LINE FRIENDS Store Re-Opens at Harajuku Zero Gate

22.March.2018 | FASHION / SPOT

LINE is a communication app popular in Japan and other countries, similar to WhatsApp.

 

The flagship LINE FRIENDS character merchandise stores has just re-opened in Harajuku Zero Gate.

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There are currently 100 LINE FRIENDS stores open worldwide, stocking merchandise from popular LINE stamp characters such as Brown, Choco and Cony.

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There’s a huge selection of items available in-store from stationery to plush toys, tableware made in collaboration with world famous brands, snacks and candy only available at the stores, and much more.

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Upon arriving at LINE FRIENDS, you’ll also be greeted by a giant plush of Brown the bear.

 

Head to LINE FRIENDS and get your hands on some super cute merch!

 

■Information

LINE FRIENDS Flagship Store in Harajuku

Address: 4-31-12 Shibuya, Tokyo

Opening Hours: 11:00-21:00

No Fixed Holidays.

TEL: 03-4360-9069

Website: https://www.linefriends.com/?lang=en

RECOMMENDED ENTRIES

  • Visiting the LINE FRIENDS Flagship Store in Harajuku―BT21, Usamaru Merchandise & More

    12.February.2019 | FEATURES / SPOT

    Hey, MOSHI MOSHI NIPPON readers. It’s Midori again from the MMN editorial team.

     

    LINE is a messaging app used around the world, but especially in Japan where it is as ubiquitous as WhatsApp is in the West. It’s popular for its wide range of character stickers, many of which have earned such a reputation as to spawn merchandise lines.

     

    In Harajuku there is a shop dedicated to these very characters: the LINE FRIENDS Flagship Store. It’s packed with customers every single day. I went to visit for the very first time and see what all the fuss is about.

     

    The store is located along Meiji-Dori Street, just a five-minute walk from Harajuku Station’s Omotesando Exit.

    You’ll spot it right away from the LINE FRIENDS characters waiting for you at the window!

    It’s opposite H&M.

    It’s fairly large-looking, isn’t it? Upon entering I was met by a huge Brown, a popular bear character on LINE.

    This huge and fluffy Mega Brown is so popular it’s not uncommon to see people lining up to take a photo with him. He’s so cute I understood why people line up for a picture!

     

    At the store you can buy merchandise for familiar LINE characters like Brown & Friends, super popular faces created by users in the Creators Market like Usamaru, items from the BT21 character brand―a collaboration between K-Pop group BTS and LINE FRIENDS―and more.

    The BT21 range is on the third floor.

    The BT21 characters were created by the BTS members themselves. At this Harajuku branch of the LINE FRIENDS Store there is an exhibition of original sketches by the members as well as details on their characters and more.

    It’s also a big screen showing the characters being made. This is an irresistible area for both BTS and BT21 fans!

    There’s even statues of the characters on display. They’re all cute so you just want to take photos of them all! The characters are even up the stairs – there were people taking photos of them while walking up.

    Back down on the second floor are lots of items of characters designed by Creators.

    Usamaru (above) was there to meet me. So cute!

    There’s even merchandise exclusive to the Harajuku branch which would make for perfect gifts. But all the items are so cute I want to keep and use them myself.

    And the list just goes on. There’s so much to choose from I just want everything!

    There’s also items made in collaboration with the Helvetica font. It’s really stylish and would be great for guys or for using in the office!

    There was BT21 merch on the second floor too.

    Fans of the original Brown & Friends posse can rejoice in knowing that there are plenty of items from them too, all of which can’t be bought at any other souvenir shops.

    Not only are there decorative pieces but practical things you can incorporate into your daily life too like plates, cups, containers and more.

    Brown & Friends, BT21 and other characters can be found on the first floor as well.

    Japan-inspired goods too like the above daruma doll plushies.

    These are Hasami ware mamezara dishes. This fusion of traditional and modern Japan is really stylistic.

    Gashapon capsule toy machines can be found next to the till area, so if you’re standing there in the store thinking to yourself, “Well, I’ve accumulated a bunch of coins during my Harajuku trip, so…” then try your luck.

     

    The highlights of the LINE FRIENDS Flagship Store in Harajuku are its great line-up of items and cute interior design and decor. Their stock of daily necessities are adorable too, some of which can’t be found with other regular character products. Pick and surround yourself with your favourites to use each day!

     

    Whether as a gift from Harajuku or Japan everything can easily be made use of. You’ll find lots of cute character statues too in addition to the Mega Brown so shopping there is incredibly fun.

     

    Whether you’re visiting Harajuku for the first time for spring break or making a long-awaited return, be sure to visit the LINE FRIENDS Flagship Store where time flies by in an instant.

