Scorch your Senses at the Spicy as Hell and Tasty as Well 2019 Food Festival Round 2 in Shinjuku

17.August.2019 | FOOD / SPOT

Spicy as Hell and Tasty as Well 2019 will be holding round 2 on August 16, 2019 at Okubo Park, Kabukicho in Shinjuku. This will be the event’s biggest gekikara gourmet saiten (super spicy festival) Japan has ever seen. 

Food services that represent the spicy foods of the world have all joined forces at Kabukicho in Shinjuku; Asia’s largest entertainment district to tinge it with a luminescent spicy red colour. So far, around 0.7 million people with a burning passion for spice have made their way to the spice central to test their tolerance to the range of gourmet spicy dishes. From beginner to mania, the event caters to all levels of spice-lovers. From a tiny touch of spice to spicy as hell, there is a wide range of spice levels to choose from. The dishes served and participating shops are changed each week, so you can enjoy a new spicy experience each week. 

 

At the 1st Round, spice fans had their fill of Ciao em Cafe’s Bún bò Huế. This café, which originates from the outskirts of Tokyo in Hana-Koganei, took part in the event for the first time. One of their signature dishes is the Vietnamese soup, which captured the hearts of many women for its perfectly balanced sweet yet spicy flavour.  Despite being Menya Mazeharu’s first time serving at the event, their queues stretched out into the sunset from morning to evening each day .

Round 2 will see Cheese to Gibier Curry Naru Ichizoku and Tokyo spice curry Aka to Kuro spicing up the event for the first time. This is the perfect opportunity to experience Awajishima Curry made with the world’s most sense-scorching spices including ghost pepper, trinidad scorpion pepper, and the carolina reaper. Tokyo spice curry serves up red curry dishes made with ingredients traditionally used in natural Chinese food therapy. Their black curries are Kashmiri curries that will leave you feeling satisfied. 

 

These are just a selection of the vast number of noteworthy spicy dishes. You are bound to find the perfect curry to spice up your life at this event, so please check it out.

RECOMMENDED ENTRIES

  • Seafood Heaven at Shizuoka’s New Restaurant Atami Ginza Osakana Shokudo

    11.August.2019 | FOOD / SPOT

    Atami Ginza Shopping District in Shizuoka’s seaside city of Atami is enjoying a new boom of bustling customers this year, and they’re sure to continue pouring in with the opening of its new seafood entertainment restaurant Atami Ginza Osakana Shokudo. The eatery opened its grand doors on August 8, offering fresh, flavourful seafood dishes. In the evenings, the restaurant turns into Osakana Sakaba where they serve gorgeous sake.

    Atami is home to many fishing harbours, including those in Ajiro, Izuyama, and Hatsushima. Atami’s waters are a treasure trove of sea life, offering a bounty of seafood such as mackerel, salmon, shrimp, Splendid alfonsino, shellfish, and more.

    The restaurant uses a previously vacant building which has been renovated for the opening. Their menu concept is “Atami nostalgia” which will fuse together traditional Atami food with new spins. Food is prepared in an open kitchen in a variety of ways including sashimi, grilled, steamed, and so on.

    Splendid Alfonsino Rice Bowl – ¥2,780 (Before Tax)

    The absolute must-try on their menu is their Splendid alfonsino rice bowl. It’s topped generously with huge cuts of horse mackerel, mackerel, and Splendid alfonsino, all caught fresh from neighbouring harbours.

    The restaurant also serves the ginormous Japanese spider crab which is a local speciality in the city of Izu. They are kept fresh in tanks in the restaurant. In the evening, when the restaurant turns into a bar, you can have this crab served however you like: as sashimi, grilled, or even steamed. As well as fresh seafood, they also serve vegetables and other meat, all sourced locally. Tofu, desserts and other food is too.

     

    Japan is known for its exquisite seafood. If you’re travelling to Shizuoka this summer, be sure you pay a visit to the new Atami Ginza Osakana Shokudo.

