Lumine EST Shinjuku is set to hold a campaign from July 21 to August 31 this year as part of Walt Disney Japan’s “Positively Minnie” promotion.

Disney “Positively MINNIE”

Minnie Mouse is known as an independent, charming spirit as well as a fashion icon. Positively Minnie is a promotional campaign launched by Disney for the global market which has Minnie inspiring all with her positive personality. She intends to teach us to live our best lives how we want to.

No shortage of Kawaii merchandise

29 shops inside Lumine EST Shinjuku are participating in the event by stocking their own range of Minnie Mouse merchandise. Let’s take a look at some of them.

Minnie Mouse Ringer Telephone T-Shirts: ¥5,490 Each (Tax Included)

Shop: GYDA (Floor B1F) *Lumine EST exclusive, limited edition

Minnie Mouse Fleece Lined Tight Skirt: ¥8,800 (Tax Included)

Shop: Merry Jenny (Floor 2F)

Minnie Socks: ¥2,750 (Tax Included)

Shop: Tabio (Floor 3F) *Limited edition item

Minnie Mouse Mobile Cases: ¥4,180 Each (Tax Included)

Shop: Lycka (Floor 4F) *Lumine EST exclusive, limited-edition

Large Rollbahn Notebooks With Pocket: ¥850 Each (Tax Included)

Shop: Smith (Floor 6F) *Lumine EST exclusive

There will also be a pop-up shop by PONEYCOMB on the first floor of Lumine EST Shinjuku where you can get your hands on limited-edition merchandise with original art. It will be open from July 31 to August 13, and the items will also be available on Lumine’s online shop until August 31.

When customers buy select items from the pop-up shop, they’ll receive one of the three top stickers pictured above. When they order online, they’ll receive one of the bottom three.

Luminest EST Shinjuku will be decorated in all things Minnie Mouse for the event, so that fashionista Minnie can serve her positive vibes to all who visit this summer.

©DISNEY

Universal Studios Japan (USJ) reopened on June 19, 2020 after temporary closure as a result of COVID-19. The park is now running with strict measures in place to prevent the spread of the novel coronavirus, including practicing the 2m social distancing rule, making it mandatory to wear face masks, and so on. The park has posted a full video demonstration of the rules on their official website.

That means summertime is set to shine on USJ once again this year. The new ‘Universal Summer Parade: We are One’ event will begin on July 23 as the first parade held by the park since its reopening. Guests will be able to enjoy a fun and exciting summer at USJ with all the necessary precautions in place to ensure their safety.

Many familiar faces will gather at USJ to celebrate summer with guests, including the Minions, Elmo, Snoopy, Hello Kitty, and more. Each of them will board colourful floats for the parade during the parade, which will open with the fittingly-titled “Opening Float” followed by a flurry of unique floats like the flashy “Latin Float,” cute European-inspired “Europe Float,” the mysterious “Indian Float,” and the finale “America Float,” amongst many others. There will be music to entertain guests for laughs, smiles, and fun energy while characters and entertainers ride the floats and serve summertime vibes.

The peak moment of the parade will be when confetti rains down on guests in huge quantities. Flags can also be bought for the parade for the first time in this year. Performers and the park characters will be able to entertain guests at a distance while still connecting with them through the fun performances. A special “social distance” performance created in cooperation with the Osaka Prefectural Board of Education will also be part of the parade. This year’s parade plans to have guests dancing and smiling even more than previous years to lift some of that stress away and give them the fight and energy to continue into tomorrow.

Universal Summer Parade: We Are One

Put your hands into the air as the sun beats down and the floats arrive to a lively rhythm. ‘We are One’ is the catchphrase, so get your boogie on and explode with excitement together with the entertainers and park characters for a heated summer parade!

Running: July 23, 2020 – August 27, 2020

Location: Parade Route

Time: One per day from 11:00am (approx 40 mins) 

Buy yourself a parade flag for ¥500 and wave it around to the beat of the festival!

