Japanese summer = Fireworks! 2018’s most popular firework festivals summed up here!

20.July.2018 | FEATURES / SPOT

As we cruise our way through the summer, firework festivals are just over the horizon ♩ Large-scale firework festivals will spring up all over the country, so it can be difficult to decide which one to attend – but don’t worry – this article will lend a helping hand, as we’ll be introducing the most popular and most unique large-scale firework festivals in the Kanto region!

 

kanaaaさん(@kna_a5)がシェアした投稿

Adachi Fireworks (Adachi Ward, Tokyo)

Date/time: Saturday 21st July 2018 (19:30  20:30)

This is one of the earlier firework festivals that takes place in Tokyo. In just one hour, approximately 13,600 fireworks lift off into the sky. The true charm of the show is that a high density of fireworks explodes in a condensed and organised manner. This is the first ever fireworks display to have used Niagara-style fireworks and Star Mines that explode to fit a dramatic piece of music. This display is special because it incorporates a variety of colours that you won’t get bored of!

■Information

URL:http://adachikanko.net

 

 

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Katsushika mild evening firework festival (Katsushika, Tokyo)

Date/time: Tuesday 24th July 2018 (19:20 – 20:20)

This festival has been running for more than half a century and is much-loved by the locals! From the river, you can see the fully-loaded impact of the fireworks launch into the sky at point-blank range. The “Mount Fuji Niagara” allows spectators to enjoy fireworks from their launch at ground level to when they explode in the sky. During this programme, classic and Japanese instruments are fused for the “Digital Star Mine” performance. Niagara fireworks falling from the heavens is the masterpiece of this event.

 

 

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Kamakura Firework Festival (Kamakura, Kanagawa)

Date/time: Tuesday 24th July 2018 (19:20 – 20:10)

This firework festival unfolds on the coast of Kanagawa. This festival is famous for its fireworks that blossom in the water! Fireworks are thrown into the sea from a moving boat and explode with passion above the sea. As Kanagawa is also a famous touristic location, you should definitely go sightseeing during the daytime.

 

■Information

URL:http://www.kamakura-info.jp

 

Makuhari Beach Fireworks Festival 2018 (Mihama Ward, Chiba)

Date/time: Friday 27th July 2018 (19:30 – 20:30)

This will be the 40th anniversary of the Makuhari Beach Fireworks festival, displaying approximately 20,000 fireworks as the largest fireworks festival in the country. You can only experience such an intense display over the sea at Makuhari. The theme for this event is “Makuhari seaside fireworks spreading across the globe”. From the opening to the finale, this hour-long event will open with approximately 3,300 musical Star Mines. To commemorate 40 years of running, this year, “THE MAKUHARI HANABI” programme will also feature a large round fireworks display of approximately 4,400 fireworks as the main attraction. For the grand finale, around 7,500 fireworks will glisten under the full moon, turning the entire night sky silver with Niagara fireworks.

 

■Information

URL:http://chiba-hanabi.jp

 

 

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Sumida River Fireworks Festival (Taito, Tokyo)

Date/time: Saturday 28th July, 2018 (19:00 – 20:30)

This is said to have originated in the year 1733 with the purpose of praying for those who died from famine the previous year. Due to its formality and tradition, this is the greatest fireworks festival in the whole Kanto region. After being suspended several times throughout history, in 1978 it was brought back to life as the Sumida River Firework Festival. The one venue spans from downstream the Sakurabashi bridge to the Kototoibashi bridge. This is where pyrotechnicians with excellent reputations gather and have a showdown! Spectators view their passion, as their pride booms in the sky. You mustn’t miss out on the new fireworks that each company has to offer! This is the place to enjoy historic tradition!

 

■Information

URL:https://www.sumidagawa-hanabi.com

 

 

Edo River Fireworks Festival (Edo River, Tokyo)

Date/time: Saturday 4th August 2018 (19:15 – 20:30

This is a large-scale fireworks display that takes place at Edo River (Tokyo) and Ichikawa (Chiba) at the same time. There are eight different themes of fireworks, each with a different image to compliment the background music. As is tradition, 1,000 fireworks are launched in the first five seconds to open the show, and after 75 minutes, the exploding fireworks form streams of gold and silver to create the image of a gold crown for the finale. The images that are constantly changing in the sky with every explosion is certainly the most fascinating feature of this event!

 

 

So how about it? This summer, gather your family, lovers and friends and create a night to remember at a fireworks festival you have never been to! Japanese firework festivals are overflowing with creativity, so please enjoy them!

 

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  • Top 5 Summer-Only Desserts in Japan 2018

    19.July.2018 | FEATURES / FOOD

    Summer has arrived, and that means so have the sweet seasonal desserts in Japan. There are many places now selling delicious treats for summer only.

     

    Let’s take a look at 5 of them!

     

    “Butter” – Pancake Shop

    Pancake shop Butter have been selling a seasonal menu for the Brooklyn Lemon Summer Fair since June 27. Tuck into their fluffy Brooklyn Lemon White Tower Special, a pancake topped with refreshing lemon flavoured whipped cream and heaps of summer fruits like melon and mango.

     

    ■Information

    Brooklyn Lemon Summer Fair

    Participating Stores:

    Butter – Yokohama Bay Quarter

    Butter – Tama Minami Osawa

    Butter – LaLaport Yokohama

    Butter – LaLaport Toyosu

    Butter – Chayamachi

    Butter – Abeno  Hoop

    Butter – Kobe Harborland

    Butter – LaLaport Koshien

    Butter – Aeon Mall Itami

    BUTTER & DEL’IMMO CAFÉ DINING – Shiga Ryuo

     

    Butter Official Website: http://www.butter-pancake.com/

     

    Sushiro Cafe Omotesando Sweets Terrace

    This pop-up cafe will be open for a limited period of time from July 20. Managed by Sushiro, a popular conveyor belt sushi chain in Japan, it will be the world’s first conveyor belt sweets cafe, serving a range different goodies including Sushiro’s most popular classic desserts made even better, sold-out sweets made by famous stores making a revival for this time only and more. Enjoy drink and dessert sets with just one coin.

     

    ■Information

    Sushiro Cafe Omotesando Sweets Terrace

    Address: Harajuku Piazza Bldg., 4-26-18 Jingumae, Shibuya, Tokyo

    Running: July 20, 2018 – July 29, 2018
    Opening Hours: 10am-7pm

    Website: http://www.akindo-sushiro.co.jp/cafebu/sweets_terrace/

     

    Wicked Snow – Watermelon & Melon Shaved Ice

    Wicked Snow is a desserts cafe who are bringing back their three popular summer-only shaved ice flavours – pick from watermelon, melon, or a combination of both. The shaved ice is Wicked Snow’s own unique blend, made to look like powdered snow that melts in your mouth. Topped with plenty of watermelon and melon, this is the kind of dessert you’d expect to see on Instagram.

     

    Full Details: https://www.moshimoshi-nippon.jp/113471

     

    ■Information

    Wicked Snow Harajuku

    Address: Shanzerize Harajuku B1, 4-28-14, Jingumae, Shibuya, Tokyo

    Opening Hours: 11am-9pm (Last Orders 8:30pm)

    No Fixed Holidays.

    TEL: 03-3405-7605

    Access: 1-minute on foot from Meiji-Jingumae Station via Chiyoda Line or Fukutoshin Line / 5-minutes on foot from Harajuku Station via JR Yamanote Line

    Website: https://tabelog.com/tokyo/A1306/A130601/13207127/

     

    LEGOLAND Japan – Colourful Dessert Menu

    LEGOLAND Japan is bringing an exciting food menu to the theme park inspired by the colours of LEGO bricks. Choose from an eye-catching selection with desserts such as Watermelon Parfait, Watermelon Ice Crepe, Watermelon Roll Cake and more.

     

    Full Details: https://www.moshimoshi-nippon.jp/112216

     

    ■Information

    LEGOLAND Japan

    Address: 2-2-1 Kinjofuto, Minato, Nagoya, Aichi Prefecture

    Website: https://www.legoland.jp/

    *Photos are for illustrative purposes only and may differ from the actual products.

    *The name, price and release date of the items are subject to change without prior announcement.

     

    Chun Shui Tang – Tapioca Watermelon Milk Tea

    Chun Shui Tang, the Taiwanese cafe that invented tapioca milk tea, has released this original summer-only beverage in Japan. The fusion of fragrant jasmine tea, milk and slightly salty taste of the watermelon all bring out a rich, sweet flavour.

     

    Full Details: https://www.moshimoshi-nippon.jp/112130

     

    ■Information

    Tapioca Watermelon Milk Tea
    On Sale: June 13, 2018
    Available: Chan Sui Tang stores in Japan (Takeout option available)
    Line-Up:
    Tapioca Watermelon Milk Tea (Iced) – ¥600 (pre-tax)
    Tapioca Mango Milk Tea (Iced) – ¥650 (pre-tax)
    Chun Sui Tang Official Website: https://www.chunshuitang.jp

     

    Don’t miss out on all of the summer desserts in Japan available this season only!

  • Senbero: Get Drunk in Tokyo Izakaya for Just ¥1,000!