  • Character cafés are an exciting experience in Japan which sees a café collaborate with well-known anime series, game series or other franchise by decorating the café interior with designs and illustrations based on them and meals and drinks inspired by them.

     

    Before continuing this article be sure to check out our June 2019 list of character cafés as some of them are still running!

     

     

    Sanrio x Ichigo Shimbun Collaboration – Ichigo Shimbun Dinder (July 11-September 30)

    Ichigo Shimbun is a monthly magazine published by Sanrio which includes information about the latest character merchandise and much more. Sanrio has opened a café themed on their magazine at EGG & SPUMA which located on the 8th floor of Shinjuku Lumine EST. “Vacation” is the theme of the café where Sanrio fans can enjoy a summery food menu. Enjoy a fun summer together with the Sanrio characters♡

     

    Full Details: https://www.moshimoshi-nippon.jp/230790

     

    ▼Ichigo Shimbun Diner
    Location: EGG & SPUMA, Shinjuku Lumine EST Floor 8F, 3-38-1 Shinjuku, Shinjuku Ward, Tokyo
    Running: July 11, 2019 – September 30, 2019
    Business Hours: Weekdays 11:00-23:00 (Last Orders 22:00) / Weekends & Holidays 11:00-22:30 (Last Orders 21:30)
    TEL: 03-6273-0255
    Website: http://salt-group.jp/shop/egg-spuma/

     

    AAA CITY SUMMER PARTY – AAA Cafés in Tokyo & Osaka (July 19-September 1)

    AAA’s collaborative café is themed on midsummer city pop. Their seasonal menu features drinks, desserts and more inspired by each respective colour of the group members. If you dine at the café you’ll get yourself a special lunch mat, and if you order a drink, you’ll get an original drink coaster. There’s plenty of other exclusive AAA café merchandise too, so if you’re a fan of the pop group then this is one you won’t want to miss out on this summer!

     

    ▼AAA CITY SUMMER PARTY

    Running

    Omotesando (Tokyo): July 19, 2019 – September 1, 2019

    Shinsaibashi (Osaka): July 19, 2019 – September 1, 2019

     

    Location

    Tokyo: OMOTESANDO BOX CAFE&SPACE (Pine Under Flat B1F, 5-13-2 Jingumae, Shibuya, Tokyo)

    Osaka: Shinsaibashi contact (1-6-24 Kita-Horie, Nishi Ward, Osaka, Osaka Prefecture)

     

    Reservations

    ・Table reservations for August 1 to September 1 opened on July 12 at 18:00 (JST)

    ・Reservation Price: ¥650 (Before Tax) *Comes with bonus merchandise

    AAA CITY SUMMER PARTY Official Website: https://aaa-cafe-2019.jp

    AAA Official Website: https://avex.jp/aaa/

     

    Bonobono & Pompompurin’s First Ever Café Collaboration (July 11-September 1)

    The Harajuku, Umeda and Yokohama branches of the Pompompurin Café have teamed up with the beloved anime character Bonobono to release four menu items themed on playing together at the beach.

     

    Both Bonobono and Pompompurin fans alike won’t be able to resist the cute and delicious dishes being served at the cafes this summer.

     

    Full Details: https://www.moshimoshi-nippon.jp/231395

     

    Pompompurin Café Harajuku

    Address: CUTE CUBE HARAJUKU 3F, 1-7-1 Jingumae, Shibuya, Tokyo

    Opening Hours: 11:00-21:00 (Food Last Orders 20:00 / Drinks Last Orders 20:30)

    Pompompurin Café Umeda
    Address: Hankyu Sanbangai South Wing B2F, 1-1-3 Shibata, Kita-ku, Osaka-shi
    Opening Hours: Weekdays 11:00-22:00 (Last Orders 21:30) / Weekends & Holidays 10:00-22:00 (Last Orders 21:30)

