Introducing Laforet Harajuku Booth Contents! MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

28.February.2018 | FASHION / FEATURES / FES / SPOT

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA will be held in March, just two months from now.

 

This year, the MOSHI MOSHI NIPPON FESTIVAL will move away from the routine location of Tokyo Metropolitan Gymnasium and head to the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist information, and much more from numerous locations around town. The venues for the MOSHI MOSHI NIPPON FESTIVAL  are Laforet Museum Harajuku, Tower Records Shibuya, SHIBUYA CAST, and Onden Shrine.

 

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Let us introduce to you the contents of the booths at Laforet Harajuku.

 

Swag

Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based contents available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

 

DIY:Herbarium & Swag Workshop

 

The Herbarium & Swag Workshop will combine the art of “herbarium” by collecting colourful dried flowers in bottles and “swags” which are wall decorations similar to wreaths made up of your favourite flowers. Each workshop will take place in the afternoon on the 25th. Get your hands on a stylish item perfect for interior decoration or as a gift to a friend.
Check out the works by teacher Asami “Char” Tnabe here: http://she-mag.jp/diary/87798?wid=54525

 

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DIY: Mug Workshop presented by Aymmy in the batty girls

Apparel brand “Aymmy in the batty girls” are holding a workshop in the DIY area to make your very own original mug. You can design a kawaii mug with Aymmy’s logo, spring & summer items and more. There’s also a limited number of places to participate in a workshop together with Aymmy designer Ayumi Seto. Full details will become available on the event homepage!

 

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FASHION:Tokyo Flea Market

A flea market will be held selling personal items owned by the stage performers. You might even be able to get your hands on items featured in magazines and items worn by the performers on their social media! The list of participating performers in the flea market will be updated regularly so make sure to check it out!

Flea Market Participants:Natsume Mito,Ayumi Seto,Yuri Suganuma,Hikari Shibata,Ren Koseki,Chie Tsuji,Ema Tanioku,Eri Tanioku,Anna Yano,Yuna Yabe…and more

 

 

EXPERIENCE:Fortune-Telling Booth

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The fortune-telling area features booths for four different fortune tellers active in magazines and on TV! For ¥500 you can receive a 10-minute telling from an expert. Take advantage of this opportunity to find out for fate for April!

 

BEAUTY: MEGA Don Quijote Shibuya Honten

You can try out the latest products at the Don Quijote cosmetic booth, and if there’s any particular items you like then you can buy them. Get your hands on this year’s spring trend make-up before anyone else!

 

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EXPERIENCE:My Navi Baito Booth

Questionnaires related to part-time work as well as interviews will be held at the booth. Models performing on-stage will also drop by the booth! Full details will become available on the event page so be sure to check it out.

 

 

 

Register & Receive an Original Bag!

MOSHI MOSHI NIPPON FESTIVAL 2018

Those that register for the event in advance will receive an original bag as thanks. There are 1,500 bags available on a first-come, first-served basis. You will find in them one of either popular products from KitKat Chocolatory: the “KitKat Chocolatory Moleson” (¥500) or the “KitKat Chocolatory Moleson Matcha” (¥500).

 

 

How to Register

You must sign up in advance to go to the festival. Registering is completely free. To register, please visit the Peatix link below and follow the instructions. Once you have completed your registration, you will receive a QR code from Peatix that you must bring with you on the day of the event.

Register here!

*Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you can receive mail magazines, and to Omotenashi Platform.

 

 

■Information

MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

Official site:https://fes18.moshimoshi-nippon.jp/index.html

Harajuku Kawaii Market:https://fes18.moshimoshi-nippon.jp/event_laforet.html

 

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  • 2 Months Until MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA—What Exactly is This Festival? (Fashion · Food)

    01.February.2018 | FASHION / FEATURES / FOOD

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA will be held in March, just two months from now. But what kind of event is MOSHI MOSHI NIPPON FESTIVAL? Let’s take a look at past events and see the kind of exciting things you can expect to experience there.

    <Click here for Part One – Music & Experience >

     

    What is the MOSHI MOSHI NIPPON FESTIVAL?

    The MOSHI MOSHI NIPPON FESTIVAL is an event centered around Japanese fashion, music, anime, food and lifestyle. It’s part of the “MOSHI MOSHI NIPPON” project which aims to promote and deliver Japanese pop culture to the world from fashion to music, food, anime and more.

     

    The first festival was held in 2014 and saw more than 15,000 people attend, and since then the attendance rate has increased every year. The festival has also been taken out of Tokyo and overseas on a world tour.

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    ■Popular food from across the whole of Japan!
    In 2016, Japan’s biggest food event, Niku Fes, was held outdoors at the MOSHI MOSHI NIPPON FESTIVAL. A total of nine restaurants rolled up to the festival, including “Kanzaki Jukuseiniku Kakunoshin,” a winner of 3 awards. Every restaurant stall was constantly packed with long lines of people hungry for a taste of Japanese food. Sweets were also available, such as crepes themed around popular anime characters.

    What kind of food can you expect to try this year? Look forward to finding out!

     

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    ■Flea market & fashion show

    The flea market is held every year and is a place where you can buy personal items of real models managed by ASOBISYSTEM. It’s an irresistible event for fans and an always hugely popular area with products in short supply. In 2015, the World Cosplay Summit was featured on stage at MOSHI MOSHI NIPPON FESTIVAL. The spectacular runway saw avid cosplayers dressed up as characters from a wide selection of series.

     

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    Lots of kawaii & girly booths!

    A lot of girls in with the trends of today make their way to MOSHI MOSHI NIPPON FESTIVAL. In the past, there’s been a nail art service where you didn’t need to book, and there’s even been a hair removal salon – something which you normally can’t experience as carefree as this. There’s plenty of content at the festival that’s immensely popular with girls every year. This year, we will be holding the “Harajuku Kawaii Market” at the Laforet Museum in Harajuku! Prepare yourself to become cute just by attending!

    Until last year, the MOSHI MOSHI NIPPON FESTIVAL has been annually held at the Tokyo Metropolitan Gymnasium. But that’s about to change this year as we up our game and take the event around Harajuku and Shibuya. This year’s festival is fittingly titled MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, so expect to see us delivering Japanese culture to the world from Harajuku & Shibuya.

     

    The festival is free for foreigners, but you’ll need to register in advance. Registration is now open.

    We’ll be rolling out more details about the event via the MOSHI MOSHI NIPPON website and across our social media, so follow us and keep up to date so you don’t miss anything!

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

     

    Running: Saturday March 24, 2018 – Sunday March 25, 2018

    Time: 11:00-21:00 (subject to change)

    Organizers: MOSHI MOSHI NIPPON FESTIVAL Executive Committee

    Support: Shibuya-ku / Shibuya-ku Tourism Association

    Location: Shibuya &amp; Harjauku area (Tokyo)

    Main Locations: Laforet Museum Harajuku / Shibuya CAST. / MOSHI MOSHI BOX Harajuku Tourist

    Information Center / Onden Shrine / Tower Records Shibuya

    Contents: Experience-based Activities / Performances / Fashion / Participation-based Activities /

    Inbound Services / and more

     

    Price: Free (select areas will charge a fee)

    Pre-Registration: https://mmnf2018.peatix.com/

     

    Official Event Page: http://fes18.moshimoshi-nippon.jp

    Twitter: https://twitter.com/moshi_fes

     

     

  • 2 Months Until MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA—What Exactly is This Festival? (Music · Experience)

    31.January.2018 | FEATURES / FES

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA will be held in March, just two months from now. But what kind of event is MOSHI MOSHI NIPPON FESTIVAL? Let’s take a look at past events and see the kind of exciting things you can expect to experience there.

