LINE FRIENDS Store Re-Opens at Harajuku Zero Gate

22.March.2018 | FASHION / SPOT

LINE is a communication app popular in Japan and other countries, similar to WhatsApp.

 

The flagship LINE FRIENDS character merchandise stores has just re-opened in Harajuku Zero Gate.

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There are currently 100 LINE FRIENDS stores open worldwide, stocking merchandise from popular LINE stamp characters such as Brown, Choco and Cony.

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There’s a huge selection of items available in-store from stationery to plush toys, tableware made in collaboration with world famous brands, snacks and candy only available at the stores, and much more.

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Upon arriving at LINE FRIENDS, you’ll also be greeted by a giant plush of Brown the bear.

 

Head to LINE FRIENDS and get your hands on some super cute merch!

 

■Information

LINE FRIENDS Flagship Store in Harajuku

Address: 4-31-12 Shibuya, Tokyo

Opening Hours: 11:00-21:00

No Fixed Holidays.

TEL: 03-4360-9069

Website: https://www.linefriends.com/?lang=en

RECOMMENDED ENTRIES

  • Visiting the LINE FRIENDS Flagship Store in Harajuku―BT21, Usamaru Merchandise & More

    12.February.2019 | FEATURES / SPOT

    Hey, MOSHI MOSHI NIPPON readers. It’s Midori again from the MMN editorial team.

     

    LINE is a messaging app used around the world, but especially in Japan where it is as ubiquitous as WhatsApp is in the West. It’s popular for its wide range of character stickers, many of which have earned such a reputation as to spawn merchandise lines.

     

    In Harajuku there is a shop dedicated to these very characters: the LINE FRIENDS Flagship Store. It’s packed with customers every single day. I went to visit for the very first time and see what all the fuss is about.

     

    The store is located along Meiji-Dori Street, just a five-minute walk from Harajuku Station’s Omotesando Exit.

    You’ll spot it right away from the LINE FRIENDS characters waiting for you at the window!

    It’s opposite H&M.

    It’s fairly large-looking, isn’t it? Upon entering I was met by a huge Brown, a popular bear character on LINE.

    This huge and fluffy Mega Brown is so popular it’s not uncommon to see people lining up to take a photo with him. He’s so cute I understood why people line up for a picture!

     

    At the store you can buy merchandise for familiar LINE characters like Brown & Friends, super popular faces created by users in the Creators Market like Usamaru, items from the BT21 character brand―a collaboration between K-Pop group BTS and LINE FRIENDS―and more.

    The BT21 range is on the third floor.

    The BT21 characters were created by the BTS members themselves. At this Harajuku branch of the LINE FRIENDS Store there is an exhibition of original sketches by the members as well as details on their characters and more.

    It’s also a big screen showing the characters being made. This is an irresistible area for both BTS and BT21 fans!

    There’s even statues of the characters on display. They’re all cute so you just want to take photos of them all! The characters are even up the stairs – there were people taking photos of them while walking up.

    Back down on the second floor are lots of items of characters designed by Creators.

    Usamaru (above) was there to meet me. So cute!

    There’s even merchandise exclusive to the Harajuku branch which would make for perfect gifts. But all the items are so cute I want to keep and use them myself.

    And the list just goes on. There’s so much to choose from I just want everything!

    There’s also items made in collaboration with the Helvetica font. It’s really stylish and would be great for guys or for using in the office!

    There was BT21 merch on the second floor too.

    Fans of the original Brown & Friends posse can rejoice in knowing that there are plenty of items from them too, all of which can’t be bought at any other souvenir shops.

    Not only are there decorative pieces but practical things you can incorporate into your daily life too like plates, cups, containers and more.

    Brown & Friends, BT21 and other characters can be found on the first floor as well.

    Japan-inspired goods too like the above daruma doll plushies.

    These are Hasami ware mamezara dishes. This fusion of traditional and modern Japan is really stylistic.

