LINE FRIENDS Store Re-Opens at Harajuku Zero Gate

22.March.2018 | FASHION / SPOT

LINE is a communication app popular in Japan and other countries, similar to WhatsApp.

 

The flagship LINE FRIENDS character merchandise stores has just re-opened in Harajuku Zero Gate.

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There are currently 100 LINE FRIENDS stores open worldwide, stocking merchandise from popular LINE stamp characters such as Brown, Choco and Cony.

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There’s a huge selection of items available in-store from stationery to plush toys, tableware made in collaboration with world famous brands, snacks and candy only available at the stores, and much more.

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Upon arriving at LINE FRIENDS, you’ll also be greeted by a giant plush of Brown the bear.

 

Head to LINE FRIENDS and get your hands on some super cute merch!

 

■Information

LINE FRIENDS Flagship Store in Harajuku

Address: 4-31-12 Shibuya, Tokyo

Opening Hours: 11:00-21:00

No Fixed Holidays.

TEL: 03-4360-9069

Website: https://www.linefriends.com/?lang=en

RECOMMENDED ENTRIES

  • Visiting the LINE FRIENDS Flagship Store in Harajuku―BT21, Usamaru Merchandise & More

    12.February.2019 | FEATURES / SPOT

    Hey, MOSHI MOSHI NIPPON readers. It’s Midori again from the MMN editorial team.

     

    LINE is a messaging app used around the world, but especially in Japan where it is as ubiquitous as WhatsApp is in the West. It’s popular for its wide range of character stickers, many of which have earned such a reputation as to spawn merchandise lines.

     

    In Harajuku there is a shop dedicated to these very characters: the LINE FRIENDS Flagship Store. It’s packed with customers every single day. I went to visit for the very first time and see what all the fuss is about.

     

    The store is located along Meiji-Dori Street, just a five-minute walk from Harajuku Station’s Omotesando Exit.

    You’ll spot it right away from the LINE FRIENDS characters waiting for you at the window!

    It’s opposite H&M.

    It’s fairly large-looking, isn’t it? Upon entering I was met by a huge Brown, a popular bear character on LINE.

    This huge and fluffy Mega Brown is so popular it’s not uncommon to see people lining up to take a photo with him. He’s so cute I understood why people line up for a picture!

     

    At the store you can buy merchandise for familiar LINE characters like Brown & Friends, super popular faces created by users in the Creators Market like Usamaru, items from the BT21 character brand―a collaboration between K-Pop group BTS and LINE FRIENDS―and more.

    The BT21 range is on the third floor.

    The BT21 characters were created by the BTS members themselves. At this Harajuku branch of the LINE FRIENDS Store there is an exhibition of original sketches by the members as well as details on their characters and more.

    It’s also a big screen showing the characters being made. This is an irresistible area for both BTS and BT21 fans!

    There’s even statues of the characters on display. They’re all cute so you just want to take photos of them all! The characters are even up the stairs – there were people taking photos of them while walking up.

    Back down on the second floor are lots of items of characters designed by Creators.

    Usamaru (above) was there to meet me. So cute!

    There’s even merchandise exclusive to the Harajuku branch which would make for perfect gifts. But all the items are so cute I want to keep and use them myself.

    And the list just goes on. There’s so much to choose from I just want everything!

    There’s also items made in collaboration with the Helvetica font. It’s really stylish and would be great for guys or for using in the office!

    There was BT21 merch on the second floor too.

    Fans of the original Brown & Friends posse can rejoice in knowing that there are plenty of items from them too, all of which can’t be bought at any other souvenir shops.

    Not only are there decorative pieces but practical things you can incorporate into your daily life too like plates, cups, containers and more.

    Brown & Friends, BT21 and other characters can be found on the first floor as well.

    Japan-inspired goods too like the above daruma doll plushies.

    These are Hasami ware mamezara dishes. This fusion of traditional and modern Japan is really stylistic.

    Gashapon capsule toy machines can be found next to the till area, so if you’re standing there in the store thinking to yourself, “Well, I’ve accumulated a bunch of coins during my Harajuku trip, so…” then try your luck.

     

    The highlights of the LINE FRIENDS Flagship Store in Harajuku are its great line-up of items and cute interior design and decor. Their stock of daily necessities are adorable too, some of which can’t be found with other regular character products. Pick and surround yourself with your favourites to use each day!

     

    Whether as a gift from Harajuku or Japan everything can easily be made use of. You’ll find lots of cute character statues too in addition to the Mega Brown so shopping there is incredibly fun.

     

    Whether you’re visiting Harajuku for the first time for spring break or making a long-awaited return, be sure to visit the LINE FRIENDS Flagship Store where time flies by in an instant.

  • LINE Sticker Character Usamaru Collaborates With ‘Yukimi Daifuku Cookies & Cream’ Ice Cream

    14.September.2018 | FOOD

    Lotte will release the popular cookies and cream flavour in its Yukimi Daifuku ice cream line on September 17. The company is teaming up with the LINE sticker character Usamaru for the product this year.