  • LINE Sticker Character Usamaru Collaborates With ‘Yukimi Daifuku Cookies & Cream’ Ice Cream

    14.September.2018 | FOOD

    Lotte will release the popular cookies and cream flavour in its Yukimi Daifuku ice cream line on September 17. The company is teaming up with the LINE sticker character Usamaru for the product this year.

     

    Usamaru is a very popular rabbit character on the Japanese messaging app LINE who was created by illustrator sakumaru. The cute and surreal bunny is especially with teenagers up to people in their 30s in Japan.

    Yukimi Daifuku Cookies & Cream are soft mochi-wrapped dollops of vanilla ice cream containing chocolate cookies. The flavour of the cookies have been made even richer this time around.

    There are 5 very cute Usamaru packaging designs to look out for each with small differences. Lotte are also holding a Yukimi Daifuku x Usamaru campaign where you can get your hands on an original clear file. Full details can be found on their website.

     

    Enjoy this cute and delicious collaboration with Usamaru.

     

    ■Information

    Yukimi Daifuku Cookies & Cream
    Available: Everywhere in Japan

    On Sale: September 17, 2018

    RRP: ¥130 (Pre-Tax)

    Lotte Official Website: https://www.lotte.co.jp/

     

    Yukimi Daifuku x Usamaru Original Clear File Present Campaign
    Running: From September 17, 2018 (*Select shops not stocking)
    Conditions: Purchase two Yukimi Daifuku Personal (47ml x 2) or one Yukimi Daifuku Multi (30ml x 9) to receive a free clear file
    Product: Obtainable with all Yukimi Daifuku products
    Present: A4 Original Clear File (Yukimi Daifuku x Usamaru)

     

  • LINE FRIENDS & Hello Kitty Release New Kawaii Collaborative Merchandise!

    06.August.2017 | FASHION

    It has been announced that official LINE characters, known as the “LINE FRIENDS,” will team up with the internationally loved Hello Kitty to release a line of new collaborative merchandise. To celebrate, ‘Greeting Events’ will be held at stores and events around Japan.

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    This newly announced series is officially titled LINE FRIENDS & HELLO KITTY and was revealed on August 3rd, and features a cute line-up of merchandise and items that you can use in your everyday routine – t-shirts, phone cases, towels and much more.

     

    The greeting events are a special, one-time only opportunity to give people the chance to meet Brown of LINE FRIENDS and Hello Kitty to have their photo taken with them. There will also be limited edition merchandise available at the selected stores where the event will be held.

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    This is a must-see for fans of LINE FRIENDS and Hello Kitty who will now be able to meet the kigurumi (costume character) versions of Brown and everyone’s favourite kawaii kitty. There are two Hello Kitty designs to see – the above classic design, and her “Hello Kitty Town” look which is made to look like Hello Kitty art from the 70s.

     

    Fans out there, be sure to check out this dream collaboration.

     

    ■Information

    LINE FRIENDS & HELLO KITTY – Character Greeting Events

     

    1. Takashimaya Yokohama Store 6F (at Kids Patio)

    Date: Sunday August 6th – 10:30 / 13:00 / 14:30 / 16:00 (max. 30 people per slot)

    Address: 1 Chome-6-31 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa

    ※Tickets for each slot will be handed out at the 1F Sagami Railway (or Sotetsu) Entrance from 9:30am-9:55am on the day of event. From 10:00am onwards they will be available at the 6F Sanrio counter. (https://www.sanrio.co.jp/shop/sh013111m/)

    ※Tickets are numbered and given on a first-come, first-served basis. 1 ticket per person.

    ※Photos with the characters are taken with your own personal camera.

     

    2. LINE FRIENDS STORE Harajuku

    https://www.linefriends.jp/offline

    Date: Tuesday August 8th – 13:30 / 16:30 (max. 20 people per slot)

    Address: JPR Jingumae 432 Bldg, 4-32-13 Jingumae, Shibuya, Tokyo

     

    3. sanrio vivitix HARAJUKU

    https://www.sanrio.co.jp/shop/sh6669100/

    Date: Tuesday August 8th – 12:00 / 15:00 (max. 20 people per slot)

    Address: CUTE CUBE HARAJUKU 1F, 1-7-1 Jingumae, Shibuya, Tokyo

    ※Those who spend more than ¥1,080 (including tax) on Sanrio merchandise on the day of the event are eligible to receive a ticket for a photo with Hello Kitty and Brown upon payment. Only the people with a slot ticket are eligible.

    ※Please prepare your own camera for taking the photo.

    ※Those who do not hold a photo ticket are still free to watch.