    Pompompurin Café Yokohama

    Address: Yokohama Sotetsu Square, 2-1-5 Minamisaiwai, Nishi-ku, Yokohama-shi

    Opening Hours: 10:00-21:00 (Last Orders 20:30)

     

    Bonobono Official Website: http://www.bonoanime.jp/

    Pompompurin Café Official Website: http://pompom.createrestaurants.com

    ©Mikio Igarashi /Takeshobo, Fuji TV, Eiken © 1996, 2019 SANRIO CO., LTD. APPROVAL NO.S601363

     

    Astronaut Snoopy Soars Up Tokyo Skytree (July 18-October 14)

    Tokyo Skytree is now holding the FIRST BEAGLE IN SKYTREE® event in collaboration with the astronaut version of Snoopy which appeared in the original comic 50 years ago.

     

    Every astronaut needs a good meal to keep them going. Head to the SKYTREE CAFE on the Tembo Deck on floor 340F and enjoy a selection of themed desserts, drinks and more. Astronaut Snoopy decorations line the cafe where you can get limited-edition novelties too. Soar into and learn all about space this summer with your pal Snoopy♡

     

    Full Details: https://www.moshimoshi-nippon.jp/232293

     

    FIRST BEAGLE IN SKYTREE®

    Running: July 18, 2019 – October 14, 2019

    Location: Tokyo Skytree Tembo Deck and Tembo Galleria

    *A separate fee must be paid to to enter the Tokyo Skytree Tembo Galleria

    Tokyo Skytree Official Website: http://www.tokyo-skytree.jp/en/

    Snoopy Japan Website: http://www.snoopy.co.jp/

    ©2019 Peanuts Worldwide LLC

    ©TOKYO-SKYTREE

     

    Gaspard & Lisa x Afternoon Tea TEAROOM (July 25-August 28)

    The Koshigaya Laketown kaze, LaLaport Yokohama, Terrace Mall Shonan, and Nagoya LACHIC branches of the Afternoon Tea TEAROOM have joined hands with the French picture book series Gaspard and Lisa to celebrate its 20th anniversary.

     

    The tea shops have been decorated with a special Gaspard and Lisa theme. There are photo spots at each cafe, and in the Nagoya LACHIC branch there is even a book corner with 20 books from the series. This is the perfect place to enjoy a special summer meal with your family, so don’t miss out!

     

    Full Details: https://www.moshimoshi-nippon.jp/233786

     

    ▼Lisa and Gaspard Collaboration

    Running: July 25, 2019 – August 28, 2019

    Afternoon Tea Official Website: https://www.afternoon-tea.net/

    Lisa and Gaspard Official Website: http://www.lisagas.jp/

    ©2019 Anne Gutman & Georg Hallensleben / Hachette Livre

     

    Koupen-chan Café in Shinjuku & Shinsaibashi (August 8-September 23)

    The baby emperor penguin Koupen-chan, who is often the go-to sticker for many Twitter and LINE users in Japan, is illustrated by the well-known RURUTEA. Many of these social media users turn to the relaxing, soft and cuddly penguin to send soothing words of encouragement and a fuzzy hug to their loved ones. No wonder our adorable penguin has over 300,000 followers on Twitter.

     

    The café returns from 2017 with a refreshed image which plunges deeper into the depths of Koupen chan’s affectionate world. There are even more features packed into this year’s collaboration menu. No matter what you order, your table will be overflowing with adorable penguin love.

     

    Full Details: https://www.moshimoshi-nippon.jp/241560

     

    ▼Koupen-chan Café 2019 Summer

    Tokyo Cafe

    Location: SHIBUYA BOX CAFE&SPACE (Shibuya LOFT Floor 2F, 21-1 Udagawacho, Shibuya, Tokyo)

    Running: August 8, 2019 – September 23, 2019

     

    Osaka Café

    Location: Shinsaibashi contact (1-6-24 Kita-Horie, Nishi Ward, Osaka, Osaka Prefecture)

    Running: September 5, 2019 – October 6, 2019

     

    Reservation Price: ¥500 (includes a complementary souvenir for making the reservation)

    *A limit of 4 seats can be reserved through 1 reservation.