     

    What is the MOSHI MOSHI NIPPON FESTIVAL?
    The MOSHI MOSHI NIPPON FESTIVAL is an event centered around Japanese fashion, music, anime, food and lifestyle. It’s part of the “MOSHI MOSHI NIPPON” project which aims to promote and deliver Japanese pop culture to the world from fashion to music, food, anime and more.

     

    The first festival was held in 2014 and saw more than 15,000 people attend, and since then the attendance rate has increased every year. The festival has also been taken out of Tokyo and overseas on a world tour.

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    Live performances from Japan’s biggest artists

    The MOSHI MOSHI NIPPON FESTIVAL has seen performances from some of the most popular artists in Japan, including CAPSULE, an electronica duo that includes Yasutaka Nakata, who are a prominent existence in the club scene around world; and Kyary Pamyu Pamyu, a pop icon and international sensation. In 2016, iconic Japanese idol group Dempagumi.inc, as well as RAM RIDER – an artist active in many fields including as a DJ, producer and music provider – took to the stage, along with a host of other artists also popular inside and outside Japan.

     

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    ■Traditional Japanese performances & culture experience workshops
    The festival showcases the charm of Japanese culture with performances from a diverse range of groups, such as ouen-za, who use original choreography in the form of traditional Japanese dancing to create a unique kind of performance; TAKARABUNE, who perform Awa Dori to give life to a new Japanese artform; and KIRIE, who put on art performances based on Japanese myths and fairy tales. Experience traditional Japanese culture hands-on by getting dressed in traditional Japanese clothing or trying out the Awa Odori dance. Try your hand at a calligraphy lesson or traditional Japanese wagakki instruments, get painted in yuzen komon body art, or see ink wash paintings. There’s plenty of workshops for everyone to enjoy, whether you’re a foreign tourist or Japanese local, all of which embrace the old days of Japanese culture.

     

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    ■MOSHI MOSHI NIPPON SYMPOSIUM
    The Symposium gathers brings a diverse selection of prominent figures from managers and cultural figures to creators and musicians for talk sessions. Hear from the top dogs of various industries – including managers who are successful around the world and prominent in the inbound and outbound marketplace – and their thoughts on the Tokyo of today, Japan in the future, and how Japan should promote the charm of its culture overseas.

     

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    Until last year, the MOSHI MOSHI NIPPON FESTIVAL has been annually held at the Tokyo Metropolitan Gymnasium. But that’s about to change this year as we up our game and take the event around Harajuku and Shibuya. This year’s festival is fittingly titled MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA, so expect to see us delivering Japanese culture to the world from Harajuku & Shibuya.

     

    The festival is free for foreigners, but you’ll need to register in advance. Registration is now open.

     

    We’ll be rolling out more details about the event via the MOSHI MOSHI NIPPON website and across our social media, so follow us and keep up to date so you don’t miss anything!

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Running: Saturday March 24, 2018 – Sunday March 25, 2018

    Time: 11:00-21:00 (subject to change)

    Organizers: MOSHI MOSHI NIPPON FESTIVAL Executive Committee

    Support: Shibuya-ku / Shibuya-ku Tourism Association

    Location: Shibuya &amp; Harjauku area (Tokyo)

    Main Locations: Laforet Museum Harajuku / Shibuya CAST. / MOSHI MOSHI BOX Harajuku Tourist

    Information Center / Onden Shrine / Tower Records Shibuya

    Contents: Experience-based Activities / Performances / Fashion / Participation-based Activities /

    Inbound Services / and more

     

    Price: Free (select areas will charge a fee)

     

    Pre-Registration: https://mmnf2018.peatix.com/

    Official Event Page: http://fes18.moshimoshi-nippon.jp
    Twitter: https://twitter.com/moshi_fes

     

  • Event Registration Now Open! MOSHI MOSHI NIPPON FESTIVAL 2018 to be held in Shibuya

    29.January.2018 | FEATURES / FES

    This year, the MOSHI MOSHI NIPPON FESTIVAL will move away from the routine location of Tokyo Metropolitan Gymnasium and head to the Shibuya and Harajuku area! We will deliver Japanese culture to the world to the fullest in the form of music, fashion, food, tourist information, and much more from numerous locations around town.

     

    <Find Japan’s Kawaii♡ “Harajuku Kawaii Market”>

    Location: Laforet Museum Harajuku

    Time/Date: March 24th-25th at 11:00-19:00 (subject to change)

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    <This picture shows a past event>

    Laforet Harajuku has its own museum where we will hold a ‘Harajuku Kawaii Market’ with the theme of ‘Find Japan’s Kawaii♡’. Head on over to get involved with the many experience-based booths available, offering fashion, beauty, fortune telling, DIY and more. You’ll be served up everything you need to transform into a kawaii girl simply by visiting. On stage, we will have models who are active in magazines catered to the Harajuku Style, influential figures popular across social media, and more! We will deliver Japan’s kawaii culture from the hub of Laforet Harajuku!

     

     

    <Featuring Japanese new music “MOSHI MOSHI MUSIC FESTIVAL”>

    Location: Tower Records Shibuya B1F CUTUP STUDIO / Tower Records Shibuya Rooftop Stage

    Time/Date: March 24th-25th at 14:00-21:00 (subject to change)

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    Over at Tower Records Shibuya, we will host a music event for young up-and-coming artists in the Japanese music scene. A range of artists and people from the music media who have hooked up with talented new musicians will become official curators at the event and recommend promising artists. MOSHI MOSHI NIPPON, who promote Japan’s pop culture to the world, will join forces with each curator and create an exciting stage.

     

     

     

    <Enjoy Hanami Early in Shibuya at “MOSHI MOSHI NIPPON Market”>

    Location: Shibuya CAST.

    Time/Date: March 24th-25th at 12:00-18:00 (subject to change)

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    We will set up a fun market at SHIBUYA CAST. where you can enjoy Japan’s symbolic cherry blossoms while eating traditional Japanese food and matcha sweets and drinking sake. There will be stalls selling vegetables, booths where you can get up close and personal with traditional Japanese culture, and more. The market will offer a cuisine and culture experience only possible in Japan.

     

     

     

    <Tie Links With the Gods of Harajuku at “MOSHI MOSHI ENNICHI”>

    Location: Onden Shrine

    Date/Time: March 24th-25th at 12:00-18:00 (subject to change)

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    A traditional day held at Onden Shrine is ‘Ennichi’. Look forward to strolling along the festival walk and tucking into some festive food at the indispensable food carts, trying your luck at the classic yo-yo fishing, and more. We will also set up a stage at the shrine where you can listen to traditional Japanese gagaku, or ancient imperial court music, as well as a character DJ festival where many different well-known characters will perform. You’ll be spoiled for choice on where to begin at the festival, and there’s plenty for both kids and adults to enjoy.

     

     

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    Register & Receive an Original Bag!

    People that register in advance for the event will receive an original bag as thanks. But be careful, as we only have a limited stock, so don’t forget to register early.

     

     

     

    How to Register

    You must sign up in advance to go to the festival. Registering is completely free. To register, please visit the Peatix link below and follow the instructions. Once you have completed your registration, you will receive a QR code from Peatix that you must bring with you on the day of the event.

    Register here!

    *Upon registering, you will be signed up as a MOSHI MOSHI NIPPON Member where you can receive mail magazines, and to Omotenashi Platform.

     

     

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2018 in SHIBUYA

    Time: 11:00-21:00 (subject to change)

    Organizers: MOSHI MOSHI NIPPON FESTIVAL Executive Committee

    Support: Shibuya-ku / Shibuya-ku Tourism Association

    Location: Shibuya & Harjauku area (Tokyo)

    Main Locations: Laforet Museum Harajuku / Shibuya CAST. / MOSHI MOSHI BOX Harajuku Tourist Information Center / Onden Shrine / Tower Records Shibuya

    Contents: Experience-based Activities / Performances / Fashion / Participation-based Activities / Inbound Services / and more

     

    Price: Free (select areas will charge a fee)

    Click following site to register:https://mmnf2018.peatix.com/

    Official Event Page: http://fes18.moshimoshi-nippon.jp

    Twitter: https://twitter.com/moshi_fes

  • 【Booth Edition】What to expect at MOSHI MOSHI NIPPON FESTIVAL 2016. Experience Japanese traditional & pop culture at the booth area!