     

    4. LaLaport TOKYO-BAY (central stage in 1F North Building)

    Date: Thursday August 10 – 11:00 / 13:30 / 15:00 (max. 30 people per slot)

    Address: 1F LaLaport TOKYO-BAY North Building, 2-1-1 Hamacho, Funabashi, Chiba

    ※Those who spend more than ¥1,080 (including tax) on Sanrio merchandise at Sanrio Gift Gate in LaLaport TOKYO-BAY (https://www.sanrio.co.jp/shop/sh3641100) on the day of the event are eligible to receive a ticket for a photo with Hello Kitty and Brown upon payment. Only the people with a slot ticket are eligible.

    ※Please prepare your own camera for taking the photo.

    ※A stage event will be held called “Hello Kitty to Brown to Tanoshiku Odorou!” (Dance With Hello Kitty and Brown!)

    ※Those who do not hold a photo ticket are still free to watch.

     

    5. LINE FRIENDS CAFE & STORE Fukuoka

    https://www.linefriends.jp/offline

    Date: Saturday August 26th – 14:00 / 16:00 (max. 20 people)

    Address: 2-4-18 Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka

     

    Shop Campaign – Limited Edition Ticket Holder

    You can receive a “LINE FRIENDS & HELLO KITTY” design ticket holder if you have your receipts from purchasing at both LINE FRIENDS STORE and sanrio vivitix. There are two designs to choose from. You may pick your favourite one.

    ※Please note that the ticket holders are limited in quantity so will not be available after all have been bought.

    ※Your receipts will be stamped when receiving the item.

     

    【Campaign Shhops】

    〈Tokyo〉

    LINE FRIENDS STORE Harajuku (JPR Jingumae 432 Bldg, 4-32-13 Jingumae, Shibuya, Tokyo / Tel: 03-3434-0597)

    sanrio vivitix HARAJUKU (CUTE CUBE HARAJUKU 1F, 1-7-1 Jingumae, Shibuya, Tokyo / Tel: 03-5786-1500)

    〈Fukuoka〉

    LINE FRIENDS CAFE & STORE Fukuoka (2-4-18 Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka / Tel: 092-406-3674)

    sanrio vivitix Tenjin Chikagai (2 Chome Tenjin, Chuo Ward, Fukuoka-shi, Fukuoka / Tel: 092-726-3091)

     

    Sanrio Official Homepage: https://www.sanrio.com

     

    Related Article:The “Pen Pineapple Apple Pen” guy gets his very own smartphone game!

    Related Article:“Summer Festival in Sanrio Puroland”will be held soon! Don’t miss this “summer illumination”

RELATED ENTRIES

  • See KAWAII MONSTER CAFE HARAJUKU’s New MONSTER X Girls

    25.June.2020 | FOOD

    KAWAII MONSTER CAFE HARAJUKU has announced MONSTER X, a new roster of characters who are like sisters to the cafe’s MONSTER GIRLS and are personifications of popular areas in the cafe: Mushroom Disco, Bar Experiment, and the Mel-Tea Room.

     

    The theme and decor of KAWAII MONSTER CAFE HARAJUKU imagines customers inside the belly of a monster. But this is no ordinary digestion, as customers are pulled into a crazy and vivid world of colours. The cafe is split into various areas where you’ll find the new MONSTER X girls: the colourful mushroom forest Mushroom Disco welcomes MUSH, the bewitching jellyfish Bar Experiment says hello to JELLY, and the candy-filled Mel-Tea Room beckons MELTY. Let’s take a look at who these MONSTER X girls are.

     

    MUSH

    MUSH’s theme is “Cheer.” Her dress and hairstyle is fitted with lots of round mushrooms. She’s here to cheer everybody up with the power of her vivid, Harajuku-esque colours.

    Area: Mushroom Disco

    Mushroom Disco is a giant forest of colourful, poisonous mushrooms and plants from outer space.

     

    JELLY

    JELLY’s theme is “Deep.” Her dress and hairstyle personifies the bar which take son the image of a luminous deep sea jellyfish. Her glittery cool beauty will captivate all who see her.

    Area: Bar Experiment

    An enormously bright, glistening jellyfish has wrapped itself around this bar which also couples as a laboratory where people can experiment with different drinks.

     

    MELTY

    MELTY’s theme is “Sugary.” Her name speaks for her droopy dress and hairstyle which looks like it’s melting. She will heal all with her sweet and overwhelming aura.


    Area: Mel-Tea Room

    Follow the ants along the sugar trail and you’ll find the tea party room adorned with ice cream, chocolate, and macarons.

     

    Fashion x Entertainment x Virus Precautions

    KAWAII MONSTER CAFE HARAJUKU will continue to entertain customers while taking all the necessary COVID-19 precautions. The staff will coordinate masks to their outfits fitting of the KAWAII MONSTER CAFE while still paying respect to the spirit of Harajuku’s fashion style which encourages people to enjoy fashion however they like. When you look back at the history of Harajuku’s street fashion, decorative masks and gas masks have always been around, so it will be business as usual at the KAWAII MONSTER CAFE.

