LINE FRIENDS Store Re-Opens at Harajuku Zero Gate

22.March.2018 | FASHION / SPOT

LINE is a communication app popular in Japan and other countries, similar to WhatsApp.

 

The flagship LINE FRIENDS character merchandise stores has just re-opened in Harajuku Zero Gate.

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There are currently 100 LINE FRIENDS stores open worldwide, stocking merchandise from popular LINE stamp characters such as Brown, Choco and Cony.

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There’s a huge selection of items available in-store from stationery to plush toys, tableware made in collaboration with world famous brands, snacks and candy only available at the stores, and much more.

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Upon arriving at LINE FRIENDS, you’ll also be greeted by a giant plush of Brown the bear.

 

Head to LINE FRIENDS and get your hands on some super cute merch!

 

■Information

LINE FRIENDS Flagship Store in Harajuku

Address: 4-31-12 Shibuya, Tokyo

Opening Hours: 11:00-21:00

No Fixed Holidays.

TEL: 03-4360-9069

Website: https://www.linefriends.com/?lang=en

RECOMMENDED ENTRIES

  • Visiting the LINE FRIENDS Flagship Store in Harajuku―BT21, Usamaru Merchandise & More

    12.February.2019 | FEATURES / SPOT

    Hey, MOSHI MOSHI NIPPON readers. It’s Midori again from the MMN editorial team.

     

    LINE is a messaging app used around the world, but especially in Japan where it is as ubiquitous as WhatsApp is in the West. It’s popular for its wide range of character stickers, many of which have earned such a reputation as to spawn merchandise lines.

     

    In Harajuku there is a shop dedicated to these very characters: the LINE FRIENDS Flagship Store. It’s packed with customers every single day. I went to visit for the very first time and see what all the fuss is about.

     

    The store is located along Meiji-Dori Street, just a five-minute walk from Harajuku Station’s Omotesando Exit.

    You’ll spot it right away from the LINE FRIENDS characters waiting for you at the window!

    It’s opposite H&M.

    It’s fairly large-looking, isn’t it? Upon entering I was met by a huge Brown, a popular bear character on LINE.

    This huge and fluffy Mega Brown is so popular it’s not uncommon to see people lining up to take a photo with him. He’s so cute I understood why people line up for a picture!

     

    At the store you can buy merchandise for familiar LINE characters like Brown & Friends, super popular faces created by users in the Creators Market like Usamaru, items from the BT21 character brand―a collaboration between K-Pop group BTS and LINE FRIENDS―and more.

    The BT21 range is on the third floor.

    The BT21 characters were created by the BTS members themselves. At this Harajuku branch of the LINE FRIENDS Store there is an exhibition of original sketches by the members as well as details on their characters and more.

    It’s also a big screen showing the characters being made. This is an irresistible area for both BTS and BT21 fans!

    There’s even statues of the characters on display. They’re all cute so you just want to take photos of them all! The characters are even up the stairs – there were people taking photos of them while walking up.

    Back down on the second floor are lots of items of characters designed by Creators.

    Usamaru (above) was there to meet me. So cute!

    There’s even merchandise exclusive to the Harajuku branch which would make for perfect gifts. But all the items are so cute I want to keep and use them myself.

    And the list just goes on. There’s so much to choose from I just want everything!

    There’s also items made in collaboration with the Helvetica font. It’s really stylish and would be great for guys or for using in the office!

    There was BT21 merch on the second floor too.

    Fans of the original Brown & Friends posse can rejoice in knowing that there are plenty of items from them too, all of which can’t be bought at any other souvenir shops.

    Not only are there decorative pieces but practical things you can incorporate into your daily life too like plates, cups, containers and more.

    Brown & Friends, BT21 and other characters can be found on the first floor as well.

    Japan-inspired goods too like the above daruma doll plushies.

    These are Hasami ware mamezara dishes. This fusion of traditional and modern Japan is really stylistic.

    Gashapon capsule toy machines can be found next to the till area, so if you’re standing there in the store thinking to yourself, “Well, I’ve accumulated a bunch of coins during my Harajuku trip, so…” then try your luck.