    24.November.2016 | FASHION / FES

    The MOSHI MOSHI NIPPON FESTIVAL is loaded with exciting things to experience. Not can you look forward to the fashion shows and live performances, but the booth area too, where you can get hands on with many things Japanese culture has to offer. The number of booths has increased this year – and so has the fun! Let us introduce you to the indoor booths.

     

    【Yagura Stage】YAGURA STAGE TIME TABLE

    At the centre of the booths is the “Yagura Stage,” where lots of different Japanese performances will be held.

     

    【26th】Bon Odori 

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    Bon Odori, a style of dancing performed during the Bon Festival, is a Japanese summer tradition. You’ll be able to try out dancing the Bon dance yourself around the Yagura stage! You’ll be joined by “yuru-chara”, the Japanese term for “mascot characters”. Get involved and make the stage even more of a fun time.

     

    【27th】Domobics by Tokyo Performance Domo

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    “Tokyo Performance Domo” is a collaborative unit between J-pop idol group “Tokyo Performance Doll” and NHK mascot character “Domo-kun” which has everybody joining in with fun and original exercises together. Get involved!

     

    【26th &27th】DJ MARUKOME

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    MARUKOME … will be a DJ?! That’s right, DJ MARUKOME , the mascot for Japan’s #1 miso company, will be a DJ and followed by Japanese traditional instruments performers. The anticipation continues to grow as we look forward to hearing just what kind of music DJ Marukome will play for us!

     

    【26th &27th】Traditional Japanese Arts Performances

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    Look forward to seeing lots of traditional Japan delivered to you, such as “Awa Odori”, a type of traditional dance, as well as performances of traditional Japanese music and instruments. Be sure to look out for the kind of traditional performances you wouldn’t normally get the chance to see.

     

    YAGURA STAGE TIME TABLE

     

     

    【Booth Details】

    There are lots of booths this year where you can get hands on with Japanese culture. Experience the Japan “today” through a variety of different booths from traditional to fashion, technology and much, much more!

     

    Outdoor / FOOD AREA(NIPPON UMAI YOKOCHO)

    Outdoor / Photo spot

     

    【Japanese traditional culture】

    Experience Japanese Culture Booth “WABI-SABI”

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    “WABI-SABI” is the booth area where you can experience traditional Japanese culture hands on. For just ¥500 you can get involved in lots of different workshops!!! For more information on what kind of booths you can experience, click the following link:more details

     

    Itani-shoten

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    Itani-shoten’s bridal costume brand, Kimono Yugi, a combination of craftsmanship techniques and modern colors, offers a new kawaii. You can also take a commemorative photo with a model wearing it.

     

    Pray for wishes. Create your card to pray.

    Paformance of weaving Amami’s traaditional cloth, Amamifu.We usually used cloth for weaving Amamifu, but we use sheets of paper written your wishes, and weaves Amamifu.

     

    Harajuku Nippon Market

    Full-fledged Japanese armor used for photographs of Japanese period dramas, Japanese traditional items, other Japanese things are exhibited.

     

    SUPER UKIYO-E “THE EDO CODE”

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    The digital art exhibition “SUPER UKIYO-E ‘Edo no Himitsu Ten’” is being held from January 28th, 2017 to May 21st, 2017. The exhibition will see the best pieces of art chosen from around 20,000 works (and rising) turned into high resolution digital art.
    You can stand in front of a visual image of lots of digital ukiyo-e works at the booth and take an immersive photograph.Be sure to use the hashtags #superukiyoe #スーパー浮世絵

     


    【TECHNOLOGY】

    RecoChoku

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    You can experience a VR view of Kyary Pamyu Pamyu’s “KPP 5iVE YEARS MONSTER WORLD TOUR 2016 in San Francisco” concert which was held on July 2nd, 2016, over at the Reco Choku booth! The entire concert was filmed in full 360° on a 4K camera for this VR experience. Try it out yourself and feel just like you’re part of the concert!

     

    『DRONE VISION』 produced by fujitelevision

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    “DRONE VISION”produced by Fuji Television lets people have unique experience with drones! Not only can participants operate the drone but also experience the epic sensation through taking the video!

     

    BIOHAZARD 7 resident evil (CAPCOM)

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    Abosultely terrifying virtual reality “BIOHAZARD 7 resident evil” is coming to MOSHI MOSHI NIPPON. Take also a look at some of the most popular and anticipated Play Station®VR “Lantern”. Let’s have the most frightening and bone chilling experience of the year!

     

    MADE IN JAPAN OKAMOTO ZEROONE BOOTH

    Okamoto’s condom “001 (OKAMOTO ZERO ONE)” are Made in Japan. They are manufactured at our Ibaraki Plant in Ryugasaki, Ibaraki Prefecture. As the name suggests, Okamoto’s condom “001 (OKAMOTO ZERO ONE)” are our thinnest condom ever, at just 0.01 millimeter range.

     

     

    【FASHION & BEAUTY BOOTH】

    AEON KAWAii RANDSEL STATION

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    Colorful Shopping Wonderland comes to MOSHI MOSHI NIPPON Festival!!! AEON, Asia’s number one premier retailer will have two booths at this year’s event! Inside, we will be showcasing our World Tour and the widely popular Randsel in a variety of colors at the KAWAii RANDSEL STATION. Try one on! Here we will also be giving away limited edition souvenirs. But hurry, supplies are limited so grab them while they last!

     

    OLIVE des OLIVE

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    A new project was started on OLIVE des OLIVE’s LINE account in October this year. Introducing IBM’s artificial intelligence system “Watson”, which can offer fashion styling tips via questions sent by users.The system has learnt all information relating to clients, as well as stock information and trending information, all of which is managed by OLIVE des OLIVE. It is capable of answering questions posed in natural language and via image data and so can offer fashion coordinates to customers.This is an unprecedented style of shopping, a first-of-a-kind, innovative service using artificial intelligence.

     

    KERA

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    Have yourself a go at trying on clothes from MILPOM★, as well lolita fashion and more.

    Models from KERA will also be coming over periodically, so you might even get a chance to have your picture taken together with that model you’ve always wanted to!

     

    Monster Party!

    There are various Japanese visual bands, punk and Gothic fashion costume! You can take a hair makeup on the spot! Let’s take a picture like Bandman and Diva who went up to a live stage.

     

    Model’s belonging  & SNOW

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    At model’s belonging booth, models who are popular in harajuku will sell their personal belongings! Let’s get your favorite models goods and enjoy the fashion! You can also enter the raffle event at the SNOW, a photo app, booth! There will be limited edition photo frame!

     

    “KAWAII ROOM” 〜 experience a secret of Japanese Girls’ Beauty〜

    This is a joint promotion booth for Japanese cosmetics and consumer goods. See a variety of items themed around “Busy Morning, No Time” and “Night-time Care” and experience make-up application from a professional beautician. We recommend this booth to foreigners so they can take part and discover and experience the secrets and quality of this make-up. And those of you who take the questionnaire will receive a gorgeous sample!!

     

    KIREIMO

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    KIREIMO is a new hair removal salon that upholds and maintain 3 fortes and 7 promises, offering you the most luxurious relaxation time you could ever imagine alongside the hair removal. There are currently 33 stores running exclusive campaigns, offering free service and student discounts for first timers, Try out a painless, full-body hair removal treatment yourself at KIREIMO! ♪

     

    Bonita Bubble

    This bubbles of this Peko produced clay mix are spongy and springy and do not harm your skin. They will repair pores that that are full of old keratin and impurities.
    By absorbing these, the clay will clean your face and your pores will become fresh with your skin left feeling healthy and transparent.

