Kyary Pamyu Pamyu released her fourth studio album Japamyu in fall of this year. To date we have seen music videos for her songs Koi no Hana and Kizunami from the new record.
She has now released a third music video for the lead track Oto no Kuni.
The video features a sole Kyary Pamyu Pamyu who appears in a neo-mandala world. It was directed by Fantastica Utamaro―a Japanese creator active both at home and abroad―who was based all the way in New York.
‘Oto no Kuni’ Music Video
It has also been revealed that Kyary Pamyu Pamyu will embark on her Oto no Kuni Tour in 2019 where she will perform at various locations across Japan that are rich in Japanese history and tradition. The tour’s concept is ‘traditional Japan,’ which is also the theme of her album Japamyu. The tour is also being produced by Kyary herself. The first location she will hit is Izumo-taisha Shrine in Shimane Prefecture on Saturday March 30.
For Kyary―a Japanese pop icon who completed her 4th world tour earlier this year―2019 is set to be another huge one in her career. Two further announcements regarding the tour schedule will be released in the near future, so stay tuned.
Comment: Kyary Pamyu Pamyu
“I asked Fantastica Utamaro to be involved in this music video. I have expressed various things in my music videos up to now, but in Oto no Kuni you will see several versions of me. It’s a very elaborate piece, psychedelic and like a mandala. I dress in three different outfits: as a princess, as a feudal lord and as a revolter. It was fun dressing as a revolter and doing the wotagei dance, that was my favourite. As well as the music video we have also announced an outdoor show at Izumo-taisha! I am really looking forward to getting to perform at a place with so much history. I hope to put on a show from a mystical perspective in my own, so please look forward to it!”
Comment: Fantastica Utamaro
“I’ve been thinking I want to promote the context of Japan-made pop culture to the rest of the world. I’m currently based in New York and have been here for 4 years and several months. In a time when Japanese pop culture is continuing to spread around the world I received the call about Kyary Pamyu Pamyu’s music video who is a pop icon of Japan in that melting pot. I ruminated over and over what I’d be able to do for it and the idea for multiple Kyary’s to appear that nobody had been before came about. The video became a billowing rush like that of a mandala. Me and Kyary were a great team. We were able to make a music video and a video piece that fully brought the clout and power that Kyary created. I would give anything for this to be a video that symbolizes Kyary’s iconic status alongside all of her videos up to now and those in the future. I have made the memory of a lifetime in getting to work with Kyary and the wonderful staff as my final job of 2018. Thank you so much!”
Oto no Kuni Live Tour
2019/3/30 @ Izumo-taisha
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