5 Must-Wear Yukata for Japanese Summer 2018

28.July.2018 | FASHION / FEATURES

Yukata are a traditional type of Japanese clothing originally used before and after entering a steam bath. Today, they are used as summer dress when going to events such as summer festivals and firework festivals.

 

They come in many different colours and designs. Here’s a list of ones we recommend for summer 2018.

 

Sailor Moon Yukata

These Sailor Moon themed yukata have been made in collaboration with Kyoto Marubeni. Choose from five yukata sets inspired by each sailor as well a range of other chic and modern yukata. They have all the accessories you need to including obi and folding fans so you can enjoy the full dress-up experience. How about becoming a sailor this summer?

 

Full Details: https://www.moshimoshi-nippon.jp/88541

 

■Information

Bishojo Senshi Sailor Moon Yukata

Released: April 2018

Available Stores: Premium Bandai, department stores, kimono stores and online stores in Japan

 

Price:

・Yukata Set (Yukata + Tsukuri Obi) – ¥16,800 (+Tax) – 6 Designs

・Yukata – ¥38,000 (+Tax) – 7 Designs

・Obi – ¥15,000 (+Tax) – 4 Designs

・Folding Fan – ¥3,800 (+Tax) – 6 Designs

©Naoko Takeuchi・PNP・Toei Animation

 

 

Yukata Fukubukuro

Kyoto based traditional Japanese clothing brand KIMONOMACHI are selling yukata fukubukuro, or ‘lucky bags.’ There are several lucky bags to choose from, including one containing a single yukata, a 2-set which includes a yukata and obi, and 4, 5 and 6-sets which include that plus accessories. Part of the reason for the popularity of these bags is that you can pick from four sizes: Small (S), Free, (F), Tall (TL), and 2L. Choose from a variety of kawaii infused yukata!

 

Full Details: https://www.moshimoshi-nippon.jp/108656

 

■Information

Website: https://www.kimonomachi.co.jp/

 

 

Disney Princess Yukata

Disney have released a range of yukata and accessories at five of their stores and online. The Ariel and Rapunzel are original designs that were specially illustrated for these yukata. No matter which you choose, all of them embrace the characters’ stories down to the tiniest of details. Pick one of these yukata and become a Disney princess this summer!

 

Full Details: https://www.moshimoshi-nippon.jp/113122

 

■Information

Disney Original Yukata & Accessories

Released: June 22, 2018

Available: 5 Disney Stores (Tokyo Disney Resort, Shibuya Koen-Dori, Sendai Toei Plaza, Shinsaibashi, Kyoto Shijo Kawaramachi) + Online

Webpage: https://store.disney. co.jp/special/yukata.aspx

*Please be aware that items may sell out.
*The designs, price and release dates are subject to change.
©Disney

 

 

Tokyo 2020 Emblem Yukata

Summer 2018 marks two years until the Tokyo Olympics. Gear yourself up for the excitement this summer with these official Tokyo 2020 yukata, jinbei and accessories. Cloisonne design yukata with the Tokyo 2020 emblem on them were released on July 3, and the above indigo design will be available from early August. Both are stylish and come in a gentleman’s version and a lady’s version.

 

■Information

Tokyo 2020 Official Online Shop: https://tokyo2020shop.jp/

 

 

SCANDINAVIAN PATTERN COLLECTION

This collection is a Northern Europe design project developed by Andfika for children. There are yukata for girls and jinbei for both boys and girls. The collection incorporates designs from three designers in Sweden and Finland. The clothes are a unique mix of Northern Europe designs and traditional Japan clothing.

 

■Information

SCANDINAVIAN PATTERN COLLECTION

Website: http://scandinavianpatterncollection.com/

 

 

Did you like this list? There’s a lot of variation when it comes to yukata, so be sure to pick the right one for yourself this summer in Japan.

RECOMMENDED ENTRIES

  • Babyraids Japan Member Rikako Oya’s #OOTD (June 2018)

    21.June.2018 | FASHION / FEATURES / Uncategorized

    Rikako “Ricopin” Oya is the leader of style in Babyraids Japan, a five-member idol unit. This is her featured article series in which she delivers the latest fashion from Japan. The theme for this 5th entry is ‘clear material,’ and she’s bringing it with three different styles that capture the current trend, as well as one of her own plain co-ords. Check out the chemical reaction between these transparent and accessory-focused summertime threads and Ricopin’s style.

     

    Combining a clear accessory with the outfits’ colours

    The red and black on the clothes together with the clear bag and earrings help the accessories to stand out even more. There’s also transparent material used in the outfit which refines the simple t-shirt and denim jeans.

     

    SPINNS: Clear Bag ¥1,998, Cami Dress ¥2,599 / one spo: T-Shirt ¥3,900, Jeans ¥7,900

     

     

     

    Dressing a simple co-ord with an accessory

    The summer vibe in this outfit is brought out by the added clear belt and sunglasses to the smooth co-ord which consists of a t-shirt and skirt. The look is completed with accessories lining the face which give an air of playfulness.

    SPINNS: Belt ¥999, Sunglasses ¥1,998, Earrings ¥700 / KOL ME BABY (Shibuya 109): Skirt ¥5,900 / one spo: Necklace ¥2,900

     

     

     

    Clad in vibrance and sparkles with glitter and transparency

    The top and clear bag have glitter in them, meaning this eye-catching co-ord can be shown off even at night. The lace up skirt and straw hat evoke girliness, and showing a moderate amount of skin gives a sense of effortlessness.

     

    KOL ME BABY (Shibuya 109): Clear Bag ¥1,500 / Honey Salon by foppish: Sandals ¥14,800, Skirt ¥12,500 / Aymmy in the batty girls: Hat ¥8,640

     

    Ricopin’s Comments

    Transparent material is a thing of summer and didn’t require any challenge, but this photo opportunity made me wants bags! They’re see-through so I think long and hard about what to put inside (laughs), but they’re super cute. There’s a lot of transparent small accessories, so you can easily add them to your outfit which is one great thing about them. Adding accessories is something anyone can do and is really ‘in’ right now. The earrings and sunglasses were good too, but I’m interested in chokers. If I actually get one, something like a red camisole one piece is close to what I’d wear, so I’d like to go for something like that.

     

     

     

    Check out Ricopin’s plain clothes!

    In this section, Style Leader Ricopin shows us what she’s into right now for her plain clothes. She did all the styling herself too!

     

     

    Colour is her ally with this pop one piece style

    I’m all about collecting one pieces right now. From those I’ve picked out my favourite purple crochet one piece. The sandals have purple on them too. The colour scheme is really my favourite part, it’s like Ariel from The Little Mermaid. I love coloured clothing, so I find myself worry over colour combinations, but ever since I started this series I feel that the things I want to wear and the things I want to get out there are expressed in my outfits. I want to wear colourful co-ords more and more this summer!