     

    Usamaru is a very popular rabbit character on the Japanese messaging app LINE who was created by illustrator sakumaru. The cute and surreal bunny is especially with teenagers up to people in their 30s in Japan.

    Yukimi Daifuku Cookies & Cream are soft mochi-wrapped dollops of vanilla ice cream containing chocolate cookies. The flavour of the cookies have been made even richer this time around.

    There are 5 very cute Usamaru packaging designs to look out for each with small differences. Lotte are also holding a Yukimi Daifuku x Usamaru campaign where you can get your hands on an original clear file. Full details can be found on their website.

     

    Enjoy this cute and delicious collaboration with Usamaru.

     

    ■Information

    Yukimi Daifuku Cookies & Cream
    Available: Everywhere in Japan

    On Sale: September 17, 2018

    RRP: ¥130 (Pre-Tax)

    Lotte Official Website: https://www.lotte.co.jp/

     

    Yukimi Daifuku x Usamaru Original Clear File Present Campaign
    Running: From September 17, 2018 (*Select shops not stocking)
    Conditions: Purchase two Yukimi Daifuku Personal (47ml x 2) or one Yukimi Daifuku Multi (30ml x 9) to receive a free clear file
    Product: Obtainable with all Yukimi Daifuku products
    Present: A4 Original Clear File (Yukimi Daifuku x Usamaru)

     

  • LINE FRIENDS & Hello Kitty Release New Kawaii Collaborative Merchandise!

    06.August.2017 | FASHION

    It has been announced that official LINE characters, known as the “LINE FRIENDS,” will team up with the internationally loved Hello Kitty to release a line of new collaborative merchandise. To celebrate, ‘Greeting Events’ will be held at stores and events around Japan.

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    This newly announced series is officially titled LINE FRIENDS & HELLO KITTY and was revealed on August 3rd, and features a cute line-up of merchandise and items that you can use in your everyday routine – t-shirts, phone cases, towels and much more.

     

    The greeting events are a special, one-time only opportunity to give people the chance to meet Brown of LINE FRIENDS and Hello Kitty to have their photo taken with them. There will also be limited edition merchandise available at the selected stores where the event will be held.

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    This is a must-see for fans of LINE FRIENDS and Hello Kitty who will now be able to meet the kigurumi (costume character) versions of Brown and everyone’s favourite kawaii kitty. There are two Hello Kitty designs to see – the above classic design, and her “Hello Kitty Town” look which is made to look like Hello Kitty art from the 70s.

     

    Fans out there, be sure to check out this dream collaboration.

     

    ■Information

    LINE FRIENDS & HELLO KITTY – Character Greeting Events

     

    1. Takashimaya Yokohama Store 6F (at Kids Patio)

    Date: Sunday August 6th – 10:30 / 13:00 / 14:30 / 16:00 (max. 30 people per slot)

    Address: 1 Chome-6-31 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa

    ※Tickets for each slot will be handed out at the 1F Sagami Railway (or Sotetsu) Entrance from 9:30am-9:55am on the day of event. From 10:00am onwards they will be available at the 6F Sanrio counter. (https://www.sanrio.co.jp/shop/sh013111m/)

    ※Tickets are numbered and given on a first-come, first-served basis. 1 ticket per person.

    ※Photos with the characters are taken with your own personal camera.

     

    2. LINE FRIENDS STORE Harajuku

    https://www.linefriends.jp/offline

    Date: Tuesday August 8th – 13:30 / 16:30 (max. 20 people per slot)

    Address: JPR Jingumae 432 Bldg, 4-32-13 Jingumae, Shibuya, Tokyo

     

    3. sanrio vivitix HARAJUKU

    https://www.sanrio.co.jp/shop/sh6669100/

    Date: Tuesday August 8th – 12:00 / 15:00 (max. 20 people per slot)

    Address: CUTE CUBE HARAJUKU 1F, 1-7-1 Jingumae, Shibuya, Tokyo

    ※Those who spend more than ¥1,080 (including tax) on Sanrio merchandise on the day of the event are eligible to receive a ticket for a photo with Hello Kitty and Brown upon payment. Only the people with a slot ticket are eligible.

    ※Please prepare your own camera for taking the photo.

    ※Those who do not hold a photo ticket are still free to watch.

     

    4. LaLaport TOKYO-BAY (central stage in 1F North Building)

    Date: Thursday August 10 – 11:00 / 13:30 / 15:00 (max. 30 people per slot)

    Address: 1F LaLaport TOKYO-BAY North Building, 2-1-1 Hamacho, Funabashi, Chiba

    ※Those who spend more than ¥1,080 (including tax) on Sanrio merchandise at Sanrio Gift Gate in LaLaport TOKYO-BAY (https://www.sanrio.co.jp/shop/sh3641100) on the day of the event are eligible to receive a ticket for a photo with Hello Kitty and Brown upon payment. Only the people with a slot ticket are eligible.