Cool yourself off with some summer merch

Get your hands on some merch for cooling off, including the must-have summer “Handy Fan,” a “UV Poncho” which keeps you cool in the heat of the sun, a classic “Sensu” folding fan, and more.

Feel the Japanese festivities with the Universal Market

The Universal Market will give that Japanese ‘matsuri’ festival vibe. Enjoy some cool desserts, spicy food, and more.

Left: Super Hot! Turkey Leg ¥1,000 / Centre: Peach Jelly Soda: ¥650 / Right: Frappe Sundae ~Strawberry & Blue Hawaii~ ¥750

Since guest safety is the number one priority this summer, the park will not be holding its famous splash performance where guests are soaked with water by water shooters.

Additionally, the parade will also not stop in any of the usual designated places and will instead keep on moving, meaning the parade can be enjoyed from anywhere along the parade route. Guests will be able to keep plenty of distance from others as they watch the parade.

The park also released a statement on its ‘enhanced sanitation in park operations’ on its official website so you can find out more about what USJ is doing to tackle the COVID-19 spread.

If you’re in Osaka this year, you can still enjoy summer at Universal Studios Japan with all the necessary precautions in place.

A new shaved ice shop by the name of Kakigoori Parlor Floche is now open on the 8th floor food arena “The PARK SHINJUKU” inside LUMINE EST Shinjuku for a limited time until August 31, 2020.

Kakigoori Parlor Floche is inspired by floche, a cake served at a Japanese cafe in the 70s and 80s which they have turned into shaved ice. Its luxurious taste is similar to a cake, with an appearance that’s sure to have you smiling when it arrives at the table. It’s topped generously with cream, creating a cake x shaved ice fusion.

“Floche” is a French word meaning fluffy, a fitting name for a shop specialising in serving sweet and fluffy shaved ice. They have prepared three different flavours: Tiramisu, Shortcake, and Japone.

Shortcake: ¥980 (Before Tax)

Tiramisu: ¥830 (Before Tax)

Japone: ¥880 (Before Tax)

If you’re in Tokyo this summer, don’t miss out on this delicious and refreshing line-up.

When talking about traditional Japanese clothes, the first to come to mind is undoubtedly the kimono, something adored the world over. But another type of traditional attire from Japan that’s gaining attention for adapting more to today’s modern lifestyle is the haori. NOBLE SAVAGE is a new brand by 10th generation owner of Kondaya Genbei set to be sold inside Shinjuku Isetan for a limited time.

NOBLE SAVAGE is redefining tradition by taking the ancient dyeing and weaving techniques forged in Japan and adding new value to them by adapting them to today’s lifestyle.

The haori is incorporated into a diverse number of outfits in Europe and America, from everyday clothes to streetwear. Kondaya Genbei has a history spanning over 280 years. Using their enormous inventory is materials from around the world, they are using Japanese techniques to weave new haori.

NOBLE SAVAGE Haori: ¥63,800

This design is known as the yabure-kouji, an iconic design by the 10th generation owner. It’s a revival of a pattern worn by people working in kabuki theatre around 250 years ago and holds the meaning of “breaking down order.”

NOBLE SAVAGE Haori: ¥418,000

This muga silk is handwoven with wild silkworm and dyed with vegetables. The pockets are arranged with a special silver leaf that has been used by Kondaya Genbei for 100 years.

NOBLE SAVAGE Haori: ¥69,300

Made from deadstock Laos fabric and dyed with catechu, something which has been used since the Nara Period, the haori gets a distinct earth colour.

NOBLE SAVAGE is also collaborating with Pascal marie desmarais to release washable face masks online at Isetan on June 16 at 10:00 (JST).

NOBLE SAVAGE will showcase their products at a showrooming in Isetan Shinjuku from June 17 to 23 and sell them from June 24 to 30.​

Japanese beauty company SABON opened its first ever pop-up shop on Wednesday on the first floor of Isetan Shinjuku in the makeup and promotion section. The shop will run until June 23, 2020.