     

    The highlights of the LINE FRIENDS Flagship Store in Harajuku are its great line-up of items and cute interior design and decor. Their stock of daily necessities are adorable too, some of which can’t be found with other regular character products. Pick and surround yourself with your favourites to use each day!

     

    Whether as a gift from Harajuku or Japan everything can easily be made use of. You’ll find lots of cute character statues too in addition to the Mega Brown so shopping there is incredibly fun.

     

    Whether you’re visiting Harajuku for the first time for spring break or making a long-awaited return, be sure to visit the LINE FRIENDS Flagship Store where time flies by in an instant.

  • LINE Sticker Character Usamaru Collaborates With ‘Yukimi Daifuku Cookies & Cream’ Ice Cream

    14.September.2018 | FOOD

    Lotte will release the popular cookies and cream flavour in its Yukimi Daifuku ice cream line on September 17. The company is teaming up with the LINE sticker character Usamaru for the product this year.

     

    Usamaru is a very popular rabbit character on the Japanese messaging app LINE who was created by illustrator sakumaru. The cute and surreal bunny is especially with teenagers up to people in their 30s in Japan.

    Yukimi Daifuku Cookies & Cream are soft mochi-wrapped dollops of vanilla ice cream containing chocolate cookies. The flavour of the cookies have been made even richer this time around.

    There are 5 very cute Usamaru packaging designs to look out for each with small differences. Lotte are also holding a Yukimi Daifuku x Usamaru campaign where you can get your hands on an original clear file. Full details can be found on their website.

     

    Enjoy this cute and delicious collaboration with Usamaru.

     

    ■Information

    Yukimi Daifuku Cookies & Cream
    Available: Everywhere in Japan

    On Sale: September 17, 2018

    RRP: ¥130 (Pre-Tax)

    Lotte Official Website: https://www.lotte.co.jp/

     

    Yukimi Daifuku x Usamaru Original Clear File Present Campaign
    Running: From September 17, 2018 (*Select shops not stocking)
    Conditions: Purchase two Yukimi Daifuku Personal (47ml x 2) or one Yukimi Daifuku Multi (30ml x 9) to receive a free clear file
    Product: Obtainable with all Yukimi Daifuku products
    Present: A4 Original Clear File (Yukimi Daifuku x Usamaru)

     

  • LINE FRIENDS & Hello Kitty Release New Kawaii Collaborative Merchandise!

    06.August.2017 | FASHION

    It has been announced that official LINE characters, known as the “LINE FRIENDS,” will team up with the internationally loved Hello Kitty to release a line of new collaborative merchandise. To celebrate, ‘Greeting Events’ will be held at stores and events around Japan.

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    This newly announced series is officially titled LINE FRIENDS & HELLO KITTY and was revealed on August 3rd, and features a cute line-up of merchandise and items that you can use in your everyday routine – t-shirts, phone cases, towels and much more.

     

    The greeting events are a special, one-time only opportunity to give people the chance to meet Brown of LINE FRIENDS and Hello Kitty to have their photo taken with them. There will also be limited edition merchandise available at the selected stores where the event will be held.

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    This is a must-see for fans of LINE FRIENDS and Hello Kitty who will now be able to meet the kigurumi (costume character) versions of Brown and everyone’s favourite kawaii kitty. There are two Hello Kitty designs to see – the above classic design, and her “Hello Kitty Town” look which is made to look like Hello Kitty art from the 70s.

     

    Fans out there, be sure to check out this dream collaboration.

     

    ■Information

    LINE FRIENDS & HELLO KITTY – Character Greeting Events

     

    1. Takashimaya Yokohama Store 6F (at Kids Patio)

    Date: Sunday August 6th – 10:30 / 13:00 / 14:30 / 16:00 (max. 30 people per slot)

    Address: 1 Chome-6-31 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa

    ※Tickets for each slot will be handed out at the 1F Sagami Railway (or Sotetsu) Entrance from 9:30am-9:55am on the day of event. From 10:00am onwards they will be available at the 6F Sanrio counter. (https://www.sanrio.co.jp/shop/sh013111m/)

    ※Tickets are numbered and given on a first-come, first-served basis. 1 ticket per person.