     

     

    ■Information

    Rikako Ōya (Babyraids Japan)

    Won the grand prix in the 2009 LOVE Berry auditions. Currently signed to LesPros Entertainment. Active as a member of idol group “Babyraids Japan.” Known as “Ricopin” by her fans, she is in charge of talking for the group. Her trademark is her twin-tail hairstyle. She has an interest in playing the guitar, DJing, Harajuku Fashion and film cameras. She appears on the radio show “Babyraids Japan Oya & Takami no Shaberi Suta!”.

    Babyraids Japan Official Fan Club Website:http://babyraids.lespros.co.jp/

    Twitter:@lespros_ricopin

    Instagram:@rikako_ooya

     

    Writer:Manami Ishii

    Photographer:Asami Nobuoka

     

  • MIOCHIN Challenges Herself to Designing an Original Phone Case

    06.June.2018 | FASHION / FEATURES

    What kind of phone case do you use? Finding the right one for yourself can be tougher than it seems. MIOCHIN―an illustration and creator working under the name MIONOSEKAI (Mio’s World)―is also facing the same problem. She’s looking for a case that goes with her glasses. Searching far and wide in Harajuku, you end up with one that’s too big to fit in your bag… what would be better making your own. That’s what MIOCHIN thought to herself, so she went and tried Web Deco Smartphone Case where you can create your own original designed case at reasonable price.

    MIOCHIN_3980

    With Fun Create, you can design your own original merchandise online and order it. As well as creating your phone cases, you can make mobile batteries, uchiwa fans, name holders, mouse pads and more.

    MIOCHIN_4212

    Web Deco Smartphone Case uses the JPEG format for designs. You can of course use photos saved on your phone on the site. MIOCHIN wanted to illustrate her own case, so she first of all used the ibisPaint app to draw a picture.

    MIOCHIN_4166

    MIOCHIN began using a stylus one week ago. Up until then, she only used her fingers on her touch screen and drew on paper. She begins by drawing a rough outline in black and is super fast! “I draw it as I see it in my mind,” she says.

    MIOCHIN_3989

    Here’s the completed outline before it’s coloured! Flower patterns are her thing, but this time she drew her design with some star characters. For colouring, she used the same ibisPaint app.

    MIOCHIN_3988

    Colour is a must-have in Mio’s World. “Today’s piece will be colourful as well! The theme is psychedelic pop!” she said, picking colours as she saw them in her head.

    MIOCHIN_3992

    Here’s the final piece coloured in. She signed the characters (which she hasn’t named yet) with “MIONOSEKAI.” It took only 45-minutes to complete. She’s incredible!

     

    She then saved the illustration on her phone as a JPEG file.

    MIOCHIN_4262

    This kind of phone case design definitely wouldn’t sell in the real world. The choice of designing your own case sounds too good to be true when looking to get your hands on one with an original design!

    MIOCHIN_4328

    MIOCHIN is now beginning her order on Web Deco Smartphone Case. You first go to the Fun Create webpage and select “Web Deco Smartphone Case” (ウェブデコスマホケース) from there.

    MIOCHIN_4003

    Select the type of phone you’re using and initiate the design. The price is a shocking ¥1,580 for one case. It’s very reasonable, so you can easily try it out.

    MIOCHIN_3990

    Choosing “Select Photo” (写真を入れる) lets you locate the JPEG file your saved on your phone. You can edit the photo to how you want it including rotation and resizing. If you just want to use an illustration or photo as it is then this is all you need to do. But if you want to decorate your image even more you can even add letters and stamps.

    MIOCHIN_3985

    Once the design is complete, add it to your cart and head to the order page. If you order several designs at once you will receive a discount, making the price even more reasonable.

    MIOCHIN_3991

    Another aspect worthy of note is the speed. If you order by 8am it will be dispatched the same day! This makes it a great option if you’re in need of a last minute present.

    MIOCHIN_4356

    Here are MIOCHIN‘s thoughts after finishing up: “The site is thoughtful. I was able to work through everything without getting lost at all. It was super easy! I can’t wait for it to arrive.”

    MIOCHIN case

    MIOCHIN‘s original design phone case arrived in the mail! Her results paid off more than she thought―she was very satisfied with the result!

     

    Everyone should try their hand at designing their own personal phone cases with Web Deco Smartphone Case too!

     

    For MOSHI MOSHI NIPPON readers, we also recommend the Sengoku Busho version! You can add the family crests of popular military commanders like Oda Nobunaga and Hiroyuki Sanada

     

    ■Information

    Fun Create

    http://fun-create.jp

    iPhone5・5s・SE ¥1,580

    iPhone6・6s・7・8 ¥1,580

    iPhoneX ¥1,580

    iPhone6+・6s+ ¥1,780

    iPhone7+・8+ ¥1,780

     

     

  • Tokyo Second-Hand Shops: ‘VINTAGE QOO TOKYO’ – A Romantic Vintage Shop in Omotesando

    14.May.2018 | FASHION / FEATURES / SPOT

    VINTAGE QOO TOKYO is a romantic vintage shop that can be likened to a jewel box. It’s located in a place a little beyond Omotesando’s alleyways. You’ll know it by its cute mix of vintage colours: white and pink.

     

    古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

     

    Inside dangles a chandelier which lifts the atmosphere of the shop. Every article of clothing, and each bag, pair of shoes and so on lines the shop beautifully, and all stand out from one another. It’s the kind of dressing room you yearn for as a child – a place that will sweep you off your feet.

     

    古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

    The store is particular about its wares, filling shelves with items from the 80s and 90s. Although everything in there is stuffed together side-by-side, you can feel that it’s from another time, with each high brand item donning its own texture and appearance.

     

    古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

    At QOO, they don’t just sell clothes. They offer vintage furniture and interior items too. Their appeal comes from their designs and silhouettes which are distinct from the time they came from.

     

    古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

    The wallpaper, decorating the shop with its original textile, and the ceiling layered with lattice that was used in gardens in the older days will tickle your heart.

     

    古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

    VINTAGE QOO TOKYO celebrates its 6th year since opening this year. The owner, Junna Mori, opened it herself after gaining experience as a buyer with another company. The store began as a wholesaler.

     

    古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

    “I plunged myself into visiting vintage shops in Daikanyama with a suitcase packed with items in hand. While I was doing that, I started to want to own my own shop.”

    “Because I love second-hand clothes, I thought intensely about how I could keep them something close and familiar to people.”

     

    古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

    Junna said this while delicately taking vintage items into her hand that have been picked to flow with the current times.

    “For beginners, they find it hard to wipe thoughts about second-hand clothes and vintage like ‘If you’re not well-acquainted, you can’t wear them,’ and ‘It’s not a world I can enter,’ don’t they? It’s because of those people that I want to take in items that can add something your everyday life.”

     

    古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

    It certainly is a waste that the culture of second-hand clothing is dying out because it’s a difficult world to get into.

    “That’s why I want to carry on the legacy by matching items that flow with the current age and its trends.”

     

    古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

    VINTAGE QOO TOKYO is dedicated to seizing the irreplaceable second-hand and vintage culture.