     

    Jokin Dance (Bacteria Elimination Dance)

    Before your meal at the KAWAII MONSTER CAFE, the MONSTER GIRLS will pay a visit to your table and invite you to join in doing the Jokin Dance (Bacteria Elimination Dance). KAWAII MONSTER CAFE HARAJUKU is an entertainment restaurant, and so it can make even taking precautions against something like COVID-19 a fun time.

  • Kyary Pamyu Pamyu Steps Up As Harajuku’s Beauty Square Ambassador

    21.June.2020 | FASHION / SPOT

    On June 18, WITH HARAJUKU, a shopping complex located in front of Harajuku Station, opened its Shiseido beauty facility “Beauty Square” on the first floor. To strike a chord with beauty-loving millennials across the country, Kyary Pamyu Pamyu has been appointed as the shop’s ambassador. With “beauty diversity” as its main theme, Shiseido’s top hair and makeup artist Tadashi Harada is also getting involved by launching a variety of beauty projects.

     

    Harajuku Shiseido Beauty Square Ambassador Video:

     

    Before the facility celebrated its grand opening, Kyary Pamyu Pamyu stepped through its doors, visiting the makeup counter and enjoying the fun interactive features such as the large LED screen located in the centre which displays endless videos.

    The concept of Beauty Square is to become an interactive space to discover beauty, have fun, and share your experiences. Along with the sale of cosmetics, customers can enjoy digital interactive experiences to connect with the world of beauty or treat themselves to a makeover at the hair and makeup salon, which will glamour up your look in the bat of an eye.

     

    From transforming your look to digital interaction, this is the perfect day out for fashion-lovers from all over the world.

  • Beauty Square: Discover Your Inner Beauty at Harajuku’s New Beauty Salon

    18.June.2020 | FASHION / SPOT

    Shiseido is set to open its new beauty salon Beauty Square inside WITH HARAJUKU on June 18, 2020. WITH HARAJUKU is a shopping centre located in front of Harajuku Station in Tokyo.

    Beauty Square’s concept aims to have people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene. Visitors will be able to purchase cosmetics and makeup products, participate in interactive digital content, experience the salon where hair and makeup artists will beauty up customers, and more. Focused on younger customers, Beauty Square is a place to find your inner beauty, and what better place to do it than in Harajuku—Tokyo’s hub for youth fashion, beauty, and culture?

    Beauty Square is split into 4 separate zones: the Go-Live Zone, Brand Zone, Installation Zone, and Salon Zone. Let’s take a look at each in detail.

     

    Go-Live Zone

    In this area, the real world and digital world collide: enormous LED screens and signs fill the area where a variety of content will be broadcast, like hair and makeup tips from the Salon Zone artists. Influencers will visit the Go-Live Zone everyday and stream live.

     

    Brand Zone

    Brand Zone is the shopping area of Beauty Square featuring a lineup of numerous Shiseido group brands, like Laura Mercier, SHISEIDO, SHISEIDO PROFESSIONAL, Dolce & Gabbana Beauty, NARS, bareMinerals, IPSA, Cle de Peau Beaute, THE GINZA, and more. The Brand Zone also offers a one-on-one counselling service carried out by beauty consultants.

     

    Installation Zone

    This is the entertainment space filled with immersive artistic content like towering LED screens, kinetic lights that move up and down, moving lights, as well a tie-up with the 3D avatar social media app ZEPETO for customers to interact with, and more. Events and pop-up shops will also open in this area.

     

    Salon Zone

    Makeup artists who honed their skills and craft at the hair and makeup academy and studio SABFA will be customers’ one-on-on producers, carrying out personal hair and makeup styling. Talks will also be held.

    The restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU opened up on the 8th floor on June 16, 2020, where people from around the world can enjoy the traditional taste of SHISEIDO PARLOUR.

    Japanese international superstar Kyary Pamyu Pamyu has also been appointed the ambassador f Beauty Square. She will be promoting beauty in various forms throughout the year with the theme “Beauty Diversity.”

  • Seiko Watches to Open 2 New Stores in WITH HARAJUKU

    18.June.2020 | FASHION

    Seiko Watch Corporation has announced that it’s opening two new shops simultaneously inside WITH HARAJUKU in Tokyo’s hub for fashion and culture Harajuku on June 17, 2020: Seiko Boutique WITH HARAJUKU and Seiko Prospex Boutique WITH HARAJUKU.

    Seiko launched its “Seiko Boutique” chain of stores in 2004 which are situated in major cities around the world and offer the full experience of the Seiko brand. It currently has around 80 branches worldwide. Seiko also opened its newest “Seiko Prospex Boutique” branch in Ginza last year, making it the third branch in the world.