    Gashapon capsule toy machines can be found next to the till area, so if you’re standing there in the store thinking to yourself, “Well, I’ve accumulated a bunch of coins during my Harajuku trip, so…” then try your luck.

     

    The highlights of the LINE FRIENDS Flagship Store in Harajuku are its great line-up of items and cute interior design and decor. Their stock of daily necessities are adorable too, some of which can’t be found with other regular character products. Pick and surround yourself with your favourites to use each day!

     

    Whether as a gift from Harajuku or Japan everything can easily be made use of. You’ll find lots of cute character statues too in addition to the Mega Brown so shopping there is incredibly fun.

     

    Whether you’re visiting Harajuku for the first time for spring break or making a long-awaited return, be sure to visit the LINE FRIENDS Flagship Store where time flies by in an instant.

  • LINE Sticker Character Usamaru Collaborates With ‘Yukimi Daifuku Cookies & Cream’ Ice Cream

    14.September.2018 | FOOD

    Lotte will release the popular cookies and cream flavour in its Yukimi Daifuku ice cream line on September 17. The company is teaming up with the LINE sticker character Usamaru for the product this year.

     

    Usamaru is a very popular rabbit character on the Japanese messaging app LINE who was created by illustrator sakumaru. The cute and surreal bunny is especially with teenagers up to people in their 30s in Japan.

    Yukimi Daifuku Cookies & Cream are soft mochi-wrapped dollops of vanilla ice cream containing chocolate cookies. The flavour of the cookies have been made even richer this time around.

    There are 5 very cute Usamaru packaging designs to look out for each with small differences. Lotte are also holding a Yukimi Daifuku x Usamaru campaign where you can get your hands on an original clear file. Full details can be found on their website.

     

    Enjoy this cute and delicious collaboration with Usamaru.

     

    ■Information

    Yukimi Daifuku Cookies & Cream
    Available: Everywhere in Japan

    On Sale: September 17, 2018

    RRP: ¥130 (Pre-Tax)

    Lotte Official Website: https://www.lotte.co.jp/

     

    Yukimi Daifuku x Usamaru Original Clear File Present Campaign
    Running: From September 17, 2018 (*Select shops not stocking)
    Conditions: Purchase two Yukimi Daifuku Personal (47ml x 2) or one Yukimi Daifuku Multi (30ml x 9) to receive a free clear file
    Product: Obtainable with all Yukimi Daifuku products
    Present: A4 Original Clear File (Yukimi Daifuku x Usamaru)

     

  • LINE FRIENDS & Hello Kitty Release New Kawaii Collaborative Merchandise!

    06.August.2017 | FASHION

    It has been announced that official LINE characters, known as the “LINE FRIENDS,” will team up with the internationally loved Hello Kitty to release a line of new collaborative merchandise. To celebrate, ‘Greeting Events’ will be held at stores and events around Japan.

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    This newly announced series is officially titled LINE FRIENDS & HELLO KITTY and was revealed on August 3rd, and features a cute line-up of merchandise and items that you can use in your everyday routine – t-shirts, phone cases, towels and much more.

     

    The greeting events are a special, one-time only opportunity to give people the chance to meet Brown of LINE FRIENDS and Hello Kitty to have their photo taken with them. There will also be limited edition merchandise available at the selected stores where the event will be held.

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    This is a must-see for fans of LINE FRIENDS and Hello Kitty who will now be able to meet the kigurumi (costume character) versions of Brown and everyone’s favourite kawaii kitty. There are two Hello Kitty designs to see – the above classic design, and her “Hello Kitty Town” look which is made to look like Hello Kitty art from the 70s.

     

    Fans out there, be sure to check out this dream collaboration.