    Official Website: https://koupenchan-cafe2019.jp/

    ©RURUTEA

     

    Did you enjoy this list? Be sure to visit a character café while in Japan this summer.

  • Pop Team Epic Pop-Up Shop Makes its Way to Shinjuku This Month

    14.August.2019 | ANIME&GAME / SPOT

    The Pop Team Epic pop-up shop is set to take to make a return this month. It will open on the sixth floor of Shinjuku Marui Annex and run from August 23 to September 16.

     

    Themed on the the popular manga and anime series, the pop-up shop first appeared in December 2016 and has since popped up many times around Japan over the years. Having been held in various places around Tokyo as well as Nagoya, Fukuoka, Sapporo and Osaka, it is finally making its way to Shinjuku for the first time.

     

    The shop’s main visual was drawn by series creator Bkub Okawa. Its design will feature on many exclusive pieces of merchandise at the shop.

    Fans of the series have lots to look forward to at the shop, with plenty of cute and hilarious decorations of Popuko and Pipimi and plenty of photo opportunities. Those who spend over ¥3,000 (tax included) at the shop will even receive an original sticker. Only one will be given per person.

     

    More details about the event can be found over at the official Twitter page.

RELATED ENTRIES

  • Minnie Mouse Design Merchandise to be Sold at Lumine EST Shinjuku’s ‘Positively Minnie’ Event

    14.July.2020 | ANIME&GAME / FASHION

    Lumine EST Shinjuku is set to hold a campaign from July 21 to August 31 this year as part of Walt Disney Japan’s “Positively Minnie” promotion.

    Disney “Positively MINNIE”

    Minnie Mouse is known as an independent, charming spirit as well as a fashion icon. Positively Minnie is a promotional campaign launched by Disney for the global market which has Minnie inspiring all with her positive personality. She intends to teach us to live our best lives how we want to.

     

    No shortage of Kawaii merchandise

    29 shops inside Lumine EST Shinjuku are participating in the event by stocking their own range of Minnie Mouse merchandise. Let’s take a look at some of them.

    Minnie Mouse Ringer Telephone T-Shirts: ¥5,490 Each (Tax Included)

    Shop: GYDA (Floor B1F) *Lumine EST exclusive, limited edition

    Minnie Mouse Fleece Lined Tight Skirt: ¥8,800 (Tax Included)

    Shop: Merry Jenny (Floor 2F)

    Minnie Socks: ¥2,750 (Tax Included)

    Shop: Tabio (Floor 3F) *Limited edition item

    Minnie Mouse Mobile Cases: ¥4,180 Each (Tax Included)

    Shop: Lycka (Floor 4F) *Lumine EST exclusive, limited-edition

    Large Rollbahn Notebooks With Pocket: ¥850 Each (Tax Included)

    Shop: Smith (Floor 6F) *Lumine EST exclusive

    There will also be a pop-up shop by PONEYCOMB on the first floor of Lumine EST Shinjuku where you can get your hands on limited-edition merchandise with original art. It will be open from July 31 to August 13, and the items will also be available on Lumine’s online shop until August 31.

    When customers buy select items from the pop-up shop, they’ll receive one of the three top stickers pictured above. When they order online, they’ll receive one of the bottom three.

     

    Luminest EST Shinjuku will be decorated in all things Minnie Mouse for the event, so that fashionista Minnie can serve her positive vibes to all who visit this summer.

    ©DISNEY

  • Universal Studios Japan’s ‘We are One’ Summer Festival Begins This July

    02.July.2020 | ANIME&GAME / MOVIE / SPOT

    Universal Studios Japan (USJ) reopened on June 19, 2020 after temporary closure as a result of COVID-19. The park is now running with strict measures in place to prevent the spread of the novel coronavirus, including practicing the 2m social distancing rule, making it mandatory to wear face masks, and so on. The park has posted a full video demonstration of the rules on their official website.

