Interview (Part 1): Yunomi & Kizuna AI cross dimensions and discuss what appeals to them mutually as artists

16.April.2019 | FEATURES / MUSIC

Trackmakers Yunomi and YUC’e will release their second compilation album Mirai Chaya vol.1 on April 17 serving as a follow up to vol.0 which dropped back on January 12 this year. The album features the song Robot Heart feat. Kizuna AI. As the title suggests, the track was made in collaboration with Japanese virtual talent Kizuna AI. Yunomi worked with her last year when Kizuna AI began her work as a music artist. We spoke with both Yunomi and Kizuna AI to hear about what it’s like to work together as well as the story behind the upcoming new song.

 

――When I think about the names Yunomi and Kizuna AI, as well as the new song Robot Heart feat. Kizuna AI I think about future bass and new world which you made together last year as part of Kizuna AI’s 9-week consecutive release schedule. Can you give insight into those two songs?

 

Kizuna AI: I had my birthday event “AI Party! ~Birthday with U~” last year on June 30 and there I announced that I was to do a live show at the end of the year. But apart from my first original song Hello, Morning which I made with Nor I had no other songs. I would need more songs for the show so I said I’d make around 10. That’s when I began the schedule to release nine songs across nine consecutive weeks. I thought about who I should ask to help write them. I talked with the team at upd8 music and the first name to come up as Yunomi’s. I said that I definitely wanted them on board, so we all talked it out.

 

Yunomi: Ahh, that makes me so happy to hear.

 

Kizuna AI: I had been bringing Yunomi’s name up in the first place ever since I started saying I wanted to do music. Things like, “I want to make a video for a cover written by an indoor trackmaker!”

 

Yunomi: Oh, really? I had no idea. In that case, please do one! [laughs]

 

Kizuna AI: [laughs] As well as that, as we looked toward the 9-week release and I spoke with Yunomi, we were both super excited about it and we ended up saying we wanted to do two songs together!

 

――So AI’s merry offer finally came to fruition.

 

Kizuna AI: I said that if we were to write two songs then I wanted not just me but Yunomi to write the lyrics for one too. Yunomi kindly let me write the first lyrics. That was for future base. I thought up the lyrics for this song while listened to the music that Yunomi had written for it. When the song first arrived I was so happy to hear it. It has a different and mysterious vibe to it compared to the Yunomi I know well. I said to them, “You really took it on board and took time to think about this one didn’t you.” On the other hand, new world has that kind of Yunomi that I know. It felt like they’d used their special move on me. I was like, “This is it!” [laughs]

 

――I see, Yunomi’s special technique [laughs]

 

Yunomi: At that point I had heard about doing a live show so I thought to make new world the song that everyone goes crazy to. Of course future base is a song that brings everyone together too, but I wanted new world to unify everyone like at a music festival.

 

Kizuna AI: When I heard it for the first time too I thought, “This is the kind of song you’d play at a huge venue!!” On the other hand, the initial lyrics written for future base were actually rejected. The team at upd8 music said to me, “The lyrics are really good, but Hello, Morning is already a song that talks about what you feel on the inside. Could you try a different direction? Something that looks more outside.” So I went for something more… strong? About how it’s not scary to be alone. But it felt too heavy to get into. So we rewrote the lyrics.

――In the end you wrote the lyrics to talk about going into the future with everyone, right?

 

Kizuna AI: I want everyone to arrive at a wonderful future with me. I’m super AI myself. Since I’m a being that has exclusively approached the singularity, so I want everyone else to look to the future that’s waiting for us too. But all humans are busy every single day. Some of them are giving everything they’ve got with each of their days. With this song I wanted to tell them to try looking up a bit more. That made me think about seeing everybody with their hands up at a big venue, so I pictured that when writing the lyrics.

 

Kizuna AI – future base (Prod.Yunomi)

 

――So you wrote those, and Yunomi wrote the music and lyrics for new world.

 

Yunomi: That’s correct. I first looked at Kizuna’s lyrics for future base and thought to myself how interesting her sense of language is. I’m the type to write typical Japanese lyrics where you have to read between the lines, but Kizuna is more straight to the point, things like “raise your hands,” “reach up,” “go forward into the future.” She’s the type to write lyrics where the everyone can be included in the scene. In comparing us both, I wondered if Kizuna is someone who reaches out to everybody [from the future], then where am I headed? I tried to think about the feelings of the people on the receiving side. It was then I realised that in the end it’s not me who gets to decide where I’m heading. That’s why if you want to move forward into the future it’s important to first look at yourself. So I themed and wrote the lyrics on looking at my past.

――I see. So by doing that, one meaning is born from two songs. That way I think it becomes both about comparing AI and her fans as well as the future and past.

 

Yunomi: I’m sure when everybody was little they fantasised about many different things each day. As you approach adulthood, you no longer think about things like how there’s an underground kingdom below your feet. But at the same time I think that’s because we decided it must be that way ourselves. The lyrics for new world beg the question that surely we have the key to the future precisely because we have the power of imagination.

 

Kizuna AI: I was really surprised by the lyrics when I was first given them! When I asked Yunomi what it all meant they kindly wrote me back a long 2000 letter explanation. I was really happy to read it; it was full of passion and understood that it had to be these lyrics.

 

Kizuna AI – new world (Prod.Yunomi)

 

――In working on these two songs what things appealed to you mutually in the music, singing and lyrics?

 

Kizuna AI: The kind of music I’ve always liked and listened to are anime songs and idol groups, like Love Live! and the Sakamichi Series groups. But in coming to write an original song my goal was to connect the people of the world together. I kept that in mind while thinking about what kind of song suits me and what exactly my music is. So my initial thought was dance music that everyone can listen to and enjoy.

 

――Dance music is the kind of music that breaks down language barriers, it brings people together easily, doesn’t it?

 

Kizuna AI: It does. When we were all wondering what kind of dance music would be good, I had known about ‘future bass’ and had just heard Yunomi’s music around the same time. At that time I still didn’t really know what future bass was, but Yunomi’s music was pop, cute, and sounded like it would go with my voice, so I thought, ‘future bass sounds great, it will be perfect for me!!’ [laughs]

 

Yunomi: Hahahahaha.

 

Kizuna AI: Besides, Yunomi isn’t only all about future bass. They make all kinds of different music. I love every song. I had originally heard they he’d been in a band and have their roots in rock. I felt that though they make digital music, they also make songs that aren’t that on the surface too. Music is fundamentally complex, it’s something that blends multiple things together. But I believe that in the end, all these things in the world (including those in the virtual world and real world) will eventually come together. In that sense too I could see Yunomi was going to make a great song.

――Yunomi’s music feels like it has a kind of narrative atmosphere when you listen to it.