     

    ■Information

    LINE FRIENDS & HELLO KITTY – Character Greeting Events

     

    1. Takashimaya Yokohama Store 6F (at Kids Patio)

    Date: Sunday August 6th – 10:30 / 13:00 / 14:30 / 16:00 (max. 30 people per slot)

    Address: 1 Chome-6-31 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa

    ※Tickets for each slot will be handed out at the 1F Sagami Railway (or Sotetsu) Entrance from 9:30am-9:55am on the day of event. From 10:00am onwards they will be available at the 6F Sanrio counter. (https://www.sanrio.co.jp/shop/sh013111m/)

    ※Tickets are numbered and given on a first-come, first-served basis. 1 ticket per person.

    ※Photos with the characters are taken with your own personal camera.

     

    2. LINE FRIENDS STORE Harajuku

    https://www.linefriends.jp/offline

    Date: Tuesday August 8th – 13:30 / 16:30 (max. 20 people per slot)

    Address: JPR Jingumae 432 Bldg, 4-32-13 Jingumae, Shibuya, Tokyo

     

    3. sanrio vivitix HARAJUKU

    https://www.sanrio.co.jp/shop/sh6669100/

    Date: Tuesday August 8th – 12:00 / 15:00 (max. 20 people per slot)

    Address: CUTE CUBE HARAJUKU 1F, 1-7-1 Jingumae, Shibuya, Tokyo

    ※Those who spend more than ¥1,080 (including tax) on Sanrio merchandise on the day of the event are eligible to receive a ticket for a photo with Hello Kitty and Brown upon payment. Only the people with a slot ticket are eligible.

    ※Please prepare your own camera for taking the photo.

    ※Those who do not hold a photo ticket are still free to watch.

     

    4. LaLaport TOKYO-BAY (central stage in 1F North Building)

    Date: Thursday August 10 – 11:00 / 13:30 / 15:00 (max. 30 people per slot)

    Address: 1F LaLaport TOKYO-BAY North Building, 2-1-1 Hamacho, Funabashi, Chiba

    ※Those who spend more than ¥1,080 (including tax) on Sanrio merchandise at Sanrio Gift Gate in LaLaport TOKYO-BAY (https://www.sanrio.co.jp/shop/sh3641100) on the day of the event are eligible to receive a ticket for a photo with Hello Kitty and Brown upon payment. Only the people with a slot ticket are eligible.

    ※Please prepare your own camera for taking the photo.

    ※A stage event will be held called “Hello Kitty to Brown to Tanoshiku Odorou!” (Dance With Hello Kitty and Brown!)

    ※Those who do not hold a photo ticket are still free to watch.

     

    5. LINE FRIENDS CAFE & STORE Fukuoka

    https://www.linefriends.jp/offline

    Date: Saturday August 26th – 14:00 / 16:00 (max. 20 people)

    Address: 2-4-18 Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka

     

    Shop Campaign – Limited Edition Ticket Holder

    You can receive a “LINE FRIENDS & HELLO KITTY” design ticket holder if you have your receipts from purchasing at both LINE FRIENDS STORE and sanrio vivitix. There are two designs to choose from. You may pick your favourite one.

    ※Please note that the ticket holders are limited in quantity so will not be available after all have been bought.

    ※Your receipts will be stamped when receiving the item.

     

    【Campaign Shhops】

    〈Tokyo〉

    LINE FRIENDS STORE Harajuku (JPR Jingumae 432 Bldg, 4-32-13 Jingumae, Shibuya, Tokyo / Tel: 03-3434-0597)

    sanrio vivitix HARAJUKU (CUTE CUBE HARAJUKU 1F, 1-7-1 Jingumae, Shibuya, Tokyo / Tel: 03-5786-1500)

    〈Fukuoka〉

    LINE FRIENDS CAFE & STORE Fukuoka (2-4-18 Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka / Tel: 092-406-3674)

    sanrio vivitix Tenjin Chikagai (2 Chome Tenjin, Chuo Ward, Fukuoka-shi, Fukuoka / Tel: 092-726-3091)

     

    Sanrio Official Homepage: https://www.sanrio.com

     

    Related Article:The “Pen Pineapple Apple Pen” guy gets his very own smartphone game!