    ※Please prepare your own camera for taking the photo.

    ※A stage event will be held called “Hello Kitty to Brown to Tanoshiku Odorou!” (Dance With Hello Kitty and Brown!)

    ※Those who do not hold a photo ticket are still free to watch.

     

    5. LINE FRIENDS CAFE & STORE Fukuoka

    https://www.linefriends.jp/offline

    Date: Saturday August 26th – 14:00 / 16:00 (max. 20 people)

    Address: 2-4-18 Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka

     

    Shop Campaign – Limited Edition Ticket Holder

    You can receive a “LINE FRIENDS & HELLO KITTY” design ticket holder if you have your receipts from purchasing at both LINE FRIENDS STORE and sanrio vivitix. There are two designs to choose from. You may pick your favourite one.

    ※Please note that the ticket holders are limited in quantity so will not be available after all have been bought.

    ※Your receipts will be stamped when receiving the item.

     

    【Campaign Shhops】

    〈Tokyo〉

    LINE FRIENDS STORE Harajuku (JPR Jingumae 432 Bldg, 4-32-13 Jingumae, Shibuya, Tokyo / Tel: 03-3434-0597)

    sanrio vivitix HARAJUKU (CUTE CUBE HARAJUKU 1F, 1-7-1 Jingumae, Shibuya, Tokyo / Tel: 03-5786-1500)

    〈Fukuoka〉

    LINE FRIENDS CAFE & STORE Fukuoka (2-4-18 Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka / Tel: 092-406-3674)

    sanrio vivitix Tenjin Chikagai (2 Chome Tenjin, Chuo Ward, Fukuoka-shi, Fukuoka / Tel: 092-726-3091)

     

    Sanrio Official Homepage: https://www.sanrio.com

     

    Related Article:The “Pen Pineapple Apple Pen” guy gets his very own smartphone game!

    Related Article:“Summer Festival in Sanrio Puroland”will be held soon! Don’t miss this “summer illumination”

RELATED ENTRIES

  • Kimono IN LAFORET 2020: Kimono Brands Galore to Gather at Event in Harajuku

    15.December.2019 | FASHION / SPOT

    Laforet Harajuku has announced that its next “Kimono IN LAFORET” kimono and furisode pop-up shop will run from January 4 to 22 next year.

    Iroca Kimono “Leopard Gecko” – ¥63,800 (Tax Included) / Half-Width Obi – ¥26,400 (Tax Included)

    Pure Silk Butterfly Black Cloth Furisode – ¥132,000 (Tax Included)

    Light Blue Dove Print Polyester Furisode – ¥128,150 (Tax Included)

    Eight brands will line the shelves of the annual pop-up shop, with kimono, furisode, accessories and more available for purchase, including new items.

    Model and actress Shen Tanaka features as the star of the main visual for Kimono IN LAFORET 2020, mixing colourful kimono with western clothing to create a unique look. Marie Higuchi, who was the stylist for the visual, has also released some dress advice for those who love kimono or those who are beginners and newcomers to the scene.

     

    Mixing kimono with the kind of regular clothing that screams you

    Marie Higuchi is a stylist who also writes columns in Nylon Japan and Sozen. Her advice can be used by both beginners and experts alike: by mixing kimono with some of your own clothing, you can simply and easily create a stylish look that’s you. This makes for a perfect outfit for a special occasion.

     

    Styling Point

    This outfit combines fishnet tights with sandals that have thick metallic soles to create an edgy kimono style. Using thick sandals makes them really stand out when wearing kimono, so you can easily incorporate them with any kimono you wear.

     

    Items Used

    Kimono/Obi/Other: iroca

    Haneri: C.H.O.K.O

    Obi Clip: conoco

     

    Styling Point

    The gorgeous flower head dress brings a strikingly elegant touch to the overall look of this outfit. Whether used with kimono or in your regular day-to-day outfits, it’s sure to bloom beauty with whatever style you go with.

     

    Items Used

    Kimono: MIKI SAKURA

    Head Dress: Atelier Senka

    One Piece Shirt: Ank Rouge (Laforet Harajuku Floor 4F)

     

    Styling Point

    Coloured turtlenecks are in right now for the current season in Japan, and this kimono look incorporates one underneath the kimono. The mix of loose socks and thick-sole sneakers really adds to the flavour of this style, even more so with the addition of personal items like the vinyl record headband and lip clutch bag which make it unique.

     

    Items Used

    Kimono/Obi: Tamao Shigemune

    Headband/Clutch Bag: SINZ (Laforet Harajuku Floor B0.5F)

    Other: Personal items

     

    If you’re looking for kimono and furisode when visiting Japan in January, be sure to hit up Kimono IN LAFORET at Laforet Harajuku, located in Tokyo’s fashion central: Harajuku.