    ※Photos with the characters are taken with your own personal camera.

     

    2. LINE FRIENDS STORE Harajuku

    https://www.linefriends.jp/offline

    Date: Tuesday August 8th – 13:30 / 16:30 (max. 20 people per slot)

    Address: JPR Jingumae 432 Bldg, 4-32-13 Jingumae, Shibuya, Tokyo

     

    3. sanrio vivitix HARAJUKU

    https://www.sanrio.co.jp/shop/sh6669100/

    Date: Tuesday August 8th – 12:00 / 15:00 (max. 20 people per slot)

    Address: CUTE CUBE HARAJUKU 1F, 1-7-1 Jingumae, Shibuya, Tokyo

    ※Those who spend more than ¥1,080 (including tax) on Sanrio merchandise on the day of the event are eligible to receive a ticket for a photo with Hello Kitty and Brown upon payment. Only the people with a slot ticket are eligible.

    ※Please prepare your own camera for taking the photo.

    ※Those who do not hold a photo ticket are still free to watch.

     

    4. LaLaport TOKYO-BAY (central stage in 1F North Building)

    Date: Thursday August 10 – 11:00 / 13:30 / 15:00 (max. 30 people per slot)

    Address: 1F LaLaport TOKYO-BAY North Building, 2-1-1 Hamacho, Funabashi, Chiba

    ※Those who spend more than ¥1,080 (including tax) on Sanrio merchandise at Sanrio Gift Gate in LaLaport TOKYO-BAY (https://www.sanrio.co.jp/shop/sh3641100) on the day of the event are eligible to receive a ticket for a photo with Hello Kitty and Brown upon payment. Only the people with a slot ticket are eligible.

    ※Please prepare your own camera for taking the photo.

    ※A stage event will be held called “Hello Kitty to Brown to Tanoshiku Odorou!” (Dance With Hello Kitty and Brown!)

    ※Those who do not hold a photo ticket are still free to watch.

     

    5. LINE FRIENDS CAFE & STORE Fukuoka

    https://www.linefriends.jp/offline

    Date: Saturday August 26th – 14:00 / 16:00 (max. 20 people)

    Address: 2-4-18 Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka

     

    Shop Campaign – Limited Edition Ticket Holder

    You can receive a “LINE FRIENDS & HELLO KITTY” design ticket holder if you have your receipts from purchasing at both LINE FRIENDS STORE and sanrio vivitix. There are two designs to choose from. You may pick your favourite one.

    ※Please note that the ticket holders are limited in quantity so will not be available after all have been bought.

    ※Your receipts will be stamped when receiving the item.

     

    【Campaign Shhops】

    〈Tokyo〉

    LINE FRIENDS STORE Harajuku (JPR Jingumae 432 Bldg, 4-32-13 Jingumae, Shibuya, Tokyo / Tel: 03-3434-0597)

    sanrio vivitix HARAJUKU (CUTE CUBE HARAJUKU 1F, 1-7-1 Jingumae, Shibuya, Tokyo / Tel: 03-5786-1500)

    〈Fukuoka〉

    LINE FRIENDS CAFE & STORE Fukuoka (2-4-18 Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka / Tel: 092-406-3674)

    sanrio vivitix Tenjin Chikagai (2 Chome Tenjin, Chuo Ward, Fukuoka-shi, Fukuoka / Tel: 092-726-3091)

     

    Sanrio Official Homepage: https://www.sanrio.com

     

    Related Article:The “Pen Pineapple Apple Pen” guy gets his very own smartphone game!