     

    【Japansese Information】

    &TOKYO

    As part of the “Tokyo Brand Suishin Project”, the exhibition of the various products offered by &TOKYO which was held by Tokyo and business officials is being held at the &TOKYO booth. In addition, there is a designated photo spot where you can take a commemorative photo to remember the day. You’ll can also print the photo off for free and receive original goods as a present from &TOKYO.

     

    Find Your JAPAN  Powerd by studioALTA

    In summer 2017, Studio Alta will open an amusement theatre in Yurakucho in Tokyo that is aimed at and for all the people of the world! And we are happy to reveal the initial information about it here!We’d also like to announce “webTV「FIND YOUR JAPAN」” which explores overlooked areas of Japan.Moreover, you can become Japan discovery ambassador so that you can report places of Japan that you have discovered and want to spread the word about! Those of you who report for us can receive your very own original.

     

    GOOD LUCK TRIP

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    Come to our booth and tell us where you have visited and where you want to go in Japan! We have some special present if you answer questionnaire. You can also get the  GOOD LUCK TRIP magazine which contains the latest topics and the detailed maps.

     

    Good stuff from all over Japan.

    You can sit and hvea break in our place, where we play bing!

     

    Welcome to Pink city !

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    Matching Tottori Prefecture’s new specialties Foods, pink curry and pink soy sauce, we colored our space.Come and see the new Kawaii specialties Foods.

     

    Jurassic Photo session in Fukui prefecture.

    Trick art of dinosaurs is comming from the Fukui prefecture dinosaur museum which is one of Japan’s dinosaur fossil excavated sites. Enjoy taking pictures with a powerful dinosaur’s trick art and also taking a picture wearing dinosaur’s headdress.

     

    【CHARACTER】

     

    DJ MARUKOME

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    Who’s that skinhead? Its Marukome, spinning the ingredients like spinning on the dance floor. This is a taste of a mixture of Japanese groove and Future Techno, and a hint of Kraftwerk. Just listen to the dance remix of “Marukome- Marukome-” and EDM- “Enjoy Dance with Marukome”. I keep this floor hot while spinning the pot!

     

    You will be a captain “Tsubasa”

    You can enjoy striking out by kicking a soccer ball and dropping the target can. If you can drop all, present Japanese popular manga “Captain Tsubasa” collaboration ball type “Oden” cans!

     

    CHOBITTTODUKAN

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    The booth of CHOBITTTODUKAN  spinned off from KOBITODUKAN, the 10th anniversary title is broadcasting now on KIDS STATION and TOKYO MX. We sell goods of KOBITODUKAN and release the new character. TEMPURA KIDZ who sing the main theme song and KAKUREMOMOJIRI, the main character might come…!?

     

    The 40th anniversary of  UNICO

    This booth displays copies of the original panels from the manga “Unico” as well as a special collaborative piece between WEDNESDAY CAMPANELLA, jouetie, and Unico. The MOSHI MOSHI NIPPON FESTIVAL is a place full of the kind of photogenic spots that you can only get here at the event, so be sure to snap some cute shots together with everyone.

     

    【OTHER】

    LAWSON DREAM ARTIST AUDITION

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    Lawson, one of the biggest convenience store in Japan, will have an “Lawson dream audition” for those who want to become a singer! Don’t miss out on this big opportunity!

     

    instax SHARE

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    “My favourite…” – Take a picture with your smartphone, print it as a chekki photo, tag it with the special tag (which we will announce at the booth) and post it to Twitter or Instagram.Whether it’s a person or an object, your favourite thing can be anything!(So that we know the message has been sent properly, be sure to follow the official Chekki Twitter or Instagram accounts)

     

     

    ZippMUFF

    %e3%82%b9%e3%82%af%e3%83%aa%e3%83%bc%e3%83%b3%e3%82%b7%e3%83%a7%e3%83%83%e3%83%88-2016-11-24-14-06-51

    ZiPPMUFF is a new product with a simple combination, but something that’s never been seen before: “Towel with superb absorbency” and “Zipper”. In sports, outdoors, fashion and many other contexts…… Enjoy your own style with ZiPPMUFF! * ZiPPMUFF is a registered trademark of LUCK’A Inc. and has been submitted as a utility model. ZiPPMUFF×MOSHI MOSHI NIPPON×imabari towel COLLABORATION ITEM <JAPAN MADE> Available now!

     

    Nature feeling Yoga trip

    Experience of yoga at the place where display Amami’s pictures. After photographing yoga poses and submitting it to Instagram, it shows up in a slideshow on the screen set up at the venue on the same site. Yoga beginners are also welcome! Please come and visit.

     

    CAPSULE TOY BOOTH

    We have over 100 kinds of capsule toys as japanese culture. Please come, find, get your favorite item. Good Luck!!

     

    Rocket News24 Gachapon capsules

    Rocket News 24 is a popular web magazine that reports interesting, strange and exciting news! At MOSHI MOSHI NIPPON, rocket news 24 will provide goods that has been used in the magazine but has no where to go. Let!s try the limited event spcial lottery!

     

    SAGAWA EXPRESS CO.,LTD.
    Sagawa Express can hold onto your luggage for a period of time and even deliver it to the airport or a hotel for you.If your baggage is a struggle from being too heavy, if you feel like you just want to leave it somewhere for a little while, if you did some shopping but have too much to carry and can’t get back, or if you want to enjoy the event to the fullest, then this service is most definitely for you.

    The booth area at MOSHI MOSHI NIPPON FESTIVAL 2016 will be bubbling with everything you could ever want and expect from Japanese culture. Join in and have fun with us and experience all aspects of the culture!

     

    ■MOSHI MOSHI NIPPON CONTENTS

    Saturday 26th MOSHI MOSHI STAGE

    Sunday 27th MOSHI MOSHI STAGE

    Outdoor / FOOD AREA(NIPPON UMAI YOKOCHO)

    ・ Outdoor / Photo spot

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2016 in TOKYO

    Venue:TOKYO TAIIKUKAN (1-17-1 Sendagaya Shibuyaku Tokyo)

    Date:November 26th(Sat.) and 27th(Sun.) , 2016

    Tickets:http://msmsnippon16-1.peatix.com

    ※Foreigners who register beforehand can enter the venue free of charge on condition that they show their passport or residence card to the entry staff on the day of the event

     

  • 【Sunday 27th Edition】What to expect at MOSHI MOSHI NIPPON FESTIVAL 2016 .Worldwide famous Japanese artists!

    23.November.2016 | MUSIC

    The first day of MOSHI MOSHI NIPPON FESTIVAL 2016 (Saturday November 26th) is focused on the fashion show and events. The second day, Sunday 27th November, is centred around live music performances! And boy do we have a line-up for you – a gathering of some of the most internationally recognised Japanese music acts. Let’s take a look!

     

    ・26日の見どころはこちら

    ・モデルのブースミニイベントはこちら

    ・タイムテーブルはこちら

     

    【Kyary Pamyu Pamyu】

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    Kyary Pamyu Pamyu has had a jam-packed year in 2016, having celebrated her 5th anniversary since she made her debut, as well as releasing her best-of album. It doesn’t stop there as Kyary will be collaborating with a certain overseas artist for an upcoming release. It’s time to get excited to see just what kind of performance Japan’s number one pop princess will give having recently completed her third world tour to overwhelming success!

     

    【CAPSULE】

    capsule

    CAPSULE is an electronica group consisting of members Nakata Yasutaka and Toshiko Koshijima. Nakata Yasutaka is responsible for everything within the group: the lyrics, production, editing, performance, engineering and more. You are sure to fall victim to their freewheeling and explosively energetic music.