  • WITH HARAJUKU: Shiseido to Open Beauty Parlour, Hair & Makeup Academy and More in Harajuku’s New Shopping Complex

    12.December.2019 | FASHION / SPOT

    Shiseido has announced that it will open three new facilities in WITH HARAJUKU—a shopping complex currently in development by NTT URBAN DEVELOPMENT CORPORATION in front of Harajuku Stationーin April 2020. This includes the new beauty parlour Beauty Square, the hair & makeup academy and studio SABFA*, and the restaurant and lounge SHISEIDO PARLOUR THE HARAJUKU managed by Shiseido Parlour.

    *SABFA is a school managed by Shiseido for training professional hair and makeup artists

    Beauty Square will be located in the first floor as a place to discover beauty, have fun, and share experiences. As well as selling cosmetics, the facility will offer various beauty experiences using digital technology, and there will be a hair and makeup salon where customers can receive high quality service for a short period of time. By combining real experience with digital tech, Beauty Square hopes to bring in people of all ages and backgrounds from inside and outside Japan so that they can discover the fun of beauty and unlock their inner charm.

    SABFA on the second floor will be home to an all-new lecture and training facility as well as a photo studio. It will train educate and support the next generation of hair and makeup artists who will challenge the ideas of beauty and revolutionise the industry.

     

    SHISEIDO PARLOUR THE HARAJUKU is on the eighth floor where customers will be able to dine on French cuisine and indulge in line-up of wines carefully chosen by sommeliers. The restaurant overlooks Meiji Jingu, and its interior was designed by Kazuya Ura who designed the Twilight Express Mizukaze, a multiple unit sleeping-car excursion train operated by West Japan Railway Company.

     

    Be sure to visit WITH HARAJUKU when it opens in April next year.

  • Korilakkuma Cafe Opens in Harajuku With Projection Mapping Incorporated Dishes

    11.December.2019 | FOOD

    The all-new “HARAJUKU AR BOX -table projection mapping cafe-” will open in Harajuku, Tokyo on December 21, 2019. This permanent cafe incorporates “interactive tabletop projection mapping” technology developed by Sony. The cafe runs in a “pair seating” system and so tables must be occupied by two people. 

    The first collaboration to hit the cafe for its grand opening is with Korilakkuma. The collaboration is titled “Korilakkuma Cafe: Inside The Mirror.” Customers will be able to enjoy their meals while playing together with the characters as they walk around their plates and tables through projection mapping technology.

     

    The theme of the cafe is “Korilakkuma inside a mirror,” which sees Korilakkuma meeting another Korilakkuma inside the mirror in a world of cats and cosmetics.

     

    Customers will be able to get their hands on a range of exclusive merchandise with original art illustrated for the cafe, as well as enjoy themed meals which come in the form of courses made to share between two people. They are free to choose an appetizer, main dish and dessert. *Course menu only – items not available to order separately

     

    Menu item names are translated from Japanese.

     

    Appetizers: Soup and Salad

    Welcome to the World Inside the Mirror! Soup & Salad

    There are two soups to choose from: clam chowder and minestrone. As a pair you can also order one of each.

     

    Main Dishes

    Omurice – Let’s Draw Together

    Chicken and Mushroom Cream Pasta Made Delicious With Magic!

    Friendly Twin Korilakkuma Burger (Available December 21 – January 19 only)

    There are five main dishes in total to choose from including those above.

     

    Desserts

    Spell-Cast Pancakes

    Crème Brûlée & Magic Mirror (Available December 21 – January 19 only)

    Heart-Filled Fondant Chocolate (Available January 20 to February 16 only)

    There are five desserts in total to choose from including those above.

     

    Drinks

    Korilakkuma Cafe au Lait – ¥890 (Served Hot Only)

    Korilakkuma Cocoa – ¥890 (Served Hot Only)

    Twin Korilakkuma Strawberry Milk – ¥990

    When you order a drink, you’ll get an original coaster too.

     

    Merchandise

    Pin Badge (6 Designs) – ¥400

    Folder Set – ¥500

    Sliding Mirror (Pink or Purple) – ¥1,200 Each

     

    There are lots of other exclusive pieces of merchandise to get your hands on too. Every customer will also receive one of two dolomite crystals.

     

    *All listed prices include tax. Photos are for illustrative purposes only.

    ©2019 San-X Co., Ltd. All Rights Reserved.

  • Artist FUKI Collaborates with LINE MUSIC to Make Romantic Bubble Tea at Tai Parfait Cafe

    11.December.2019 | FEATURES / FOOD

    LINE MUSIC-Bu is LINE MUSIC’s research team that studies popular music trends among teen girls. LINE MUSIC-Bu teamed up with love song-writer FUKI, who is releasing one love per month for 12 months, in order to produce a new bubble tea drink and tapioca dessert especially for couples. The drink and dessert is being sold at Tai Parfait Cafe, Yokohama World Porters. FUKI will also perform at a free live gig at Yokohama World Porters on December 25, which is the last day of collaboration drink and tapioca dessert sales. 