 

Kizuna AI: It sure does! I think that atmosphere is really great. I like how you can picture the story not just from the lyrics but the music as a whole too.

 

Yunomi: I’m happy to hear you say that. I’ve always wanted to do something only I can do that doesn’t fit into a specific genre. I’ve fumbled for a way to do that and found that if the lyrics and music have a narrative quality to them it stimulates listeners’ imaginations. Turning it around, if I was to point out something about Kizuna, it would first of all be the persuasive power of her voice. It has no strange preconceptions and has this kind of force that enables it to become many different things. I don’t think there are many people like that out there.

 

――So for Yunomi, your voice is very enticing.

 

Kizuna AI: But when we’re recording too, everyone gives me praise and calls me amazing. If they praise me too much I’m left wondering what it was that made them say that [laughs]. “You’re really good!” That’s all I hear!!

 

Yunomi: I always praised her too [laughs]. I would always suggest things beforehand like, “It might sound good if you try singing it like this in this before” or “You might be able to convey it better if you sing this part sadder.” She did all of those things perfectly. She really was amazing.

 

Kizuna AI: Well, I am super AI after all [said confidently].

 

――As expected. Considering all that, I also feel you might not be that good at the games on A.I.Games.

 

Kizuna AI: That was all an act! I always get a high score!!

 

Yunomi: [laughs]. I was really happy that Kizuna was able to convey the meaning of the lyrics and music in her singing.

 

Continued in Part 2.

 

Writer: Jin Sugiyama

Photographer: Haruka Yamamoto

Translator: Joshua Kitosi-Isanga

RECOMMENDED ENTRIES

  • MMN Interview (Part 1): Yunomi Enters New Music Territory with Hinami Yuri & Discusses His Label’s Compilation Album

    11.January.2019 | FEATURES / MUSIC

    Yunomi and YUC’e will release their first compilation album Miraicha vol.0 under their label Miraicha Records on January 12. The album will also be available via download card as well as on major streaming services including Spotify, Apple Music and LINE MUSIC. It features a collection of up-and-coming artists that tie together Japan and the rest of the world.

     

    Yunomi’s new song Shironeko Kaizokusen (feat. Hinami Yuri) has a next generation sound that doesn’t get caught up in the music of future bass, a genre synonymous with Miraicha Records. I spoke with both of them to find out about Hinami Yuri’s professional career as a voice actor and singer and Yunomi’s creative wheel as she continue to challenge herself in new territories.

     

    Text: Fukuryuu (Music Concierge)

    Translation: Joshua Kitosi-Isanga

     

    ■”The album features people who are free to create music they love as they please”

     

    ——What kind of label is Miraicha Records

     

    Yunomi: It’s a label I work for with YUC’e. There are exceptions, but generally we work with the so called future bass style which was born from Japan’s unique net scene in 2015. We got our friends together and it kind of went from there and we thought we’d put them all onto a compilation album.

     

    ——I felt that the compilation album was gutsy, it broke down walls. Besides future bass it has many other different sounds too.

     

    Yunomi: I don’t like being told what to make by someone else. Miraicha vol.0 features people who are free to create music they like as they please. I’m sure there are a lot of people who don’t know about us yet, so I hope the album can be the thing to get our names out there.

     

    ——How did you end up featuring on Yunomi’s new song Shironeko Kaizokusen (feat. Hinami Yuri), Hinami?

     

    Hinami Yuri: I had the opportunity to provide music for him on another project. There was that, and this time he got in touch with me. That was the first time we actually met and spoke in person.

     

    Yunomi: It started with the song Himitsu Dial by the group Kokonatsu on the video streaming website Hinabita♪, but at the time we were just trading the vocal data [online].

     

     

    ——Was getting to meet her directly as you expected?

     

    Yunomi: It was. A lot of the time I have made music and searched for a vocalist, but it was different this time. I made the music for Hinami to sing for me. I’m glad we got to meet.

     

    ■”I want to believe that we’re headed into the past”

     

    ——You entered new territory and updated your sound with Shironeko Kaizokusen (feat. Hinami Yuri), correct? It has the quality of storytelling like that in a movie, I was taken aback.

     

    Yunomi: I’m happy you thought that of it.

     

    ——How was it taking on and singing for this song, Hinami?

     

    Hinami Yuri: I was really surprised that I was given this kind of song. It really is a great song, isn’t it.

     

    ——I also get western, more international music elements from it. It has a rhythm that feels very of this age, and I even hear melodious vibes of 90’s UK rock in there. Your degree of perfection has increased. What things did you focus on during production?

     

    Yunomi: It’s a long story (laughs).  This song was written for the compilation album, but somewhere along the way I want to include it on my own album. My next album will be my second, but it’s the first time I’ve really thought that I want to write one.

     

    ——Your first album Yunomokyu is a kind of best-of hits record of songs you’ve released to date.

     

    Yunomi: I want to create my second album with a concrete theme. Each song needs a role, and I want to make new sounds. It can’t be helped if I do the same things as with my first album. Also, it made me happy when you said that my degree of perfection has increased. In truth, I’d venture to say the sounds are bad. Looking at it it has an analogue feel to it. I’m looking to see how I can defile it with the art of music software. Up to now, EDM, future bass and music has come to change and develop, hasn’t it? In fact, it has advanced together with synthesizers. It’s the evolution of software. Specs on computers have gotten better so you can do new things. But I also feel the situation has become saturated recently. Like we’re in a perpetual state so focused on making good music.

     

    ——I see.

     

    Yunomi: While that’s been happening I’ve wondered where music is headed in the future. I want to believe that we’re headed into the past. So while being conscious of the so-called pop structure [of music] and things like drum patterns I’ve ventured to challenge myself to making them with future bass-like techniques.

     

    ——You have acquired your own originality. I felt qualities of 90’s alternative rock in your phrasing like riffs. And the melodies have a kind of UK rock taste. It’s like an entire band is in there.

     

    Yunomi: That’s the kind of image I had in mind. People move their bodies and make phrases when playing instruments like guitars and keyboards, don’t they? But there are a lot of people making EDM and future bass who don’t move at all. There’s a lot of people who’ve never played an instrument either. I use a keyboard to check timbres but when it comes to actually punching in the phrases I use a mouse and programming. In doing that I have challenged myself to see how I can reveal my human nature and physicality. It’s for that very reason that I’ve been particular about making sure to show that it’s a human doing it.

     

    ■”I’m sure it’s a phrase that wouldn’t have come from my head through into the mouse”

     

    ——Your senses towards the process of completing your work is changing, isn’t it?