    VINTAGE QOO TOKYO doesn’t have a set stock day, and it shows as those who may have visited the store yesterday will come the next day and say, ‘This wasn’t here yesterday!’ The lineup changes bit by bit every day.

     

    古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

    “If you have a lot of items in stock because of a set day where goods arrive, and they sell well, then you’ll have a shortage of stock. I don’t like to think that people won’t come across something because they couldn’t make it in time with such timing like that, and so I value a fresh lineup every day.”

    This is the kind of vintage lifestyle that VINTAGE QOO TOKYO offers. If it’s the luxurious kind of vintage that’ll strike a chord in your heart you’re looking for, then you will find it here.

     

    古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

    Burberrys Trench Coat – ¥42,800 (Tax-Included) / Suede Belt – ¥2,800 (Tax-Included)

     

    古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

    GUCCHI Floral T-shirt – ¥23,800 (Tax-Included)

     

    古着 ヴィンテージショップ 表参道「VINTAGE QOO TOKYO」

    CHANEL Round Double Flap Matelasse Plate Chain Bag – ¥218,800 (Tax-Included)

     

     

    ■Information
    VINTAGE QOO TOKYO
    Address: Cinnamon Oak 1F, 4-11-15 Jingumae, Shibuya Tokyo
    TEL: 03-6804-2017
    Opening Hours: 12:00-19:00
    Website: https://www.qoo-online.com/

     

    Photo:Kayo Sekiguchi
    Edit:Namiko Azuma(ASOBISYSTEM)
    Text:Miiki Sugita
    Design:Yuko Abe(ASOBISYSTEM)

  • Popular Nail Salons in Harajuku & Trending Nails by 5 Popular Models

    06.May.2018 | FASHION / FEATURES / SPOT

    There must be a lot of people out there wondering how to do their nails for spring and summer this year. At the MOSHI MOSHI BOX Harajuku Tourist Information Center we’ve directed many foreign tourists to popular nail salons.

     

    So, we’re compiling a lot of some of the popular locations you’ll find in Harajuku! Check them out alongside the list of trending nail styles by popular models that follows.

     

    HOMEさん(@homeharajuku)がシェアした投稿

    HOMEさん(@homeharajuku)がシェアした投稿

    HOME
    This is a nail and eyelash salon who offer a huge range of top class eyelash extensions and high-quality nail painting art. They position themselves as your indispensable partner, leading you on the way to drawing out your natural beauty, offering new a lifestyle. The comfort at the salon is outstanding, set up in an open environment with plenty of light. And the fact that they can do both your nails and hair is enticing!

     

    ■Information
    HOME
    Address: 5-29-9 Jingumae Shibuya-ku, Tokyo F3 302
    Opening Hours: 10 am – 10 pm (Monday – Friday)
    10 o’clock – 19 o’clock (Saturday / Sunday / holiday)
    TEL: 03-6418-9059

    Website:http://home-harajuku.com/

     

     

    Anranjuさん(@anranju_)がシェアした投稿

    Anranjuさん(@anranju_)がシェアした投稿

    Anranju
    This place is open from 10am to 10pm, so you can even pop in after a bit of sightseeing. You can never get tired of their gel nails which come in designs based on what’s trending each month, as well as their variety of nail parts and colours. Customers can take in art with them to show the staff, so we recommend Anranju who want to enjoy their nails done exactly in accordance with what they like.

     

    ■Information
    Anranju
    Address: 1-17-5 Jingumae, Shibuya, Tokyo
    Opening Hours: Weekdays 10:00-21:00 / Weekends & Holidays 10:00-19:00
    Closed: New Year’s Holiday
    TEL: 03-6804-3073
    Website: http://anranju-nail.com

     

     

    cocotte harajukuさん(@cocotte_harajuku)がシェアした投稿

    cocotte harajukuさん(@cocotte_harajuku)がシェアした投稿

    Cocotte Harajuku
    This nail salon is recommended for people to want to get their nails done like their favourite artist during a concert, as well as character art nails, intricate nails, and more. The staff have a lot of experience with nails and have done so many that it’s impossible to count them. They are very talented, and their designs are constantly incorporating the newest trends.

     

    ■Information
    Cocotte Harajuku
    Address: Cocotte Harajuku B1F, 3-28-10 Jingumae, Shibuya, Tokyo
    Opening Hours: Weekdays 11:00-22:00 / Weekends 11:00-21:00
    No Fixed Holidays
    Website: https://ameblo.jp/cocotte-nail/

     

     

    Trending Nails by 5 Popular Models

     

    菅沼ゆりさん(@yurippa93)がシェアした投稿


    Yuri Suganuma: Primary colours and glitter make cute, flashy nails
    Yuri Suganuma went for different colours across all her nails. Changing the colours of each nail is impactful and gives a pop vibe. As a pointer, glitter using glitter colours makes them look fashionable, doesn’t it!

     



    Saki Shibata: Attractive nails made with dull colours
    Dull colours are aplomb and raise your level of maturity. Shibasaki is using gentle, organic nails from Ambiente, so this one’s recommended for people who like to do their own nails.

     


    Misa Kimura: Supporting the springtime vibe with nail art
    Misa Kimura is serving spring with her nail art. The holographic nails raise the level of their gorgeousness. Take note of the top coat which is matted!

     

    長澤 メイさん(@xxmeixx1208)がシェアした投稿



    Mei Nagasawa: Sweet and lovely nails with hearts and pink
    Mei Nagasawa’s beautiful nails use pink as the base colour. The little hearts popped on there are super cute, aren’t they? ♡ This design will completely up the appeal of your girliness, so try it for yourself.

     

    瀬戸あゆみさん(@setoayumi)がシェアした投稿


    Ayumi Seto: Girly dots and rainbows
    The dot and rainbow design matches Ayumi Seto’s image perfectly. They’re completely coated in glitter, making them shine and look cute when hit by the light. Colourful nails work well with simple outfit co-ords!

    Did you enjoy this list? Use these trending designs by models as a reference and enjoy creating your spring and summer nails!

     

  • How To: “Lolita Make-Up” – Techniques by MOSHI MOSHI Kimono Salon Staff Member Maho

    12.April.2018 | FASHION / FEATURES

    Hi, everyone!

    My name is Maho and I work at the “MOSHI MOSHI Kimono Salon,” a kimono rental shop in Harajuku.

    MOSHI MOSHI Kimono Salon Staff Member Maho

    I have experience in styling hair and make-up for artists, and when it comes to cosmetics, I’m a pro!

    Today, I’m going to explain simply how to do “Lolita” make-up, a style that’s very popular outside Japan too.