    The collaboration pair-tapi contains two different drinks in a twin split cup. One side of the cup is filled with cafe au lait and the other with a strawberry-flavoured drink. Both sides are stuffed with yummy tapioca pearls and are topped with a mountain of cream. This cute drink sees the perfect opportunity to get closer to your partner. 

     

    The second collaboration treat is the Tai Parfait Tapi which is stuffed with strawberries and tapioca pearls. The adorable tai fish is made from sweet dough – and it has cute eyelashes too. The fish’s enormously wide mouth can be seen chomping down on the delicious dessert. 

    Enjoy a romantic bubble tea and make sure to check out FUKI’s love song LOVE and CRY, which is based on a true story. The song is currently available on a number of digital music services. 

     

    Teen girls full of love problems find FUKI’S songs highly relatable. As Yokohama World Porters will be lit up for Christmas, you just can’t miss FUKI’s performance on December 25.

  • Kirby Pop-Up Shop ‘PLAYFUL KIRBY’ to Open in Laforet Harajuku in Tokyo

    08.December.2019 | ANIME&GAME / FASHION / SPOT

    LEGS is opening a Kirby-themed pop-up shop named ‘PLAYFUL KIRBY’ for a limited time in Laforet Harajuku, a landmark of Tokyo’s fashion hub Harajuku.

    The shop has invited popular Japanese illustrator Shogo Sekine on board, who is known for its distinct typography work which mixes fashion with messages written in English, to create an original line of Kirby apparel and miscellaneous fashion items.

    PLAYFUL KIRBY is also teaming up with Converse. Kirby has inhaled a few too many Converse Stars and has turned into a truly fashionable pink blob. The line-up is unisex so can be enjoyed by anyone and everyone. It will include items also available to purchase at Converse Stars branches as well as Laforet Harajuku exclusives.

     

    Witness Nintendo’s Dream Land hero in an all-new light as he becomes a fashion icon at Laforet Harajuku this month from December 16 to 26.

     

    ©Nintendo / HAL Laboratory, Inc.

    *Photos are for illustrative purposes only

  • Pompompurin Cafe Reveals Christmas Menu For Harajuku, Yokohama & Umeda Branches

    27.November.2019 | FOOD / SPOT

    The Harajuku, Yokohama and Umeda branches of the Pompompurin Cafeーthe cafe chain centred on Sanrio’s popular character Pompompurinーis serving up two cute Christmas menu items this year from December 1 to 25.

    *Food names below are translated from Japanese

    Hurry Up Santa – Pompompurin Cheese Keema Curry – ¥1,290 (Before Tax)

    This rich and spicy keema curry is made with Parmesan cheese, cheddar cheese, and natural cheese. The colourful stars are made from carrot and paprika, while the spiralled Christmas cheese is a combination of spinach and mashed potato. Purin is made of rice and is waiting in anticipation for Santa to deliver his present. You’ll see he’s holding a stocking which is a made from bread and walleye pollack mayo. A hearty dish that is both delicious and adorable

    Snowman Pompompurin – Snow Covered Chocolate Tart ¥1,190 (Before Tax)

    Pompompurin has turned into a vanilla ice cream snowman and is standing next to a pistachio cream Christmas tree. They are both atop a rich chocolate tart. This cute dessert is like a Christmas garden straight out of a children’s picture book.

    If you decide you want to spend your Christmas with Pompompurin this year, then you’ll receive a free lunch mat when you order food and a free coaster when you get a drink. These are both limited in quantity, so don’t miss out!

     

    ©1996, 2019 SANRIO CO., LTD. APPROVAL NO.S603310

  • 10 Things You Can Do at the MOSHI MOSHI ROOMS Hotel in Harajuku | Foodie Edition

    13.November.2019 | FEATURES / FOOD / SPOT

    MOSHI MOSHI ROOMS is a hotel accommodation service run by MOSHI MOSHI NIPPON located in Harajuku and bookable via Airbnb. Our hotel isn’t just popular for sleep, however: it has become a hot spot with stylish girls who get together and use it as a party space. 

     

    Today we’ll be looking at the different ways you can have fun when staying at our pink paradise room SAKURA. 

     

    Girls’ Night In Edition: https://www.moshimoshi-nippon.jp/262308

    Birthday Party Edition: https://www.moshimoshi-nippon.jp/264752

     

    【8】Extend your adventures to the rooftop 

    The rooftop of MOSHI MOSHI ROOMS can be used freely by our guests. There are tables and chairs and even a hammock so make yourself comfortable. We particularly recommend spending a morning here. Enjoy bathing in the morning light on our spacious rooftop right below the clouds and make some good memories eating breakfast with your friends. 

    *Please note that the rooftop is not accessible when booked.

    MOSHI MOSHI ROOMS is located near a number of breakfast foodie favorites including Bread, Espresso & and whyte which have made their fame on Instagram. How about a baked good and a drink to enjoy on the rooftop with your friends?

