 1: Oriental Face

    19.August.2019 | FASHION / FEATURES

    Popular Japanese hair and makeup artist YOUCA is an analyzer of the latest makeup collections. In this new featured series, YOUCA reveals the secret formula to easily incorporating today’s makeup trends into your daily routine. In Volume 1, she showcases midsummer oriental-style makeup. Learn the formula for a fine face by following her trendy tips and tricks.

    Oriental Face Formula = Turquoise Line x Terracotta Lipstick + Flower Print

    YOUCA: “The 2019 fall/winter collections have been adventurous with eye makeup colours, featuring things like paint makeup and graphic eyeliner. Those are hard to incorporate with your everyday looks, so I recommend just using them in one spot. I’m serving makeup colours that go well with the botanical look, something which is in fashion right now.”

    Turquoise Line: Go casual with a single coloured line drawn from your eye

    What we are focusing on here is the single coloured eye makeup line. By choosing a colour like turquoise, which is far away from skin colour, it highlights the eyes more. With this style you are looking to make the eyeline stand out, so we want to be low-key with the eyeshadow. All YOUCA has done here is used grey eyeshadow (pictured top right) which is spread thinly. The eyelashes are not raised and only a little mascara has been applied. Then, using the eyeliner (pictured bottom left), she has drawn a thin line just above where the double eyelid ends. Simply apply the colour as it is without flicking it up for a more effortless eye.

    Terracotta Lipstick: Sophisticated grown-up lips without looking overly pop

    The colour of terracotta, which is a type of earthenware, goes really well with floral designs. It’s also a perfect match with the turquoise eyeliner. Just put a little bit of the terracotta lipstick (pictured bottom right) on your lips and pat it with your finger to blend. Keep in mind that the eyes are the main focus so don’t emphasize your lips too much.

     

    To make your eye makeup stand out even more, try to go makeup-less as much as possible on your skin. YOUCA is using the purple makeup base from Shinseido (pictured bottom) instead of foundation which gives a more no-makeup naked look. For her cheeks, she’s using the Cream Cheek (pictured top right) by Celvoke and applying it thinly to her cheeks to give her a more grown-up look.

    Clockwise From Top Left

    Top Left: SHISEIDO Essentialist Eye Palette 02 – ¥4,000 / Shiseido International

    Top Right: Celvoke Comfy Stick Brush 03 – ¥3,500 / Celvoke

    Bottom Right: SHISEIDO Kajal InkArtist 07 – ¥2,200 / Shiseido International

    Bottom Middle: Shiseido Glow Enhancing Primer – ¥4,000 / Shiseido International

    Bottom Left: Celvoke Dignified Lips 09 – ¥3,200

     

    Styling Credit
    Shirt (Stylist’s Own Item) / DISCOVERED: Pants ¥27,000 / flake: Earrings ¥24,000, Bangle ¥46,000/ agete: Ring (Gold/Right Hand Ring Finger) ¥22,000 / IDEALITE: Ring (Silver/Right Hand Index Finger)

     

    SHOP LIST
    agete 0800-300-3314
    IDEALITE 03-5413-3546(alpha PR)
    Shinseido International 0120-81-4710

    Celvoke 03-3261-2892
    DISCOVERED 03-3463-3082
    flake 03-5833-0013

     

    Staff Credit
    Photographer:中野 与志夫
    Styling:橋本 裕介
    Model:KAINO Yu
    Writer:石井 佐代子
    Editor:YOUCA

     

    *All prices listed are pre-tax prices

     

    Source: https://asbs.jp/archives/43166(Japanese)

     

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