    18.July.2018 | FEATURES / FOOD / SPOT

    Have you ever heard the Japanese word senbero? It’s a combination of the words sen meaning ‘1000’ and berobero meaning ‘drunk.’

     

    Recently, izakaya in Japan, especially in the Tokyo area, have been offering senbero services that let you get drunk for just ¥1,000. Let’s take a look at some of the best cost performance locations in Tokyo so you can get your money’s worth!

     

    あっちさん(@acchi0514)がシェアした投稿

    Motsuyaku Ban (Yutenji)

    This place is known for having invented lemon sour, a standard Japanese cocktail made with shochu, soda and syrup. The lemon sours here cost ¥300 while the motsuyaku, or grilled giblets cost just ¥100. They serve a range of other items too such as innards stew, pig tail and more. You can get full quickly with just ¥1,000 here. We recommend this place if you want to eat a lot while drinking.

     

    ■Information

    Motsuyaki Ban

    Address: 2-8-17 Yutenji, Meguro, Tokyo

    Opening Hours: [Monday-Friday] 4:00pm-11:00pm (Last Orders 10:15pm), [Saturday] 3:00pm-11:00pm (Last Orders 10:15pm), [Sunday] 3:00pm-10:00pm (Last Orders 9:15pm)

    Closed: New Year’s Holiday, Obon

    TEL:050-5869-3577

    Website:http://www.motsuyakiban.com

     

    rmさん(@r_m_6_10)がシェアした投稿

    Iseya (Kichijoji)

    This yakitori restaurant is can be found in Kichijoji. You’ll know it by the red lanterns that dangle around the outside of the building. It’s famous with both locals and those outside the neighbourhood. You can enjoy grilled chicken skewers from ¥80 each. A lot of izakaya sell skewers in sets of two, but Iseya offers a range of sets. The cheapest alcohol they sell is shochu at ¥220, so this place it for those who wants to drink little by little while enjoying some delicious yakitori.

     

    ■Information

    Iseya

    Address: 1-2-1 Gotenyama, Musashino, Tokyo

    Opening Hours: 12:00pm-10:00pm

    Closed: Tuesdays

    TEL:0422-47-1008

    Website:http://www.kichijoji-iseya.jp

     

    @arin_kooがシェアした投稿

    Sakaba Fukuro (Ikebukuro)
    This famous pub has been open for more than 50 years. Their lemon highballs are ¥200 each and their Hoppy are ¥220 each. They serve izakaya classics like innards stew and chicken cartilage karaage as well as other dishes like whale. Food prices range from ¥300 to ¥800 so it might be a good idea to order several dishes with people and share.

     

    ■Information

    Sakaba Fukuro

    Address: 1F-3F, 1-14-2 Nishi-Ikebukuro, Toshima, Tokyo 2F ・3F

    Opening Hours: 8:00am-2:30pm (Last Orders 1:30pm), 3:00pm-12:00am (Last Orders 11:30pm)

    No Fixed Holidays.

    TEL:03-3986-2968

    Website:https://tabelog.com/tokyo/A1305/A130501/13003957/

     

    @jetchop_nakajimaがシェアした投稿

    Oojiro (Shinbashi)

    This place is popular for its super thick cut ham cutlet. Food and drink both average at around ¥300. You can also get shochu highballs and sours for ¥300 each too, making this easy on the wallets of those who want to drink a lot. If you make this your second stop on your drinking crawl you can make drinks within ¥1,000 easily!

     

    ■Information

    Oojiro

    Address: 3-10-6 Shinbashi, Minato, Tokyo

    Opening Hours: 4:00pm-11:00pm

    Closed: Weekends & Holidays

    TEL:03-3431-0708

    Website:https://tabelog.com/tokyo/A1301/A130103/13007106/

     

    @ram_golosoがシェアした投稿

    Sake Tachinomi Kitaya (Akabane)
    You’ll spot Kitaya by its deep blue entrance curtain and glowing red lanterns. They offer plates upon plates of creative dishes at the first floor counter. The food menu changes daily too, so you can look forward to enjoying a different experience each time. They sell fresh tuna straight from the famous Tsukiji fish market every morning at a mind-blowing ¥160!

     

    ■Information

    Sake Tachinomi Kitaya

    Address: 1-8-1 Akabaneminami, Kita, Tokyo

    Opening Hours: [Monday-Friday] 9:00am-11:00pm, [Saturday] 7:00am-11:00pm, [Sunday] 7:00am-10:00pm

    No Fixed Holidays.

    TEL:03-3901-4767

    Website:https://tabelog.com/tokyo/A1323/A132305/13055579/

     

    Senbero isn’t only cheap, it also offers up a very satisfying izakaya experience. Be sure to try out lots of different izakaya while in Japan while looking for the best value for your money.

  • Interview: Yuna Yabe discusses why people attend music festivals

    18.July.2018 | FEATURES / MUSIC / SPOT

    In our previous article, we considered the appeal of FUJI ROCK FESTIVAL in the run up to this year’s event and looked over our past coverage of it. In this article we interviewed Yuna Yabe, a model and DJ who made her real festival debut last year and who is a festival fanatic. We asked her what attracts young girls to festivals, her personal experiences attending them, and her advice to those who have never been to a festival but are thinking about going.

    ■Yuna Yabe – Profile

    Born: October 30, 1997
    Origin: Shizuoka Prefecture
    Hobby: Shopping

    Speciality: Dancing

     

    Yuna Yabe has appeared in magazines, events and even music videos as a model, making full use of her unique fashion sense. Her love for music has taken her on the path of being a DJ. The moment she began her DJ career, she performed at EDJ JAPAN 2018.

     

    ==

    —You love music and are often perceived as someone who has been attending festivals for a long time, but I heard you actually started going only last year.

     

    Yes, last year’s ITADAKI Festival was my first proper experience at a festival. Up to then I never had much interest in them and had never thought about going, but ITADAKI is in my hometown of Shizuoka and there were a lot of artists playing that I like. I thought wow, Shizuoka is going for it, so I decided to attend. EBIS BEATS and Tavito Nanao were the best!

     

     

    —So, how was it actually going and experiencing one?

     

    I was able to see so many of my favourite artists in one day, it was amazing! There was one on every hour, so I felt it was one of the fullest days of my life! I was guaranteed a front row spot for my favourite artists. I went all out, had the best time ever and came to be completely crazy about festivals.

     

    One of the reasons I had never gone to one before was because I perceived them as being like a continuous riotous party, but I was glad to find out it was chill and open.

     

    —Are there any memories or incidents from the festival that have stuck with you?

     

    It wasn’t an incident per se, but I met a lot of acquaintances by chance. That’s one of the most fun things about a festival! Although it was a local festival I bumped into people I know from Tokyo. That moment when you see them and say “Huh!? Why are you here!?” is so much fun.

     

    —If you were to choose the best act or performance you’ve seen so far which would it be?

     

    I can’t pick just one! But Tavito Nanao of GREEN ROOM this year and Sakanaction at ROCK IN JAPAN FES last year are unforgettable.

     

    —You’ve already been to several festivals this year, correct? And you also performed at EDC. What festivals do you plan to go to or want to go to next, and which artists do you want to see?

     

    I’ve been to JAPAN JAM BEACH, GREEN ROOM and KAMIKANE3000 this year.

     

    The ones I’m planning to go to are FUJI ROCK and Summer Sonic. I want to go to RINGO FES at the start of summer too. I definitely want to see Kendrick Lamar at FUJI ROCK and Jorja Smith at Summer Sonic!

     

    —You performed at EDC JAPAN very early in your DJ career. That’s an incredible achievement, congratulations! How was it performing there?

     

    I thought to myself all I can do is practice. There’s a studio in front of EDC so I practiced there! The set was going to be a continuous hour with no changeovers, so I wondered to myself whether the real performance would turn out alright. My hands were sweating and I was very anxious, but the moment it started everybody put their hands up and danced. It was so much fun! In my set I moved from track to track while DJing, and I saw a lot of foreigners on board the entire time, so that made me extremely happy. Before I knew it I was having a lot of fun too, and the hour went by in an instant. It was my first time as a DJ experiencing the thrill of so many people listening to your favourite songs. I felt that if I get even better and play more boldly it’ll be the best thing ever!

     

    —How’s your enthusiasm for this year’s festivals?

     

    I’m having fun knocking them down one by one!

     

     

    —I’d now like to ask if you have any advice for people your age who are interested in attending a festival but have never gone before, or who want to try it out. What kind of preparation do you need in terms of fashion or things to take?

     

    For fashion, I see a lot of people coordinating flashy colours, like reds and yellows. A lot of people wear baggy clothing too because it’s easier to move around.

     

    I take a cap and sunglasses to protect myself from the sun. Sunglasses make you look pretty in photos too (laughs). Most people wear their hair up. Also, a towel is a must!

     

    I’m short, so I recommend sandals with thick soles if you’re short too, since you want to be able to see the stage properly! You’ll also be walking around a lot and spend long hours there, so it’s important to wear something that your feet are used to and won’t  get tired in!

     

    Only wear small bags on your back that aren’t going to be a nuisance to other people, and only take the absolute essentials. But I never fail to take my phone charger! (laughs)

     

    —Are there any mistakes you’ve made at festivals?