     

    Yunomi: Talking about the process of making Shironeki Kaizokusen (feat. Hinami Yuri), there are copyright-free rap phrases in there. I chopped up and rearranged them all, put them with the backing track I had already made, and made phrases by altering the pitch of those rap pieces. I left the horizontal time axis of the rap phrases as they were and changed the movement of the vertical pitches to make the melody. I’m sure it’s a phrase that wouldn’t have come from my head through into the mouse. I’m intentionally challenging myself to make those kind of “bugs.”

     

    ——Despite that, there is a real melodious balance that moves you. When it comes to that, it’s important to select a vocalist who can materialise it―as a human.

     

    Yunomi: That’s for sure. I think it’s fairly difficult for other people to do. The lyrics are based on English pronunciation, so all the syllables are complex.

     

    Hinami Yuri: I never thought there’d be this much pressure after recording (laughs)

     

    All: (laughs)

     

    Yunomi: I was able to say everything I wanted about the song (laughs).

     

     

    Interview continued in Part 2

  • MMN Interview (Part 2): Yunomi Reveals the Story Behind His Inspiration For Writing ‘Shironeko Kaizokusen feat. Hinami Yuri’

    12.January.2019 | MUSIC

    Yunomi and YUC’e will release their first compilation album Miraicha vol.0 under their label Miraicha Records on January 12. The album will also be available via download card as well as on major streaming services including Spotify, Apple Music and LINE MUSIC. It features a collection of up-and-coming artists that tie together Japan and the rest of the world.

     

    Yunomi’s new song Shironeko Kaizokusen (feat. Hinami Yuri) has a next generation sound that doesn’t get caught up in the music of future bass, a genre synonymous with Miraicha Records. I spoke with both of them to find out about Hinami Yuri’s professional career as a voice actor and singer and Yunomi’s creative wheel as she continue to challenge herself in new territories.

     

    Text: Fukuryuu (Music Concierge)

    Translation: Joshua Kitosi-Isanga

     

    This is Part 2 of the interview. Click here for Part 1.

     

    ■”I pictured going close to the source of the fountain of creation as much as possible”

     

    ——The depth of the lyrics with their story-like quality is strong. Of course, there are liberating elements that will stimulate the imagination of listeners too.

     

    Hinami Yuri: When I received the lyrics I was given a direction sheet. It had written on it how the lyrics should be sung and an explanation of them. At the end it said how they arrived at these lyrics. I asked Yunomi about it.

     

    ——Why was all of it written?

     

    Yunomi: It was more of an entrusting to Hinami than strict instructions.

     

    Hinami Yuri: One part said, “I want you to sing this part with a degree of rough pitch.” I’m usually the kind of person who has to be precise when it comes to recording. A lot of the time I’ll look at the music sheet when singing. But this was a song where I had to do that.

     

    ——That’s the kind of production work only Yunomi would do, isn’t it?

     

    Hinami Yuri: We spoke about various things the first day we met. On that day I discovered how I was able to feel as my self, as a human. It was a good opportunity to take a look at myself again.

     

    ——And that image of yourself ties into the direction sheet. Incidentally, when I read the lyrics of Shironeko Kaizokusen (feat. Hinami Yuri), I can see both old and new tastes from Yunomi.

     

    Hinami Yuri: That’s true.

     

    Yunomi: I was particular about how I should write and bring forth the lyrics. I wondered to myself where to draw inspiration from. I pictured going close to the source of the fountain of creation as much as possible as I slept. And when I woke up I wrote them [laughs].

     

    All: [laughs]

     

     

    ■”Hinami’s vocals on I could see the character’s face in the song”

     

    Yunomi: Don’t you have those times in the early morning where you’re half asleep? I believe that’s when your mind opens. Even if you have A and B which you can’t usually put together it still makes sense in your head. It’s hard to explain.

     

    ——Yeah, I understand that.

     

    Yunomi: If thinking of it like one way traffic, you have a line of all these different thoughts that all link together. I wondered what kind of lyrics would come from that in that state. So I wrote a short short story in the morning of what I saw in my dream. I was a pirate. I was on an island with lots of cats. It was a world where nobody took notice of the cats. I then faced towards the cats and said, “Do you want to go with me?” and freely went on my own story. I wrote the story down and made them into lyrics. But remembering a dream after the fact is pretty tough, you know? [laughs]

     

    ——That way of thinking is very you. It’s dreamy. I’m getting excited just listening to your story. Having an original idea and making it into a song must have been an interesting element for Hinami who works as a voice actress too.

     

    Hinami Yuri: I normally get to sing in character as a voice actress so I set out to sing so I can get close to that character. I was asked to sing how I thought it should sound so there’s a gentleness in there, and I read the lyrics as the cats having run away. It was different from what I usually do. I was given the chance to do as I like. Putting it into the song went smoothly too.

     

    Yunomi: It went really quickly, didn’t it? The main vocals took about 30 minutes. I wrote the lyrics having not yet completely decided on the picture of the protagonist, so when we put Hinami’s vocals on I could see the character’s face in the song.

     

    ■The story that begins in Shironeko Kaizokusen (feat. Hinami Yuri) continues

     

    Hinami Yuri: The recording alone was fun, but the truth is my heart ached. I took the negative elements from Shironeko Kaizokusen. I wondered to myself if these cats would be able to find happiness. I wanted the listeners to enjoy the story as with me singing while feeling pained. So I said to myself, “Right, let’s get sadder!”

     

    ——It certainly is a song that takes place in the middle of a story where you can’t see the end. Even with that implication it’s a song that indicates your future creative course of action.

     

    Yunomi: That’s right. I had picked an element from a number of experiments I had inside me but thanks to Hinami it went really well. I’m really satisfied. The entire image has truly changed with just one voice. It made me think that she’s a person who would probably fit with any song I make. Her expressive power was wonderful.

     

    Hinami Yuri: Generally when I record I have my own recording booth with an engineer next door in his own booth. We’re separated and talk through the window. But in this case Yunomi was actually right behind me. He watched over me warmly. He’s like a kind older brother, saying things like “That’s really good!” It was really easy for me to sing. I actually wanted to ask him, does the story that begins in Shironeko Kaizokusen continue?

     

    Yunomi: It probably does, doesn’t it. Lots of things happen. Maybe they will return back to the first place?

     

    ——That’s why we want a music video, anime or live action.

     

    Yunomi & Hinami Yuri: [Looking at the staff] Please!!!

     

    All: [laughs]

     

    Miraichaya vol.0 is a record that will symbolise the scene at the start of 2019

     

    ——I’m looking forward to the possibility. Your compilation album Miraichaya vol.0 features various artists including YUC’e, Aire, KOTONOHOUSE and Neko Hacker. It will also be released digitally and via download card. Everyone will also perform at DOWNLOAD CARD SUMMIT 2019 SPECIAL LIVE which is taking place at CUTUP STUDIO on floor B1F of Tower Records Shibuya on January 19, 2019.