    Related Article:“Summer Festival in Sanrio Puroland”will be held soon! Don’t miss this “summer illumination”

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  • Hot-Pot Party-Themed Gorogoro Nyansuke Cafe Opens in Ikebukuro

    02.December.2021 | FASHION / FOOD

    Gorogoro Nyansuke, a popular character featured on LINE stickers, will get his own cafe in Ikebukuro for a limited time! The nabe (hot-pot) party-themed location will be open from December 2, 2021 until January 23, 2022. In Japan, it’s popular to enjoy nabe with friends and family during the winter months to warm up!

    Reservation Bonus

     

     

     

    Menu

    Refreshing Lemon Nabe

    Tomato Nabe

    Soy Milk Nabe

    Black Sesame Parfait

    Dorayaki Pancakes with Japanese Sweets

    Red Bean Paste Covered in Snow

    Warm and Cozy Kotatsu Cake

    Nyansuke Float (Melon Soda)

    Nyansuke Float (Anzu Soda)

    Nyansuke Float (Roasted Green Tea and Milk)

    Nyansuke Sake

    Cafe Latte: ¥660 (Tax Included)

     

     

    Original Merchandise

    Acrylic Keychain (Random, 10 varieties)

    A4-size Clear Folder (Set of 2)

    Mug

     

    The adorable kitty-cat has become popular on LINE and social media and was designed by Tsumugi Murasato. Her first manga was published in October 2020 with merchandise following, and she has become more and more popular since!

     

    © MIND WAVE INC. / GORO GORO Nyansuke ®

     

  • A Tachikoma From Ghost in the Shell SAC_2045 Arrives at New Balance Harajuku

    25.November.2021 | ANIME&GAME / FASHION / SPOT

    As a part of the brand’s 9BOX series, New Balance has released a new graphic T-shirt collection in collaboration with Ghost in the Shell SAC_2045. The items went on sale November 12, and to commemorate the release, a Tachikoma from the series has arrived at New Balance Harajuku! For those who may not have seen the series, a Tachikoma is an AI tank prominently featured in the Ghost in the Shell universe.

     

     

    T-Shirt

    Long Sleeve T-Shirt

    Collaboration Sticker

    Picture Frame

     

     

    Motoko Kusanagi, the main character of the series, perfectly exemplifies the New Balance brand, which promotes ‘fearless independence.’ Five new t-shirt designs are now available, all drawn by Ilya Kuvshinov, the character designer for Ghost in the Shell SAC-2045. The collection is available at official New Balance stores nationwide, as well as the online store and participating ABC Marts. Those who purchase items from the collection will receive a collaboration sticker, and a special picture frame will be available on the New Balance official store app NB Shop. 

     

    New Balance’s flagship store in Harajuku is celebrating its fifth anniversary this year and was the backdrop for the cover of Rolling Stone Japan to promote the collaboration. Fans of the anime series shouldn’t miss out on these stylish threads!

  • KAWAII MONSTER KITCHEN by ASOBISYSTEM Opens in Osaka

    08.November.2021 | FASHION / FOOD / SPOT

    For visitors to Tokyo who love Japanese pop culture, the KAWAII MONSTER CAFE was a rite of passage. Opened in Harajuku in 2015 and produced by the Godfather of Kawaii himself Sebastian Masuda, the restaurant was a love letter to all things cute. Starting in February 2021, ASOBISYSTEM has taken over the operation of this beloved property. 

     

    Regrettably, due to the state of the world, KAWAII MONSTER CAFE HARAJUKU closed at the end of January 2021. However, the spirit of this colorful place isn’t dead, and a new concept and menu are now coming to fruition in Osaka!

     

    Contents

     

    Monster Cake and Choppy

     

    Monster Burger

    Colorful Tonkatsu Monster Burger (Red): ¥1,380 (Tax Included, Drink Included) 

     

    This bright red monster burger will make a great subject for an Instagram photo and is filled with pork cutlet and bacon dipped in a special tomato sauce. 

    Colorful Shrimp Fritter Monster Burger (Blue): ¥1,380 (Tax Included, Drink Included) 

     

    This tasty shrimp fritter sandwich is best enjoyed with plenty of tartar sauce!