     

    I came down with heatstroke by only drinking alcohol despite it being so hot! It’s very important to drink water so you don’t get heatstroke.

     

     

    —Is there any other advice you have for festival beginners or tips on how they can have fun?

     

    Be weary of going to the toilet when travelling! Make an effort to know where the toilets are. You’ll be in very long lines, so don’t go the second you need it. Go well in advance and find windows of opportunity to go. Going in advance is very important!

     

    Also, it’s good not to meet up with a lot of friends or move around in big groups. I recommend moving around on your own or with just a few people. Seeing artists I didn’t know or unexpected artists is great. Encounters like that are fun.

     

    —Finally, what’s the appeal of festivals for you?

     

    There are many, but if I was to sum it up in a word, it would be the sense of openness! It’s like taking off your shell. Everybody there is a lover of music and you can feel their excitement, so there’s a sense of unity too which can be enjoyed!

     

     

    ==

    Be sure to reference Yuna Yabe’s advice and go and enjoy Japanese pop culture at a festival!

     

    ==

    ==

    FUJI ROCK FESTIVAL ’18

    Running: July 27, 2018 – July 29, 2018

    Venue: Naeba Ski Resort, Yuzawa, Niigata Prefecture

    Time: Doors 9:00am / Start 11:00am / Finish 11:00pm

    Official Website: http://www.fujirockfestival.com/

  • Making good summer vacation memories! 6 recommended events which will be held in July 2018 in Tokyo

    05.July.2018 | FEATURES / SPOT

    Summer vacation starts in July and many kinds of events for both children and adults will be held in the Tokyo area. In this article, we will introduce to you some recommended events which will be held in July.

     

    Photogenic Art Exhibition ‘Vinyl Museum’ to Take Place at BALLY Ginza

    Vinyl Museum―a participation-based art exhibition―will make its return at BALLY Ginza, running from July 21 to August 5.

    We previously covered the first holding of this event which brings together a variety of art displays specifically intended for people to take photos of for their Instagram pages. Last year’s event in Omotesando drew in 5,500 people and over 7,000 posts were posted on Instagram.

     

    ■Information

    2nd Vinyl Museum

    Running: July 21, 2018―August 5, 2018

    Address: BALLY Ginza 2F, Tokyu Plaza Ginza, 5-2-1 Ginza, Chuo, Tokyo

    Access: 1-minute on foot from Exit C2 / C3 of Ginza Station via Tokyo Metro Ginza Line, Marunouchi Line, or Hibiya Line

    Entry Price: ¥1,800

    Website: http://vinyl-museum.com/

     

    TV Asahi & Roppongi Hills Natsumatsuri Summer Station 2018

    It’s been 15 years since Roppongi Hills first opened, which is set to welcome summer again this year with exciting events running from July 14 to August 26. Look forward to live music performances, shows, food, VR sessions, photo spots, exhibitions and more. The popular life-sized Doraemon will make a return at 66 Plaza where there’ll also be artists performing as well as anime inspired food.

     

    ■Information

    Roppongi Hills:http://www.roppongihills.com/

     

    Edo Cat Café: Enjoy the World of Ukiyo-e and Cats at Edo Neko Chaya

    Edo Neko Chaya is a new Edo-style cat café opening in Tokyo on June 15 for a limited period (until August 31) where you can enjoy the world of ukiyo-e while playing with real cats. The café is located at “Ryogoku Station Hirokoji.” Ukiyo-e paintings and models will decorate inside and bring to life the street and atmosphere of the Edo period. There will be several zones inside building, including the cat tea room, cat ‘red light district,’ cat bath, cat nagaya, and cat plaza. Each area will be furnished with ukiyo-e that fit the scene, bringing to life the world of Edo.

     

    ■Information

    Website:https://edonekochaya.com

     

    MORI Building DIGITAL ART MUSEUM

    MORI Building DIGITAL ART MUSEUM: EPSON teamLab Borderless will open on June 21 (until August 31) and is co-managed by Mori Building Co., Ltd. and teamLab. This never-before-seen new world is created in an expansive and complex three-dimensional 10,000 square meter space by 520 computers and 470 projectors. Dive into a mesmerising 3D world and get lost amongst the borderless art.

     

    ■Information

    Official website:http://borderless.teamlab.art/jp

    Teaser movie:https://youtu.be/y3quanO4bKw

     

     

    Jump Shop 2018

    Aqua City Odaiba is set to welcome the summer with a host of exciting events, including Jump Shop 2018. Jump Shop 2018 will stock a heap of merchandise from some of the most popular manga series out there from Shonen Jump’s arsenal, including One Piece, My Hero Academia, Haikyu!!, Gintama, and more. This event is held every summer and brought in around 20,000 attendees in 2017. Mark your calendars for the upcoming events happening in Aqua City Odaiba this summer, from anime to food.

     

    ■Information

    Jump Shop 2018

    Location: Aqua Arena, Azone 3F, Aqua City Odaiba

    Running: July 13, 2018―September 2, 2018

    Entry: Free (*Cost of merchandise is the actual price)

    TEL: 03-6436-3061 (Weekdays 10:00-18:00)

     

     

    Attack on Titan Collaborates with Tobu Zoo

    An event will be held at Tobu Zoo from July 22 with popular anime series Attack on Titan, which will enter its third season on July 14 and air to October 8. The theme of the event is Survey Corps members from the series taking on the role of biological researchers to conduct biological research. Giant life-sized panels of familiar faces from Attack on Titan will be displayed, in addition to animal panels with original designs. Two of the show’s main characters, Eren Jaeger and Levi, will make an appearance dressed as animal handlers.

     

    ■Information

    Tobu Zoo

    Address: 110 Suka, Miyashiro-machi, Minamisaitama-gun, Saitama Prefecture

    TEL: 0480-93-1200

    Website::http://www.tobuzoo.com/

     

    ©諫山創・講談社/「進撃の巨人」製作委員会

     

     

    How did you like our article? Why not participate in some of these events with your family and friends?

  • The popularity of character cafés in Japan never lets up, where cafés transform their menu and interior design to fit the theme of popular characters from anime, games and so on.

     

    Here are some of the best character cafés hitting Japan in July 2018.

     

    Gudetama Café x Keroppi

    The Gudetama Café is a character café themed on the hugely popular Sanrio character Gudetama. To celebrate his 5th anniversary, Keroppi is stopping by too, another character from the franchise. The menu will be transformed into kawaii dishes inspired by the two lovable characters, something fans absolutely can’t afford to miss out on.

     

    Full Details: https://www.moshimoshi-nippon.jp/110060

     

    ■Information

    Gudetama Café – HEP FIVE

    Address: HEP FIVE 7F, 5-15 Kakudacho, Kita, Osaka

    Running: June 1, 2018-July 31, 2018

    Opening Hours: 11:00-22:30 (Last Orders 22:00)

    No Fixed Holidays (Except where HEP FIVE has them)

    TEL: 06-6366-3694

    Website: http://gudetama.createrestaurants.com/

     

    Gudetama x Pom Pom Purin Café

    The Yokohama and Nagoya branches of the Pompompurin Café―themed on the popular Sanrio character Pompompurin―is teaming up with Gudetama to introduce a collaborative cute summer menu. It includes lots of kawaii dishes like the ‘Wahhoi! Summer Festival Bibimbap Don’ which features Pompompurin surrounded by beef karubi, kimchi, three kinds of namul, and a soft boiled Gudetama egg for a perfectly complete bibimbap don.

     

    Full Details: https://www.moshimoshi-nippon.jp/111621

     

    ■Information

    Pompompurin Cafe Yokohama

    Address: Yokohama Sotetsu Square, 2-1-5 Minamisaiwai, Nishi-ku, Yokohama-shi

    Opening Hours: 10:00-21:00 (Last Orders 20:30)

    Access: 5-minutes on foot from West Exit at Yokohama Station via JR

    TEL: 045-311-6750

     

    Pompompurin Cafe Nagoya

    Address: BECOME SAKAE 2F, 3-32-6 Sakae, Naka-ku, Nagoya-shi

    Opening Hours: 11:00-20:00 (Food Last Orders 19:30 / Drinks Last Orders 19:30)

    Access: 1-minutes on foot from Sakae Station via the Meijo Line

    TEL: 052-249-8320

     

    Pompompurin Cafe Official Website: http://pompom.createrestaurants.com

     

    Keroppi x Pompompurin Café

    This is a collaborative menu being introduced at the Harajuku and Umeda branches of the Pompompurin Café. The menu is a revamped version of a menu that was seen back in March which was praised as being ‘way too cute.’ There’s plenty to choose from, like the adorable ‘Sleeping Together♪ Keema Curry’ which has both characters sleeping soundly under a bed made of egg.