     

    At Seiko Boutique, customers can enjoy looking through the brand’s many watch varieties, such as Grand Seiko which offers leading watch functionality and a sophisticated design, Seiko Astron which hails as the first GPS solar watch, the popular casual Seiko 5 Sports watches, and more.

    From Left: SNE537PC / SNE533PC / SNE535PC

    From Left: SRPD35KC / SRPD31KC / SRPD33KC

    To commemorate the opening of the two new shops in WITH HARAJUKU, Seiko will sell a limited 10 number of watches each from 6 models that are currently unavailable in Japan.

  • KAWAII MONSTER CAFE HARAJUKU Re-Opens Just As Colourful As Ever

    14.June.2020 | FOOD

    KAWAII MONSTER CAFE HARAJUKU finally reopened with reduced hours on June 13 after its temporary closure as a result of the novel coronavirus (COVID-19) outbreak. For the first time ever, the colourful cafe and restaurant will be offering takeout options, as well as opening its secret room where one group of people per day, if it’s someone’s birthday, can enjoy a birthday meal plan.

     

    Harajuku Kawaii Birthday Party Set

    The birthday set is available to order for takeout or delivery. The jaw-dropping line-up includes one of three main courses, such as the fat and juicy “MANGA MEAT,” a vibrant chopped jelly salad, sliders with colourful buns, and more. For dessert, there’s enjoy the symbol of the KAWAII MONSTER CAFE: the “Colourful Poison Cake (Chemical)” which can be customised to come with a birthday message. Order for takeout, delivery, or even enjoy it at the KAWAII MONSTER CAFE.

    Harajuku KAWAII Birthday Party Set (Serves 3-4): ¥12,000 (Before Tax)

    Chopped Jelly Salad

    Served in a cup, this root vegetable salad is dressed with a ginger Caesar dressing.

    Colourful Pop Slider

    Colourful buns (Red, Blue, Yellow Green) topped with multifarious ingredients.
    Red: Smoked Salmon & Cream Cheese Slider
    Yellow: Egg Salad Sandwich-Style Slider
    Green: Lemon Dressed Tomato, Cucumber & Avocado Vegetable Slider
    Blue: Roast Beef & Marble Cheese Slider

    Apple Pie Sweets Pizza

    This dessert pizza is topped with cheese, sliced apple, and jam and sprinkled with cinnamon before being baked. It’s finished with honey and cream cheese.

    Party Monster (Hors d’oeuvre)

    A monster volume of finger food including onion rings, chicken nuggets, fried potatoes, and popcorn shrimp.

     

    Choose Your Main

    or MANGA MEAT

    Mozerella cheese and minced meat wrapped in pork belly, lathered in teriyaki sauce, and served on the bone. The kind of meat you drool at in manga and cartoons!

    or MEAT MEAT MEAT

    A popular main at the KAWAII MONSTER CAFE with beef, pork, and chicken combined with vegetables and wrapped up.

    or Roast Chicken (1 Whole Chicken)

    The chicken is stuffed with colourful tomatoes, mozzarella cheese, and potatoes before being baked in the oven.

    Colourful Birthday Cake (Chemical)

    An original sponge cake created by the KAWAII MONSTER CAFE filled with strawberries and chocolate chips and lathered in multicoloured bites of cheese cream. You can add a message on the cake for free too.

     

    Harajuku KAWAII Home Party Set (Takeout/Delivery Only)

    This home party set will take the world of KAWAII MONSTER CAFE into your very own home.

    Harajuku KAWAII Home Party Set (Serves 3-4): ¥10,000 (Before Tax)

    Chopped Jelly Salad

    Colourful Pop Sliders

    Apple Pie Sweets Pizza

    Party Monster (Hors d’oeuvre)

    MEAT MEAT MEAT (Teriyaki Sauce or Basil Sauce)

    *For an extra ¥1,080, you can add the Roast Chicken (1 Whole Chicken) or MANGA MEAT

     

    The set also comes with 4 plates, chopsticks, hand wipes, a box of issues, and 4 balloons. You can also check out a video of one of the cafe’s Monster Girls how to make some cute balloon art at home.

     

    Other Takeout Options

    As well as sets, the KAWAII MONSTER CAFE has plenty of individual menu items you can order for takeout too. Let’s take a look.

    MONSTER Box Sandwich: ¥3,500 (Smoked Salmon & Teriyaki Chicken/Tuna Mayo & Potato Salad/Ham & Cheese With Fresh Lettuce)

    This box of sandwiches is nothing short of colourful, packed full of tasty healthy ingredients.