    Colorful Blue and Red Mini Burgers: ¥1,280 (Tax Included) 

     

    Can’t decide which burger you’d like to try? How about both! Guests can also design their own monster burgers with a special topping kit.

     

     

     

    Monster Cooking

    Cooking Class Fee: ¥700 (Tax Included) 

    Cooking Class Fee with Cutlery: ¥1,000 (Tax Included) 

    Length: 30 minutes

    Ages 9+

     

     

     

    Quiz Rally Card

    Traverse the four floors of the Hug Museum for a special quiz rally! There will be one question on each floor, marked by Choppy! Those who answer all the questions correctly will receive an original mask case!

     

     

     

     

    Monster Merchandise

     

     

    The Hug Museum, sponsored by Osaka Gas, offers plenty of hands-on exhibitions related to food. The grand opening of the KAWAII MONSTER KITCHEN was held on November 2, and inspired children and adults alike to have fun with their food and embrace all th ings kawaii. A photo spot featuring a massive monster cake has also been installed, supervised by Sebastian Masuda. Come experience the spirit of kawaii culture in Osaka!

  • SNEAKERWOLF Edo-Inspired Exhibition to Open in Shibuya and Harajuku

    27.October.2021 | FASHION / SPOT

    From October 23 until October 29, art project production group WATOWA GALLERY will host a solo exhibition by SNEAKERWOLF at elephant STUDIO in Shibuya. The artist has become popular both in Japan and abroad for his works inspired by calligraphy found in the Edo period of Japanese history. 

     

    SNEAKERWOLF has garnered worldwide attention for his graffiti-style artwork depicting Edo-inspired kanji characters. In the past, he has collaborated with ASICS Tiger Japan and other popular brands. The artist will show around 15 new abstract works during this exhibition, many inspired by SD–or ‘super deformed’–versions of characters. The #FR2 x SNEAKERWOLF collaborative exhibition will be happening simultaneously in Harajuku, bringing the artist together with fashion brand #FR2. The brand and artist were brought together during an exhibition sponsored by WATOWA GALLERY in January 2021. During this period, three new pieces made specifically for #FR2 will be on display, and limited-edition clothing will be available for purchase!

     



  • New Track from Kyary Pamyu Pamyu Inspires LINE MUSIC Campaign

    29.September.2021 | MUSIC

    Kyary Pamyu Pamyu will release her first full-length album in three years Candy Racer on October 27, 2021. Ahead of the release, one new track, Jumping Up, will be shared early! This light and fun EDM track will, as promised, make you want to jump up and down along with the bass, and will be streaming starting September 29, 2021. 

     

    In conjunction with this pre-release, a LINE MUSIC playback campaign will begin on September 29, with the top 10 listeners receiving a prize exclusive to the event. Be sure to listen to the song as many times as possible for your chance to snag this premium prize, the design of which will be revealed soon!

     

  • Godfather of Kawaii Sebastian Masuda Celebrates 30 Years in Showbiz with Pop-Up Shop at Roppongi Hills

    21.September.2021 | FASHION

    Sebastian Masuda is a powerhouse of all things cute. From starting the popular Harajuku-based brand 6%DOKIDOKI in 1995 to creating the now-legendary music video for Kyary Pamyu Pamyu’s PONPONPON, Masuda is now celebrating 30 years in the industry. An exhibition of the artist’s works will be shown in an upcoming exhibition in both Tokyo and Osaka from Fall 2021 until 2022. Prior to that, a Sebastian Masuda pop-up shop is coming to Roppongi Hills and Shibuya PARCO starting this month!

     

    From September 23 until October 17, the art goods brand Sebastian Masuda ART will hold a pop-up shop within the Mori Art Museum Shop on the third floor of Roppongi Hills West Walk. In addition to the latest art goods, including the brand-new ‘Inner Voyage’ series, a number of Masuda’s colorful art pieces will be on display, with some being for sale. 

     

    When visiting Roppongi Hills, don’t forget to head up to the 52nd floor for the 60th Anniversary Sanrio Exhibition: The Beginning of Kawaii, running from September 17 until January 10, 2022. Sebastian Masuda’s work ‘Unforgettable Tower’ will be on display when entering the event, while the Tokyo City View store will be selling some of the artist’s products! Basically, both the 3rd and 52nd floors will be nothing but kawaii. 