     

    Full Details: https://www.moshimoshi-nippon.jp/110315

     

    ■Information

    Pompompurin Cafe Harajuku

    Address: CUTE CUBE HARAJUKU 3F, 1-7-1 Jingumae, Shibuya, Tokyo

    Opening Hours: 11:00-21:00 (Food Last Orders 20:00 / Drinks Last Orders 20:30)

    Access: 3-minutes on foot from the Takeshita Exit at Harajuku Station

    TEL: 03-5786-0770

     

    Pompompurin Cafe Umeda

    Address: Hankyu Sanbangai South Wing B2F, 1-1-3 Shibata, Kita-ku, Osaka-shi

    Opening Hours:

    – 10:00-22:00 (Last Orders 21:30) Until March 27th

    – After March 28th 11:00-22:00 (Last Orders 21:30)

    – Weekends & Holidays 10:00-22:00 (Last Orders 21:30)

    Access: 3-minutes from Osaka Station via JR

    TEL: 06-6292-7140

     

    Website: http://pompom.createrestaurants.com

     

    The Very Hungry Caterpillar Café

    Based on the internationally beloved children’s picture book of the same name, this café in Ginza has introduced all-new menu items. Everything on there is refreshing and perfect for the season. Not only is it all delicious, they really went far to get every little detail on the plate. Once you see the menu you’ll become very hungry yourself!

     

    Full Details: https://www.moshimoshi-nippon.jp/107654

     

    ■Information

    The Very Hungry Caterpillar Café

    Address: Sunday Branch Maronie Gate Ginza 1 4F (2-14-2, Ginza, Chuo, Tokyo)

    Running: January 18, 2018 – August 31, 2018

    Opening Hours: 11:00am-9:00pm

    *Reservations must be made if coming before 5:30pm. Reservations not required after 5:30pm.

    TEL: 03-3567-3366

    Website: http://www.harapecocafe.com

     

    Gudetama Café – 5th Anniversary Space Theme

    Gudetama is celebrating his 5th anniversary by launching into space. The menu and décor at the café will take on this theme, offering plenty of great photo opportunities for Instagram. There’s so many fun things on the menu. Better yet, customers who dine in the café will receive presents. Those who eat there will get a fan, and those who order a drink will get a coaster. Be sure to get yours quick as they won’t be available again!

     

    Full Details:https://www.moshimoshi-nippon.jp/112954

     

    ■Information

    Gudetama Café – Ikebukuro

    Address: Gourmet Stadium II, Seibu Ikebukuro Main Store 8F, 1-28-1 Minami Ikebukuro, Toshima, Tokyo

    Running: June 26, 2018 – September 4, 2018

    Opening Hours: 11am-11pm (Open from 10:30am on weekends & holidays)

    *Last Food Orders: 9:30pm / Last Drink Orders 10pm

    No fixed holidays except where Seibu Ikebukuro is closed.

    TEL: 03-5949-5675

    ©2013, 2018 SANRIO CO., LTD. APPROVAL NO.S590710

     

     

    Did you enjoy this list? There’s lots of fun character cafés to stop by in Japan this July, so pick your favourite and go!

  • 5 Tokyo Hotels a Little Different From the Rest

    18.May.2018 | FEATURES / SPOT

    Do you ever first yourself stuck for choice when it comes to choosing a hotel to stay at during your trip? Since you’re making the effort to travel, you want your hotel destination to be an enjoyable experience too, right?

     

    We’ve compiled a list of hotels in Tokyo that are a little different from the rest and opened, or are set to open in 2018.

     

    星野リゾートOMO5 東京大塚(オモファイブ)

    Hoshino Resorts OMO5 Otsuka

    At OMO, they focus on tourism, offering not simply rooms, but a travel experience. They focus on elevating the excitement of travel for its guests by giving them the chance to fully enjoy towns and cities and the tourist spots connected to them. The hotel offers a service that helps guests discover the entertaining opportunities available to them all within walking distance of the hotel, allowing a deepening of knowledge of the city.

     

    Full Details: https://www.moshimoshi-nippon.jp/107128

     

    ■Information

    Hoshino Resorts OMO5 Otsuka

    Address: 2-26-1 Otsuka, Toshima, Tokyo

    Price: From ¥7,000 (2 People Max. Per Room / Tax & Service Charge Included)

    Access: 1-minute on foot from Otsuka Station via the JR Line

    TEL: 0570-073-022 (Hoshino Resorts Booking Center 9:00-20:00)

    Website: https://omo-hotels.com/otsuka/

     

    MAYU TOKYO WOMAN2

    Capsule Hotel「MAYU TOKYO WOMAN

    Compared to existing capsule hotels, MAYU TOKYO HOTEL has simplified the administration process, reduced the noise level, and is committed to efficient operation. It has considered the current image of capsule hotels and changed the design process in order to increase the private atmosphere. To ensure that guests can enjoy peace of mind, their design changes started from the stairs. MAYU TOKYO HOTEL only employs female staff, which is a large change from the conventional style, and being a female-exclusive hotel,  also makes is a great option for women looking to stay somewhere.

     

    Full Details: https://www.moshimoshi-nippon.jp/105495

     

    ■Information

    MAYU TOKYO WOMAN

    Address: 1-12-10 Minato, Chuo, Tokyo, 104-0043

    Access: 8-min walk from exit B2 of Hatchōbori Station (JR Keiyo Line) or 6-minute walk from exit A2 (Tokyo Metro Hibiya Line)

    TEL: 03-5117-2018

    Website: https://www.mayuhotel.jp

     

    変なホテル 銀座

    Henn-na Hotel Ginza

    Henn-na Hotel in Ginza incorporates robots and the latest cutting-edge equipment around. Two humanoid robots are installed at the front desk. A bar is also situated on the first floor that serve 300 types of alcohol including the rum produced at Bar Lamp in Ginza. During the daytime, the bar transforms into a lounge where guests can chat casually. The hotel is very comfortable to stay in, offering equipment such as the iRemocon, ChromeCast and mobile devices, and the rooms are even cleaned by an auto cleaning machine. Why not experience the latest in technology with robots while in Tokyo?

     

    Full Details: https://www.moshimoshi-nippon.jp/91425

     

    ■Information

    Hennna Hotel Ginza

    Address: 2-2-1, Tsukiji, Chuo, Tokyo

    TEL: 050-5894-3771 (10:00-18:30)

    Website: http://www.hennnahotel.com/ginza/

     

    SAKU REN JIMBOCHO:サクレン神保町

    SAKU REN JIMBOCHO

    This hotel fuses retro tastes with modern elements. The reception area features an old 1926 Victrola Credenza gramophone by JVC USA, giving the room a nostalgic and retro feel. Rooms come with big bathrooms, high quality mattresses co-manufactured with Simmons that promise a peaceful sleep, beauty products, massage chairs and more. Consider this hotel―with its nostalgic atmosphere―if you’re looking for some real relaxation.

     

    Full Details: https://www.moshimoshi-nippon.jp/89240

     

    ■Information

    SAKU REN JIMBOCHO 

    Address: 2-5-13 Jinbocho, Kanda, Chiyoda, Tokyo

    TEL:03-6261-0340

    Website: https://saku-ren.com/

     

    ホテル1899 東京

    Hotel 1899 Tokyo

    This hotel is truly Japanese, with ‘tea’ as its core theme. Opening later this year, there will be four types of rooms to choose from, each of which are inspired by Japanese tea shops. The first floor will be home to a restaurant/delicatessen offering dishes and desserts made using tea. The second floor is where the reception will be, and the third floor upwards will be the guest rooms. At the front will be a counter where you can taste test teas, and there’l even be a shop selling tea-related products. The hotel is about a 20-minute taxi ride from Haneda Airport which is super convenient for when you land in Japan.

     

    Full Details: https://www.moshimoshi-nippon.jp/79790

     

    ■Information

    Hotel 1899 Tokyo

    Address: 6-4 Shinbashi, Minato, Tokyo

    Opening: December 1, 2018

    Access:

    9-minutes on foot from Shinbashi Station via JR Lines, Tokyo Metro Lines, Toei Lines, and Yurikamome

    13-minutes on foot from Hamamatsucho Station via JR Lines and Tokyo Monorail

    10-minutes on foot from Daimon Station via Toei Lines

    6-minutes on foot from Onarimon Station via Toei Lines

    20 minutes taxi ride from Haneda Airport / 60 minute taxi ride from Narita Airport

    Website: http://1899.jp/hotels/tokyo/

     

    We hope this list proves useful when considering your accommodation opens when travelling to Tokyo. Be sure to enjoy your Tokyo trip to the absolute fullest.

     

RELATED ENTRIES

  • Imabari is a city in Ehime Prefecture that faces the Seto Inland Sea. Since olden times, it has flourished as an important location for marine traffic. It’s home to a bounty of recognised national treasures and historical heritage sights, and is also famous for its production of citrus fruits such as mikan. Japanese pop star, model, and icon Kyary Pamyu Pamyu took a trip to this ancient city to discover its wonder and beauty.

     

    A Visit to the Historical Sea Route

     

     

    Oyamazumi Shrine

    A ‘power spot’ revered by prominent people

    Oyamazumi Shrine has been revered by prominent figures throughout history as a place dedicated to the god of the mountain, god of the ocean, and the god of war. It’s home to numerous Important Cultural Properties which are available for viewing by the public such as the armour worn by the military commander Minamoto no Yoshitsune when the Minamoto clan won the Genpei War (1180-1185), armour worn by women, and more. The shrine is also a notable power spot for the ancient tree that has stood there for 2,600 years and is now recognised as a natural monument of Japan. Power spots are places in Japan where the spiritually-inclined draw energy from.