    That means summertime is set to shine on USJ once again this year. The new ‘Universal Summer Parade: We are One’ event will begin on July 23 as the first parade held by the park since its reopening. Guests will be able to enjoy a fun and exciting summer at USJ with all the necessary precautions in place to ensure their safety.

    Many familiar faces will gather at USJ to celebrate summer with guests, including the Minions, Elmo, Snoopy, Hello Kitty, and more. Each of them will board colourful floats for the parade during the parade, which will open with the fittingly-titled “Opening Float” followed by a flurry of unique floats like the flashy “Latin Float,” cute European-inspired “Europe Float,” the mysterious “Indian Float,” and the finale “America Float,” amongst many others. There will be music to entertain guests for laughs, smiles, and fun energy while characters and entertainers ride the floats and serve summertime vibes.

     

    The peak moment of the parade will be when confetti rains down on guests in huge quantities. Flags can also be bought for the parade for the first time in this year. Performers and the park characters will be able to entertain guests at a distance while still connecting with them through the fun performances. A special “social distance” performance created in cooperation with the Osaka Prefectural Board of Education will also be part of the parade. This year’s parade plans to have guests dancing and smiling even more than previous years to lift some of that stress away and give them the fight and energy to continue into tomorrow.

     

    Universal Summer Parade: We Are One

    Put your hands into the air as the sun beats down and the floats arrive to a lively rhythm. ‘We are One’ is the catchphrase, so get your boogie on and explode with excitement together with the entertainers and park characters for a heated summer parade!

     

    Running: July 23, 2020 – August 27, 2020

    Location: Parade Route

    Time: One per day from 11:00am (approx 40 mins) 

    Buy yourself a parade flag for ¥500 and wave it around to the beat of the festival!

     

    Cool yourself off with some summer merch

    Get your hands on some merch for cooling off, including the must-have summer “Handy Fan,” a “UV Poncho” which keeps you cool in the heat of the sun, a classic “Sensu” folding fan, and more.

     

    Feel the Japanese festivities with the Universal Market

    The Universal Market will give that Japanese ‘matsuri’ festival vibe. Enjoy some cool desserts, spicy food, and more.

    Left: Super Hot! Turkey Leg ¥1,000 / Centre: Peach Jelly Soda: ¥650 / Right: Frappe Sundae ~Strawberry & Blue Hawaii~ ¥750

    Since guest safety is the number one priority this summer, the park will not be holding its famous splash performance where guests are soaked with water by water shooters.

     

    Additionally, the parade will also not stop in any of the usual designated places and will instead keep on moving, meaning the parade can be enjoyed from anywhere along the parade route. Guests will be able to keep plenty of distance from others as they watch the parade.

     

    The park also released a statement on its ‘enhanced sanitation in park operations’ on its official website so you can find out more about what USJ is doing to tackle the COVID-19 spread.

     

    If you’re in Osaka this year, you can still enjoy summer at Universal Studios Japan with all the necessary precautions in place.

  • Tokyo’s New Shaved Ice Cafe ‘Kakigoori Parlor Floche’ Opens in LUMINE EST Shinjuku

    24.June.2020 | FOOD

    A new shaved ice shop by the name of Kakigoori Parlor Floche is now open on the 8th floor food arena “The PARK SHINJUKU” inside LUMINE EST Shinjuku for a limited time until August 31, 2020.

    Kakigoori Parlor Floche is inspired by floche, a cake served at a Japanese cafe in the 70s and 80s which they have turned into shaved ice. Its luxurious taste is similar to a cake, with an appearance that’s sure to have you smiling when it arrives at the table. It’s topped generously with cream, creating a cake x shaved ice fusion.

    “Floche” is a French word meaning fluffy, a fitting name for a shop specialising in serving sweet and fluffy shaved ice. They have prepared three different flavours: Tiramisu, Shortcake, and Japone.