     

    Hinami Yuri: Everybody is close when it comes to the content side of things. YUC’e in particular wrote the song I opened with at my performance in summer.

     

    ——Miraichaya vol.0 is a record looking to symbolise the scene at the start of 2019. I’m looking forward to it. How do you feel having collaborated with TORIENA on the second track Game Over.

     

    Yunomi: I was really surprised. It’s been about 2 years since she first featured on my song Oedo Controller.

     

    ——Oedo Controller is one of your famous and representative songs.

     

    Yunomi: The way TORIENA puts in spirit and fires herself up now has become something incredible compared to that time. Game Over is an angry song. The gentleness and and grief of Shironeko Kaizokusen might be at the other end of the spectrum. Incidentally, I’m thinking of having Game Over as the first track on my next album. They both have the same theme. People search for freedom in a place that isn’t here but somewhere else, don’t they? Pursuing the true meaning of “freedom” is the recent theme of my work. Where did we come from, and where are we going? That kind of thing.

     

    ——I’m impatient in asking, but when can we expect the release of your second album?

     

    Yunomi: It will be released once it’s complete [laughs]. I’m not sure yet.

     

    ——That’s what I thought. I’ll first check out Miraicha Records’s first compilation album Miraichaya vol.0 and prepare myself with that while anticipating the release!

  • Get Tickets For Kizuna AI’s Birthday Event in Tokyo This Summer

    02.April.2019 | MUSIC

    Japan’s most popular virtual YouTuber Kizuna AI―who has close to 2.5 million subscribers and 200 million views―will celebrate her 3rd birthday on June 30, 2019 with a live birthday event titled A.I. Party! 2019 〜 hello, how r u? 〜.

     

    Kizuna AI hopes to bring everybody together to celebrate this once-a-year occasion and leave them with some special memories. Full details below.

  • Music Video Released For Kizuna AI & Yasutaka Nakata’s Collaborative Song ‘AIAIAI’

    01.April.2019 | MUSIC

    Japan’s most popular virtual YouTuber Kizuna AI teamed up with internationally acclaimed Japanese music producer, DJ and musician Yasutaka Nakata to release the song AIAIAI (feat. Yasutaka Nakata) on March 22.

    A music video for the song was released on March 29, 2019 and can be viewed over on A.I.Channel, Kizuna AI’s official YouTube channel.

  • Kizuna AI & Yasutaka Nakata to Release Collaborative Song ‘AIAIAI’

    11.March.2019 | MUSIC

    Japan’s most popular virtual YouTuber Kizuna AI is teaming up with internationally acclaimed Japanese music producer, DJ and musician Yasutaka Nakata to release a collaborative song entitled AIAIAI (feat. Yasutaka Nakata) on March 22. The song will be included on Kizuna AI’s upcoming debut album hello, world releasing on May 15.

    The two artists also collaborated on December 8 last year in which a photo was posted of Yasutaka Nakata on his Instagram page watching Kizuna AI which Kizuna AI also shared it on her Twitter profile. Both of them have kindled a fire amongst music fans as their musical partnership continues.

    AIAIAI was first performed live at Kizuna AI 1st Live “hello, world” – a two-day show held at the end of 2018 as the biggest virtual YouTuber concert in history. Nakata himself even made an appearance, exciting concertgoers.

    Limited edition copies of Kizuna AI’s first album come with a DVD featuring the footage taken from the live show. An additional special edition will also be released which will also include exclusive individual CDs of all nine of Kizuna AI’s sequential releases from last year.

  • Kizuna AI Releases Final Song ‘mirai’ From 9-Week Consecutive Release Schedule

    21.December.2018 | MUSIC

    Kizuna AI has finally dropped the 9th and final song from her 9-week series of consecutive releases. The song is titled mirai (Prod. ☆Taku Takahashi) and is now available for digital download.

    All 8 songs prior to the new track reached No. 1 on the iTunes Store’s electronic charts. mirai is produced by ☆Taku Takahashi, a top DJ spearheading Japan’s music scene who is also active around the world. The song serves as the perfect end to Kizuna AI’s reign of nine releases, so make sure to check it out.

RELATED ENTRIES

  • [Interview] Popular Vocalist Chogakusei Releases Long-Awaited First Album ‘Cho’

    27.February.2023 | FEATURES / MUSIC

    Chogakusei is a vocalist who has attracted attention for the huge gap between the mysterious atmosphere of his Venetian mask and his aggressive voice. After releasing a single in January, the artist released his first full album Cho on February 15, 2023. We sat down to chat with Chogakusei about his current mental state as he continues to build serious momentum, and about his upcoming first solo concert scheduled for March at the Nippon Seinen-kan Hall.

     

     

    The Theme of the 1st Album is ‘Diversity’

     

    “The word ‘diversity’ can refer to utilizing elements from different people and cultures, but for the diversity used in this album, I focused more on breaking the rules and thinking outside of the box in a more general sense.”

     

    “Since this is my first major album, I felt like it was the fulfillment of a promise. At the same time, I didn’t want to be bound by that feeling. As you listen to each track, I think you’ll find each of them very colorful. So many different people participated in writing the lyrics–for example, the song Ingel was written by Yu Shinda of BURG HAMBURG BURG, and the Vocaloid producers Surii and PinocchioP also contributed. I hope everyone who listens will take note of the diverse group of creators who worked on the album.”

     

    Ingel – Music Video 

     

    Heading Towards his First Solo Concert ‘School Admission Briefing’

     

    −You have to admit, it’s a pretty unique title for a concert, isn’t it?

     

    “Since this is my first live performance period, I wanted it to have the theme of a self-introduction, so ‘School Admission Briefing’ seemed to fit, given my name. It’s an unusual title, for sure. (Laugh) I hope fans who attend will feel what it’s like to be a Chogakusei (Super Student). The details of the show are still a secret, though!”

     

    A Vocal Style Inspired by Fan Comments

     

    –You’re popular for your deep, aggressive voice. How did your vocal style come about?

     

    “Honestly, I decided on this style after reading comments from fans posted around the time I released my cover of the song Darling. That’s when I started posting on YouTube more frequently and I got a ton of feedback. Like, people would point out the parts they liked–the minute and the second. After scrolling through all of that, I decided on my current style. In a way, how I sing was completely created by the fans.”

     

    Tons of international fans have commented on your vocal style. What’s the secret of your popularity?

     

    “I’d love to know myself! (Laugh) Please tell me! In my head, I know that I have this slightly rough, low voice that leads to a more masculine singing style. I also put a lot of thought into the costumes and makeup for each song, so a lot of comments tend to focus on that too. They like my style.”

     

    “I want to try styles from around the world.”