     

    Mori Art Museum Shop

    Stickers: ¥550 – ¥2,860 (Tax Included)

     Inner Voyage T-Shirt: ¥7,480 (Tax Included)

    Microcosmos -Tattoo Pink & Me-   

     

    Sebastian Masuda & 6%DOKIDOKI 19952021

    Mesh Top:  ¥10,450 (Tax Included)

    Long Sleeve T-Shirt: ¥8,250 (Tax Included)

    DOKI DOKI Earrings: ¥4,290 (Tax Included) / Logo Plate Necklace: ¥7,590 (Tax Included) / 6% Logo Pochette: ¥6,050 (Tax Included)

     

    Charm Pouch – Kawaii Company: ¥2,860 (Tax Included) / Sebastian Masuda STUDIO COLOR PALETTE: ¥4,400 – ¥2,860 (Tax Included) Felissimo

     

    The Sebastian Masuda & 6%DOKIDOKI 19952021 event will be held from September 17 to October 3 at Hobonichi CultureN, located inside Shibuya PARCO. Guests will be able to look back at the 26-year history of the 6%DOKIDOKI brand. 

     

    2021, much like 2020, has lost a lot of it’s brightness due to the ongoing pandemic. Why not surround yourself with some kawaii goods to raise your spirits? 

  • Basketball Culture Space TOKYO 23 Reopens on Cat Street in Harajuku

    18.September.2021 | FASHION

    TOKYO 23, a shop promoting basketball culture, is set to reopen as a large-scale shop in Harajuku on September 18, 2021. 

     

    TOKYO 23 x JUN INOUE TEE (Black/White): ¥5,500 each (Tax Included)

     

    Guests will enter the space to find a basketball court at the center, both keeping with the theme of the shop and maintaining a minimalist vibe. The location is bold, using a balance of different upcycled materials and gray-tone colors reminiscent of the Tokyo streets. 

     

    JUN INOUE was in charge of designing the lanterns throughout the store, giving a more traditional Japanese feel to the modern storefront. The store is dotted with artworks by Inoue as well as Reina Koyano, both located in Los Angeles. 

     

    The coffee shop “LATTEST” will also be a permanent fixture in the store, and is the perfect place for visitors to relax and take in the art and feeling of the TOKYO 23 store. To commemorate the opening of this massive space, special collaborative JUN INOUE x TOKYO 23 T-shirts will be on sale for a limited time. 

  • Nature-filled Digital Detox Cafe HANARIDA Opens in Harajuku

    03.September.2021 | FOOD / SPOT

    Zoomers are used to life with their smartphones and computers. While life certainly is more convenient being able to connect instantly with your friends, have you ever felt a certain emptiness despite this? According to the Ministry of Internal Affairs and Communications, young people in their 20s spend approximately four to five hours looking at screens per day. However, sometimes, it can be nice to put down your phone and enjoy a cup of tea with your friends in front of you. With those thoughts, the HANARIDA Harajuku cafe open on August 8 2021. The hidden cafe is filled with flowers and greenery, aimed at adults. Here you can enjoy a quiet time away from the bustle of the city, relaxing with a cup of dry fruit-infused herbal tea.

     

     

    Every sunday is a digital detox day, meaning that smartphones and laptops are banned in the cafe. You can leave your phone with the staff to receive a free drink. With the comfy interior and a selection of board games, conversations will flow naturally to create a home-like space, even without technology

     

    The flowers and trees in the cafe, which was decorated by a professional flower artist, are all real. The atmosphere changed based on the time of day – the sunshine lights up the cafe while the warm lights make for a relaxing evening. You won’t get tired of this cozy space! 

    Experience relaxation away from the busy city while watching the flowers bloom throughout the day, as you puff on a dried fruit Hanakemuri hookah. The hookah used by HANADIRA is both nicotine and tar free, meaning they can be enjoyed by non-smokers. 