    Shortcake: ¥980 (Before Tax)

    Tiramisu: ¥830 (Before Tax)

    Japone: ¥880 (Before Tax)

    If you’re in Tokyo this summer, don’t miss out on this delicious and refreshing line-up.

  • New Japanese Haori Brand NOBLE SAVAGE to Arrive in Shinjuku Isetan

    16.June.2020 | FASHION

    When talking about traditional Japanese clothes, the first to come to mind is undoubtedly the kimono, something adored the world over. But another type of traditional attire from Japan that’s gaining attention for adapting more to today’s modern lifestyle is the haori. NOBLE SAVAGE is a new brand by 10th generation owner of Kondaya Genbei set to be sold inside Shinjuku Isetan for a limited time.

     

    NOBLE SAVAGE is redefining tradition by taking the ancient dyeing and weaving techniques forged in Japan and adding new value to them by adapting them to today’s lifestyle.

     

    The haori is incorporated into a diverse number of outfits in Europe and America, from everyday clothes to streetwear. Kondaya Genbei has a history spanning over 280 years. Using their enormous inventory is materials from around the world, they are using Japanese techniques to weave new haori.

    NOBLE SAVAGE Haori: ¥63,800

    This design is known as the yabure-kouji, an iconic design by the 10th generation owner. It’s a revival of a pattern worn by people working in kabuki theatre around 250 years ago and holds the meaning of “breaking down order.”

    NOBLE SAVAGE Haori: ¥418,000

    This muga silk is handwoven with wild silkworm and dyed with vegetables. The pockets are arranged with a special silver leaf that has been used by Kondaya Genbei for 100 years.

    NOBLE SAVAGE Haori: ¥69,300

    Made from deadstock Laos fabric and dyed with catechu, something which has been used since the Nara Period, the haori gets a distinct earth colour.

     

    NOBLE SAVAGE is also collaborating with Pascal marie desmarais to release washable face masks online at Isetan on June 16 at 10:00 (JST).

     

    NOBLE SAVAGE will showcase their products at a showrooming in Isetan Shinjuku from June 17 to 23 and sell them from June 24 to 30.​

  • Modern Japonisme Beauty Products and Fragrances Arrive at SABON’s Shinjuku Pop-Up Store

    14.June.2020 | FASHION

    Japanese beauty company SABON opened its first ever pop-up shop on Wednesday on the first floor of Isetan Shinjuku in the makeup and promotion section. The shop will run until June 23, 2020.


    Items on show include classic SABON products as well as their “TOKYO CELEBRATION” line-up, a collection of “modern Japonisme” items made in collaboration with millennial generation Japanese calligrapher MAMI. The fragrance of this special collection is “Clear Citrus Green” which combines notes of sparkling lemon, fresh verdure, transparent jasmine, and dreay orange blossom.

     

    The collection is first on pre-sale at the Isetan Shinjuku pop-up store until June 23. After that, it will go on limited sales at SABON stores across Japan and SABON’s online store on June 25.

    Additionally, customers who spend over ¥8,000 (tax included) on the TOKYO CELEBRATION collection have the chance to receive the above-pictured fan. These are available while supplies last.

  • TOKYO MYSTERY CIRCUS Releases More Snoopy Merchandise as Part of SCRAP x SNOOPY Puzzle Game Project

    11.June.2020 | ANIME&GAME

    As part of the second SCRAP x SNOOPY Puzzle Game Project taking place at TOKYO MYSTERY CIRCUSーthe world’s first puzzle-themed theme parkーthe Shinjuku-based theme indoor theme park has its third batch of original and exclusive merchandise which is comprised of 8 new pieces.

     

    This will be the final batch of merchandise made for the project, featuring illustrations of Snoopy, Charlie Brown, and other characters from Peanuts and themed around the puzzle game.

    Puzzle Origami: ¥1,000

    7 of the 8 origami designs come with their own puzzle. When you make your own Snoopy and Charlie Brown, the puzzle is completed too.