    Cosmetics Used:

    Face

     Base: THREE Angelic Complexion Primer 04

     Foundation: ESTEE LADDER IAWIBONE

     Powder: Kesalan Patharan Sheer Micro Powder

     Concealer: THREE Advanced Smoothing Concealer 02

     Cheeks: canmake Cream Cheek 05

     

    Eyes

     Eyebrows: BR-2 Cassis Brown

          KATEKATE Eyebrow Colour N Light Brown

     Eyeshadow: MAKEUP REVOLUTION LONDON Palette

             canmake Secret Colour Eyes 01

     Eyeliner: D.U.P

     

    Lips

     Etude House Dear My Enamel Lips Talk Pink 010

     Transparent Lip Gloss

     

     

     

    BASE MAKEUP

    1. Cover redness with an initial green contour.
    2. Cover spots, eye circles and any other blemishes thoroughly with concealer.
    3. Gently pat on a foundation that covers well with your powder puff.

     

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    1. Apply cream cheek to the middle of your cheeks in a swirling motion.

     

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    1. Dab on powder with a brush.

     

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    1. Add shading below your nose.

      Note: Making your nose and mouth look closer together will give you that baby-face look!

     

     

    EYEBROWS

     

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    1. Use powder on your eyebrows to draw them parallel.

     

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    1. Use eyebrow mascara to make your eyebrows shimmer.

     

     

    EYE MAKEUP

     

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    1. Apply a pearlized beige around the whole of your eyelids.
    2. Layer eyelids with pink eye shadow.

     

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    1. Shade the edges of your eyelids with reddish-brown eye shadow.
    2. Swipe on eyeliner making sure to get between the cracks of your eyelashes and make it a little thicker above your pupil. Flick a wing with your eyeliner in the corner of your eyes.

      Note: This will make your pupils look bigger.

     

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    1. Draw shadows on your eyebags with eyebrow powder.
    2. Bring out puffiness by using pearlized beige eyeshadow on your eyebags.

     

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    1. Apply pink eyeshadow to 1/3 of the corner of your eye.
    2. Lightly shade above that with brown eyeshadow.

    *In if you want to add volume to your eyelashes, you can use natural and transparent brown fake eyelashes.

     Recommendation: Diamond Rush Fairy Eye

     Bring out the length of your lower lashes with lengthening mascara after the base mascara has set.

     

     

    LIPS

     

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    1. Shade the colour of your lips with foundation on a powder puff.

     

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    1. Coat the inside of your lips with a pink red.
    2. Shade off the line of your lips with a cotton bud.

     

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    1. Cover your lips with a glittery gloss.

     

     

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    Finished!

     

    What do you think?

     

    Lolita make-up gives your face a sweet and childish look, making it perfect for those days when you want to kawaii yourself up.

     

    The Lolita style also incorporates techniques that deviate from usual make-up routines, so be sure to try challenging yourself!

     

     

    Writer:Maho(@maho_moshi2)

    The cosmetic items used today can be purchased the following stores in Harajuku.

     

    Kokumin Drug – Harajuku Branch

    This is a drug store that has a big make-up section. It’s also located down Takeshita Street meaning it’s easy to get to!

    ◼︎Information

    Kokumin Drug (Harajuku Branch)

    Address: 1-8-1 Jingumae, Shibuya, Tokyo

    Opening Hours: 9:30-22:00

    Access: 4-minutes on foot from Takeshita Exit at Harajuku Station via the JR Yamanote Line / 4-minutes on foot from Exit 5 at Meiji-Jingumae Station via the Tokyo Metro Chiyoda Line

    TEL: 03-5786-0593

     

    ETUDE HOUSE Laforet Harajuku

    This is cosmetic shop handles South Korean cosmetics and is popular even with Japanese people. This one can also be found down Takeshita Street.

    ◼︎Information

    ETUDE HOUSE Laforet Harajuku

    Address: 1-11-6 Jingumae, Shibuya, Tokyo

    Opening Hours: 11:00-21:00

    Access: 4-minutes on foot from Omotesando Exit at Harajuku Station via the JR Yamanote Line / 1-minute on foot from Exit 5 at Meiji-Jingumae Station via the Tokyo Metro Chiyoda Line

    TEL: 03-3470-7245

     

    ISETEN MiRROR Tokyu Plaza Omotesando Harajuku

    A cosmetic select shop located inside Tokyu Plaza. The great thing about this place is that you can try out cosmetics from various brands.

    ◼︎Information

    ISETEN MiRROR Tokyu Plaza Omotesando Harajuku

    Address: 4-30-3 Jingumae, Shibuya, Tokyo

    Opening Hours: 11:00-21:00

    Access: 6-minutes on foot from Omotesando Exit at Harajuku Station via the JR Yamanote Line / 1-minute on foot from Exit 5 at Meiji-Jingumae Station via the Tokyo Metro Chiyoda Line

    TEL:03-6438-9802

     

     

     

     もしもし着物サロン
    ◼Information

    MOSHI MOSHI Kimono Salon Produced by YUMENOYA

    Address: MOSHI MOSHI BOX Harajuku Tourist Information Center 1F, 3-23-5 Jingumae, Shibuya, Tokyo

    Opening Hours: 10:00-18:00

    No Fixed Holidays.

    Enquiries: yumenoya.harajuku@gmail.com

    Website: https://www.tokyo-samurai.com/blank

  • MOSHI MOSHI BOX recommends 4 second-hand fashion shops located in the fashion capital Harajuku

    08.April.2018 | FASHION / FEATURES / SPOT

    Hi everyone! I’m Midori Blackmore from MOSHI MOSHI BOX Tourist Information Centre. As you all know, second-hand clothing has quickly become the new fashion. I have never worn a matching second-hand clothing outfit with a friend before. My friends are very different from me. They can effortlessly coordinate second-hand fashion whereas I can’t. I love second-hand clothes so much that they make up half the clothes I own in my closet.

     

    …Despite this, I still feel a scared to enter second-hand shops, don’t you?

    Whenever I see a new collection of second-hand fashion items making their debut appearance in a shop, I always think to myself, “only fashionable people can buy this stuff!” Running out of courage, there are times that I stop right before the entrance of the shop. That’s why I’m dedicating this article to all the second-hand fashion newbies out there. Today I’m going to introduce you to some second-hand clothing shops that are not scary to enter!

     

     

    KINJI

    KINJI原宿店さん(@kinji_harajuku)がシェアした投稿

    What is scary about second-hand clothing shops you ask? Sometimes they can look kind of dark. After all, dark clothing is fashionable. The dark atmosphere can be quite intimidating and can even put you off checking out the new arrivals of second-hand clothing. However, KENJI is a large shop with a bright interior. The atmosphere is comparable to that of a supermarket. Of course, the items inside are also super cute!

     

    ばぶかぼんさん(@bbkpp_bn)がシェアした投稿

    I recommend KENJI’s remade goods! If you own one of these, you will find yourself often being asked by people where you got that from.

     

    ■Information

    Address: Floor B1, YM Square Harajuku, 4-31-10, Jingumae, Shibuya, Tokyo

    Opening hours: 11:00 — 20:00

    TEL::03-6406-0505

    Website:http://www.kinji.jp/

     

     

     

    flamingo

    Flamingo is the mecca of second-hand shops. This famous shop also has a branch in Shimokitazawa. We are often asked about this shop at MOSHI MOSHI BOX. Compared to shopping malls, not only are there less customers in second-hand clothing shops, but the staff at second-hand shops approach you more, so there are times that I get put off from entering at all.