     

    Information

    Oyamazumi Shrine

    Address: 3327 Omishimacho Miyaura, Imabari, Ehime 794-1393, Japan

    TEL: 0897-82-0032

    Opening Hours: Sunrise to 17:00

    National Treasure Building: 8:30-17:00 (Last Entries 16:30)

    Official Website: https://oomishimagu.jp/

     

    Kurushima Kaikyo Service Area

    Lip-smacking food aplenty

    If you’re one for great views, then the Kurushima Kaikyo service area is a must-visit, offering a panoramic look at the Kurushima Strait of the Seto Inland Sea. The service area is very well know particularly for the Jaguchi Mikan Juice, something of a city legend in Ehime where you can enjoy fresh mikan juice straight from a tap. You can also tuck a rice bowl dish made with tachiuo hairtail caught in the Seto Inland Sea that’s made to look like Kurushima Kaikyō Bridge, or try Imabari’s soul food dish: the Imabari Yakibuta Tamago Meshi, a pork, egg, and rice bowl. Don’t pass up the chance to snap a photo at the designated photo spot with the Seto Inland Sea in the back either like Kyary above.

     

    Information

    Kurushima Kaikyo Service Area

    Address: 3-9-68 Ohamacho, Imabari, Ehime, 794-0002, Japan

    Food Court: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

    Shops: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

    Outside Shopping Area & Cafes: [Weekdays] 9:00-17:00 / [Weekends & Holidays] 9:00-18:00

    Official Website: https://www.jb-highway.co.jp/sapa/kurushima.php

     

    Murakami Suigun Museum

    Dedicated to the Imabari heroes who protected the ocean


    Murakami Suigun Museum is dedicated to kaizoku—pirates, or lords of the sea—something which conjures to mind villainy or bad guys, but the Murakami pirates were also considered heroes who helped maintain order and protect the sea during the Sengoku warring period of Japan. The museum features many displays of Murakami family treasures including the battle surcoat which the pirate leader wore over his armour, proudly bearing the Murakami family crest. Visitors can wear replicas of this coat, which Kyary tired herself: “Now I’m sorta like a military commander too,” she said.

     

    Information 

    Murakami Suigun Museum

    Address: 1285 Miyakubocho Miyakubo, Imabari, Ehime 794-2203, Japan
    TEL: 0897-74-1065

    Opening Hours: 9:00-17:00

    Closed: Mondays (or Tuesday if the Monday falls on a public holiday) / New Year Holidays (Dec 29-Jan 3)

    Official Website: https://www.city.imabari.ehime.jp/museum/suigun/

     

    Roadside Station Yoshiumi Iki-iki-kan

    A bundle of fun and entertainment in one place

    Roll on up to Roadside Station Yoshiumi Iki-iki-kan to enjoy a shichirin BBQ feast with fresh seafood caught in the Seto Inland Sea while gazing out across Kurushima Kaikyo. This building complex serves as a resting spot and is also the perfect place to purchase local souvenirs including Ehime specialty products. It’s also famous for its offering the chance to board a boat to ride around Kurushima Kaikyo, renting out bicycles, and more. You’ll also be able to meet Koro-chan, a popular fish who has lived there for 30 years.

     

    Information

    Roadside Station Yoshiumi Iki-iki-kan

    Address: 4520-2 Yoshiumichomyo, Imabari, Ehime 794-2114, Japan

    TEL: 0897-84-3710

    Opening Hours: 9:00-17:00

    Restaurant: 10:00-16:00 (Last Orders 15:00)

    Closed: New Year’s Day (and certain days in winter)

    Official Website: http://www.imabari-shimanami.jp/ikiiki/

     

    Dolphin Farm Shimanami

    Meet the cute and friendly dolphins

     

    Dolphin Farm Shimanami, which is connected to Hakata Beach, is the best and biggest place in Japan to interact with dolphins. Visitors can get close to them and the dolphins will show off their tricks and skills. There’s even a car camping area you can stay at.

     

    Information

    Dolphin Farm Shimanami

    Address: 1673 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

    TEL: 0897-72-8787

    Opening Hours: 9:00-17:00

    Closed: On days with bad weath

    Official Website: https://www.df-shimanami.com/

     

    Hakata Beach

    A white sandy beach rolling out 200-meters 

     

     

    Hakata Beach is located at the base of Oshima Bridge in Hakata. The beach is famous for its salt which is best tried on their popular sweet-tasting sea salt ice cream.

     

    Information

    Hakata Beach

    Address: 1668-1 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

    Sea Bathing: Early July – Late August

    Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=198

     

    Imabari Towels

    High quality towels woven with tradition and technique

     

    Imabari is the biggest producer of towels in Japan. Even their white towels alone have countless types you can choose from, allowing you to pick which level of softness and comfort you want. The iconic brand logo is also impactful, capturing the quality, production, and enthusiasm that the makes have for the product. Kyary herself uses them all the time!

     

    Information 

    Imabari Towel

    Official Website: https://www.imabaritowel.jp/

     

    Sunrise Itoyama

    Need a bike?

    Sunrise Itoyama, located in the Imabari Central Cycling Terminal, is a rental bicycle service that has bikes and helmets for everyone’s needs. Rent out a bike and ride the Shimanami Sea Route which connects Ehime and Hiroshima with a series of bridges that hop across the islands of the Seto Inland Sea.

     

    Information 

    Sunrise Itoyama

    Address: 2-8-1 Sunabacho, Imabari, Ehime 794-0001, Japan

    TEL: 0898-41-3196

    Rent-a-Cycle Details: https://www.sunrise-itoyama.jp/archives/rentacycle/

    Official Website: https://www.sunrise-itoyama.jp/

     

    Marutomi

    The famous restaurant known to every local

    If you want the real experience of Imabari’s yakitori soul food, you should visit Marutomi, a yakitori eatery. Imabari yakitori is different from the usual Japanese yakitori as it doesn’t come skewered. Instead, the chicken is cut into small pieces and fried that way. One of the most popular ways to have it is with the skin on so the outside is crunchy and the inside succulent. It goes perfect with a cup of sake too.

     

    Information 

    Marutomi

    2-3-6 Katayama, Imabari, Ehime 794-0063, Japan

    TEL: 0898-23-2740

    Opening Hours: 17:30-22:00

    Closed: Wednesdays

    Official Website: https://maru-marutomi.jp/

     

    Imabari Castle

    A castle by the sea

    Imabari Castle, built by the daimyo Tōdō Takatora, is known famously as one of Japan’s three “Castles on the Sea” and was also listed in Japan’s Top 100 Castles. When it was first constructed, boats could enter the moat from the ocean. It’s a site that breathes the prosperity that Imabari has enjoyed as a significant location for maritime traffic, the same Imabari that the Murakami pirates sought to protect. Head on up to the top of the castle to stand on the observation deck and gaze at an unbroken view of the city.

     

    Information

    Imabari Castle

    Address: 3-1-3 Toricho, Imabari, Ehime, 794-0036, Japan

    TEL: 0898-31-9233

    Opening Hours: 9:00-17:00

    Closed: December 29 – December 31

    Official Website: https://www.city.imabari.ehime.jp/museum/imabarijo/

     

    Kirosan Observatory Park

    A breathtaking spectacle to remember

    Kirosan Observatory Park is officially recognised by Setonaikai National Park. Standing atop the observation deck fills the eyes with wonder as they gaze upon a panoramic stretch of Imabari, the Seto Inland Sea, and Kurushima Kaikyo all at once. Kyary wrapped up her time in Imabari here as the sunset coloured the sky and sea in warm evening hues.

     

    Information 

    Kirosan Observatory Park

    Address: 487-4 Yoshiumicho Minamiura, Imabari, Ehime 794-2115, Japan

    No Fixed Holidays

    Open 24-hours a day

    Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=182

     

    Imabari Tourism Information: https://www.city.imabari.ehime.jp/kanko/

     

    We hope you enjoyed joining Kyary on her adventures across Imabari, and perhaps she even got you a little curious in wanting to visit the city yourself. It’s a treasure trove filled with vistas by the sea, in nature, and in the city itself with its Important Cultural Properties. Food is also a big part of travel for many people, so you can rest assured that your belly will be satisfied in Imabari as you try their speciality mikan, fresh seafood fished in the Seto Inland Sea, and more.

  • Experience a Front Row Seat of Karuizawa’s Tranquil Forests at HOSHINOYA

    13.June.2021 | SPOT

    HOSHINOYA Karuizawa has announced a special summer plan for guests called “Mori no Hotori cafe&Bar ~Suijo no Tokutoseki~” (Cafe & Bar by the Forest ~Special Seats on the Water~). The midsummer evening plan is available for one group per day and takes place at the hotel’s cafe and bar which sits by a forest and faces the Kera-Ike Pond. It invites guests to relax under the starry night sky on the water and enjoy the sounds of nature while enjoying drinks and bites to eat.