     

    Their drink selection for Valentine’s day 2021 was a huge hit on social media, particularly the Sakicha dry fruit tea. The tea is now available on the menu, so make sure to try it for yourself!

     

  • Twin Fashion Icons AMIAYA Release Photobook with STREET Magazine

    24.August.2021 | FASHION

    Tokyo fashion icons and twin unit AMIAYA have collaborated with street-snap magazine STREET on a new photobook! ‘AMIAYA x STREET TOKYO FASHION 2021ss’ will go on sale August 23 at select bookstores and online.

     

     

    AMIAYA began their fashion journey in street fashion when they were teenagers, and are currently attracting worldwide attention as icons representing Tokyo style. STREET magazine has been highlighting unique international streetwear since its first issue in 1985, and both parties are using this collaboration to help the fashion industry, which has been adversely affected by the pandemic.

     

    The magazine features snapshots of AMIAYA wearing the hottest Tokyo fashions on the streets of Harajuku and other popular areas around Japan’s capital. The photos were taken by Shoichi Aoki, photographer and editor-in-chief of STREET.

     

    Each photo has the power to open up your mind to a new world of fashion, so why not give it a look?

     



    Comment from AMIAYA

     

    “The Coronavirus pandemic has given us a new perspective on fashion, and how we can share it from Tokyo to the rest of the world. STREET magazine has so many readers overseas, and it’s truly made an effort to boost the Japanese fashion scene. We believe in the potential of fashion to connect Japan to the rest of the world, and we hope that through this collaboration, we share some positive energy through our style.”

     



    Comment from the Editor-in-chief of STREET, Shoichi Aoki

     

    “The pandemic has caused unprecedented damage to the entire fashion industry, and it has become more difficult to share Japanese fashion with the rest of the world. Fashion is not something unnecessary–it’s something important for Japan, and for humanity as a whole. AMIAYA are Japanese fashion icons that are recognized around the globe. They are somewhere between reality and the virtual world. By having them model on the streets of Tokyo, I wanted to create something to convey the current state of Japanese street fashion with international audiences. It took a year and a half of shooting while adjusting AMIAYA’s schedule, but it’s finally being published. Even if it seems like a small project, even the smallest activity can have a massive impact.”

     

  • New BT21 Cafe Coming to Tokyo, Yokohama, Nagoya, Osaka, and Okinawa

    23.August.2021 | FASHION / FOOD

    The 9th BT21 Cafe ~Relaxing Holiday~ will be open for a limited time in six venues across Tokyo, Yokohama, Nagoya, Osaka, and Okinawa. If you’re a fan of these adorable LINE FRIENDS, just take a look at the menu items and goods on offer!

     

    Main Visual

     

     

    The Menu

     

    Chicken and Orange Hot Sandwich: ¥1,760 (Tax Included) 

    Grilled Vegetable Curry: ¥1,870 (Tax Included)

     

    Tandoori Chicken Tacos: ¥1,870 (Tax Included)

    Scrambled Eggs with Smoked Bacon: ¥1,870 (Tax Included)

    Mug Collection

    Combo Meals

    Pistachio and Chocolate S’mores: ¥1,540 (Tax Included)

    Cinnamon Apple Pie: ¥1,540 (Tax Included)

    Maple Lemon German Pancake: ¥1,650 (Tax Included)

    Mixed Berry German Pancake: ¥1,650 (Tax Included)

    Strawberry Mojito/Kiwi Mojito/Peach Mojito: ¥990 each (Tax Included)

    Coffee (Iced/Hot) / Black Tea (Iced/Hot): ¥550 (Tax Included)

     

     

     

    Original Merchandise 

     

    Pins (Random, 7 designs): ¥660 (Tax Included)

    Acrylic Keyrings (7 designs): ¥770 (Tax Included) / Clear Folder: ¥440 (Tax Included)

    Stickers (7 designs): ¥770 each (Tax Included) / Placemat (2 designs): ¥1,000 each (Tax Included)

     

    Swizzle Stick (7 designs): ¥990 each (Tax Included) / Tote Bag: ¥1,650 (Tax Included)

    Canvas Pouch: ¥1,980 (Tax Included) / Mini-towel (7 designs): ¥990 each (Tax Included)

    Bandana (2 designs): ¥1,320 each (Tax Included) / Marshmallows: ¥972 (Tax Included)

     

     

    Customers who book a table in advance will receive a randomly selected A5-size clear folder and a random clear coaster for each drink ordered.