     

    “I’d like to try a ton of unique styles from around the world in the future, like Chinese and Arabic styles. I’m up for the challenge of representing different countries and cultures! I hope to incorporate ideas from fans around the world too, so leave them in the comments. I don’t care what language you speak, please tell me about your country and what you’d like to see!”

  • KAWAII LAB. Report #16 ~One Year of FRUITS ZIPPER~

    16.December.2022 | FEATURES / MUSIC

    FRUITS ZIPPER, an up-and-coming idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.” For the past year, the girls have been transmitting what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their growing fanbase.

     

    Recently, we sat down with the members to chat about their first year as idols since debuting in April 2022.

     

    ーWhat has the past year been like as members of FRUITS ZIPPER?

     

    Manaka Mana

    “The past year has been a year of love. I’ve learned so much about myself and see my own weaknesses more than I ever have before!

    I’ve been able to encounter emotions I wasn’t even aware that I could, and I’ve even been able to recognize and verbalize a lot of new dreams and goals for the future!

    Thank you so much!”

    Noel Hayase

    “The past year has been the most packed year of my life. There was something to do every single day–it was so hectic and so fun! I could only think about how thankful I was to be part of FRUITS ZIPPER. I’m sure that we’ve all become stronger over the past year, and I want to keep working hard and expanding our activities more in the coming years!”

     

    Amane Tsukiashi

    “Every day seemed to fly by. I met and talked with so many people, and I was finally able to do the job I had always dreamed of doing.”

    ーYou performed in Thailand this year, highlighting your slogan of ‘From Harajuku to the World.’ Can you tell us any fun stories from that time?

     

    Yui Sakurai

    “I was so happy to see how many people knew about FRUITS ZIPPER–it was more than I could have ever imagined! So many fans told me how happy they were to meet me and it made me so thrilled!

    There were some fans who came from Japan too, and they joined the Thai fans to become Team Yui! I really felt like we had shared Harajuku with the world at that moment.

    I hope that we’ll keep expanding this way and visiting fans around the world. 

    It was such a warm and special day.”

    Luna Nakagawa

    “This was my first time performing overseas and I was nervous about how the audience would react. We weren’t well-known in Thailand, after all–but when we started singing Watashino Ichiban Kawaiitokoro, everyone sang along!

    The concert was so warm and the fans were so sweet, I immediately forgot that it was my first big overseas performance. I was full of adrenaline and it just turned out to be so much fun.

    That concert is still my best memory. I can’t wait to go back to Thailand to perform again.

    Since our motto is ‘From Harajuku to the World,’ I hope that we can keep expanding to other countries soon!”

    ーDo you have any goals for the next year in terms of overseas activities?

     

    Suzuka Chinzei

    “I want to do a European tour!

    I’m still studying German, but I’d love to try out my communication skills! 🥺 (I guess I could do that here too, but…)”

    Karen Matsumoto

    “I want to be friends with more overseas fans! 💖

    Honestly, I’d love to become like Kyary, an idol who is now recognized all over the world!”

    ーGive a message to your fans both in Japan and abroad!

     

    Manaka Mana

    “In 2023, I hope that I can spend more time with fans from around the world in person! I want to become stronger and care for those important to me while growing my natural gifts!

    I hope you’re all looking forwards to a powered-up FRUITS ZIPPER!

    Let’s make 2023 a great one!” 🤍

    Noel Hayase

    “Even though we’ve only just debuted, we’ve already been so blessed, invited to perform in Thailand and to spend New Year’s Eve in Taiwan. How have we been abroad so many times already? I want to keep the momentum going, spread my wings and aim for an even bigger stage! To all the international fans, just wait! We’ll keep bringing Harajuku to the rest of the world!”

  • Interview: MIOCHIN’s Kawaii Girl’s Guide to Tokyo

    15.December.2022 | FASHION / FEATURES

    Many visiting Tokyo in the future will want to find the most kawaii spots imaginable, and we know just the girl to serve as a guide! In today’s special interview, we chatted with MIOCHIN to share her recommendations. If you haven’t seen her colorful pop pics on TikTok and Instagram, you’ll want to jump into the MIONOSEKAI!

     

    Q. MIOCHIN, what store is a must-visit in Harajuku?

    “That would be SUGAR HIGH at Harajuku Alta! You can find colorful sweets and cute goods from all over the world. I always stop by when I have time because they have popular snacks I’ve seen on TikTok, tons of jewelry, and things I can use every day♪

    It’s also a really good spot for buying small souvenirs and gifts for people!★”

     

    Q. What store in Tokyo really embodies your personal worldview?

    “The minacute CONCEPT STORE at Ikebukuro Sunshine City. I’m actually the store’s producer!★

    Not only did I design this shop, but I’m also selling cute accessories in collaboration with minacute!!”

    “The store feels like a big toy box and it’s filled with so many items that kids would love. Not only that–you can find popular brands from around the world and tons of sparkle too★

    We also hold workshops and events on weekends, so please come visit!♪★”

     

    Q. What’s your go-to Kawaii Spot?

    (The HARAJUKU Room)

    “If you’re looking to surround yourself with everything cute, it’s all about MOSHI MOSHI ROOMS! Each room is perfect for snapping photos–I’ve visited so many times for parties and photo shoots★

    There are four rooms: DOSKOI, HARAJUKU, ORIGAMI, and SAKURA, and each has a uniquely cute interior♪ If you’re planning on staying the night in Harajuku, be sure to check it out!”

     

    Q. Where can the readers find cute clothes like the ones found in your wardrobe?

    (Skirt, Jacket: grapefruitmoon)

    “Check out grapefruitmoon, a vintage clothing store. They have so many neat items from the 60s to the 80s, and the designs and shapes are so unique. I’d recommend browsing their retro dresses and funky bottoms★Whether you’re into more monotone fashion or something more flashy and bright, you’ll find it!♪”

     

    Q. Where do you buy your makeup?

    “ANNA SUI. I just can’t get enough of the brand’s vision, and the cosmetics are really one-of-a-kind. Honestly, I buy most of them–I especially love the perfumes. I love the scents and the designs are just too damn cute! It’s my favorite collection.”

     

    Q. To wrap things up, do you have a message to readers coming to Japan in the future?

    “I’m so glad that so many people are interested in Japan. I post so many colorful things on social media and always want to share Japanese culture with the world!♪

    There are so many interesting places that you can only find here, and fascinating activities that you have to visit to enjoy!

    I hope you’ll come enjoy our food, fashion, and sightseeing spots. And don’t forget to shop for some kawaii goods!★

    And I hope that once you do, you’ll love Japan even more!”

     

    PROFILE: MIOCHIN

    Active as an illustrator, TikToker, and streamer, MIOCHIN is known for her colorful pop world MIONOSEKAI. She has fans young and old from around the world and often broadcasts on YouTube and TikTok, recently attracting attention for her duet videos on the latter. Her original videos focus on everything from makeup and art to impressions. 