    Puzzle Mirror: ¥1,000

    Puzzle Folders: ¥900 Each

    Puzzle Handkerchief: ¥1,200

    The merchandise line-up sold at TOKYO MYSTERY CIRCUS is available to people not participating in the event too. The first two batches of merchandise are also available via the online SCRAP GOODS SHOP.

    An English version of the second puzzle game, officially titled “Snoopy and the Secret Recipe,” was released at TOKYO MYSTERY CIRCUS on June 11 so that English speakers can enjoy the event too.

     

    © 2020 Peanuts Worldwide LLC

  • PEANUTS TRAILER SHOP: Official Men’s Snoopy Shop to Open in Shinjuku

    08.June.2020 | ANIME&GAME / FASHION

    Sony Creative Products Inc., an agent of the Peanuts franchise in Japan, has announced that it will open an official men’s shop called “PEANUTS TRAILER SHOP” in Yaraicho, Shinjuku on June 6, 2020.

    Yaraicho is an ancient and historical area just a 3-minute walk from Kagurazaka Station via the Tokyo Metro Tōzai Line. PEANUTS TRAILER SHOP will open in a part of Yaraicho called “Oku Kagurazaka” which is home to a variety of stylish restaurants, galleries, and more. The shop is in fact inspired by American-style trailers.

    The shop will sell cabinets and lockers from British furniture company Bisley; foldable chairs from US chair makers Clarin whose chairs have been used at Madison Square Garden, stadiums, schools, and elsewhere; clothes from Brittany, France-based company Le Minor; bags and wallets from Joe Porter; glasses from French tempered glass tableware and kitchenware manufacturer Duralex; and more.

     

    So that everyone can enjoy a relaxing shopping experience, customers must book a slot in advance to shop at PEANUTS TRAILER SHOP which can be done via their official website.

     

    ©2020 Peanuts Worldwide

  • Tokyo’s Robot Restaurant to Open Ticket Centre This March

    11.March.2020 | SPOT

    Tokyo’s internationally-acclaimed, located in Kabukicho, Shinjuku, is set to open a new ticket centre sometime this month.

    The ticket centre will be located in the very middle of Kabukicho facing the Shinjuku Toho Building. Since it will be close to a range of luxury hotels, it means both foreign tourists and locals can easily get to it. It means to be a facility that can be used easily by anyone and everyone.

    The ticket centre will also sell a range of tickets for various activities. It will also provide sightseeing and tourist services where they can recommend local restaurants, tourist sites, and more.

  • Isetan Shinjuku’s Restaurant Floor EAT PARADISE Turns Into a Pink Paradise

    02.March.2020 | FOOD

    To celebrate the 30th anniversary of EAT PARADISEーthe restaurant floor located on the 7th floor of Isetan Shinjuku in Tokyoーthe entire area, as well as restaurants and cafes throughout Isetan Shinjuku, are going pink from March 4 to 31. 

    Chocolate Printanière – ¥2,860 (+Separate 10% Service Charge) @ Le Salon Jacques Borie / *5 served per day

    Watch this animated chocolate dessert melt as you pour over the hot sauce and tuck in. The centre is filled with a fluffy berry cream.

    Vacherin With Japanese Strawberries – ¥1,320 @ Cafe Rejiig

    Located on the 8th floor of the men’s building, Cafe Rejiig is serving up a pink-coloured French dessert made up of a tower of meringue, ice cream, and various other delicious delights.

    Strawberry & Cranberry Cream Mont Blanc Parfait – ¥1,211 @ latte chano-mama

    latte chano-mama is a cafe popular with mothers who go there with their children. The cafe’s new mont blanc parfait is made with strawberries and sponge which has cranberry sauce hidden inside.

    Left: Pink Non-Alcoholic Cocktail – ¥981 / Right: Pink Champagne Cocktail – ¥1,201 @ The Stand

    These two cocktails are cherry blossom-inspired. As well as all of these cute pink delights, EAT PARADISE is celebrating with a range of other dishes other than desserts and drinks too, like soba and risotto.