     

    【9】Barbeque it up on the rooftop with zero preparation

    There is still more to your rooftop adventures. There is a barbeque course which you can enjoy without having to prepare anything at all. The barbeque course includes meat, fish, vegetables, dessert and even more luxurious dishes. The course even comes with a selection of drinks so you can spend less time preparing and more time enjoying.

    This course is available to book for groups of six people or more. You can even invite your friends who are not staying at MOSHI MOSHI ROOMS so feel free to invite many people. Find out more about what’s on the menu here

     

    【10】Feast out with your foodie friends near MOSHI MOSHI ROOMS: Recommendations from locals

    Where do the locals and people working in Harajuku choose to eat out? As our office is located in Harajuku, we have plenty of knowledge to share with you:

     

    Okonomiyaki at Sakura Tei

    Just a five-minute walk from MOSHI MOSHI ROOMS lies the Okonomiyaki restaurant Sakura Tei. From the beautiful interior decoration and wonderful atmosphere to the delicious food, this restaurant should be on your food adventure list. As many foreigners eat here, the staff can even speak in multiple foreign languages. Make use of Sakura Tei’s simple guide on how to make okonomiyaki and put your skills to the test. 

     

    KAWAII MONSTER CAFE TOKYO

    KAWAII MONSTER CAFE TOKYO is one of the landmarks of Harajuku. Welcome to the vivid world of bright pop colours where you will be staring in awe at everything from the decorations to the food and drinks. Some of the crazy meals to satisfy your kawaii cravings include rainbow pastas and cakes. Don’t leave without getting your hands on some KAWAII MONSTER CAFE-limited merchandise! Your meal will also be interrupted by the Monster Girls who will put on an incredibly fun performance for you. 

     

    Gonpachi Nori-Temaki

    Seaweed from the well-established shop Maruyama Nori and only the freshest and luxurious fish is used to make these temaki sushi. The seafood used in these temaki sushi rolls is of a quality that you won’t find at a conveyor belt sushi restaurant so if you are looking for a new experience of sushi, make sure to stop by.

     

    cafe Hohokam

    If your burger cravings get to you then cafe Hohokam is for you. The interior is spacious and there is even terrace seating, creating a refreshing atmosphere. From mozzarella to barbeque to cheese, the menu is full of different flavours and is filling enough to leave any foodie fully satisfied.

     

    Harajuku Ice Cream Shops

    Harajuku is a kawaii ice cream shop hot spot. The shops serve up a range of toppings and will fill your cone with heaps of colours and fun flavours. A trip to an ice cream shop in Harajuku is an adventure in itself. When you’re done with dinner and the sweet cravings kick in, let the kawaii ice cream shops of Harajuku be your saviour. 

     

    MOSHI MOSHI ROOMS is located at the heart of Harajuku and is surrounded by great places to shop, eat, sightsee and much more. Enjoy a stay at MOSHI MOSHI ROOMS and embark on a wild Harajuku adventure.

  • BABYMETAL Collaborates On Fashion Designer Yohji Yamamoto’s Ground Y Collection

    08.November.2019 | FASHION / MUSIC / Uncategorized

    2019 is the year of BABYMETAL, with their latest album METAL GALAXY having dropped in October and making them the highest Japanese group/artist to place on the Billboard Top 200 in the US in 56 years. As they continue knee-deep in their ongoing world tour, you might be wondering what else they have in the pipeline.

     

    Well, we can confirm that for you right here and now: they have teamed up with internationally-lauded Japanese fashion designer Yohji Yamamoto on his revolutionary Ground Y collection which boasts a genderless and ageless style.

    Pre-sales of the collection will take place at the new Shibuya PARCO which is set to open on November 22. This will be followed by sales at GINZA SIX, Laforet Harajuku, and the online store THE SHOP YOHJI YAMAMOTO.

    The collection will bring together the unique world of BABYMETALーa band which has won love the world over and has featured as guest acts on many tours of international artistsーand Yohji Yamamoto, a rebel and innovator in the fashion industry whose DNA is woven into the Ground Y line. The inspiration for this jet black collaborative collection is “galaxy,” an homage to BABYMETAL’s latest record METAL GALAXY.

    There are numerous items in the collection, including a jumbo cut and sewn embroidered with both the BMD FOX APPAREL logoーBABYMETAL’s official apparel brandーand the Ground Y logo. There’s also a big hoodie featuring a 360° print and BABYMETAL’s logo, a draped silk satin long shirt, and more.

     

    MASATOSHI YAMASHIRO snapped the photos in this photoshoot, a Tokyo-based photographer who started his career in LA and New York and works with fashion magazines, advertisements, and more.

  • Laforet Harajuku Announces 2019 Christmas Market, Menu & More

    05.November.2019 | FASHION / FOOD

    Laforet Harajuku is set to hold LAFORET CHRISTMAS 2019 from November 15 to December 25. Stores throughout the shopping centre will sell various holiday season fashion items that make perfect Christmas gifts, and up on the second floor at GOOD MEAL MARKET, you can look forward to the Laforet Christmas Menu.