     

    Japan is known for its summer hot summers. However, Karuizawa enjoys a cooler climate, so evenings dip to around 20°C for a comfortable temperature.

     

    Stargazing on top of the water

    HOSHINOYA Karuizawa is connected directly to Karuizawa Wild Bird Sanctuary. At the entrance, by the Kera-Ike Pond, is the hotel’s Mori no Hotori cafe&bar which is open all year. The cafe/bar fusion is surrounded by Karuizawa’s lush forests, and it’s here that guests can enjoy sitting on specially-prepared seats on the water. It will feel like they are walking on water as they approach their seats where they can take their shoes off and sit on the tatami mats to gaze at the stars.

     

    Calm the heart with an enchanting performance

    When you walk up the stairs that face Kera-Ike from HOSHINOYA Karuizawa, your ears will be met with the enchanting sound of crystal bowls which add a mysterious depth to the natural sounds of the forest, spiriting guests away to another wonderful world.

     

    Indulgent drinks and food

    Guests can pick from a range of drinks and bites to eat scented with fruits, wood, and other natural fragrances of the forest. There arw six drinks to choose from including a gin and tonic made with lindera umbellata, a type of camphor, as well as a whisky made with ripe fruits. Food includes chocolate made from lindera umbellata and kuma bamboo grass, cherry blossom and walut chips, and more.

  • Be Surrounded by Glowing Fireflies With Kissho Yamanaka’s New Hotel Plan

    07.June.2021 | SPOT

    Kissho Yamanaka, a hot spring hotel in Kaga, Ishikawa, is now offering a firefly-viewing experience as part of a new guest plan until June 15. This gorgeous resort, situated by the Daishoji River in the Kakusenkei Gorges, was awarded three Michelin stars in the Ryokan category of Michelin Guide Hokuriku 2021 Special Issue.

    The firefly tour arrives as early summer is soon to begin. As part of the hotel plan, guests can also enjoy a dazzling Firefly Cocktail too.

    Feel the rays of early summertime at Kissho Yamanaka.

  • All About Matsuyama | Final Episode: Introducing the New Matsuyama Tourist Information Centre

    30.May.2021 | FEATURES / SPOT

    The reception staff are ready and waiting to greet customers with a smile

     

    The all new Matsuyama Tourist Information Centre finally opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. You’ll find it on the first floor of Matsuyama Mitsukoshi which isn’t even a one-minute walk from Okaido Station. It features an interior fusion combining history and culture with a design inspired by Matsuyama Castle while also throwing in a contemporary feel.

    Six giant screens serve as the perfect place for tourism-related PR of Matsuyama

    The first sight many visitors will lay their eyes on upon entering the information centres are the six screens spanning 1.5 meters high and 4.5 meters across the wall. Here, a variety of promotional material centred on the highlights of Matsuyama will be displayed.

     

    The information centre offers many useful services, including for foreign customers who don’t speak Japanese. There is a translation and interpreting service, money exchange, rental electrical outlets for smart devices, and more. The staff themselves are multilingual, but the interpreting service includes access to a call centre which you can access using the free WiFi or using an iPad. The availability of foreign currency exchange is also extremely beneficial as Matsuyama is a city abundant with long-standing shops that have been around for decades and longer. Another convenience with the centre is easy access to public transport. If you’re looking to travel around the prefecture, we recommend paying a visit to the centre first as it’s sure to provide valuable information. You can even rent mobile batteries for your smartphone to lessen the stress when sightseeing.

    The pictogram shows the many handy services available

    Visitors will also find a comprehensive duty-free counter inside the information centre which covers all stores in Okaido, Gintengai, Matsuchika Town, Dogo Shoten, and Ropeway Shotengai. You must spend over ¥5,000 (before tax) on products to be duty-free eligible. Since it’s a comprehensive service, if you have multiple receipts you can be exempt from tax as long as all your receipts exceed ¥5,000. Participating stores have special stickers plastered up inside so tourists can quickly and easily identify them.

    Stores participating in the duty-free service have stickers and signs to show it

    For example, if you spend ¥500 at participating stores in Dogo Shotengai, ¥1,000 in Okaido Shopping Street, and ¥3,500 in Gintengai Shotengai, and take all three of those receipts adding up to ¥5,000 to the information centre, you can get your items duty free. But keep in mind that the receipts have a validity period on them, so be sure to check opening hours.

     

    The Matsuyama Tourist Information Centre serves as the perfect site for bringing in all kinds of tourists, including foreign travellers, to Matsuyama post-COVID. The information also goes by the cute nickname “Dan Dan info.” Dan dan is an old Ehime phrase meaning “thank you” and ties in with the smiling and hospitable welcome staff wish to greet guests with. It’s exciting to look into the future and see how Matsuyama’s tourism and economic growth will develop in its shopping districts, stores, and elsewhere. Make one of your first stops the Matsuyama Tourist Information Centre when visiting the city.

  • All About Matsuyama | Episode 8: Souvenirs Are Part of Matsuyama’s Fun and Are Everywhere

    29.May.2021 | FEATURES / FOOD / SPOT

    The all new Matsuyama Tourist Information Centre opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

    From tasty treats to home and lifestyle goods, Matsuyama has no shortage of souvenirs

    Popular sightseeing spots and delicious food you can’t get anywhere else—these are all part of the fun experience to be had when travelling. To wrap up your time there and memorialise all that’s happened, nothing’s better than picking up a little souvenir. In Episode 8 of All About Matsuyama, we take a look at the many wonderful items you can take home with you as souvenirs from food to traditional handicrafts, special dyed fashion and accessories, and more. MOSHI MOSHI NIPPON has picked out a range of delightful treats like Matsuyama’s famous tartes, jakoten, three-colour botchan dango as well as Tobe ware porcelain which is an Ehime tradition, and iyo-kasuri fabric which is one of Japan’s three main kasuri fabrics.

     

    First on the list is the ‘tarte,’ a speciality product of Shikoku which is more of a sponge cake. They’re made of a soft and fluffy sesame seed-coloured sponge and coarse red bean paste. A famous treat of Matsuyama, you can find these tarts just about anywhere in Okaido Shopping Street, near Dogo Onsen, and elsewhere.

     

    Jakoten is considered a soul food of Ehime Prefecture. It’s made from fish that are blended into a paste and fried. You can find jakoten everywhere in Matsuyama, but every restaurant serves theirs with different textures and flavours. Many places fry them fresh, so be sure to try a bunch to compare the flavours and then you can decide which to buy as a souvenir. There are even places so popular that they have lines outside them before they even open.

     

    The botchan dango is something many of our readers have probably seen or heard about. These three-coloured skewered dango are served bite-sized, cute enough to snap a photo of. The ones sold at Dogo Onsen are something of a speciality. They have their name from Natsume Soseki’s novel Botchan. You’ll find them all around Dogo Shotengai.

     

    Tobe ware is a traditional type of porcelain from Tobe in Ehime, known for its smooth touch and durability. This traditional porcelain has been handed down from old times until today, and in recent years, ceramists have been hammering out their own unique shapes, so have become popular as stylish, everyday use lifestyle items.

     

    You can’t talk about Ehime’s traditional craftwork without mentioning iyo-kasuri fabric. Matsuyama used to have huge production output of this fabric type, which stands as one of three of Japan’s most famous kasuri fabrics alongside kurume-gasuri from Fukuoka and bingo-kasuri from Hiroshima. Production has dwindled in modern times, but if you go to Art Labo KASURI Rekishikan, you can learn all about iyo-kasuri. There are lots of gorgeous iyo-kasuri products to buy like cute pouches, bags, and more.

     

    And that’s our list of must-grab souvenirs. There are of course endless other things you can get your hands on, so if you’re lost on what to pick up, try asking at the Matsuyama Tourist Information Centre.

     

    Stay tuned for the next and final episode of All About Matsuyama.

  • All About Matsuyama | Episode 7: Mitsuhama Port is a Nostalgic Trip Down Memory Lane

    29.May.2021 | FEATURES / FOOD / SPOT

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

    The Mitsu Ferry, managed by Matsuyama City, has been running for over 500 years

    We’ve covered much about the land in this series, so in Episode 7 of All About Matsuyama, we’re heading to the sea. Mitsuhama Port sits in the western part of Matsuyama, Ehime. Mitsuhama is a port town that flourished during and following the Edo Period as the ‘front door to the ocean.’ Visiting the town is a trip down memory lane as there are still pseudo Western-style buildings from the Meiji and Taisho periods that suffered damage from the war, as well as traditional Japanese houses, and more. The Mitsuhama Shotengai shopping district was once a bustling place for the fishing and trade industries. Today, buildings have been renovated and taken on new managers who have turned places into stylish cafes, galleries, and other businesses, creating a quaint mix of new and old.

     

    Matsuhama Port is a 15-minute car ride from Matsuyama Station, which itself is connected to other must-visit spots we’ve covered in this series such as Matsuchika Town and Gintengai. If you’re looking for a place to walk around, the port area is somewhere you can really stretch your legs. It’s right outside Mitsu Station from where you can see Mitsuhama Shotengai lined with concrete shops. The street has an old-timey Japanese nostalgic feeling to it. The number of young people frequenting the local shops and houses that have been renovated into various stores is on the rise which is changing its image from a former port town to a hip place to go for shopping. In the summer there are firework festivals and events held by the shopping district, so it’s quickly becoming one of Matsuyama’s new tourist spots.