    Related Article:“Summer Festival in Sanrio Puroland”will be held soon! Don’t miss this “summer illumination”

RELATED ENTRIES

  • Mecha-Ude Animation Project Gets Full Anime and Manga Series

    18.September.2022 | ANIME&GAME

    Sae Okamoto’s Mecha-Ude project has attracted worldwide attention, and now, a full anime and manga series have been announced! Okamoto’s up-and-coming anime production company TriF Studio, located in Fukuoka, will work on the series, which follows Hikaru, a normal student, and Alma, a Mecha-Ude wielder who can be activated when he bonds with a human. 

     

    Yoshino Koyoka has also started publishing a manga adaptation of the series on LINE Manga and other ebookjapan services. Three free chapters were published on September 15, and the series will run bi-weekly. TriF Studio will supervise and provide the story.

     

    A documentary video teasing the anime series and giving more information about TriF Studio has also been uploaded to YouTube. The video shows that the pilot’s theme song was written by Eve with a music video produced by Masayoshi Oishi. Hiroshi Matsuyama, the CEO of CyberConnect2, serves as the general supervisor of the series. Terumi Nishii, the chief animation director for the popular series Jujutsu Kaisen, worked on character designs for Mecha-Ude

     

    The average staff age at TriF is 25, which is incredibly young for an animation studio. What can we expect from such a unique collection of creators? 

     

    Be sure to keep an eye on this new anime and manga project!

    (C)TriF/「メカウデ」製作委員会

  • Old-School Burger Shop Jennifer Seven Opens Location in Harajuku, Tokyo

    07.September.2022 | FOOD / SPOT

    LDFS Co. Ltd., which operates six cafes and brands in Tokyo, has opened a new location! The company currently operates THE GREAT BURGER, a gourmet burger shop in Harajuku, The Little BAKERY Tokyo, and GOOD TOWN DONUTS. Now, they’ve brought the old-school burger store Jennifer Seven to Harajuku!


    Jennifer Seven is a combination general store and burger store that sells apparel, kitchen items, and groceries. While it may seem like a general store with a coffee stand at first glance, the back door opens to reveal a secret burger shop! The innovative location will serve simple burgers, not the hearty and massive gourmet burgers available next door at THE GREAT BURGER.

     

     

    General stores are found in rural America and carry a wide range of daily necessities, much like a yorozu-ya in Japan. Jennifer Seven sells original apparel, sundries, and goods with a vintage flare, as well as tableware and other items from the U.S. In addition, guests can find unique food items like handmade jellies and jams, fresh fruits and local veggies, natural wines, small gifts, and plenty more.

     

    The drive-thru coffee stand attached to the store sells GOOD TOWN COFFEE, and Chinese-American steamed buns are also available at the Harajuku location!

     

    Each classic burger will come with simple and tasty ingredients, including the beef patty, ketchup, mustard, original burger sauce, pickles, and onions. The restaurant’s simple interior features white and vintage wood with blue-grayish green accents and was designed by the owner himself, inspired by diners and school cafeterias in rural America.

     

    Come enjoy a classic burger at this secret burger joint!

     

  • Pancake Shop Butter Collaborates with LINE’s ‘Honesty Series’ Sticker Set

    29.August.2022 | FASHION / FOOD

    The pancake specialty cafe Butter is collaborating with illustrator Yuu Itsuki from August 19 until September 4, 2022. Fans of Itsuki’s adorable LINE Sticker series will recognize a few characters appearing in the many dishes popping up during the event. Along with a lineup of sweets, main dishes, and beverages available to enjoy at the store, some special collaboration macarons will be sold as a takeout-only item.