    All customers who spend over ¥3,000 (tax included) from November 15 onward will receive an original mirror, and those who spend over ¥5,000 (tax included) from December 14 onward will receive an original handkerchief. Both of these items will be available on a first-come, first-served basis until December 1 at Dinalog in Laforet Museum Harajuku.

     

    Additionally, the main Christmas visual for this year’s event was designed by Japanese art director YUNI YOSHIDA.

     

    A two-day market will take place on Saturday December 14 and Sunday December 15 in Laforet Museum Harajuku titled Laforet Market vol.9 “Christmas.”

     

    CHRISTMAS GIFT

    If you’re searching for the perfect surprise gift to friends, family, a special someone or yourself, you’re bound to find a fitting match for them during the event as stores in Laforet Harajuku display their Christmas goods in their windows.

     

    Kailijumei/5F

    Kailijumei 2019 Christmas Coffret – ¥5,500 (Tax Included)

     

    Charles Chaton/4F

    Flower Frill Cushion – ¥5,500 (Tax Included)

     

    JUEMI Syncretic/1F

    e.m.OrganicCollegeStarRing – ¥24,200 (Tax Included)

     

    Les Merveilleuses LADURÉE/1F

    Limited Edition Rose Ladurée – ¥13,200 (Tax Included)

     

     

    CHRISTMAS FOOD “Laforet Christmas Menu”

    “Pink” is the themed of the Christmas menus being whipped up at Laforet’s restaurants.

     

    Chipoon /2F

    Tomato Soy Milk Cream Noodles – ¥935 (Tax Included)

    This vegan noodle dish combines the full-bodied taste of soy milk with refreshing tomatoes to create a tempting mild flavour.

     

    machi machi /2F

    Strawberry Cheese Tea (Taro Topping) – ¥858 (Tax Included)

    A fusion of Jasmine green tea and fresh strawberries to create a unique and delicious beverage.

     

     

    Cafe de paris /B1F

    Kumono Smoothe – ¥605 (Tax Included) / Whipped Cream Topping +¥110 (Tax Included)

    Cafe de paris opened on November 1 and will be selling their exclusive cute drinks.

     

    Laforet Market vol.9 “Christmas”

    The Laforet Market is an opportunity for 40 shops to come together to sell fashion, food and miscellaneous Christmas goods. There will be workshops carried out be creators and artists, performances, and more.

     

    If you’ll be in Harajuku the holiday season then don’t pass up the opportunity to visit Laforet Harajuku this Christmas.

  • New South Korean Cafe ‘Cafe de paris’ Opens in Laforet Harajuku

    30.October.2019 | FOOD

    In South Korea, which has been dubbed “a cafe battleground,” one particular cafe called Cafe de paris has stood out from the rest for their visually impacting fruity desserts. This immensely popular chain is now heading to Laforet Harajuku with a new branch opening on November 1.

    Cafe de paris first appeared in Japan back in February this year, with its eye-popping “Bon Bon” parfait series attraction a great deal of attention for its Instagram-worthy appearance. In just six months, it exceeded 100,000 customer visits. The cafe, however, was only open for a limited time. But that’s about to change, as Laforet Harajuku welcomes the country’s first permanent branch.

     

    The cafe interior takes on a light blue and white colour scheme, with table and counter seats lining the room and gorgeous chandeliers adorned overhead.

    Kumo Smoothie – ¥594 (Tax Included)

    To commemorate its opening, the new shop has developed a new item exclusive to the Laforet Harajuku branch: the “Kumo Smoothie.” Inspired by fluffy clouds, this fruit-packed smoothie comes in a pink strawberry milk flavour and blue sky-coloured soda flavour.

    And of course, Cafe de paris’s famous fruit-topped Bon Bon parfaits will be sold too, with the upper part of the parfait towering 20m high. There are 5 seasonal fruits to choose from, such as strawberry, mango and grape.

     

    Cafe de paris has plenty of cute must-buy goodies for customers to enjoy, so if you’re in Japan, why not take the opportunity to try out something popular in South Korea  too while strolling around Harajuku?

  • The Pompompurin Cafe’s New Autumn Dessert Will Warm & Fill You Up

    26.October.2019 | Uncategorized

    If you’ve not yet been to the Pompompurin Cafe, or this is your first time hearing about itーthemed entirely on Sanrio’s popular character Pompompurinーthen their two new menu items, available this autumn for the entire month of November, is sure to pull you in.

     

    As the leaves turn red and gold and people order pumpkin spiced lattes for takeout, the Harajuku, Yokohama and Umeda branches of the Pompompurin Cafe want to get in on the autumnal action too. So they have created a special chicken stew and fruit gratin, served as colourful as the season itself is and perfect during any time of the day when your belly is calling for nutrition.