    A luxurious sea bream meshi-zen set meal

    If you’re strolling through Mitsuhama Shotengai, one place we absolutely want to recommend people visit is Taimeshi, a restaurant that set up shop inside a Japanese house that’s registered as a Tangible Cultural Property. They have only one order on the menu as pictured above: the Taimeshi-Zen, a sea bream set meal, which is made even more enjoyable by the restaurant’s elegant decor.

    Mitsuyamayaki is a fast food delicacy of Mitsuhama

    Everyone needs to try the local fried food as well. The most popular is their okonomiyaki, a common food in Japan. However, the type served in Mitsuhama, known as Mitsuhamayaki, is a little different from the Osaka or Hiroshima styles. They load the batter with noodles and garnish with chikuwa fish-paste, an ingredient long-loved in Mitsuhama, and the secret ingredient—fish flakes. Beef is used as the meat filling. The result is the kind of flavours you’d imagine tucking into in a port down. Each restaurant that serves Mitsuhamayaki serves theirs with their own original sauces too, so no two places will be exactly the same. Try several to compare the tastes.

     

    Something else that can’t be passed up when visiting Mitsuhama is the Mitsu Ferry, a boat with a 500-year history that rides up and down the river and is free of charge. Not only has it been used since the Muromachi Period for transporting goods, it also enjoys 40,000 passengers every year having been recognised as a tourist spot in recent years.

     

    Baishinji Station, which is right next to Minatoyama Station and is how you get to the Mitsu Ferry, is known for being the location of the final episode of the 1991 Japanese drama series Tokyo Love Story. There, visitors can also gaze at the gorgeous view of the Seto Inland Sea, pay a visit to Baishinji Garden to enjoy the plum and cherry blossoms, and more.

     

    Matsuyama is vast and full of many places to enjoy. Mitsuhama is one of these locations and is easily accessed by train from the city centre. It’s a tranquil place where you can feel both the preserved old atmosphere and the modern changes. It’s sure to continue growing as one of the city’s must-visit sightseeing spots.

  • All About Matsuyama | Episode 6: Feast Your Eyes Upon the City’s Food

    28.May.2021 | FEATURES / FOOD / SPOT

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

     

    One of the biggest attractions to anyone travelling abroad, or even domestically, is the food. In Episode 6 of All About Matsuyama, we give you a mouth-watering tour of Matsuyama’s food scene. Every area of the city is bursting with flavours to be savoured, so here’s our list of places we can’t recommend enough, all located around Okaido Shopping Street, Matsuyama Gintengai, and Matsuchika Town.

     

    Higiriyaki

    Higiriyaki is a sweet local treat from Matsuyama with chewy skin and filled with hot adzuki bean paste

    The first delectable treat MOSHI MOSHI NIPPON recommends begins at a shop in Okaido Shopping Street. The ‘higariyaki’ is a local food that was first created during the Taisho period in Japan and is also the name of the shop that sells them. It’s said that the first higariyaki was made at Zenshoji Temple which is located in front of Matsuyama Station. The temple is nicknamed “Ohigiri-san,” and the dessert’s name derives from the Higiri Jizo god that is worshiped there. Its dough is made with high quality wheat flour and eggs and is stuffed with an azuki bean paste recipe that has been preserved and passed down since it was first created. You get to see the higiriyaki being made fresh before you when ordering one.

     

    Noma Kajuen noma-noma

    Every cup of their refreshing juice is freshly squeezed

    Noma Kajuen noma-noma is a juice and gift shop managed by Noma Kajuen, a fruit grower in Ehime which ships tasty mikan oranges around Japan. noma-noma not only serves fresh juice but ice creams, parfaits, drinkable jelly, and other takeout items too – all made with mikan. They have plenty of fruity gifts too, so don’t pass up the opportunity to try some sweet Ehime mikan.

     

    Roken Manto

    The only place left making steamed bread with koubokin yeast fungus

    Next on the menu is Roken Manto which is famous in Matsuyama for its steamed bread. This bread is made with koubokin yeast fungus and has been since 1931. No preservatives or other additives are used so they don’t have a shelf life – you can only buy and eat them from here. The bread was adapted in Kurashiki from the Chinese steamed bun to cater to Japanese palettes. Fillings include pinto beans, raisins, cheese, cocoa, and more. None are overly sweet so make for a nice easy bite. They are particularly popular with male customers who you often see in droves buying them in the evenings and late into the night.

     

    Nabeyaki Udon Asahi

    A bowl of their sweet udon will leave you feeling happy

    We’re moving locations now – towards Matsuyama Gintengai. Nabeyaki Udon Asahi is a famous udon bar in Matsuyama known for its sweet tasting nabeyuki udon, something of a soul food to the locals. The restaurant opened in 1947 and has been frequented by locals since. Their udon is simple but delicious, made with a sweet broth, chewy noodles, kamaboko fish paste, chikjuwa fish paste, and boiled egg. The restaurant itself has a retro vibe to it which serves as the perfect setting for your bowl of udon. It will definitely have you wanting a second visit. One thing to note is that the restaurant closes once all noodles have been served, so we recommend visiting in the early afternoon.

     

    Usuzumi Yokan

    The quality of the adzuki beans elevate this dessert to sublime new heights

    The usuzumi yokan is a famous sweet of Matsuyama which was first made over 1,000 years ago when Empress Jito visited Dogo. Its surface has a sheen to it, and inside are white beans made to look like cherry blossom petals, giving it an extravagant appearance. It’s a sweet famous across Japan having won awards at national confection competitions. You can order them to have-in at this cafe if you like – and their gorgeous Tobe ware plates are available to buy too. Both would be great as souvenirs bought together.

     

    Tonkatsu Katsuyoshi

    The crunchy, mouth-watering tonkatsu is nice and light and not fatty at all

    Last up on our list takes out to Tonkatsu Katsuyoshi in Matsuchika Town. They serve up some seriously succulent and juicy meat covered in a crunchy layer and served with an in-house sauce. Their menu is long, and all set meals come with a bowl of grated Japanese yam soup. Matsuchika Town is full of popular eateries with lots of takeout items to enjoy, so we recommend visiting there before moving away from the station area.

     

    Matsuyama is loaded with restaurants so you’ll never go hungry. The places on this list, and many others, are waiting for your arrival.

  • All About Matsuyama | Episode 5: A Shopping Paradise at Every Turn

    28.May.2021 | FEATURES / SPOT

    Five unique shopping districts loved by Matsuyama locals

     

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

     

    When visiting Matsuyama, some of the must-visit hot spots include places like Dogo Onsen and Matsuyama Castle. While it’s true you’re sure to enjoy a satisfying sightseeing experience visiting these worthwhile locations, if you’re looking for an even truer Matsuyama experience, you’ll want to hit up the city’s shopping districts. In Episode 5 of All About Matsuyama, we’re looking at five different shopping districts, each with their own unique characters, and all loved by the locals.

     

    The five places we’re looking at are: Okaido Shopping Street, a bustling street and the biggest shopping district in all of Ehime; Matsuyama Gintengai which is lined with a diverse bounty of stores; Matsuchika Town which is the only underground shopping centre in Shikoku; Ropeway Shopping Street, a beautiful street with an inherently ‘Japanese’ feel to it; and Dogo Shotengai which connects the local station to the main Dogo Onsen site. All five of these places should be listed alongside Matsuyama Castle and Dogo Onsen as tourist hot spots.

     

    Let’s begin with Okaido Shopping Street. Located right by Okaido Station, the street runs 483 meters from Shiden Street to Chifunemachi Street. It’s an enormous, brightly-lit arcade with plenty of things to enjoy throughout the day from the morning farm market to the wine and dine experiences to be had in the evenings. No matter the hour, Okaido Shopping Street is bustling, so if you’re looking for some fun in Matsuyama, this is the place.

     

    Next on the list is Matsuyama Gintengai, which runs from Chifunemachi Street to Matsuyama City Station. It connects directly to Okaido Shopping Street and is split into four districts: Sanchome and Yonchome. This 600 meter space is frequented by young and old shoppers alike, with delectable desserts to tuck into and lifestyle items to adorn your days with.

     

    Matsuchika Town can be accessed via an elevator from Matsuyama Gintengai. It’s connected to Matsuyama City Station and is the only underground shopping district you’ll find in the whole of Shikoku, one of the five main islands of Japan. It’s on the smaller side when compared to Okaido and Gintengai, but as well as various stores, it has a well-known rest and meeting spot which is a symbol of the shopping centre.

     

    Ropeway Shopping Street is a 500 meter road that runs from Matsuyama Ichibancho—which is across from the same Shiden Street that links to Okaido Shopping Street—to the Matsuyama Ropeway cable car station that goes to Matsuyama Castle. It’s home to many old-time shops stocking second-hand books, Japanese instruments, and more. It’s also a barrier-free shopping centre which is something of a rarity in Japan.