    Friendly Fruit Buttermilk Pancakes

    Kuma-chan’s Shortcake Pancakes with Handmade Donuts

    Kuma-chan’s Sleepy Omu Curry

    Lemonade

    Blue Lagoon Lemonade

    Exclusive Macaron Box (Take-out Only)

    Order Bonus for Sweet and Main Dishes: Original Postcard and Pin

    Drink Order Bonus: Pin

     

    Come enjoy this sweet collaboration menu featuring Kuma-chan and his two best friends!

  • Hot Topic and Studio Ghibli Collab Project HARAJUKU COLLECTIVE Gets Pop-Up Store in Harajuku

    17.August.2022 | FASHION / MOVIE / SPOT

    HARAJUKU COLLECTION, a Studio Ghibli-inspired apparel collection by popular American counterculture chain Hot Topic, is offering licensed Ghibli goods for fans in the U.S. and Canada. The collection opened its online store for those in Japan on August 10, and a limited time pop-up store has been opened in Harajuku to celebrate the release of this incredible apparel!

     

    Japan Original Items

     

    American Original Items

    The store has a colorful exterior that shows Totoro and the Susuwatari playing together. Once inside, guests will be greeted by a massive rainbow Totoro! The shop blends the world of Ghibli with the style of Harajuku.

     

    “If there were colorful and kawaii mushrooms in Totoro’s forest, and if it rained acorns one day, maybe he’d need a mushroom umbrella!” This colorful Totoro was inspired by this adorable thought.

     

    The walls are decorated with artwork drawn by the creators of the original Japanese items, and guests are able to see and purchase the products in this special space. Why not visit?

     

    © 1988 Studio Ghibli
    © 1989 Eiko Kadono – Studio Ghibli – N
    © 1997 Studio Ghibli – ND
    © 2001 Studio Ghibli – NDDTM
    © 2004 Studio Ghibli – NDDMT

  • Official Chiikawa Shops in Harajuku and Osaka to Hold 1st Anniversary Fair

    01.August.2022 | FASHION / SPOT

    Last year, Chiikawa Land, the first official Chiikawa shop, opened at the Harajuku and Osaka Umeda branches of KIDDYLAND. Both locations will celebrate the 1st anniversary of the shop’s opening with a special fair on August 5, 2022.

     

    Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. The characters have become massively popular, with the artist’s social media accounts racking up over 1.1 million followers. From collaboration cafes and exhibitions to a recent anime series, the sky’s the limit for these adorable characters!

     

    Purchase Bonus

    「Holographic Sticker (Not for Sale) *Designs will differ between the Harajuku and Osaka Umeda locations.

    Holographic Pin (Not for Sale) / For guests spending ¥3,300 or more (including tax)

    Picnic Blanket (Not for Sale) / For guests spending ¥5,500 or more (including tax)

    Mug (Not for Sale) / For guests spending ¥8,800 or more (including tax)

     

    Limited Edition Chiikawa Land Harajuku x Marion Crepes Collab

    Limited Edition Chiikawa Land Harajuku x Marion Crepes Goods

     

     

    Chiikawa Land Osaka Umeda Limited Edition Goods


    Both the Harajuku and Osaka Chiikawa Land locations are visited by fans each day, and each store has developed unique products to celebrate the first anniversary.

     

    The Chiikawa Land Harajuku location will offer products in collaboration with Marion Crepes, while the Osaka Umeda location will sell limited edition products featuring the characters in cute traditional costumes. Special bonuses will also be handed out to guests spending particular amounts, so why not come out and grab some new goods?

     

    ©nagano / chiikawa committee

  • Manga Series ‘Eren the Southpaw’ Hijacks Reebok Harajuku and Shibuya Stores

    25.July.2022 | ANIME&GAME / FASHION / SPOT

    Reebok has appointed a number of popular artists in Japan and abroad to take part in their new campaign titled ‘Life is Not a Spectator Sport -Move, Move!-’ This collaboration started in March 2022.