Items on show include classic SABON products as well as their “TOKYO CELEBRATION” line-up, a collection of “modern Japonisme” items made in collaboration with millennial generation Japanese calligrapher MAMI. The fragrance of this special collection is “Clear Citrus Green” which combines notes of sparkling lemon, fresh verdure, transparent jasmine, and dreay orange blossom.

The collection is first on pre-sale at the Isetan Shinjuku pop-up store until June 23. After that, it will go on limited sales at SABON stores across Japan and SABON’s online store on June 25.

Additionally, customers who spend over ¥8,000 (tax included) on the TOKYO CELEBRATION collection have the chance to receive the above-pictured fan. These are available while supplies last.

As part of the second SCRAP x SNOOPY Puzzle Game Project taking place at TOKYO MYSTERY CIRCUSーthe world’s first puzzle-themed theme parkーthe Shinjuku-based theme indoor theme park has its third batch of original and exclusive merchandise which is comprised of 8 new pieces.

This will be the final batch of merchandise made for the project, featuring illustrations of Snoopy, Charlie Brown, and other characters from Peanuts and themed around the puzzle game.

Puzzle Origami: ¥1,000

7 of the 8 origami designs come with their own puzzle. When you make your own Snoopy and Charlie Brown, the puzzle is completed too.

Puzzle Mirror: ¥1,000

Puzzle Folders: ¥900 Each

Puzzle Handkerchief: ¥1,200

The merchandise line-up sold at TOKYO MYSTERY CIRCUS is available to people not participating in the event too. The first two batches of merchandise are also available via the online SCRAP GOODS SHOP.

An English version of the second puzzle game, officially titled “Snoopy and the Secret Recipe,” was released at TOKYO MYSTERY CIRCUS on June 11 so that English speakers can enjoy the event too.

© 2020 Peanuts Worldwide LLC

Sony Creative Products Inc., an agent of the Peanuts franchise in Japan, has announced that it will open an official men’s shop called “PEANUTS TRAILER SHOP” in Yaraicho, Shinjuku on June 6, 2020.

Yaraicho is an ancient and historical area just a 3-minute walk from Kagurazaka Station via the Tokyo Metro Tōzai Line. PEANUTS TRAILER SHOP will open in a part of Yaraicho called “Oku Kagurazaka” which is home to a variety of stylish restaurants, galleries, and more. The shop is in fact inspired by American-style trailers.

The shop will sell cabinets and lockers from British furniture company Bisley; foldable chairs from US chair makers Clarin whose chairs have been used at Madison Square Garden, stadiums, schools, and elsewhere; clothes from Brittany, France-based company Le Minor; bags and wallets from Joe Porter; glasses from French tempered glass tableware and kitchenware manufacturer Duralex; and more.

So that everyone can enjoy a relaxing shopping experience, customers must book a slot in advance to shop at PEANUTS TRAILER SHOP which can be done via their official website.

©2020 Peanuts Worldwide

Tokyo’s internationally-acclaimed, located in Kabukicho, Shinjuku, is set to open a new ticket centre sometime this month.

The ticket centre will be located in the very middle of Kabukicho facing the Shinjuku Toho Building. Since it will be close to a range of luxury hotels, it means both foreign tourists and locals can easily get to it. It means to be a facility that can be used easily by anyone and everyone.

The ticket centre will also sell a range of tickets for various activities. It will also provide sightseeing and tourist services where they can recommend local restaurants, tourist sites, and more.

To celebrate the 30th anniversary of EAT PARADISEーthe restaurant floor located on the 7th floor of Isetan Shinjuku in Tokyoーthe entire area, as well as restaurants and cafes throughout Isetan Shinjuku, are going pink from March 4 to 31. 

Chocolate Printanière – ¥2,860 (+Separate 10% Service Charge) @ Le Salon Jacques Borie / *5 served per day

Watch this animated chocolate dessert melt as you pour over the hot sauce and tuck in. The centre is filled with a fluffy berry cream.

Vacherin With Japanese Strawberries – ¥1,320 @ Cafe Rejiig

Located on the 8th floor of the men’s building, Cafe Rejiig is serving up a pink-coloured French dessert made up of a tower of meringue, ice cream, and various other delicious delights.