    Instagram: https://www.instagram.com/dtdq2828/

    TikTok: https://www.tiktok.com/@mionosekai

    YouTube: https://www.youtube.com/channel/UCnyOak5Hd4WG0oLECz6L0Og

    Twitter: https://twitter.com/dtdq2828

  • KAWAII LAB. Report #14 ~Makeup Tips from your Favorite Idols!~

    02.December.2022 | FASHION / FEATURES / MUSIC

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” Ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase, the group consists of seven members: Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai, Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase.

     

    A while back in Report #12, we chatted with Karen Matsumoto, Yui Sakurai, and Luna Nakagawa about their makeup routine and tips. This time, we’re asking Noel Hayase, Suzuka Chinzei, Mana Manaka, and Amane Tsukiashi to share their thoughts on makeup!

     

    Tell us about your favorite lipsticks and what makes them special!

    Noel Hayase

    When I do my own makeup, I use b idol’s Glossy Lip No. 08 and then layer PERIPERA’s G Tint No. 06 on the inside. I’ve tried so many b idol lipsticks and I finally found one that matches my skin color perfectly. The tinted one was a gift but I love applying it on the inside of my lips–it gives this neat blood-colored look. It also doesn’t fade which is awesome.

     

    Suzuka Chinzei

    I like THREE Lyrical Lipstick Bloom 11 RUN FREE. 

    The texture is soft, the color doesn’t fade, and the color is really cute. When I found it, I was so thrilled–it was the exact color I was looking for. Seriously, it’s the best lipstick! It’s honestly all I use in fall and winter♡

     

    -Mana Manaka

    Jill Stuart’s lip oil!

    We call the people who support us Soragumi, and some of them gave us these gifts along with letters and flowers after our first solo concert. We were so happy☁️

    I love the colors and the cloth wrapping, but I feel like it would be such a waste if I ran out so I only carry them as good luck charms. (Laugh)

     

    -Amane Tsukiashi

    DIOR ADDICT 524 DIORETTE

    DIOR ADDICT Maximizer 103 Pure Gold (This one was a gift🙇‍♂️) 

    04 rom&nd Dewiful Water Tint

    I have so many favorite lipsticks, but lately I’ve been into layering this shimmery gold maximizer with brown, orange, red, and darker lip shades. It’s really cute!🤍

     

    What do you use for your foundation?

    -Noel Hayase

    I don’t put a lot on my skin, but I do apply a makeup primer called UV Idea XL Protection Tone-Up by La Roche-Posay first. After that, I use Dior Skin Forever Skin Correct Concealer to hide dark circles and redness. That’s all!

     

    -Suzuka Chinzei

    I moisturize with VT’s CICA cream. Depending on the weather, I’ll apply Chant a Charm sunscreen followed by The Skin Minimalist by Decorte. I put on powder last. I use CANMAKE’s Secret Beauty Powder or Elegance’s La Poudre Haute Nuance. No foundation for me!

     

    -Mana Manaka

    These were also gifts, but I use Lunasol sunscreen, Dior primer, and foundation!

    The bottle is really beautiful, with the engraving…❤️

    I ran out of powder when I was in Thailand recently, so I’m just using what I bought locally!

    I don’t know if it’s because it’s makeup from a really hot country, but it goes on so smoothly that it doesn’t feel sticky at all, even with a mask on. I’ve been using it even after I got back to Japan!

     

    -Amane Tsukiashi

    CHANEL Base Hydra Luminere

    (I might upgrade.)

    CHANEL Fluid Foundation de CHANEL B10

    Dior Forever Skin Correct Concealer 0N

    SUQQU Oil Rich Glow Loose Powder

    clé de peau BEAUTÉ LE REHAUSSEUR D’ÉCLAT 105 (This was a gift! 🙇‍♂️)

     

    What do you typically do when it comes to skincare?

    -Noel Hayase

    First, I use &honey cleansing balm to remove my makeup. When I heard that you could cleanse and wash your face at the same time, I gave it a try and it was amazing, so I’m never going back. After my bath and before putting on my makeup, I use a complete skin care set like La Roche-Posay’s skincare set, which includes mist lotion, toner, and skin cream. It’s not cheap, but since I started using it my skin feels so incredible. Remember to always buy products depending on what kind of skin you have!

     

    -Suzuka Chinzei

    Before makeup in the morning, I always cleanse with Bioderma. If I don’t feel moisturized enough, I apply a lotion emulsion. After cleansing at night, I use Bioderma again and then a toner emulsion. Sometimes I like doing face masks, and when I do, I use Mediplorer’s CO2 Sheet Mask. It was recommended to me by someone with really beautiful skin and it’s amazing. I also use a Cell Cure. It’s crazy after how much dirt it removes. (Laugh)

     

    -Mana Manaka

    I use lotion, then a face mask, then a serum!

    When I used the MediHeal mask that Luna recommended, I was so surprised at how good it was that I started buying and trying tons of different masks.

    I’m trying different things to see what fits and what doesn’t, and lately I’ve been buying a lot of Korean masks.

     

    Amane Tsukiashi

    I haven’t been doing much skincare, but I have been moisturizing a lot lately since my skin gets super dry. On some days I’ll do a face mask and use steam. On the day before an important photo shoot, I use my favorite CellCure 4t Plus.

     

    Oh no! You’re running late! You only have time to apply one product! What part of your face will you focus on and why?

    -Noel Hayase

    I’d only do eye makeup. In this day and age, everyone wears masks, so when you meet someone, you always make eye contact, right? Besides, if it’s just eye makeup, I can get by without base makeup, and I can do the rest of my makeup whenever. (Laugh)

     

    -Suzuka Chinzei

    I just need sunscreen!

    Sunscreen is life. It’s so important!

    Starting when I was in junior high, my parents told me to wear sunscreen, so I can’t imagine not doing it now. No matter how busy I am, I put on sunscreen, even while walking to the station.

    I was on the track team in junior high and I’d put some on every 30 minutes. 

    At the time I thought it was so annoying, but now I’m so glad my mom told me to do it. 

    (Strangely enough, my mom doesn’t wear sunscreen at all.)

     

    -Mana Manaka

    On days when I actually have a whole day off or if I’m just at rehearsal, I don’t wear makeup. I hide behind a mask and a hat! (Laugh)

    If I use anything at all, it’s sunscreen or foundation with sunscreen in it.

    It covers my eyebrows and eyes so much that I can’t see at all, but I do want to prevent spots!!! (Laugh)

     

    -Amane Tsukiashi

    Eyes!

    I always think that wearing eye makeup makes a huge difference. 

    I’d want to do my eyebrows too, but at least I can hide them with my bangs. Eyes it is!