     

    Colourful Poison Cake Chemical Whole Size: ¥4,000 (Before Tax)

    Party Party Monster: ¥3,000 (Before Tax)

    MANGA MEAT (60g): ¥4,000 (Before Tax)

    Colourful Pop Sliders: ¥2,500 (Before Tax)

     

    Pink Cat Room: Children’s Birthday Plan in the Secret Room

    The secret Pink Cat Room is loved by customers of KAWAII MONSTER CAFE, both Japanese and foreign. They are now offering a children’s birthday plan for one group per day.

     

    Children’s Birthday Plan: Adults ¥4,000 / Kids ¥2,000 (Before Tax)

    Cold Dish: Duck Carpaccio
    Appetiser: Smoked Salmon Carpaccio
    Fried Dish: Fried Assortment (Fries/Nuggets/Onion Rings/Popcorn Shrimp)
    Hot Dish: Colourful Mini Pop Burger
    Pasta: Colourful Rainbow Pasta
    Dessert: Colourful Poison Cake Birthday Style
    *Reservation only

  • IKEA Harajuku Opens This June With Swedish Convenience Store

    05.June.2020 | SPOT

    IKEA Japan is set to open its first central Tokyo branch in Harajuku this week. Located inside WITH HARAJUKU, and just a 1-minute walk from Harajuku Station, the store will officially open its doors on June 8, 2020.

     

    IKEA Harajuku’s features

    Sales floors stocked with all your living needs

    The sales floors are split into four different themes to cater to customers’ living needs: “Sleep” and “Organise” are on the first floor, while “Relax” and “Cook” can be found up on the second floor. IKEA Harajuku also caters to single person households and their lifestyles too, so takes into consideration limited spacing with its items.

     

    Swedish Convenience Store

    To support life in the busy city and create a convenient shopping experience, IKEA Harajuku will be home to the world’s first “Swedish Conbini,” or Swedish convenience store. Eco-friendly items can be bought speedily, including eco bags, ISTAD freezer bags made from plants, plant ramen, and so on—all at an affordable price.

     

    IKEA Harajuku Exclusive Tunnbröd

    The convenience store stand will also serve takeout food like cinnamon rolls, plant-based soft serve ice cream, sundaes, and more. There’s even the “Sweden Cafe” up on the second floor where they’ll sell Tunnbröd, a traditional Swedish-style flatbread topped with various ingredients. This will be exclusive to IKEA Harajuku. The cafe brings together Harajuku’s culture of crepes and foods to eat while walking with Swedish culture.

    Due to the outbreak of the novel coronavirus (COVID-19), and to limit people in the shop, a ticket system will be place. Employees will also be using masks, and staff will use face shields when serving customers. The shop will also be practicing social distancing and asking people to wear masks.

  • LINE Launches Pre-Registration For New PC Gaming Platform LINE POD

    15.May.2020 | ANIME&GAME

    LINE Corportation opened pre-registration for its new PC gaming platform LINE POD on Thursday which will be available to Taiwan, Thailand, Indonesia, and countries in South East Asia.

     

    LINE POD serves as a single hub where users can access mobile and PC games. Users can log in easily using their LINE accounts and can connect with OpenChat so they can talk with their friends and other users while playing. The service will be available in English, Chinese, Thai, and Indonesian, and will provide the security and service know-how that LINE has honed over its many years of operating a global messaging platform.

    Below is a list of the first batch of games set to be available alongside the platform’s launch. More games will be added.

    ・Free Style: Online street basketball game
    ・Game of Thrones Winter is Coming: PC strategy game
    ・ArcheAge: Fantasy sandbox MMORPG
    ・Hunter’s Arena: Legends: Action RPG and Battle Royale hybrid
    ・Rebirth Online: Open-world MMORPG
    *Pre-registration and release date for each title on LINE POD differs from region to region

     

    LINE POD will offer both free-to-play and pay-to-play games. Users can purchase Coins with which to buy games or game packages.

     

    ©LINE PLUS Corp.

  • Cute and Chic Leather Wallets & Purses Released at Tiffany @ Cat Street in Harajuku

    03.April.2020 | FASHION

    Tiffany & Co. released a new collection of small leather products at its Harajuku concept store Tiffany @ Cat Street on Wednesday.

     

    What is Tiffany @ Cat Street?

     Tiffany @ Cat Street is a concept store that opened in April 2019 which is set to remain open for just 3 years. It is the company’s first concept store to open in Japan. The shop showcases the wit, creativity, and timeless charm that Tiffany & Co. is known for, as well as a shopping experience in an interactive environment. It stocks everything from Tiffany’s iconic collection from jewellery to home goods, accessories, and more. The line-up and designs also change themes on occasion. Tiffany @ Cat Street also has a cafe on the top floor.

    Continental Flap Wallet – ¥72,000 (Before Tax)

    Coin Pouch – ¥36,500 (Before Tax)

    The small leather product line-up is made from high-quality Italian leather coloured in that eye-catching Tiffany blue. Each item is also stamped with the store’s signature cat motif.