     

    【Dempagumi.inc】

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    Dempagumi.inc are a 6-member idol group consisting of Mirin Furukawa, Risa Aizawa, Nemu Yumemi, Eimi Naruse, Moga Mogami, and Fujisaki Ayane. Each member are otaku whose hobbies include anime, manga, gaming and more, and they aim to deliver this kind of Japanese pop culture to the world through their cute songs. Dempagumi.inc are no strangers to MOSHI MOSHI NIPPON FESTIVAL having performed there previously. Look forward to seeing them this year too!

     

    【RAM RIDER】

    ram-rider

    RAM RIDER is a Japanese music producer, remixer and DJ who has worked for a plethora of famous Japanese artists. His remixing style takes the form of mashing up anthems from all kinds of different genres, receiving support from a wide range of listeners. He is most anticipated at MOSHI MOSHI NIPPON FESIVAL!

     

    【DAISHI DANCE】

    daishidance

     

    DJ DAISHI DANCE will take to the stage at MOSHI MOSHI NIPPON FESTIVAL 2016! He performed at TAKENOKO in September at the Heian Shrine in Kyoto which lots of overseas visitors attended, amazing all who watched his performance. Now he will perform at the MOSHI MOSHI NIPPON FESTIVAL, where he not only plans to show us his usual DJ skills, but also give us a special performance featuring “wagakki” (traditional Japanese instruments). Shamisen player Akira Yoshida will feature in the performance.

     

    Saturday 26th will also be performing on Sunday 27th. It is looking to be an very special day where you have the opportunity to see internationally famous Japanese artists all in one place!

     

    ーーー

    ■MOSHI MOSHI NIPPON FESTIVAL CONTENTS

    ・Outdoor area MATSURI STAGE

    ・Outdoor area FOOD AREA(NIPPON UMAI YOKOCHO)

    ・Outdoor area PHOTO SPOT

     

    ■Information

    MOSHI MOSHI NIPPON FESTIVAL 2016 in TOKYO

    会期:11月24日(木)~27日(日)

    ・24日(木)・25日(金)・・・もしもしにっぽんシンポジウム2016

    ・26日(土)・27日(日)・・・MOSHI MOSHI NIPPON FESTIVAL 2016

    場所:東京体育館(東京都渋谷区千駄ヶ谷1-17-1)

    チケット:全席自由 2,990円(税込)/1日券

    主催:「MOSHI MOSHI NNIPPON FESTIVAL 2016 in TOKYO」実行委員会

    企画・制作・運営:アソビシステム / ホットスタッフ / PIF / フロンティアインターナショナル

    演出:David J. Production Co. Ltd.

    イベントオフィシャル:http://fes16.moshimoshi-nippon.jp/

RELATED ENTRIES

  • Interview: Internationally Popular Japanese Artist Chocomoo Talks About Upcoming Harajuku Exhibition

    23.January.2020 | SPOT

    A huge exhibition of Chocomoo’s artwork is set to adorn WITH HARAJUKU HALL from August 20 to September 28 this year for “Chocomoo EXHIBITION -OUR SECRET PARTY- Supported by WITH HARAJUKU.”

    Chocomoo is a Japanese artist born and bred in Kyoto. Her work is known for its originality and pop style which she draws in black and white. Her work has been used for clothing and apparel brands, for music artists, and for many other special collaborations with other companies. She is active internationally and draws huge popularity with Japanese women between the ages of 10-20. We have translated an interview with her which was just released.

     

    Chocomoo Interview

     

    “I’ve loved drawing ever since I was a kid. I’d draw in notebooks, sketchbooks. When I went to New York for the first time, too, I kept a sketch diary and would draw in the park. I was later asked by a guy who managed a gallery if I’d put my work on at his site.”

     

    It was there at that gallery exhibiting several of her works that the first buyer came by.

    “I sold my first piece of art. A piece of art drawn by an ‘ordinary person,’ not someone who was an active artist. It was about 30 dollars, if I recall, but I was super happy.”

     

    New York helped pave the way for Chocomoo to begin her first steps towards becoming an illustrator.

     

    She would post her art on her blog and social media, which was seen by singers and songwriters who got in touch with her. She penned artwork for their tour merchandise, album covers, and more. Recently, she collaborated with Italian car brand FIAT. They released 100 limited edition cars with her art on it. Japanese convenience store FamilyMart even sold umbrellas with Chocomoo’s illustrations on them. The reach of her work has no limits.

     

    “When I create a piece, I incorporate a lot of positive words into it in the hopes that it lifts people up.”

    One distinct aspect of Chocomoo’s art is the black and white monotone colouring. When asked why she draws in this way, she said: “I did calligraphy from elementary school to high school and was captivated by how we would write in black. When using black ink, it has a matte look to it, and when using black paint, it’s got a glossiness. I think that’s part of the reason why I do it.”

     

    This will be Chocomoo’s biggest exhibition. She is currently working on new material and looking into the details of the exhibition. Speaking about it, she said: “I want to try evolving in a way that’s me. I’m aiming to stimulate the people who come to see my work in a different kind of way.”

    She also commented on the ‘OUR SECRET PARTY’ part of the exhibition title. “It’s an exhibition of my work, but I want everyone to enjoy it like they would a party. There’s also new things to be discovered which you won’t no about unless you visit, so I put ‘secret’ in there.”

     

    Chocomoo was asked to give a comment on her future plans and goals. She said, with a smile: “I want to steadily keep doing what I’m best at without changing what I already have, but I also want my work to reach lots of children too. I’d be happy for them to colour in my work, and I want to challenge myself to making some kind of video format aimed at kids. After that, since I’ve already painted a car, I want to go bigger and paint an aeroplane!”

     

    Interview/Original Text: Naho Sotome (五月女菜穂)

    Photos: 大黒屋 Ryan 尚保

    English Translation: Joshua Kitosi-Isanga

     

    As Chocomoo looks to expand her portfolio and reach, we look forward to seeing what she has in store for her exhibition in Harajuku.

     

    ©2020 Chocomoo

  • Tokyo Otaku Mode TOKYO Collaborates With Hatsune Miku at Shibuya PARCO

    23.December.2019 | ANIME&GAME / SPOT

    Tokyo Otaku Mode Inc. is opening a pop-up shop in collaboration with Hatsune Miku at Tokyo Otaku Mode TOKYO which is located on the 6th floor of Shibuya PARCO in Tokyo.

     

    The shop will be open from December 27 until January 19 next year. Japanese illustrator hakusai is on board to illustrate the designs for the shop itself as well as the shop-exclusive merchandise. The design features Hatsune Miku, Megurine Luka, Kagamine Rin and Len, KAITO and MEIKO wearing traditional Japanese dress.

    Acrylic Stands – ¥1,200 Each (Before Tax)

    Mini Towels – ¥700 Each (Before Tax)

    There are 10 original and exclusive pieces of merchandise with various designs to choose from. Plus, customers who purchase over ¥3,000 (tax included) worth of items will receive a special Vocaloid sticker.

     

    The Snow Miku Sky Town store at New Chitose Airport in Hokkaido is also collaborating with the pop-up shop where they will sell select merchandise from Snow Miku Sky Town.

    Those of you looking to get your hands on some limited-edition Vocaloid goodies will want to roll on up to Tokyo Otaku Mode TOKYO before the pop-up shop closes.

     

    *The items shown in the photos above are of products in development. Actual products are subject to change.

    Art by hakusai  © Crypton Future Media, INC. www.piapro.net  

  • Harajuku’s Korilakkuma Cafe: another me in the mirror | Food Review

    21.December.2019 | FEATURES / FOOD / SPOT

    “Korilakkuma Cafe: another me in the mirror” is set to open in Japan’s hub of kawaii culture Harajuku on December 21 where it will run until March 22 next year.