    I recommend flamingo because unlike other second-hand shops, it is always busy with customers. The atmosphere of “no unfashionable people allowed” might play on your mind in some second-hand shops but not here! At flamingo, everyone is too busy daydreaming about clothes to even notice you so there is no need to overthink!

     

    Flamingo has a reputation of selling lots of shoes. Although brand new shoes are cute, worn out shoes also have their charm. You can wear them down yourself but this can be quite difficult to achieve, so it might be worth just buying some from a second-hand shop.

     

    ■Information

    Address: 1st floor Junkyard, 4-26-28, Jingumae, Shibuya, Tokyo

    Opening hours: Weekdays: 12:00 — 21:00 Weekends & national holidays: 11:00 — 21:00

    TEL:03-5785-3357

    Website:http://tippirag.com/shopsyo_fla_hara/

     

     

     

    WEGO Harajuku main shop

    WEGO VINTAGE TOKYOさん(@wego_vintage_tokyo)がシェアした投稿

    WEGO is popular with middle school students because it is cheap, affordable and sells second-hand clothes! There used to be a second-hand shop next to H&M but now there is a special second-hand clothing floor inside WEGO Harajuku main shop. The shop is filled with friendly staff and the kindest of people, so this is definitely a place you could challenge yourself to!

     

    Second-hand clothing plus new accessories… It’s fun to think about creating an outfit at WEGO. The prices here are fairly cheap, so you’ll probably end up buying lots of things. Sometimes there are limited sales events where you can stuff your bag with as many clothes as you like for a fixed price, so make sure to keep checking their SNS feeds!

     

     

    ■Information

    Address: 1st & 2nd floor, Iberia Building, 6-5-3, Jingumae, Shibuya, Tokyo

    Opening hours: 10:00 — 21:00

    TEL:03-3400-7625

    Aebsite:http://www.wego.jp/

     

     

     

     

    MARTE

    Have you ever made the effort to buy specifically from a second-hand shop but then the clothes you have and the atmosphere in which you try the clothes on have changed so much that you cannot coordinate anything? When you buy basic items, patterned shirts and large jackets from a second-hand shop, you sometimes think your new purchases are cute when you see them in the shop but then when you go home you lose the confidence to wear them…what a waste, right?

    For those of you out there who have experienced this, I recommend MARTE.

     

    I definitely recommend the dresses from here. Just put one on and you will transform into a vintage girl. You can always coordinate these dresses with a jacket and trainers. Consult the fashionable shop assistants and make sure to get your hands on some clothes that are easy to mix and match!

     

    MARTE’s original items are also really cute!

     

     

    ■Information

    Address: 6-6-11, Jingumae, Shibuya, Tokyo

    Opening hours: Weekdays: 13:00 — 22:00 Weekends & national holidays: 12:00 — 20:00

    Access:5-minute walk from Harajuku station ( JR Yamanote line) 1-minute walk from Meiji-Jingumae station (Tokyo Metro Chiyoda line/ Fukutoshin line)

    TEL:03-3797-3123

    Website:http://marte.jp/

     

     

    I have so many more recommendations for you in mind but the more I write the more likely I am to expose just how nervous I am about entering shops so I’m going to stop here!

     

    If you are ever lost, please come see us at MOSHI MOSHI BOX!

     

     

    MOSHI MOSHI BOX Harajuku Tourist Information Center

    o_01 copy

    MOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita Street, Meiji Street, and Harajuku Street. The staff there are experts on the Harajuku area. You can get the most up-to-date news of Harajuku from the site.

     

    Services:

    Service list

    ・free wi-fi

    ・free water

    ・free PC & charge

    ・baggage room

    ・gift shop

    ・currency exchange

    Opening Hours: 10:00-18:00

    Closed: The year-end and New Year holidays

    Contact: 03-2225-6447

    Twitter・Instagram @mmb_harajuku

     

RELATED ENTRIES

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    13.April.2021 | FASHION

    Mucha Kucha is announced the launch of a new art production and management project that aims to create a space and opportunities for people to discover the Japanese spirit and value through performances and products created by artists associated with the The TEA-ROOM.

     

    The project brings together seven diverse artists from different backgrounds whose mission is to “Respect and Go Beyond.”

     

    Art Production & Management Project

    Participating artists will showcase their experience and personalities in a variety of ways as part of the project in an effort to create new possibilities within Japanese culture while seeking to elevate cultural value.

    The TEA-ROOM productions

    Exhibits

    Performances

    Collaborations

    Art and products

     

    Participating Artists

    Souryou Matsumura (Tea Ceremony Instructor)

    Shiho Sakamoto (Confectioner)

    Fumihiko Sano (Artitect/Artist)

    Gentaro Yokoyama (Potter)

    MAMI (Calligrapher)

    RYOTA HAGIWARA (Flower Arranger)

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  • Gorgeous African Print Yukata to Arrive at Takashimaya Shinjuku

    15.June.2020 | FASHION

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    Hitomi Suzuki (鈴木仁美) is working to preserve traditional West and South African dyeing techniques. Using materials sourced from these countries, she has created yukata, bags, fans, and other items to sell in Japan.

    The print feature vivid colours and eye-catching patterns—the kind you want to wear around the house during the lockdown for summer, or for a remote drinking party.

  • Disney Original Yukata to Receive Pre-Sales On shopDisney

    03.June.2020 | FASHION

    Walt Disney Japan has announced that pre-sales for its new and original Disney themed yukata will open via shopDisney in Japan from June 9, 2020. Designs range from popular picks such as the Mickey Mouse yukata from last year to new designs like Alice in Wonderland.

    The Mickey Mouse yukata has a white base which combined traditional Japanese prints of hemp leaves and a checked pattern with plum blossoms and Mickey. Dressing up in this gives off grown-up yet cute vibes.

    The new Alice in Wonderland yukata has a navy base and features prints from the popular Disney movie made into a Japanese style design. It also comes with an obi sash featuring characters from the film on it in a casual manner, so it blends in well and isn’t too flashy. shopDisney will also sell a bag, fan and other items with this design too so you can coordinate a style with the yukata.

    Several items for kids will also be sold, such as a cute Elsa-inspired yukata, a Toy Story 4 jinbei, a Bunny shoulder bag, and more.

     

    A TSUM TSUM series of summertime yukata will also be sold from June 9, 2020 which will include Mickey & Friends designs.

     

    ©Disney
    ©Disney/Pixar

  • Experience Japanese Culture at Home With Live Streams From Japanese Artists and Monks

    23.May.2020 | SPOT

    Japan Culture and Technology, a company which offers Japanese experiences taught by professionals in their respective industries, has launched an online service on WABUNKA EXPERIENCE which lets you experience traditional Japanese culture from the comfort of your home.