    Card Case – ¥24,500 (Before Tax)

    Compact Wallet – ¥55,000 (Before Tax)

    The four variations are the perfect gift to yourself or someone you hold dear to you.

     

    Be sure to stop by Tiffany @ Cat Street the next time you’re in Harajuku.

  • Harajuku’s Rilakkuma Fruits Cafe Entertains Customers With Projection Mapping

    28.March.2020 | ANIME&GAME / FOOD

    “HARAJUKU AR BOX -table projection mapping cafe-,” a cafe in Harajuku whose name speaks for itself, has announced its second collaboration with Rilakkuma to bring the new Rilakkuma Fruits Cafe which will open for a limited time from April 3, 2020 to June 28, 2020.

     

    The cafe’s first collaboration with Rilakkuma was in December last year. It was called “Korilakkuma Cafe: another me in the mirror” and earned itself many fans for its cute food and decor, but especially for its interactive tables which used projection mapping technology to have Rilakkuma and friends running around people’s tables.

     

    Harajuku’s Korilakkuma Cafe: another me in the mirror | Food Review: https://www.moshimoshi-nippon.jp/284456

     

    Fruit is the theme of the new Rilakkuma Fruits Cafe, which follows that Chairoikoguma and the other characters have gathered lots of nutritious fruit to fill up the belly of hungry Rilakkuma.

     

    Food

    Rilakkuma’s Fruit Salad – ¥1,590

    Get your fill of refreshing fruit from this fruit salad plate which has Rilakkuma poking his cute face out from behind it all. When you order this dish, you’ll need to touch the fruits that appear on the table to give them to Rilakkuma.

    Korilakkuma’s Apple Cheese Gratin – ¥1,690

    A combination of hot apple and melted cheese, you’ll find yourself addicted to the sweet and sour mix of flavours. Pick lots of apples with Rilakkuma and company with the projection mapping game. (*Serving April 3, 2020 – May 17, 2020 only)

    Chairoikoguma’s Orange Burger – ¥1,690

    The bun of this hearty burger is branded with Chairokoguma’s cute bear face. But what happens when you squeeze Rilakkuma’s orange? (*Serving May 20, 2020 – June 28, 2020 only)

     

    Desserts

    Rilakkuma’s Maku Maku Fruit Tree Parfait – ¥1,590

    Korilakkuma’s Maku Maku Strawberry Tree Parfait – ¥1,590 (Serving April 3, 2020 – May 17, 2020 only)

    Kiiroitori’s Maku Maku Peach Tree Parfait – ¥1,590 (Serving May 20, 2020 – June 28, 2020 only)

    For dessert, you have a selection of fruit-topped parfaits to choose from featuring Rilakkuma, Korilakkuma, and Kiiroitori.

     

    Drinks

    Rilakkuma & Friends Maku Maku Drinks – ¥790 / With Glass – ¥1,990

    Warm & Fluffy With Everyone Cafe Latte – ¥890

    Pick between one of the cold beverages, or if it’s a cold day, warm up with a hot drink. Feel warm and fluffy like Rilakkuma and his friends with a warm beverage after your parfait.

     

    Exclusive Merchandise & Bonus Items

    Pin Badges (9 Designs/Chosen Randomly) – ¥400

    Acrylic Key Rings (8 Designs/Chosen Randomly) – ¥500

    Get your hands on a selection of original merchandise too, including pin badges, acrylic key rings, and more.

    Stickers (4 Designs/Chosen Randomly)

    Coasters (4 Designs/Chosen Randomly)

    Book a table online in advance and receive one of four possible stickers. Order a drink at the cafe and get one of the four coasters!

     

    You’re sure to get your five-a-day when you dine at the Rilakkuma Fruits Cafe, opening for spring on April 3, 2020 in Harajuku.

     

    ©2020San-X Co., Ltd. All Rights Reserved.

  • Pompompurin Celebrates 24th Anniversary With Birthday Menu at the Pompompurin Cafe

    27.March.2020 | ANIME&GAME / FOOD

    Sanrio’s popular character Pompompurin is celebrating his 24th anniversary at three branches of the Pompompurin Cafe in Harajuku, Yokohama, and Umeda with a special birthday menu that will be served for the whole month of April.

     

    A special celebratory menu for the floppy-eared golden retriever

    The official date for Pompompurin’s birthday is April 16. The birthday menu line-up includes two food items, a drink made in collaboration with popular Japanese picture book author Yukako Ohde, and some novelty gifts.

     

    Birthday Menu

    Happy Birthday Flower Bouquet Bisque – ¥1,590 (Before Tax)

    This cute bisque soup has Pompompurin and Muffin holding a colourful boquet made from broccoli and mashed potatoes made to look like roses. It has a rich but mild flavour, and is both adorable and filling.