     

    As a part of this collaboration, Reebok is teaming up with the manga series Eren the Southpaw. Kappa’s popular ensemble drama highlights a number of creators, and has a very poignant tagline: “To all those who couldn’t become geniuses.” Reebok’s brand message matches this and is meant to be a manifesto for life, telling people to never give up, act on their own convictions, and find their own path. 

    Reebok Classic Store – Harajuku Interior

    Stickers / Pins

    Original Scene from Eren the Southpaw 

     

    To commemorate the release of Reebok’s flagship model INSTAPUMP FURY 95 in Sax Blue, a huge piece of window art was redrawn by Kappi. The artist also provided an original manga featuring an entirely new story. Fans can find this at the Reebok Classic Store Harajuku and on the official Reebok Twitter page. The Reebok stores in Harajuku and Shibuya have also been completely taken over by Eren the Southpaw, completely decorated from top to bottom in images from the series. 

  • Popular LINE Sticker Character Opanchuusagi Inspires Cafes in Tokyo and Osaka

    28.June.2022 | FASHION / FOOD / SPOT

    The popular character Opanchuusagi, created by illustrator Kawaisoni, has inspired two collaboration cafes! Fans of the adorable rabbit will be able to grab themed dishes and goods in both Tokyo and Osaka from July 7 until August 21. Does the character look familiar? You’ve probably seen her on social media or on LINE!

     

    Opanchuusagi does her best for everyone but tends to fail in hilarious ways. The melancholy character has been getting increasingly popular lately, leaving comments like “poor thing,” or “so cute!”

     

    Cafe Visitor Bonus / Menu Order Bonus

     

     

    Menu

    Opanchu Curry

    Opanchu Omurice

    Opanchu Burger

    Opanchu Shaved Ice

    Opanchu Pancake

    Opanchu Parfait

    Opanchu Missing-Underpants Soda

    Opanchu Pink Soda

    Opanchu Strawberry Milk

    Opanchu Latte

     

    Goods

    The Opanchuusagi Cafe will offer a lineup of cute menu items perfect for posting on social media, from the curry and burger to the shaved ice and latte. The cafe will also sell original merchandise, so don’t miss your chance to snag some!

     

    Why not come relax at this unique cafe on a hot summer day? 

     

    ©KAWAISOUNI!

  • KAWAII LAB. Report #1: IDOLATER Welcomes Two New Members

    10.June.2022 | FEATURES / MUSIC

    KAWAII LAB. is a project spearheaded by ASOBISYSTEM with the aim of introducing the world to popular Japanese idol culture. The idol group IDOLATER was born from this idea, and in April, the girls welcomed two new members, transforming it into a fresh new 5-member group. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki joined the lineup consisting of Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki.

     

    A typical idol group is peppy and filled with energy, but IDOLATER is doing things a little differently. What is their appeal? How do they want to shake things up? 

     

    A Group Formed by Finalists from ASOBISYSTEM’s First National Audition

    IDOLATER debuted in April 2019. In the spring of 2018, ASOBISYSTEM, the management company behind Kyary Pamyu Pamyu and a number of other popular talents, announced its first large-scale nationwide audition, ASOBISYSTEM THE AUDITION 2018. IDOLATER’s history began with five audition finalists–Fushiki, Okuda, Tsukishiro, and two others. The catchphrase for the audition was fitting for the group: “Seeking the next generation of talents to shape Japanese pop culture and share it with the world.”

     

    IDOLATER Welcomes Solo Singer Ririka Satsuki & Model Fuuka Oishi

    Following the departure of two members and intense restrictions imposed on the group’s activities due to the pandemic, IDOLATER continued to operate with only three members. Although they didn’t manage to get a ton of media coverage or appeal in large-scale events, the group continued to pull in new fans and gain recognition in the idol community. After a while, Fuuka Oishi and Ririka Satsuki joined the group, giving a much-needed boost to IDOLATER’s activities and energy.