     

    MOSHI MOSHI NIPPON received early access to the cafe, so we went together with Ruki from Spain.

    The cafe incorporates “interactive tabletop projection mapping” technology developed by Sony, which allows customers to enjoy their meals while playing together with the characters as they walk around their plates and tables.

     

    So what exactly does this look like…?

    Korilakkuma Cafe: another me in the mirror is located along Takeshita Street in Harajuku. Enter Takeshita Street and walk just a little bit to find HARAJUKU AR BOX. The entrance is pictured above.

    The cafe operates on a “pair seating” system, making it the perfect spot to go with your best friend or special someone♡

     

    The theme of the cafe is “another me in the mirror,” which sees Korilakkuma meeting another Korilakkuma inside of a mirror. When seated at your pair table, you’ll notice all of the Korilakkuma artwork adorning the cafe.

    When we sat down, the staff came and gave us a dolomite coasterーa gift for all customers who visit the cafe.

    When you place the coasters down on the table, that’s when the fun begins. Trace your finger around the table to play with Korilakkuma and company.

    Here is Ruki having Korilakkuma move around.

    When we had finished playing, the appetisers from our course menu arrived. It costs ¥2,500 per person, and you both have to order when ordering this course menu. You can pick from clam chowder or minestrone.

     

    If you thought that was it for the projection mapping, think again! The fun was only just beginning, as a new display came on the table when the plates went down.

    Ruki was completely enchanted by the sparkling food. It makes you feel like you’re inside of a picture book♡

    The salad was Caesar, and the minestrone was packed full of veg and ingredients, making it nice and filling.

     

    The next dish that was brought was the main. You pick one each of a main dish and dessert and share between two people.

    We ordered the “Omurice – Let’s Draw Together” (in Japanese: 一緒におえかきオムライス). Korilakkuma was wrapped up completely in an omelette blanket. The projection mapping comes on when you set this plate down too.

    Korilakkuma draws around the plate, and we got to join in too by decorating Korilakkuma’s blanket with drawings of Rilakkuma and Kiiroitori in ketchup.

    The mapping helps you with drawing by projecting an outline you can trace. Ruki did hers really well!

    As we forked into the omurice we found a cheeseburger underneath! The combination of the juicy cheese hamburger with the soft egg was to die for, and it becomes even more delicious and smooth when you pour over the cream sauce.

    Last up was dessert. We got the “Spell-Cast Pancakes” (in Japanese: パンケーキに魔法をかけて). The projection mapping cast a mirror onto the pancakes. Even more animations happen when you wave the brush you’re given on the table.

    The fluffy pancakes are topped with a hearty serving of cream. You can enjoy them as they are, but they’re delicious if you top them with the fruits, iced cream and nuts scattered around the plate too!

    Twin Korilakkuma Strawberry Milk – ¥990

    Korilakkuma Cafe au Lait – ¥890 (Served Hot Only)

    As well as the course menu, there are also special drinks you can order separately which come with another free and exclusive coaster.

    Sliding Mirror (Pink or Purple) – ¥1,200 Each

    Acrylic Key Ring (4 Designs/Chosen Randomly) – ¥500 Each

    Korilakkuma fans can expect to sift through a whole range of cafe-exclusive merchandise too, so be sure to check out what they’ve got in stock when you visit.

    Korilakkuma Cafe: another me in the mirror is Harajuku’s hottest new spot where you can enter the kawaii world of Korilakkuma. Pull up a seat and enjoy and interactive meal experience.

     

    ©2019 San-X Co., Ltd. All Rights Reserved.

  • Laforet Harajuku’s 2020 Fukubukuro Lucky Bags Are Not to be Missed

    20.December.2019 | FASHION / SPOT

    Laforet Harajuku has finally dropped details on its 2020 fukubukuro. Fukubukuro is a New Year custom in Japan where stores make up grab bags full of random items for people to purchase at a discounted price. Around 50 stores in Laforet are set to participate, with pre-orders now running until December 31, 2019.

     

    As always, the line-up this year is diverse, from the unique fukubukuro you can actually look inside to see what they have—which is a popular one every year—to the Laforet Gentei Fukubukuro which contains items exclusive to Laforet Harajuku, and more.

    Those who pre-order a lucky bag will receive one of two things: either a coupon to get a random free item at one of the eateries at the GOOD MEAL MARKET on the second floor, or a ¥200 discount voucher to spend at Laforet Harajuku.

    On New Year’s Day and January 2, a taiko performance by Yushima Tenjin Shiraume Taiko will take place at the first floor entrance to drum in the New Year.

    Around 70 stores in the shopping complex will also sell items at a special price between January 1 and 7 to celebrate 2020. Select stores will be handing out bag hooks in collaboration with the popular South Korean boy band SEVENTEEN.

     

    The “Look and Choose” Fukubukuro

    OLIVE des OLIVE (Floor 5F) – Set of up to 6 items priced at ¥7,700 (Tax Included) (Original Price: ¥25,000)

    Cosme Kitchen (Floor 1.5F) – Set of 7 items priced at ¥5,500 (Tax Included) (Original Price: ¥14,000)

     

    Laforet Harajuku Exclusives-Filled Fukubukuro

    POU DOU DOU (Floor 4F) – Set of 7 items priced at ¥13,200 (Tax Included) (Original Price: ¥56,000)

    la belle Etude (Floor B0.5F) – Set of 6 items priced at ¥11,000 (Tax Included) (Original Price: ¥70,000~¥80,000)

     

    Other Fukubukuro

    Ank Rouge (Floor 4F) – Set of 6 items priced at ¥16,500 (Tax Included) (Original Price: ¥50,000)

    jouetie (Floor 4F) – Set of 5 items priced at ¥11,000 (Tax Included) (Original Price: ¥39,600)

    This is just a small look at just some of the fukubukuro set to be sold, there are so many more to get your hands on. Start your 2020 year with some delicious discounts from Laforet Harajuku.

     

    *Contents subject to change without notice

    *Listed photos are select look only – more fukubukuro to be sold

  • FLOWERS BY NAKED 2020: Details Revealed For Tokyo’s Flower-Themed Art Event

    18.December.2019 | SPOT

    FLOWERS BY NAKED is an annual flower-themed art event held by NAKED Inc., and the company has announced its next run: FLOWERS BY NAKED 2020 – Sakura – will take place from January 30 to March 1 next year at Nihonbashi Mitsui Hall in Tokyo, where visitors can enjoy flowers an a wholly new kind of interactive experience. Tickets went on sale on December 17, 2019, and this event will mark its 5th anniversary of taking place in Nihonbashi.

     

    To date, FLOWERS BY NAKED has seen over 500,000 people attend the events, which have become a place for Instagrammable photos with over 660,000 posts made with the hashtag #flowersbynaked.

     

    2020’s theme is cherry blossoms, so to celebrate, NAKED has unveiled four key visuals for four gardens set for the event along descriptions. As visitors journey through the gardens, they will experience an immersive story melding the worlds of flowers and art.

    ■Prologue

    “When a butterfly telling the spring dances in the snowy winter world, the page is turned and the world changes from winter to spring.”

     

    This is where the story begins: where winter flowers bloom. But as the pages of the big book are turned, the space is transformed into springtime as the snow melts.

    ■Dandelion Hill

    “When you blow dandelion as if you were playing as a child, the fluff soars up to the sky with your old memories.”

     

    Watch as the scenery changes when you blow on the towering dandelions in this incredible interactive experience that combines real life with digital technology.

    ■Glowing Garden

    “In a shimmering space that seems to be lost in a kaleidoscope by a mirror, the sun shines even more.”