     

    The final site on this list is Dogo Shotengai, which is about 10-minutes by train from Okaido Station. It’s an L-shaped arcade that runs 250m from Dogo Onsen Station. It’s known colloquially as Dogo High Collar Street for its smart and chic Meiji Roman vibe. There are many people who walk around the area from the surrounding hotels in yukata. It really has that ‘hot spring town’ vibe.

     

    And that’s our list of five unique shopping districts adored by the locals. Be sure to jot them on your list of places to go when travelling to Matsuyama.

  • All About Matsuyama | Episode 4: Japan’s Famous Bathhouses Dogo Onsen & Dogo Onsen Annex Asuka-no-Yu

    27.May.2021 | FEATURES / SPOT

    Dogo Onsen is registered as an Important Cultural Property of Japan

     

    Dogo Onsen Annex Asuka-no-Yu incorporates Asuka Period-style architecture

     

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

     

    In Episode 3 of All About Matsuyama, we head to Dogo Onsen, another famous location that should be added to your Matsuyama bucket list adventures.

     

    Dogo Onsen is Japan’s oldest hot spring, located along Dogo Shotengai, a shopping district that runs 250m from Dogo Onsen Station. Dogo Shotengai is known colloquially as Dogo High Collar Street for its smart and chic Meiji Roman vibe. Dogo Onsen is a 3-story hot spring facility in the heart of Dogo which became the first public bathhouse to be registered as an Important Cultural Property of Japan in 1994.

     

    Conservation and repair work began on Dogo Onsen in January 2019 in order to preserve the bathhouse which boasts a long history spanning over 120 years. It is the first public bathhouse in Japan to operate as an Important Cultural Property while undergoing large-scale reparation.

     

    The preservation work is scheduled to take 7 years during which the Dogo Reborn Project is taking place. The Phoenix from Osamu Tezuka’s manga of the same is watching over the revitalization of Dogo Onsen which will be ‘reborn’ like a phoenix. The project is holding a range of events such as light-ups, projection mapping, animations that people can watch, and more.

    Please note however that project mapping is temporarily suspended until May 31, 2021 due to COVID-19.

     

    Dogo Onsen’s history spans more than 120 years. Its on-site sister location, Dogo Onsen Annex Asuka-no-Yu, opened in 2017. This bathhouse is constructed in the style of the Asuka Period. Asuka-no-Yu, like the main Dogo Onsen building, is home to Bijin no Yu, a rare kind of water with a soft texture which flows from the source and is neither heated nor cooled.

     

    Dogo Shotengai, which links together Dogo Onsen and Dogo Onsen Annex Asuka-no-Yu, is an L-shaped arcade and runs from Dogo Onsen Station. It has a roof which means you can walk from the station straight to the bathhouse without getting wet on a rainy day. There are around 60 shops to look around, and if you wear a yukata, you’re sure to enjoy the real Dogo experience. Head back in time in Japanese history with a visit to the Dogo area.

  • All About Matsuyama | Episode 3: Matsuyama Castle’s History Overlooking the City Throughout History

    27.May.2021 | FEATURES / SPOT

    Matsuyama Castle from high above

    Matsuyama’s shitamachi castle town

     

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

     

    In Episode 3 of All About Matsuyama, we’re taking a look at Matsuyama Castle, an absolutely indispensable location when travelling to Matsuyama which has and still watches over the development surrounding shitamachi castle town.

     

    Matsuyama Castle sits at the heart of Matsuyama. It was built in 1603 on top of Mount Katsuyama which stands towering at 132 meters tall. At the foot of the mountain are two enclosures: Ninomaru and Sannomaru. The castle grounds are so big that you wouldn’t be able to see everything in a single day. It’s also home to only one of 12 existing original castle towers in Japan, is featured in Japan’s Top 100 Castles list, and was selected as one of the 100 Most Beautiful Historical Sites in Japan. It also ranked as the third best castle in Japan in a 2020 list. You clearly can’t pass up a visit to Matsuyama Castle when travelling to Matsuyama!

     

    There are several ways to get to Matsuyama Castle. You can take the walking route upwards which takes about 30 minutes, but many people take the Ropeway or lift. You can buy a ticket for the Ropeway at the station outside Matsuyama Ropeway Shopping District. You will be greeted by Matsuyama Castle’s mascot character Yoshiaki-kun.

     

    Matsuyama Castle was built following the Battle of Sekigahara by Katō Yoshiaki who was awarded for his service as a retainer of Toyotomi Hideyoshi. The main tower is the only part that has been preserved in its original form. Other parts of the keep have been restored throughout the years due to fires. Several parts of the castle have been designated as Important Cultural Properties including the main tower which can be accessed by visitors who can see what the castle was like when it was first built.

     

    The castle is surrounded by a towering 14-meter stone wall which, though was built in order to prevent enemies from infiltrating, has an air of beauty to it. Two stone walls were built on the mountain slope to stop people from entering via the hillside too. This wall is considered a nationally precious example of Japanese history and is a must-see when visiting Matsuyama Castle.

     

    It’s rare for a castle like this in the middle of a city to have such a history. The view from the very top of the castle keep, which is an extra 30 meters on top of the 132m tower, is a wonderful sight to behold as you gaze across Matsuyama. Many people visit the castle during the daytime, but the castle is actually one of the city’s most beautiful night time spots too. Whichever time of the day you decide to visit, you’re sure to learn much about Matsuyama’s history.

  • All About Matsuyama | Episode 2: Bargain Shopping Experience With machipay

    26.May.2021 | FEATURES / SPOT

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan— in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

    Machia in Matsuyama Gintengai offers support for the machipay Service

    In Episode 2 of All About Matsuyama, we’re looking at ‘machipay,’ a special service exclusive to Matsuyama that opens opportunities for a great value shopping experience.

     

    Matsuyama’s shopping districts serve as the foundation of the lives of those residing in Matsuyama. Even visiting as a tourist for shopping and sightseeing you can enjoy an inherently ‘Matsuyama’ experience. Something that will make that experience even better is using the city’s machipay service which combines points, electronic money, and coupons all in one place. The service was created for both locals living in the city as well as tourists to create a more convenient shopping experience.

     

    The machipay card and app feature three functions: Points, Electronic Money, and Shopping Coupons. It is compatible at countless popular stores around Matsuyama including Okaido, Gintengai, Matsuchika Town, Matsuyama Ropeway Shopping Street, and elsewhere. Every ¥100 of electronic money spent using the service nets you one point, and one point is equivalent to ¥1. Putting money on the card and paying with it means you’ll start collecting lots of points which can be used at these various stores. Coupons offered around the shopping districts and its stores can also be saved onto your machipay app, making it a very handy shopping companion.

     

    But shopping isn’t the only way to earn machipay points. Attending events in the city, getting involved in voluntary work, and other activities that involve living in or like the people of Matsuyama will also garner you points.

     

    The “machica Card” which is used for the service is sold at the machia shop (pictured above) in Matsuyama Gintengai everyday from 10:00-19:00. There’s also an app. As of April 30, 2021, there are 1,200 stores in Matsuyama that are participating in the service.

     

    If you’re planning a trip to Matsuyama, make sure to use machipay.

  • All About Matsuyama | Episode 1: The City’s History at Saka no Ue no Kumo Museum

    26.May.2021 | FEATURES / SPOT

    The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan— in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture.

    Outside the Saka no Ue no Kumo Museum

    In Episode 1 of All About Matsuyama, we head to Saka no Ue no Kumo Museum. This museum, established in 2007, is located near Matsuyama Ropeway Shopping Street, an area lined with many independent stores which enjoys a relaxed atmosphere. The museum is inspired by the Japanese novel Saka no ue no kumo by Ryōtarō Shiba which was originally published serially between 1968 and 1972. A television drama adaptation aired in Japan from 2009 to 2011. The story is set during the Meiji period and follows three characters all of who are from Matsuyama: Akiyama Yoshifuru, his brother Akiyama Saneyuki, and their friend, Masaoka Tsunenori, also known as Masaoka Shiki. The museum exhibits a different theme every year: some themes have included an exhibit centred on these three characters, another on the Meiji Period when Japan modernised rapidly, and more, as well as other individual showcases.

     

    But discoveries aren’t only to be found in the museums exhibits. Visitors should also pay attention to the building’s architecture which was conceived by international self-taught architect Tadao Ando. Its intriguing design stacks together two triangles. When creating the blueprint for the building, Ando ensured to create a form that would not interfere with the natural landscape or surrounding trees and nature. The museum has a relaxing atmosphere to it and every floor has slopes which connect to one another, so visitors can expect to enjoy an unrushed time there.

    The staircase has a unique design which lacks common support columns

    Saka no Ue no Kumo Museum is also one of the zones that is part of Matsuyama’s Field Museum Project which aims to turn the entire city into a ‘roofless’ museum, with every part of it offering something for locals and tourists to enjoy that is inherently Matsuyama.

     

    The museum sells its own exclusive merchandise too, and there’s even a cafe to enjoy a drink and bite to eat after or during visitors’ stroll around the various exhibits.

     

    If you’ve yet to visit Matsuyama, or have plans to, then Saka no Ue no Kumo Museum is a place we can’t recommend enough for putting on your list of must-visits.

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