     

    Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. Despite their incredible confidence, this is the first time either has worked as an idol!

     

    IDOLATER and the Concept of ‘Idols’ 

    The word ‘idol’ can conjure plenty of images to mind, but what does the word mean to the members of IDOLATER?

     

    The group’s music blends together elements of city pop, future funk, and house, while still keeping true to traditional J-pop roots. The familiarity of their music makes it easy to approach, and Yukino Fushiki’s powerful voice alongside Ririka Satsuki’s melodies shower fans with some of the best vocals in the idol world. 

     

    The group’s choreography is provided by YU-KA, formerly of TEMPURA KIDZ. Her experience as both a dancer and an idol makes her an asset, and her refreshing moves are a highlight of each IDOLATER show.

     

    A former pattern maker for a Japanese fashion brand designed the group’s costumes. 

     

    If this sounds like the idol group for you, come and check out an IDOLATER event to see the girl’s incredible appeal for yourself.

     

    On June 19, IDOLATER will hold their second regular performance, ‘Camel,’ at Ebisu CreATO. (The title of the show was chosen because it sounded fun, not for any other specific reason.)

     

    Stay tuned for the next report, where we’ll delve a little deeper into the life of each member of IDOLATER!

  • From Harajuku to the world! Chasing the bright future of a rising star, FRUITS ZIPPER

    03.June.2022 | FEATURES / MUSIC

    FRUITS ZIPPER is a group quickly rising to stardom, debuted from “KAWAII LAB.” KAWAII LAB is a new project to introduce Japanese idol culture from “Harajuku”, a fashion town where various cultures and personalities gather, to the world. Members of the group include Amane Tsukihashi, Suzuka Chinzei, Yui Sakurai, Runa Nakagawa, Manaka Mana, Karen Matsumoto, and Noel Hayase.

    Even before their debut, the group garnered attention for their breathtaking visuals. Their performances are so powerful, you would never expect such refined skill from such an adorable aesthetic, which is known to captivate the hearts of their fans. The group is produced by Misa Kimura, a model and TV personality who is also the general producer of “KAWAII LAB. She will utilize her experience and creativity as the leader of the idol group “Musubizm” to introduce idol culture to the world.

     

    Expressing FRUITS ZIPPER’s world through collaborations with creators

    Furthermore, even before their debut, the group drew a lot of attention because of their collaborations with many different renowned creators. Among the collaborations includes the artist photos created by video director/art director/3DCG artist YUKARI. She uses a cutting-edge trend of CG-moving techniques, in addition to still-images. The mysterious colors of bright light that embraces the girls are definitely eye-catching.

     

    Catchy and cute choreography of FRUITS ZIPPER

     

    @fruits_zipper ハートハート #わたしの一番かわいいところ ♬ わたしの一番かわいいところ – FRUITS ZIPPER

    Followed by the debut song “Kimino Akaruimiraiwo Oikakete,” a song with a positive message for the future, “Watashino Ichiban Kawaiitokoro,” with its cute choreography and lyrics, won the hearts of people and was selected as one of the “TikTok Hot Songs in Japan” and charted on the Billboard. More than 13,000 videos using ”Watashino Ichiban Kawaiitokoro” have been posted on TikTok with the hashtag “#わたしの一番かわいいところ (Watashino Ichiban Kawaiitokoro).” The long-awaited third single “Kanpeki Syugide☆”, which was released on May 20, is an energetic tune created by music producer Manaka Suzuki.

     

    Performances that reach into people’s hearts and minds

    A pop-culture event presented by Asobisystem “ASOBE!!,” was held at Spotify O-EAST on May 26th. In addition to FRUITS ZIPPER, fellow Asobisystem members Atarashii Gakko! and IDOLATER, who is also a member of “KAWAII LAB.”, performed at the event. Many other remarkable idol groups also took part in the event, enlivening the venue.
    Alongside their regular performances, they are scheduled to participate in a number of events, including the “LEADING PALETTE! and “HYPE IDOL! vol. 20” at Nihonbashi Mitsui Hall both June 12th. Make sure to come and see their live performance, it’s sure to steal your heart!