     

    When you step into this radiant garden which is lit by the pouring sunlight, it will seem as if the entire world around you glows with the fiery light of our burning star.

    ■OUSAI Garden

    “The fastest cherry blossom viewing space in Japan where you can enjoy the five senses, such as the blossoming cherry blossoms and the scent of spring.”

     

    The river seen at the beginning of the story leads to here, a holy cherry blossom garden watched over by an enormous pink cherry tree. There is plenty to interact with in this area for visitors to experience cherry blossoms with all five of their senses.

     

    Advance tickets for this event are now on sale, so don’t miss out.

  • A.T.A.D: Harajuku’s New adidas Store to Open in Collaboration With atmos

    18.December.2019 | FASHION / SPOT

    adidas Japan is collaborating with atmos—Tokyo’s streetwear and sneaker focused boutique—to open a new shop called A.T.A.D in Harajuku on December 20, 2019.

    adidas Japan has collaborated with countless artists to date, and this will be its first with atmos, together with whom it will showcase streetwear sneakers the likes of which people have never seen.

    A carefully selected line-up of adidas’ newest shoes will be displayed at the counter where customers order their shoes like they would a drink at a bar. They can pick the model, colour, and size, and can try them on before making a purchase. The current designs, logos and other items in the store were created by YAR, a creative studio spearheaded by Japanese graphic artist YOSHIROTTEN.

    The store also plans to sell items exclusive to A.T.A.D in collaboration with Japanese artists. More information will be posted on the store’s official Instagram page.

  • PLAYFUL KIRBY: Laforet Harajuku’s Newest Pop-Up Shop Offers Exclusives For Fans of Nintendo’s Popular Character

    17.December.2019 | ANIME&GAME / FASHION / FEATURES

    Fans of Kirby who are in Japan for the holiday season will be delighted to hear that the Kirby-themed pop-up shop “PLAYFUL KIRBY” finally opened at Laforet Harajuku today and will run until Boxing Day.

     

    When playing Super Smash Bros. there’s no other character I’ll pick but Kirby. If you love Kirby as much as I do, then you’ll be waiting no time at all to head to PLAYFUL KIRBY like I did after hearing that they’re selling a whole range of original and exclusive merchandise the likes of which Nintendo players have never seen before.

    The store itself is located on the second floor of Laforet Harajuku in Harajuku, Tokyo. You’ll spot it instantly with the Kirby-pink text wrapped around the walls of the entrance.

    Kirby’s pink colour fills the entire shop floor. Upon entering you’ll spot all the different items on offer, including fashion items, as well as various photo spots featuring Kirby’s cute face.

    There’s even a tiny Kirby door so that he can get into the shop! Be sure to find it if you visit.

     

    The original version of this pop-up shop first appeared two years ago, and enjoyed visits not only from game fans, both kids and adults who had never heard of Kirby before, or who had heard of him but never played the games. The fashion line-up was a result of fan demand to enjoy Kirby in a variety of different ways. A visit to PLAYFUL KIRBY is like being inhaled into his Dream Land.

    PLAYFUL KIRBY is centred on two collaborations. This includes a teaming-up with popular illustrator Shogo Sekine. When this pop-up shop was conceived, Shogo Sekine was at the top of the list for collaborations with the staff in charge. The staff agreed that mixing the worlds of Kirby and Sekine together would give rise to some seriously wonderful results. After much internal discussion and talks with Sekine, a whole line of merchandise was created.

    The items feature Sekine’s stylised typography, symbols, shapes and so on. Their subtle design means they can be used as both everyday items and nerdy fan items. They’re stylish while retaining the cute aspects of Kirby.

     

    The following items are the number one most recommended pieces of merchandise to pick up as chosen by the PLAYFUL KIRBY staff.

    Tote Bags Ver. 2 PINK STRIPE – ¥2,800

    These tote bags feature gradations of Kirby pinks. This design is also featured on a t-shirt you can pick up too. They’re both made with high quality fabrics.

    Sacoche Pouches (2 Designs) – ¥2,300 Each

    The “Copy” written on the sacoche pouches refers to Kirby’s ability to copy his opponents’ abilities and appearance. This design is also included on a variety of other merchandise pieces like a smartphone case and more.

    Blanket – ¥3,800

    At first glance, this blanket just looks like a stylish blanket with a floral print, but if you look closely you’ll spot Kirby blended in with the design. A perfect choice for the coming winter season.

    Plush Toy – ¥2,300

    Kirby had intended to put on his stylish t-shirt ready to go out, but he ended up looking just adorable.

    The store’s second collaboration is with Converse Stars, also showcasing an assortment of cute and fun items.

    Cap – ¥5,800 / Long T-Shirt (Medium/Large) – ¥7,800 Each

    Show off your love of Kirby with some simple but stylish unisex Kirby attire.

    Hand Towel – ¥1,200

    Another must-get item is this hand towel which keeps the roundness of Kirby’s head. Use at home or take it out with you!

    Stickers (3 Designs) – ¥500 Each

    Get your hands on these Laforet Harajuku-exclusive stickers with designs so cute you’ll want to collect them all!

     

    I spoke with the person in charge of the pop-up shop about the future of Kirby outside of the video game, and they told me that they plan to have more pop-up shops like this and open the opportunity for people to enjoy Kirby in a range of different ways while playing his games. For someone like me, who likes Kirby more than anything, I can’t wait to enjoy even more Kirby in the future.

    PLAYFUL KIRBY is open until December 26, 2019, so if you’re in Tokyo until then, make sure to pop on over to Laforet Harajuku.

     

     

    ▶︎Win Limited Edition Stickers

    MOSHI MOSHI NIPPON is holding a competition on our official Instagram, Twitter and Weibo pages for a chance to win limited edition stickers from PLAYFUL KIRBY.

    How to Apply: Follow us on social media and share/retweet our post about the competition for a chance to win 1 special sticker from PLAYFUL KIRBY. (Designs are chosen randomly.)

    These are limited edition stickers exclusive to PLAYFUL KIRBY, so don’t miss your chance to get one!

     

    © Nintendo / HAL Laboratory, Inc.

  • Peanuts x The Marc Jacobs Pop-Up Shop Opens at Shibuya PARCO

    17.December.2019 | SPOT

    A pop-up shop in collaboration with the Peanuts comic strip series starring Snoopy and The Marc Jacobs opened at GATE on the first floor of Shibuya PARCO today and will run until January 13, 2020.

    [Pre-Release Item] THE PEANUTS T-SHIRT: ¥21,000 (Before Tax)

    This special collaboration sees a line of apparel and items from The Marc Jacobs with gorgeous designs taken from the internationally comic strip series Peanuts by American cartoonist Charles M. Schulz.

    The pop-up shop is inspired by Snoopy’s dog house which when you step inside transports you into the wonderful world of Peanuts.

     

    The shop is also collaborating with the PEANUTS CAFÉ for three days between December 20-22. Attendees can get themselves a hot chocolate at the wagon located in front of Shibuya PARCO Koen-dori Street. The delicious drink is topped with chocolate chip cookies—a favourite of the Peanuts gang—and marshmallows.

    If you walk around the Center Gai, Dogenzaka and Koen-dori areas of Shibuya, you’ll spot posters plastered up to promote the pop-up shop. There are five designs featuring Snoopy, Charlie Brown, Lucy van Pelt, Linus van Pelt, and Peppermint Patty. If you scan the QR codes on each of the posters you can download respective wallpapers for each character for your smartphone.

     

    If you manage to scan all five of the QR codes, you’ll receive a special present when you show your phone at the pop-up store. This is running right now until December 30, 2019, so don’t miss out!

  • Kimono IN LAFORET 2020: Kimono Brands Galore to Gather at Event in Harajuku

    15.December.2019 | FASHION / SPOT

    Laforet Harajuku has announced that its next “Kimono IN LAFORET” kimono and furisode pop-up shop will run from January 4 to 22 next year.