    WABUNKA EXPERIENCE is led by leading artists and offers memorable experiences of Japanese traditional culture, such as calligraphy, tea ceremony, flower arrangement, and so on, at impressive sites in Tokyo or Kyoto.

    Now people can learn about Japanese art, culture, and ways of thinking from home with the launch of their new online service. Expert Japanese artists and monks will be streaming workshops live from temples and cultural facilities in Kyoto and Tokyo. Since travel is strictly limited right now, this is the perfect opportunity for foreigners to learn more about Japan and Japanese culture.

    The commemorate the launch of the online service, it will be offered at a special price. Check out the website below and learn about the programs currently on offer, from online meditation to flower arrangement, tea ceremony, and more.

  • Colourful Yukata and Jinbei Collaboration Launches by Subikiawa and Felissimo

    07.May.2020 | FASHION

    Felissimo has joined hands with popular Kyoto-based store Subikiawa to launch a new collaborative series of items. They are now available to purchase via Felissimo’s official website.

     

    Who are Subikiawa?

    Subikiawa is a tableware store known to all in Kyoto that’s open around three days a month. “Tabletop Circus” is the theme of their hand drawn tableware series which is mainly centred around glassware. Subikiawa first began their collaboration series with Felissimo back in 2016. Since then, they have teamed up to make yukata, jinbei, pyjamas, clothes, and moreーall with Subikiawa’s cute illustrative designs.

    The new yukata and jinbei they have developed for this summer features a colourful underwater theme with various fishes, pebbles, and water plants.

    Kyoto Subikiawa Shokki to Tsukutta Suichu Dance Yukata – ¥5,500 (Before Tax)

    Kyoto Subikiawa Shokki to Tsukutta Suichu Dance Yukata (Women’s) – ¥7,300 (Before Tax)

    The collection features yukata and jinbei made with designs so that parents and kids can dress up together. The clothes are made from 100% slub cotton yarn, giving them a nice feeling against the skin. The waist is also fitted with string so that even beginners to yukata can tie them easily.

    Kyoto Subikiawa Shokki to Tsukutta Nail Seals (1 Set) – ¥1,400 (Before Tax)

    Kyoto Subikiawa Shokki to Tsukutta Suichu Dance Bib Kit (1 Set) – ¥2,800 (Before Tax)

    The new collection also includes nail seals to make your fingertips bright and beautiful, as well as an embroidery kit to make your own cute bibーthis is part of Felissimo’s brand Couturier. The bib is soft and made using 100% Banshu-ori cotton fabric. Banshu-ori is a fabric from Hyogo Prefecture. The cotton is also dyed before being woven so the colour won’t fade as quickly when washed.

  • URBAN SENTO: The New Brand Making Japanese Bath House Clothing Stylish

    22.February.2020 | FASHION

    “JAPAN MADE PROJECT” is a project launched by Japanese apparel shop URBAN RESEARCH which aims to revitalise regions around Japan by building local communities with businesses and creators around the country while also looking to take a step back to reconsider what is appealing about each of those regions.

    As part of this new project, URBAN RESEARCH has announced its plans to establish “JAPAN MADE PROJECT TOKYO” on March 20, 2020. Focusing on Tokyo, this branch of the project will see the launch of “URBAN SENTO.” This will focus on the potential of sento, or “bath houses,” in the city, which will also include a new line of bath house clothing made in collaboration with Kosugi-yu a sento located in the Tokyo district of Koenji.

     

    Public bath houses play an important part in Japanese culture by contributing to people’s mental health and creating communities. This is especially so in a city as busy as Tokyo. That’s where URBAN SENTO comes in, which will encourage the rediscovery of the city’s appealing culture through sento.

     

    Pre-sales for the new clothing line opened on the URBAN RESEARCH online store on February 14, 2020. It features a collection of must-have items for the bath house, whose message is to spread the bath house lifestyle.

     

    Apparel

    To ensure the clothing is comfortable as bath-wear, the collection is made from high quality cotton provided in collaboration with HAAG, a brand managed by Smile Cotton. This cotton is nice and soft and does not rub against the skin. Smile Cotton’s materials are even endorsed by the Japan Atopic Dermatitis Patients Association.

    Crew Neck T-Shirt – ¥7,700 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black

    One Piece – ¥13,200 (Tax Included) | Sizes: Small/Medium | Colours: White/Light Grey/Black

    Short Pants – ¥12,100 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black

    ZIP Parker Hoodie – ¥16,500 (Tax Included) | Sizes: Small/Medium/Large | Colours: White/Light Grey/Black

    Pouch (Medium Size) – ¥3,080 (Tax Included) | Colours: White/Navy/Orange

    The mesh pouch can be taken into the bath with you. Put your shampoo or other bath products in with you and take a dip.

     

    Miscellaneous Items: IKEUCHI ORGANIC x URBAN SENTO
    The bath towels you can use at Kosugi-yu are made by IKEUCHI ORGANIC. They come in two sizes and are incredibly soft on the skin.

    Oragnic 120 Bath Towel – ¥5,060 (Tax Included) | Colours: White/Grey

    Oragnic 120 Face Towel – ¥1,980 (Tax Included) | Colours: White/Grey

     

    Kimura Soap x URBAN SENTO
    The products used for cleaning yourself at Kosugi-yu, as well as what’s used for washing the towels, is soap provided by Kimura Soap. This pure soap, crafted by artisans by cooking in kettles, is friendly to the environment and the skin. It can be used at the bath house, in the bath at home, or even for your laundry.

    Body Soap (Hinoki Cypress/Lavender) – ¥1,980 (Tax Included)

    This body soap gently lathers your skin in bubbles and leaves your skin filling refreshed. Both the hand soap and body soap feel good to use.

    The a video and main visual were released for URBAN SENTO, which feature Japanese music artists Yusuke Emoto and Aoi Nogi as the models.

  • BEAMS fennica to Release Gorgeous Collection in Collaboration With Ainu Crafts

    06.October.2019 | FASHION

    fennica is a fashion label associated with BEAMS that combines traditional Japanese handicraft with new and old designs collected from Northern Europe. The label has announced that it will collaborate with the Akan Tourism Association (法人阿寒観光協会まちづくり推進機構) non-profit organisation to release an all-new collection that incorporates traditional Ainu crafts.

    Terry Ellisーthe London-based director of fennicaーand Keiko Kitamura observed Ainu culture in the Lake Akan area in Kushiro, Hokkaido, and have used the creative beauty of young craftsmen and craftswomen who are in charge of next-generation Ainu culture. Overtime they have worked together with the artisans to create an original collection entitled “Ainu Crafts from Lake Akan: Tradition and Innovation” which will be sold on the fifth floor of the Shinjuku branch of BEAMS Japan in the fennica studio and B Gallery from October 12.

    The collection incorporates silver jewellery with Ainu patterns, wood-carved cutlery, hamper bags made with traditional materials, and many other lifestyle items familiar to Ainu culture. During the showcasing, there will be other exhibitions related to Ainu in the gallery, as well as talks, live performances, and more.