     

    There’s plenty of visually-striking items to tuck into at EAT PARADISE for their 30th anniversary, so be sure to pay a visit if you’re visiting Tokyo this spring.

  • Raise Your Own Sky Lantern at New Greenpia Tsunan in Niigata

    25.February.2020 | SPOT

    New Greenpia Tsunan, a resort facility in Tsunan, Niigata, is holding an exciting sky lantern event every day until March 31, 2020.

     

    The sky lantern event is held every winter at New Greenpia Tsunan, and has returned again for 2020. It began in 2012 as a means of showing respect for and praying for the revival of disaster-stricken areas, such as the areas affected by the 2011 Tohoku earthquake, the Nagano and Niigata earthquake, and so on. Every year, couples and families come together to put their prayers and wishes into the lanterns before letting them go into the night sky. The countless lanterns raised at once soar up high and light up the black cloak of the night like burning stars.

    For 2020, the event will also sell lantern t-shirts, handkerchiefs, hand towels, cookies, and other themed items.

     

    If you’re travelling in or around Niigata in Japan this year, then don’t miss New Greenpia Tsunan’s very special winter event.

  • TOKYO MYSTERY CIRCUS Releases Snoopy Merchandise as Part of SCRAP x SNOOPY Puzzle Game Project

    24.February.2020 | SPOT

    As part of the second SCRAP x SNOOPY Puzzle Game Project taking place at TOKYO MYSTERY CIRCUSーthe world’s first puzzle-themed theme parkーthe Shinjuku-based theme indoor theme park has released ten pieces of original and exclusive merchandise.

    What is the SCRAP x SNOOPY Puzzle Game Project?

    Visitors are joining Snoopy and the Peanuts Gang for a whole bunch of puzzle-solving fun. The project begin in November 2019, and will run through three periods. The first edition has seen over 10,000 people play this first puzzle game, which is titled “Snoopy and the Clue Solving Circus” and has players helping Snoopy to retrieve his Circus Leader badge back. The second game, “Snoopy and the Secret Recipe,” will begin on February 26. In the meantime, a selection of 10 pieces of merchandise have dropped.

    Mugs (2 Designs) – ¥1,400 Each

    Paper Napkins (Set of 10) – ¥600

    Art Card Set w/ Puzzle (Set of 5) – ¥1,000

    The two mugs see Snoopy wearing his chef’s hat and ready to cook up some delicious pastries for the new game. There’s also a paper napkin set, items that come with their own unique puzzles, and more. Available at the TOKYO MYSTERY CIRCUS shop, these items can all be purchased by non-participants of the game too.

  • Sanrio to Open Official My Melody Shops in Tokyo, Osaka and Nagoya to Celebrate Character’s 45th Anniversary

    11.February.2020 | FASHION

    Sanrio has announced that it is opening an official My Melody store to commemorate the popular character’s 45th anniversary this year. It will open for a limited time on the first floor of Takashimaya Shinjuku in Tokyo from February 12 to 25.

    The store is a must-visit for fans of Sanrio’s kawaii white rabbit where they can get their hands on a huge assortment of merchandise, including exclusives, so adorable you’ll want to add everything to your collection.

    The line-up looks back at My Melody’s 45 years in the business. The first 4,000 people to visit the store will be given a limited-edition shopping back, and the first 1,000 people who spend over ¥2,000 (tax included) will receive a free card.
    *One card per person, per transaction

    The store will also feature interactive projection mapping showcasing My Melody’s 45-year history which when touched reacts. On February 15, the designer for the store will be drawing illustrations as well as doing signings for people.

     

    As well as Takashimaya Shinjuku, the shop is set to hit Nagoya’s Takashimaya Gate Tower Mall Nagoya and Osaka Takashiyama. Check the dates below, and help My Melody commemorate her 45th anniversary!

     

    ©’76, ’20 SANRIO 著作(株)サンリオ

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