     

     

     

    The first installment of the 9th BT21 Cafe run, ~MY LITTLE BUDDY~, began in July 2021. The menu and goods, based on cute babies and their friends, received rave reviews. 

     

    ~Relaxing Holiday~ is inspired by summer and being outside with friends. Menu items look like what people may eat while camping, and the original character art features your favorite BT21 characters eating their favorite foods. Various soups and desserts are available in cute souvenir cups, and anything ordered is perfect for posting on social media!

    Which menu item looks the most delicious to you? 

     

    *Images for reference only. 

     

    ©BT21

  • Casual footwear brand Crocs Japan and sneaker select shop atmos pink are set to host a summer pop-up event titled ‘Atokuro Natsumatsuri’ at atmos pink’s flagship store in Harajuku as well as online from July 31 to August 9.

    atmos is one of the leading sneaker brands in Japan, while Crocs is a staple of summertime footwear. Together, the two brands are set to deliver an array of summer season content with classic Japanese summer stalls, creating your own custom Crocs Jibbitz™, and more. Additionally, everyone who attends the event and buys something will enter for a chance to win some limited-edition merhandise.

     

    Starting on August 2, a line-up of Japanese artists will perform live on YouTube for the event, with names such as FAKY, Yurufuwa Gang, ELLE TERESA, CHAMELEON LIME WHOOPIEPIE, Atarashii Gakko no Leaders, and more.

  • First Official Chiikawa Shops Open at KIDDYLAND Harajuku and Osaka Umeda

    29.July.2021 | FASHION / SPOT

    KIDDYLAND has announced the opening of the first official shops themed on the popular character Chiikawa. Named Chiikawa Land, the two stores will open at the Harajuku and Osaka Umeda branches of KIDDYLAND on August 7.

     

    Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. With over 550,000 follows on Twitter, Chiikawa has become extremely popular, with even themed cafes and an exhibition, Chiikawa’s Forest, having taken place.

     

    Now Chiikawa get its own official shops at KIDDYLAND with merchandise featuring new and exclusive artwork drawn by Nagano and more.

     

    Get your paws on exclusive merch at Chiikawa Land

     

    Smartphone Stickers | 3 Designs | ¥385 Each (Tax Included)

     

    Acrylic Stands | 3 Designs | ¥770 Each (Tax Included)

     

    Pins | 3 Designs | ¥330 Each (Tax Included)

     

    Acrylic Keyrings | 3 Designs | ¥660 Each (Tax Included)

    Large Hand Towels | 2 Designs | ¥770 Each (Tax Included)

     

    Mug | ¥1,650 (Tax Included)

    T-Shirts | 3 Designs | ¥3,080 Each (Tax Included)

     

     

    Positively adorable frames for pre-order

    Chiikawa Art Frame – Clouds | ¥16,500 (Tax Included)

    Chiikawa Art Frame – Faces | ¥16,500 (Tax Included)

    Chiikawa Art Frame – Ramen | ¥16,500 (Tax Included)

     

     

    Buyer bonuses

    For every ¥1,100 spent in a single transaction, receive one of three possible Umaibo corn sticks.

     

     

    For every ¥3,300-¥5,499 spent in a single transaction, receive an exclusive hologram pin.

     

    Spend over ¥5,500 to receive a random special gift: one of four possible lunch boxes or one of five plush pins.

     

    Chiikawa Land shopping bag

     

    Snap a photo at one of the photo spots

     

     

    Get a stamp at both KIDDYLAND branches

     

     

     

     

    ©nagano

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