     

    A special webpage went live on October 1 talking about this collaboration.

    The collection’s director Terry Ellis commented: “When I was walking around Takiguchi’s store Ichigen No Mise, my attention focused on this cutlery. I felt the folklore in its simplicity. Though it’s an item to be used, the craftsmanship is incredible. You can’t just stop at one, you want to collect more and decorate with them.” *Translated from Japanese

     

    Keiko Kitamura, also a director for the collection, commented: “Akan is a rare kind of place, with mountains, rivers, lakes and forests. It has its own shapes and colours because of the light, colours and sounds which change intensely with time and soak into your body. And Ainu art is distinct from the traditional craftsmanship of other countries and regions because in almost all categories you can still produce it even today. There are [Ainu] people who are still continuing to make art for their family to this day. Their still being here is something valuable.”

     

    She continues: “Japan’s handiwork is in danger of vanishing across all areas of the country. Even if there are no successors, there are people who have been beside them watching, and people who were once involved in the past. So we may barely just make it. Because if this handiwork comes to a stop, it will be no more. We feel a sense of duty to protect this wonderful work.”

  • Keio Plaza Hotel Tokyo Offers Luxurious Accommodation Plan & Tea Ceremony Experience For Families

    05.August.2019 | SPOT

    Keio Plaza Hotel Tokyo, a highly prestigious and magnificent 4-star hotel located in Shinjuku, is now serving an all-new “luxurious” family package which includes a tea ceremony experience and much more. It is currently running from July 20 to September 1.

    The rooms offered in the accommodation plan are the hotel’s popular Wide Twin Rooms located on the Premier Grand club floor. Use of the Club Lounge is included in the package. The Wide Twin Rooms include two roomy queen-size beds which span 1.53 meters wide which allow parents to sleep comfortably with their children. Rooms also feature their own bathroom facilities.

     

    The package also includes a check-in simulation for children aged 6-12 years where they can get a feel for what it’s like to check-in. They will fill in their own check-in cards with parents and receive a ticket for the tea ceremony experience. They will be able to take their card home with them and take a commemorative photo.

    The tea ceremony experience will be held on the hotel’s 10th floor in the “Shofuan,” an authentic tearoom that has been in the hotel since it opened in 1971. Parents and children will receive proper instruction from the tea ceremony teacher before pouring their own tea, allowing them to learn about traditional Japanese culture and etiquette. They will receive a special certificate of completion at the end.

     

    If you’re travelling to Japan as a family this summer then enjoy it in luxury at Hotel Keio Plaza Tokyo.

  • See Traditional and Modern Japanese Culture Collide With Yukata, DJs & More at Tokyo’s Hamarikyu Gardens

    30.July.2019 | SPOT / Uncategorized

    The three-day Hamarikyu Oedo Cultural Festival will take place at the beautiful Hamarikyu Gardens in Tokyo from August 23 to 25. It will be produced by international fashion designer and stylist Junko Koshino.

     

    The boisterous festival is a coming together of Japan’s traditional Edo period and modern times which will be celebrated with a myriad of exciting experiences.

    The centrepieces of this year’s event are the DJ performances and Yukata Fest which will take place around the two 6-meter tall pillars in the garden’s plaza. DJ KOO will appear as a special guest on Friday August 23rd while Japanese models Arina Urahama, Sayaka Shimizu and YORI will take the spotlight on Saturday 24th wearing Edo-style outfits with a contemporary pop spin all made by Junko Koshino.

     

    During the Yukata Fest, there will be taiko drumming along to the DJ performance. Three people from the Eitetsu Fu’un no Kai―a group supervised by famous Japanese musician Eitetsu Hayashi―will be the drummers. The Fest will mash together traditional Japanese music with modern DJing.

    Expect to be thrilled with an up-close performance of kendo swordsmanship, iai―the art of drawing one’s sword―and a showcasing of naginata, a type of long pole weapon. There will also be a play area where you can play karuta with the Hyakunin Isshu one-hundred poems which was popular during the Edo period, blow bubbles, and more.

    And of course, there’ll be plenty of Japanese food to tuck into as well served at one of the many booths. This includes namie yakisoba, a local speciality soba noodle dish adored by the people of Fukuoka which will be served as part of maintaining the culture, a Fukushima no Sake standing bar which has won the top award in the Shinshu Kanpyokai 7 years in a row, and so on.

    Specially prepared traditional Japanese wagashi confections produced by Junko Koshino will also be sold as part of a collaboration project with Ito En who are sponsoring the event and holding a special tea party. They are limited in availability, and those lucky few who do get a spot will be able to enjoy tea and sweets while enjoying a view of the spectacular Japanese-style gardens at the Nakajima No Ochaya cafe.

    Visitors will also be able to pick from a wardrobe of bright and colourful yukata, including some designed by Junko Koshino, at one of the booths at the festival and have them fitted on from them. Those who arrive already dressed in a yukata will receive free entry to the festival!

    You’ll completely forget you’re in the boisterous city of Tokyo while at this traditional x modern fusion of a festival. If you’re in Japan this summer, then don’t miss out. More details of the festival and its content can be found on the official website below.

  • Recommended Yukata For Keeping Cool This Summer

    25.June.2019 | FASHION / FEATURES

    Hi everyone, this is Midori from MMN’s Editorial Department!

    Do you know what a Yukata is? It’s a long, casual garment that resembles a kimono. As they are made of light and breathable material, this traditional Japanese clothing is usually worn in the summer. A beautiful yet refreshing garment is the perfect clothing for a summer festival and other summer events. How would you like to try one on? Today, I’ll be introducing you to this year’s latest Yukatas.

     

    KIMONOMACHI: Polyester Yukata Perfect for a Hot Summer’s Day

    These yukata are made from polyester which is breathable and ventilating. From subtle and mature patterns for adults to large, modern and vivid patterns, there is a wide range of fabric designs to choose from.  

     

    Cream Water-Colour Camellia Flower Yukata: ¥11,880 (after tax) 

    You also do not have to worry about coordinating your outfit as you can putchase a set that includes a Sash (obi) and Japanese wooden clogs (geta). This is recommended for those of you who are completely new to yukata-wearing.  

     

    ▼ KIMONOMACHI main shop

    Official Website: https://www.kimonomachi.co.jp/

     

    Cayhane Yukata: Easy to Wear By Yourself 

    Cayhane sells yukata that are made from materials sourced from all over Japan. 

    Reiría Minana Yukata: ¥7,128

    The Yukata sold here consist of a top and bottom half, which makes it easy for anyone to put on.

    You can also get yukata with a separate skirt too, meaning that you can wear the skirt with your other normal clothes on a regular day too.

     

    ▼ Cayhane

    Official Website: http://www.cayhane.jp/shop/c/c01

     

     

    kyomadoka: Wear a Yukata Designed By an AKB48 Graduate 

    Haruna Kojima, who graduated from Japan’s world famous idol group AKB48, created the designs for a collection of kyomadoka Yukata.