Strawberry & Cranberry Cream Mont Blanc Parfait – ¥1,211 @ latte chano-mama

latte chano-mama is a cafe popular with mothers who go there with their children. The cafe’s new mont blanc parfait is made with strawberries and sponge which has cranberry sauce hidden inside.

Left: Pink Non-Alcoholic Cocktail – ¥981 / Right: Pink Champagne Cocktail – ¥1,201 @ The Stand

These two cocktails are cherry blossom-inspired. As well as all of these cute pink delights, EAT PARADISE is celebrating with a range of other dishes other than desserts and drinks too, like soba and risotto.

There’s plenty of visually-striking items to tuck into at EAT PARADISE for their 30th anniversary, so be sure to pay a visit if you’re visiting Tokyo this spring.

New Greenpia Tsunan, a resort facility in Tsunan, Niigata, is holding an exciting sky lantern event every day until March 31, 2020.

The sky lantern event is held every winter at New Greenpia Tsunan, and has returned again for 2020. It began in 2012 as a means of showing respect for and praying for the revival of disaster-stricken areas, such as the areas affected by the 2011 Tohoku earthquake, the Nagano and Niigata earthquake, and so on. Every year, couples and families come together to put their prayers and wishes into the lanterns before letting them go into the night sky. The countless lanterns raised at once soar up high and light up the black cloak of the night like burning stars.

For 2020, the event will also sell lantern t-shirts, handkerchiefs, hand towels, cookies, and other themed items.

If you’re travelling in or around Niigata in Japan this year, then don’t miss New Greenpia Tsunan’s very special winter event.

As part of the second SCRAP x SNOOPY Puzzle Game Project taking place at TOKYO MYSTERY CIRCUSーthe world’s first puzzle-themed theme parkーthe Shinjuku-based theme indoor theme park has released ten pieces of original and exclusive merchandise.

What is the SCRAP x SNOOPY Puzzle Game Project?

Visitors are joining Snoopy and the Peanuts Gang for a whole bunch of puzzle-solving fun. The project begin in November 2019, and will run through three periods. The first edition has seen over 10,000 people play this first puzzle game, which is titled “Snoopy and the Clue Solving Circus” and has players helping Snoopy to retrieve his Circus Leader badge back. The second game, “Snoopy and the Secret Recipe,” will begin on February 26. In the meantime, a selection of 10 pieces of merchandise have dropped.

Mugs (2 Designs) – ¥1,400 Each

Paper Napkins (Set of 10) – ¥600

Art Card Set w/ Puzzle (Set of 5) – ¥1,000

The two mugs see Snoopy wearing his chef’s hat and ready to cook up some delicious pastries for the new game. There’s also a paper napkin set, items that come with their own unique puzzles, and more. Available at the TOKYO MYSTERY CIRCUS shop, these items can all be purchased by non-participants of the game too.

Sanrio has announced that it is opening an official My Melody store to commemorate the popular character’s 45th anniversary this year. It will open for a limited time on the first floor of Takashimaya Shinjuku in Tokyo from February 12 to 25.

The store is a must-visit for fans of Sanrio’s kawaii white rabbit where they can get their hands on a huge assortment of merchandise, including exclusives, so adorable you’ll want to add everything to your collection.

The line-up looks back at My Melody’s 45 years in the business. The first 4,000 people to visit the store will be given a limited-edition shopping back, and the first 1,000 people who spend over ¥2,000 (tax included) will receive a free card.
*One card per person, per transaction

The store will also feature interactive projection mapping showcasing My Melody’s 45-year history which when touched reacts. On February 15, the designer for the store will be drawing illustrations as well as doing signings for people.

As well as Takashimaya Shinjuku, the shop is set to hit Nagoya’s Takashimaya Gate Tower Mall Nagoya and Osaka Takashiyama. Check the dates below, and help My Melody commemorate her 45th anniversary!

©’76, ’20 SANRIO 著作(株)サンリオ