    Happy Birthday Strawberry Mousse – ¥790 (Before Tax)

    The strawberry mousse has a fluffy texture and refreshing, sweet taste. It can be eaten as it is or drizzled with the accompanying raspberry sauce.

    Yukako Ohde x Pompompurin Lemonade – ¥550 (Before Tax)

    Take a sip from this delicious lemonade from a straw adorned with a cute, warm illustration of Pompompurin by Yukako Ohde.

     

    Exclusive Anniversary Novelty Gifts

    Lunch Mat Design

    Customers who dine at any of the three cafes during the anniversary celebration will receive a free lunch mat.

    Coaster Designs

    And those who order the lemonade will receive a coaster with designs illustrated by Yukako Ohde. The designs are different at each branch of the Pompompurin Cafe. You can also receive another special coaster if you spend over ¥1,000 each (tax included) at Pompompurin Cafe Umeda and KIDDY LAND Osaka Umeda. Simply show your receipts at the cafe.

     

    ©1996,2020 SANRIO CO., LTD. APPROVAL NO.S605291

  • MUUN SEOUL: Harajuku’s Korean Cafe Serving Instagrammable ‘Fatcaron’ Macarons

    19.March.2020 | FEATURES / FOOD

    MUUN SEOUL is a cafe located along Tonchan-dori Street in Harajuku that serves Instagram-worthy South Korean food.

    Photo by Nagisa Kobayashi @popo_318

    Photo by Nagisa Kobayashi @popo_318

    The cafe sells “fatcarons,” a South Korean-style macaron which have proven very popular with young women in Japan.

    Photo by Taeco @taecostagram

    Fatcarons are larger than the standard macaron. They are topped with things like strawberries, given marble textures, and more to give them a cute appearance. MOON SEOUL serves many different varieties, all of which are standout compared to normal macarons.

    Photo by Sara @__sar310

    But the fatcaron experience at MOON SEOUL isn’t complete without ordering the drink above. It’s strawberry milk flavoured, but the milk is whipped until it’s fluffy, giving it a taste like no other strawberry milk you’ve tried. It also has sliced strawberries inside and on top, so if you love strawberries, you’ll love this.

    Photo by Yuina @popochan726

    You can order your fatcarons for takeout too in a clear takeaway box so you can go have a dessert picnic with your friends, and get a great photo of them all together too.

  • Harajuku’s KAWAII MONSTER CAFE Begins Spring Fair ‘KAWAII×Sakura×Easter 2020’

    16.March.2020 | FOOD

    If you’ve never heard of the KAWAII MONSTER CAFE in Tokyo, then you’re going to want to visit by the time you see what they’re cooking up for spring.

     

    This year, the cafeーwhich is based on the idea of customers being inside the stomach of a giant monster that’s eaten Harajuku wholeーis holding a spring fair entitled “KAWAII×Sakura×Easter 2020” which is running from March 13 to April 26. The menu line-up incorporates elements of Japanese spring with a colourful Harajuku twist, from Easter to cherry blossoms.

     

    *Menu item names have been translated from Japanese

    Colourful Pop Burger Cock-A-Doodle-Doo Monster – ¥1,680

    This new chicken monster burger is stuffed full of delicious goodness, including sukiyaki.

    Cherry Blossom Bloom Rice – ¥1,300

    The year is 2020, and spring has arrived in Japan. This Earth-inspired blue rice has cherry blossom coloured cheese fondue dolloped on top of it which is sat on a bed of black curry. The spicy curry has delicious burnt caramel inside it.

    Tropical Bibimbap – ¥1,200

    Bibimbap, the soul food of South Korea. This colourful version is topped with edible flowers and cherry blossom wheat-gluten bread, giving it that springtime feeling. The specially-made monster furikake gives the dish a real spicy kick.

    UFO Doughnut Pancakes – ¥1,200

    These chewy in-house made doughnuts are filled fat with strawberries, mikan, lemon mousse, and strawberry ice cream. Doughnut pancakes are the latest gourmet indulgence in Harajuku.

    Sakura Mousse Piyo Piyo Cake – ¥980

    Aka-chan is the name of this newborn monster chick, whose cute face is made from cherry blossom mousse.

    Pastel Easter Sakura Rabbit Parfait – ¥2,400

    Wearing a cute pointy hat and a colourful dress, this sakura Easter bunny is caked in strawberry, orange, and melon flavoured cream, strawberry ice cream, panna cotta, Japanese pudding, fresh strawberries, and raspberry sauce.

     

    A trip to Harajuku this spring isn’t complete without a visit to the KAWAII MONSTER CAFE, so don’t miss out on their spring fair.

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