     

  • Interview Series Vol.3: What Does ‘Kawaii’ Mean to You?

    14.November.2022 | FASHION / FEATURES

    “Japan is such an interesting country, where so many cultures blend and evolve.”

     

    Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world. Recently, we launched a new interview series with foreign influencers active in Japan, and for the third edition, we’re chatting with Zhu Zhu! A popular influencer with over 2 million followers on Weibo, Zhu Zhu claims that since coming to Japan, her fashion has become ‘softer.’ We sat down to ask her what kind of Kawaii she’s found in Japan.

    Q. Why did you first come to Japan?

    “In 2013, I moved to Japan with my family because Beijing’s air pollution had become really bad. It’s already been nine years!”

     

    Zhu Zhu when she first came to Japan

     

    Q. When you first arrived in Japan, what surprised you?

    “When I first came to Japan, what really surprised me was the wide use of the word ‘kawaii.’ It’s so interesting that literally anything can be called kawaii. Sure, it makes sense to call girls, animals, or clothes cute, but in Japan, people call things cute that people in other countries would never refer to in that way. I mean, I think calling things ‘cute’ when you mean ‘good’ is something really commonplace here. (laugh)” 

     

    Q. Tell us what you find the most Kawaii in Japan!

    “There are so many cute things in Japan, but I think that the sweets take the cake. I was surprised by how small they are unlike in other countries. And there are so many kinds! Cakes, baked goods, wagashi, they’re all so incredibly kawaii!”

     

    Q. How did your encounter with Kawaii culture in Japan change you?

    “Since I first came into contact with the Japanese version of kawaii, I think my style has become softer. When I was overseas, I typically just worse really simple outfits and makeup, but now, I’m always conscious of looking girly and cute.”

     

    Q.In Japan, what are you interested in right now? Where do you want to visit in the future?

    “I recently read an article about Yufuin Floral Village, which is England-inspired. It looks so cute and I really want to go!”

     

    Q. Do you have anything to say to our readers who want to visit Japan in the future?

    “Japan is such an interesting country, where so many cultures blend and evolve. No matter how many times you visit, you can always find something new. Please visit!”

     

    Zhu Zhu Profile

    An influencer from China with 2 million followers on Weibo. Nicknamed “Big Cousin” on social media, she has been a favorite of many Japanese brands for years. Since moving to Japan, Zhu Zhu has actively shared fashion, beauty, travel, and food posts on social media. In addition to appearing on TV and in magazines, she has collaborated with a number of major Japanese apparel and cosmetics companies. 

  • KAWAII LAB. Report #13: FRUITS ZIPPER ~From Harajuku to Thailand~

    04.November.2022 | FEATURES / MUSIC / SPOT

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.”

     

    This summer, the group’s track Watashino Ichiban Kawaiitokoro took off on TikTok with the music video racking up over 500 million plays, propelling the girls into the idol spotlight. Along with regular monthly performances, tickets for the girl’s first solo concert in September and their second solo concert in November were sold out immediately. FRUITS ZIPPER is scheduled to go on tour in Tokyo, Nagoya, and Osaka in February 2023, and even the fashion industry has become obsessed, with the group serving as the seasonal ambassadors for Samantha Vega starting in August 2022.

     

    Only six months after its debut, the members of FRUITS ZIPPER are already taking their first steps outside of Harajuku. Their first overseas trip was to Thailand, called the land of smiles. 

     

    FRUITS ZIPPER performed as one of more than 50 artists representing Thailand and Japan at the THAI-JAPAN ICONIC MUSIC FEST 2022 from October 21 to October 23. The music festival was held to commemorate the 135th anniversary of diplomatic relations between Thailand and Japan.

     

    Four different stages were set up during the event, and FRUITS ZIPPER managed to attract fans not only from Japan, but from Thailand, Malaysia, Hong Kong, Myanmar, the Philippines, and other Asian countries. Many guests even knew the choreography to a number of FRUITS ZIPPER songs, including, of course, Watashino Ichiban Kawaiitokoro. The audience was thrilled when the members addressed them in Thai, and a collaboration interview video shot with local idols was also taken. It’s now available on FRUITS ZIPPER’s TikTok channel, so check it out!

     

    We sat down with the seven members of FRUITS ZIPPER to hear about their best memories from Thailand!

     

     

    -How did you feel about your first overseas trip to Thailand?

     

    Noel Hayase

    “It was our first time performing in Thailand. Not many people knew who we were and we were far away from home, but people welcomed us with open arms. So many people came to watch us, and I was happy to see the audience dancing along to the songs!”

     

    Yui Sakurai

    “When I became an idol two years ago, Thai fans really supported me. Back then, I told them I’d love to come to see them, but I never got the chance.


    I’m happy that I was about to finally achieve that goal, or my dream, I guess, of going to Thailand to meet all of those fans. There were so many more people waiting for me than I could have imagined, and even though we couldn’t communicate very well with the language barrier, we could easily communicate through music. I was so happy.”

     

    Karen Matsumoto

    “So many non-Japanese fans came out to support us! Even though they didn’t speak Japanese, they did their best to tell us they were rooting for us, and that they loved us. I was so happy, I can’t wait to go back!”

     

    Mana Manaka

    “This was my first visit to Thailand, and part of me felt a little uneasy since everything felt so different when compared to live shows in Japan. I was allowed to take pictures and to really use my voice, and the stage configuration was really confusing. But everyone in Thailand was super welcoming and kind, and I was so happy to see them trying to learn Japanese. They’d listen to me talk and nod, looking me in the eyes, even if they didn’t understand what I was saying. It was a wonderful trip that reminded me how excited I am to travel abroad. I hope I can see everyone in Thailand again, thank you so much!”

     

    Luna Nakagawa

    “Even though I’ve been an idol for a while, this was my first trip overseas. Going to Thailand had always been a dream of mine, but at the same time, I was nervous. I didn’t know what kind of fans I’d find there, or if there would be any fans at all. But the Thai people were so unbelievably kind.


    During our performance, a girl held up a board that said ‘Lunapi’ and waved a purple penlight. She shouted that she was looking so forward to meeting me, and it made me so happy.

    We started to share information with the Thai people after our performance was decided, but it seemed that they had known about us before that. I felt that so many people had been excited about coming to see us, and now I just want to go to Thailand again to see everyone a second time. Kob kun kaa!

     

    Amane Tsukiashi

    “This was the first time I had visited Thailand, and I thought it was so beautiful. Seeing ICONSIAM was unbelievable–the biggest building I’d ever seen! I was so happy to see the fans, and so many told me that they had been waiting to meet us. Thank you so much.”