    Iroca Kimono “Leopard Gecko” – ¥63,800 (Tax Included) / Half-Width Obi – ¥26,400 (Tax Included)

    Pure Silk Butterfly Black Cloth Furisode – ¥132,000 (Tax Included)

    Light Blue Dove Print Polyester Furisode – ¥128,150 (Tax Included)

    Eight brands will line the shelves of the annual pop-up shop, with kimono, furisode, accessories and more available for purchase, including new items.

    Model and actress Shen Tanaka features as the star of the main visual for Kimono IN LAFORET 2020, mixing colourful kimono with western clothing to create a unique look. Marie Higuchi, who was the stylist for the visual, has also released some dress advice for those who love kimono or those who are beginners and newcomers to the scene.

     

    Mixing kimono with the kind of regular clothing that screams you

    Marie Higuchi is a stylist who also writes columns in Nylon Japan and Sozen. Her advice can be used by both beginners and experts alike: by mixing kimono with some of your own clothing, you can simply and easily create a stylish look that’s you. This makes for a perfect outfit for a special occasion.

     

    Styling Point

    This outfit combines fishnet tights with sandals that have thick metallic soles to create an edgy kimono style. Using thick sandals makes them really stand out when wearing kimono, so you can easily incorporate them with any kimono you wear.

     

    Items Used

    Kimono/Obi/Other: iroca

    Haneri: C.H.O.K.O

    Obi Clip: conoco

     

    Styling Point

    The gorgeous flower head dress brings a strikingly elegant touch to the overall look of this outfit. Whether used with kimono or in your regular day-to-day outfits, it’s sure to bloom beauty with whatever style you go with.

     

    Items Used

    Kimono: MIKI SAKURA

    Head Dress: Atelier Senka

    One Piece Shirt: Ank Rouge (Laforet Harajuku Floor 4F)

     

    Styling Point

    Coloured turtlenecks are in right now for the current season in Japan, and this kimono look incorporates one underneath the kimono. The mix of loose socks and thick-sole sneakers really adds to the flavour of this style, even more so with the addition of personal items like the vinyl record headband and lip clutch bag which make it unique.

     

    Items Used

    Kimono/Obi: Tamao Shigemune

    Headband/Clutch Bag: SINZ (Laforet Harajuku Floor B0.5F)

    Other: Personal items

     

    If you’re looking for kimono and furisode when visiting Japan in January, be sure to hit up Kimono IN LAFORET at Laforet Harajuku, located in Tokyo’s fashion central: Harajuku.

  • Tokyo Sushi Restaurant Tsukiji Tamasushi Sasashigure Opens New Branch in Shibuya

    14.December.2019 | FOOD

    Edomae sushi restaurant Tsukiji Tamasushi Sasashigure, which is known for its strict use of organic ingredients, just opened its second branch in Tokyo Plaza Shibuya following its first branch in Omotesando Hills.

    Sasashigure is a type of sasanishiki rice grown completely organically without the use of any chemicals or fertilisers. It is grown by Akinori Kimura who is known for its “Miracle Apples,” the world’s first apples grown without pesticides.

     

    Sasashigure rice yields 40% less rice quantity in one-tenth hectare than regular rice, but it has a natural sweetness and elevate flavour, with each and every grain savoured in a mouthful.

     

    If you’re all for healthy eating and protecting the environment, and happen to be in Tokyo looking for some sushi, be sure to visit the new branch of Tsukiji Tamasushi Sasashigure in Shibuya.

  • WITH HARAJUKU: Shiseido to Open Beauty Parlour, Hair & Makeup Academy and More in Harajuku’s New Shopping Complex

    12.December.2019 | FASHION / SPOT

    Shiseido has announced that it will open three new facilities in WITH HARAJUKU—a shopping complex currently in development by NTT URBAN DEVELOPMENT CORPORATION in front of Harajuku Stationーin April 2020. This includes the new beauty parlour Beauty Square, the hair & makeup academy and studio SABFA*, and the restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU managed by Shiseido Parlour.

    *SABFA is a school managed by Shiseido for training professional hair and makeup artists

    Beauty Square will be located in the first floor as a place to discover beauty, have fun, and share experiences. As well as selling cosmetics, the facility will offer various beauty experiences using digital technology, and there will be a hair and makeup salon where customers can receive high quality service for a short period of time. By combining real experience with digital tech, Beauty Square hopes to bring in people of all ages and backgrounds from inside and outside Japan so that they can discover the fun of beauty and unlock their inner charm.

    SABFA on the second floor will be home to an all-new lecture and training facility as well as a photo studio. It will train educate and support the next generation of hair and makeup artists who will challenge the ideas of beauty and revolutionise the industry.

     

    SHISEIDO PARLOUR THE HARAJUKU is on the eighth floor where customers will be able to dine on French cuisine and indulge in line-up of wines carefully chosen by sommeliers. The restaurant overlooks Meiji Jingu, and its interior was designed by Kazuya Ura who designed the Twilight Express Mizukaze, a multiple unit sleeping-car excursion train operated by West Japan Railway Company.

     

    Be sure to visit WITH HARAJUKU when it opens in April next year.

  • Korilakkuma Cafe Opens in Harajuku With Projection Mapping Incorporated Dishes

    11.December.2019 | FOOD

    The all-new “HARAJUKU AR BOX -table projection mapping cafe-” will open in Harajuku, Tokyo on December 21, 2019. This permanent cafe incorporates “interactive tabletop projection mapping” technology developed by Sony. The cafe runs in a “pair seating” system and so tables must be occupied by two people. 

    The first collaboration to hit the cafe for its grand opening is with Korilakkuma. The collaboration is titled “Korilakkuma Cafe: another me in the mirror.” Customers will be able to enjoy their meals while playing together with the characters as they walk around their plates and tables through projection mapping technology.

     

    The theme of the cafe is “Korilakkuma inside a mirror,” which sees Korilakkuma meeting another Korilakkuma inside the mirror in a world of cats and cosmetics.

     

    Customers will be able to get their hands on a range of exclusive merchandise with original art illustrated for the cafe, as well as enjoy themed meals which come in the form of courses made to share between two people. They are free to choose an appetizer, main dish and dessert. *Course menu only – items not available to order separately

     

    Menu item names are translated from Japanese.

     

    Appetizers: Soup and Salad

    Welcome to the World Inside the Mirror! Soup & Salad

    There are two soups to choose from: clam chowder and minestrone. As a pair you can also order one of each.

     

    Main Dishes

    Omurice – Let’s Draw Together

    Chicken and Mushroom Cream Pasta Made Delicious With Magic!

    Friendly Twin Korilakkuma Burger (Available December 21 – January 19 only)

    There are five main dishes in total to choose from including those above.

     

    Desserts

    Spell-Cast Pancakes

    Crème Brûlée & Magic Mirror (Available December 21 – January 19 only)

    Heart-Filled Fondant Chocolate (Available January 20 to February 16 only)

    There are five desserts in total to choose from including those above.

     

    Drinks

    Korilakkuma Cafe au Lait – ¥890 (Served Hot Only)

    Korilakkuma Cocoa – ¥890 (Served Hot Only)

    Twin Korilakkuma Strawberry Milk – ¥990

    When you order a drink, you’ll get an original coaster too.

     

    Merchandise

    Pin Badge (6 Designs) – ¥400

    Folder Set – ¥500

    Sliding Mirror (Pink or Purple) – ¥1,200 Each

     

    There are lots of other exclusive pieces of merchandise to get your hands on too. Every customer will also receive one of two dolomite crystals.

     

    *All listed prices include tax. Photos are for illustrative purposes only.

    ©2019 San-X Co., Ltd. All Rights Reserved.

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