    ¥45,360 (after tax)

    Not only are the designs made with lots of care and attention, but the materials used have been carefully sourced. The patterns are mature yet cute. 

     

    ▼kyomadoka: Haruna Kojima Original Design Yukata

    Purchase here: https://isetan.mistore.jp/onlinestore/brand/006180/list?categoryId=01_061604&rid=24098c5b16c840e39ea3dddf42efd3ad

    Sales Start: June 5, 2019

     

    Felissimo Neko-Bu™: Fill Yourself With Feline Fabulousness

    Cat-Themed Retro Modern Yukata ¥8,400 (before tax)

    Notice the cute, round eyes of a cat amongst beautiful camellia flowers. Felissimo Neko-Bu™ sells cat-themed goods that are also perfect for adults. This retro-modern design is both cute and mature.

     

    Look closely and you will also notice a striped pattern. Felissimo are selling many other cat-themed Yukata besides this so please check them out.

     

    This is a design of a tiger playing with green foxtail grass.

    ▼Felissimo Neko-Bu™

    Official Website: https://www.nekobu.com/

     

    RiLi.tokyo Sells Yukata That Look Like Japanese Sweets

    RiLi.tokyo sells Yukata that are perfect for walking the streets of Asakusa, Kyoto and other traditional-style streets that are full of dark and mature colours.

    RiLi Yukata: ¥11,990 each (before tax)

    The sash is a waist band with wrinkles so that it does not hurt when you put it on. You will notice that it is incredibly easy to wear these. All Yukata in this series use similar colours, so it is easy to coordinate your outfit with other friends and family members. ♡

    Official Website: https://rili.tokyo/#new

     

     

    Furifu and Touken Ranbu-ONLINE- Collaborative Yukata

    Furifu is dedicated to creating new styles of traditional Japanese fashion. They have released a retro-modern style kimono brand through a collaborative effort with the game Touken Ranbu-ONLINE- . This includes three Yukata themed around the characters Kashuu Kiyomitsu, Tsurumaru Kuninaga and Kasen Kanesada.

     Kasen Kanesada ¥62,640 (after tax )

    Tsurumaru Kuninaga: ¥62,640 (after tax)

    Kashuu Kiyomitsu: ¥62,640 (after tax )

    ▼Furifu Touken Ranbu Collaborative Yukata

    Official Website: https://mgos.jp/furifu/index.html

     

    All these Yukata are available online. This would be the perfect way to stay cool and beautiful during the summer. Wearing one to a summer event would be a wonderful experience. ♡

  • Keio Plaza Hotel Shinjuku Expands their Yukata Wearing Plan

    24.June.2019 | FASHION

    Keio Plaza Hotel is expanding their yukata experience service plan “Easy Kimono”. The plan, which allows guests to wear Japanese traditional clothing called yukata, was originally a weekday-limited plan. Now, the plan will be expanded to include the weekends and national holidays. The plan was launched in June 2017 through a collaboration with Keio Department Store’s dressing rooms. Keio Plaza Hotel’s objective is to spread Japanese culture and offer guests the opportunity to fully experience Japan. The hotel also offers tea ceremony and Ikebana flower arranging classes.

     

    There are two yukata plans on offer: a standard plan available for men and women and a women-limited premium plan which includes top quality cotton yukata that have a mature feel to them. Both plans come with wooden clogs, an ornate kanzashi hairpin, a drawstring purse and a map of wonderful locations to take a stroll in Shinjuku. Head to the third floor lobby in the South Building of the hotel to arrive at the Keio Department Store Dressing Rooms. Here, you can choose your favourite yukata. Once you put it on, the staff will take a commemorative photo with a camera or your smartphone.

     

    You can rent these yukata for a maximum of six hours, during which time you can take as many selfies as you want, enjoy a meal in Tokyo, and have a relaxing stroll around the streets of Shinjuku. This luxurious plan is a chance to experience the great feeling of wearing a yukata.

  • Yukata IN LAFORET: Grab Your Summer Yukata at Laforet Harajuku’s Event

    22.June.2019 | FASHION / SPOT

    Laforet Harajuku is holding a yukata event on its second floor CONTAINER area from June 25 to July 24 where you’ll be able to pick from a wide range of different yukata designs.

     

    This marks the 5th run of the event, and this year, it is being split into three separate periods. A total of 9 shops are participating including the popular kimono brand Roccoya Summer Shop which fuses the traditional with the modern as well as MICOPARADE which is managed by designer and Japanese clothing model Maria Kawahara.

     

    The event’s main visual was conceived by art director Tomoko Katayama, a designer at airlinesinc. and president of kimono teaching company Airport Lounge. There will be a photo spot as well as displays created by Katayama.

     

    Period 1: June 25, 2019 – July 4, 2019

    Roccoya Summer Shop

    Roccoya is a brand popular for fusing together traditional and modern designs. The company is returning to Yukata IN LAFORET once again to sell a variety of new yukata, kimono and accessories. Pick anything from cute to contemporary to sophisticated couture. They also sell head accessories and customers can order specific sizes.

     

    MICOPARADE

    MICOPARADE is a kimono brand led by designer and Japanese clothing model Maria Kawahara which offers contemporary twists of traditional ideas. Expect kimono like you have never seen as modern fashion. This event will be MICOPARADE’s first unveiling of their new products.

     

    Period 2: July 5, 2019 – July 14, 2019

    MIKI SAKURA & Sakura Maison

    Sakura Maison focuses on “Japanese kawaii” kimono, accessories and obi sashes while MIKI SAKURA’s concept, conceived by designers at Sakura Maison, is “dignified women wrapped in beautiful fragrances.”

     

    These two brands will come together to showcase an array of feminine yukata including yukata made from lase. They will also sell headdresses, ornate hairpins and other accessories. Expect to get your fill of kawaii♡

     

    Asobiya Meets yuminique

    Asobiya is a brand that adds a bit of fun to traditional Japanese motifs. They will collaborate with the “nostalgic and cinematic” brand yuminique for the very first time. Asobiya will have their popular paper crane series of items while yuminique will showcase their “SECRET” themed line-up this summer with an assortment of handmade head accessories with rose and lily of the valley designs. You’re sure to find the right decorative accessories for your yukata look here♡

     

    Period 3: July 15, 2019 – July 24, 2019

    AYAKONAGAHASHI


    Ayako Nagahashi’s select shop is associated with many different kimono and yukata brands. The new yukata and accessory collection by KIIRO, which Nagahashi is the director of, and Furifu will be on show. New Yukata and obi sashes the likes of which the industry has never seen before from Nagahashi’s private brand Fruttarossa will also make an appearance. There will also be plenty of other pieces like geta shoes and obi clips.

     

    Shigemune Tamao

    Unique and innovative kimono creator and artist Shigemune Tamao is opening her first ever store where she will sell original kimono, obi sashes, and a selection of items made in collaboration with guest brands that transcend traditional and contemporary clothing.

    Find the yukata for you at this year’s Yukata IN LAFORET.

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