    Chicken Brown Stew: Strolling Along While Looking at the Autumn Colours – ¥1,290 (Before Tax)

    This chicken stew features Pompompurin and his best friend and hamster Muffin. The dish depicts a scene of both of them strolling and getting along while looking at the autumn leaves. Purin is made from rice and sits inside the rich stew while a mashed potato Muffin perches on top of him wearing his hat.  They are surrounded by carrots and other veggies made to look like the vibrant leaves of Japan’s maple and ginkgo trees.

    Fruit Gratin: Hot Spring Warm-Up – ¥1,090 (Before Tax)

    If you’re looking to satisfy your sweet tooth but also want to warm up then look no further than at Pompompurin and Muffin relaxing together in the hot spring that is this fruit gratin dessert. Purin is made from pumpkin flavoured ice cream while Muffin is of the vanilla kind. They are warming themselves up in a fruit-packed custard cream sauce. The fruit is drizzled in sauce and cooked to make the fruit even sweeter and intensify its flavour. Did you see the cute towels on their heads too? Many people do this in Japan when getting into the hot spring (or “onsen”), and you might have seen it if you watch anime too.

     

    The fall fun doesn’t stop there however, as all people who dine at the cafe will receive the lunch mat pictured below, and everyone who orders a drink will get a coaster. Available while supplies last.

    Lunch Mat (3 Designs)


    Coaster (1 Design)

     

    Stay warm while its cold at the Pompompurin Cafe this autumn.

     

    ©1996, 2019 SANRIO CO., LTD. APPROVAL NO.S602780

  • Eat & Drink in Harajuku at MOSHI MOSHI ROOMS’ Rooftop BBQ

    25.October.2019 | FEATURES / FOOD / SPOT

    Since opening in Harajuku last year, MOSHI MOSHI NIPPON’s ultra-kawaii hotel MOSHI MOSHI ROOMS has been the talk of the town. We are here to announce a new BBQ plan for guests which is held on the hotel rooftop and which you can attend empty-handed.

    MOSHI MOSHI ROOMS is only an 8-minute walk from Harajuku Station. You’ll know you’ve arrived when you spot our neon sign pictured above. It’s on the roof of this building you can look forward to getting your teeth into a delicious BBQ and chugging down drinks.

    The rooftop design takes on a pop appearance, mixing blue with yellow. This cute design alone is enough to get you excited for what’s to come. And since there are no tall buildings around us, you get a great view of Harajuku from below.

    The BBQ plan comes equipped with everything you need: a fire, plates, cups, ingredients, and alcohol. We have a great option of drinks, including beer, wine, whisky, and soft drinks. There’s also a beer server so you can enjoy your beer nice and frosty. If we don’t have a drink you’d like, you can bring your own too. There’s a FamilyMart and other shops nearby, so head there to stock up.

    BBQ Set – ¥6,000 Per Person (Before Tax) *Photo is a select portion example for 5 people

    For grub, our lineup includes meat, fish, egetables, fried onigiri, and sweets. There’s Japanese beef too, as well as Japanese chicken, pork, lamb, sausage, and more. We prepare the most delicious ingredients for the current season. There’s a lot of different meats to choose from, so rest assured you won’t go hungry.

    All the food is seasoned for you, so you can drop it all on straight away and get straight to eating.

    Make a toast with your drinks and tuck in! The wagyu beef is nice and plump once it comes off the fire. One bite of the soft meat will treat your taste buds to a luxurious sweetness and the meat’s delightful juices.

    The chicken is seasoned sweet and spicy. It has a crunchy exterior and soft inside. The lamb is seasoned well too and has that distinct deep flavour lamb has.

    Our fish and vegetables are all in season too. The fish pictured above is salmon cooked in foil and seared skipback tuna. The salmon is seasoned with butter and soy sauce. All of the delicious flavour of the skipback tuna is intensified while prepared on the fire, and the inside is sumptuously tender. It’s seasoned with citrus soy sauce.

    This here is giant okra which I tried for the first time. Giant okra is in season right now too. It’s a lot more elastic than your regular size okra and has a juiciness when you bite into it.

    I was so full already… until dessert arrived! These is a dessert sweet potato roasted on the fire.

    I topped it with vanilla ice cream and tea flavoured ice cream before sprinkling on cornflakes to finish.

     

    The mix of the hot potato and cold ice cream is a match made in heaven inside your mouth. The roasted sweet potato has a subtle sweetness which mixes perfectly with the creamy ice cream. I originally thought I was full but there’s always room for dessert.

    There are parasols too in case it rains. You can even rent out tents from the hotel if you like.

    If you’re looking to stay in Harajuku, come and see us at MOSHI MOSHI ROOMS and enjoy a BBQ with a rooftop view of Harajuku.

     

    Writer: Sayuri Mizuno (MOSHI MOSHI NIPPON)

    Translator: Joshua Kitosi-Isanga

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