     

    Additionally, KAWAII LAB. will be serialized on “Moshi Moshi Nippon,” a website that provides the latest news of Japan to the world. The articles will be published in hopes of sharing the charm of IDOLATER and FRUITS ZIPPER with people not only in Japan, but also around the world. Details will be announced soon. Stay tuned for more from KAWAII LAB.!

  • HARAJUKU App Launches Collaboration with Love Live! Super Star!! at Famous Takeshita-dori

    19.May.2022 | ANIME&GAME

    From May 20 until June 5, 2022, AppBank is bringing fans of Love Live! Superstar!! a special treat in collaboration with the HARAJUKU app! By launching the app at a check-in spot in Harajuku, users can win a limited-edition Love Live! toy at random, such as acrylic keychains or pins.

     

    App Splash Page

     

    HARAJUKU Map

    Random Toy Screen

    For those winning a toy, the item can be picked up in front of the CUTE CUBE HARAJUKU Love Live! Superstar!! Wall Panel or at YURINAN Harajuku Takeshita-dori Yu-rin An. In celebration of the event, CUTE CUBE HARAJUKU will be featuring Love Live wall panels during this period, so be sure to go get some great pictures!

  • Fendi and Harajuku Omotesando Keyaki-kai Collaborate on #FendiTsunaguOmotesando Art Project

    12.May.2022 | FASHION / SPOT

    Italian luxury fashion brand Fendi has teamed up with Harajuku Omotesando Keyaki-kai on a new street art project! ‘TSUNAGU – Omotesando Street Art Project’ was unveiled on April 29, 2022.

     

    The project, which aims to improve the city’s scenery and share positive messages, is on display in Omotesando, a popular area with young people. The canvas is the formal site of the Oriental Bazaar, an iconic part of Omotesando for over four decades. Under the theme of ‘hope,’ three young artists will be displaying their artwork in a massive temporary enclosure on the site. Hopefully, Japan really will open tourism soon so that guests from around the world can enjoy these inspiring pieces!

    The first piece of art was unveiled on April 29 and was drawn by Dai Tamura, a young Japanese artist who has attracted worldwide attention after becoming an illustrator for the NBA. The dynamic and powerful compositions vividly depict endangered animals and plants alongside delicate flowers to symbolize hope for the futures of these beautiful creatures. 



    Be sure to keep an eye out for the next installation coming soon!

  • MOSHI MOSHI ROOMS HARAJUKU Announces ‘My Ty Rooms Harajuku’ Collaboration

    20.April.2022 | FASHION / SPOT

    ASOBISYSTEM, a company aiming to broadcast Japanese pop culture from Harajuku to the rest of the world, has teamed up with Rokuyon Corporation for a special collaboration! Rokuyon manages unique private accommodations throughout Shibuya in Tokyo, and with help from Meteor APAC, the Japanese distributor of Ty’s beloved Beanie Baby stuffed animals, a new collaboration room will be available to book for a limited time only.

     

     

    MOSHI MOSHI ROOMS HARAJUKU, a home-sharing facility produced by ASOBISYSTEM, is offering a Ty-inspired room from April 23 until May 22, 2022. The room looks more like an art gallery than a guest house and was designed by Ty’s content director Harris.

     

    Children can enjoy a number of Ty amenities, while adults will enjoy taking home a Ty A3-sized tote bag to remember their unique visit. Those taking the tote bag will be able to fill it with all the Ty stuffed animals they want for only ¥1,650 (Tax Included)!

     

    A social networking campaign exclusively for guests will also be underway soon! Those posting with the hashtag #moshimoshirooms and #ty will receive one free Ty plush toy!

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