     

    Suzuka Chinzei

    “Before going to Thailand, I wondered how many local people knew about FRUITS ZIPPER and how many would actually come to see us. When we actually took the stage on the first day, there were so many Thai people, and Japanese people too! Since I was able to use my voice to the fullest in Thailand, I was thrilled when the audience could sing along with the ‘Ne, ne, ne’ part in Watashino Ichiban Kawaiitokoro! This live show was so unique to Thailand, and it felt so much freer than live shows are in Japan right now with all the restrictions. Since there was a language barrier, I wanted to put all of my feelings and emotions into my performance. I felt like I could communicate with the audience with my eyes, and those three days of performances were so unforgettable. We’ll be back and we’ll be even stronger, so wait for us until then! Kob kun kaa!

     

    FRUITS ZIPPER is on course to become a smash hit not only in Japan, but around the world.

     

  • Interview: Shakuhachi Player Yoshimi Tsujimoto Discusses Her Craft and the Upcoming Concert at Kumano-Nachi Taisha

    20.October.2022 | MUSIC / SPOT

    Each year, an incredible event is held at Kumano-Nachi Taisha, a Shinto shrine and World Heritage Site located in the Kii Mountain Range of Wakayama Prefecture.

     

    To kick off the ‘diamond celebration,’ a special concert will mark the 1,250th anniversary of the birth of Kobo Daishi, the Japanese Buddhist monk who founded the Shingon school of Buddhism. Yoshimi Tsujimoto, a shakuhachi player from Hashimoto, will perform in the concert scheduled to begin on October 22 at 13:30. 

     

    Moshi Moshi Nippon sat down with Yoshimi Tsujimoto to discuss her music and, most importantly, her interest in sharing the sound of the shakuhachi with the world.

     

     

    −How did you become interested in the shakuhachi? 

    My father loved the shakuhachi, and because of that, I grew up surrounded by the sound of it. That’s how it all began!

     

    −What attracts you to playing the shakuhachi?

    I love the timbre of the shakuhachi. 

    Those who play the shakuhachi often say that a single note has the power to bring someone to enlightenment. 

    Curiously, individual differences in tone are more easily discernible with the shakuhachi than with other instruments. That means that a person can express themselves in more unique ways.

     

     −You’ve performed in many different countries. Do you get different reactions to the shakuhachi in other countries when compared to Japanese audiences?

    I have a vivid memory of a time I performed a classical shakuhachi piece solo. This particular type of classical music is called ‘wabi-sabi,’ and it isn’t very loud or lively. 

    In Japan, when I finish a performance, people usually clap. But when I performed in South America, as soon as the piece concluded, there was a standing ovation with people shouting “Bravo!” That would never happen in Japan, and it left such a lasting impression on me.

     

    −Are there any countries that have left a lasting impression on you, or that you would like to visit in the future?

    I have good memories of every country I’ve visited, but I think that Cuba left the biggest impression. I just made me think about how incredible music can be.

    I’d love to visit Bulgaria, Morocco, Armenia, Uganda…it’s tough, because I want to visit every country I haven’t been to yet. (laughs)

     

    −You’re from Hashimoto City, near Mount Koya. How did you feel when you heard that this concert would be held so close to your hometown?

    What I felt was pure joy.

    Personally, I’ve always loved Mount Koya, and I went there many times as a child. It’s such a pleasure to be able to perform there.

     

    −Tell us some of your favorite memories involving Mount Koya.

    I go to Mount Koya at least three or four times a year. It’s not a particular memory per se, but every time I go, I love to eat vegetarian food, explore, and buy wheat buns and sesame tofu as gifts to take home.

     

    −Are there any local foods or places that you’d recommend?

    The fruit is delicious in Wakayama, and my hometown is famous for persimmons.They are so yummy, and I just want everyone to try them!

    Mount Koya and Kumano Kodo are both World Heritage sites, and they are both absolutely breathtaking. Other than those, I’d recommend Adventure World! It has adorable pandas roaming around freely and the most wonderful dolphin shows. Everyone from around the country should visit!

     

    −Finally, do you have a message for Moshi Moshi Nippon readers?

    Japan is filled with incredible places and culture. The shakuhachi, a beloved traditional Japanese instrument, is one piece of that culture.

    I want audiences around the world to hear the sound of the shakuhachi and to make it more familiar. If you have a chance to hear it, I hope you will.

    Be sure to follow Yoshimi Tsujimoto’s activities going forward as she shares the beauty and culture of shakuhachi with the world.

  • Interview: What Type of ‘Kawaii’ Did This Popular Foreign Influencer Find in Japan?

    03.October.2022 | FASHION / FEATURES

    Kawaii is marshmallow-flavored medicine for the soul.”

     

    Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world, and today, we’re featuring a foreign influencer living and working in Japan! This time, we interviewed Etsuna, a popular influencer from China, discussing how Yume Kawaii fashion brings her comfort and the many types of ‘kawaii’ she’s found during her time in Japan. 

     

    Q. What brought you to Japan?

    “After graduating with a major in animation, I was working at a university in Shanghai as a teacher, but I decided to enroll in Tama Art University’s graduate program to study for my master’s degree. That’s when I came to Japan, and I’ve been here for 15 years!”

     

    Q. When you first came to Japan, what surprised you? Was anything different than what you had imagined? 

    “Everyone wore such bold makeup, and that really surprised me! When I first came to Japan 15 years ago, I think the gyaru trend was still big, and a lot of girls had that strong Harajuku style and big personalities. Heavy eye makeup and blush was the big thing. I thought everyone was getting ready to film for a TV show.” 

     

    Q. What do you think of when you heard the word ‘kawaii’ in Japan?

    “MOSHI MOSHI ROOMS, character cafes, and Yume Kawaii fashion…they are all so unique and so adorable! Those things are what I think of when I hear the word ‘kawaii.’”

     

    Q. Did finding Japanese kawaii culture change you in any way?

    “Before I experienced kawaii culture, I was a teacher, so I wore a lot of black, white, and gray every day. But after encountering kawaii style for the first time, I started experimenting with different kawaii subcultures, like the Mori Girl trend back in the mid-2000s. Eventually, I fell in love with Yume Kawaii (Dreamy Kawaii) fashion, which is filled with pastels and a fantasy-like aesthetic. I’ve been dressing in that particular style for about ten years now. To me, kawaii is like marshmallow-flavored medicine for the soul. It’s very healing.” 

     

    Q. When it comes to Japan, what interests you now? Where would you like to visit in the future?

    “Today, it feels like Japanese fashion is becoming more and more simple, and the Harajuku kawaii trend is starting to disappear. Is that because people don’t like standing out in that over-the-top way? Do they feel embarrassed if they dress differently than most people? I’ve met a lot of people who love Yume Kawaii fashion, but they might not have the courage to wear it themselves. That’s why I’m currently researching how to bring Yume Kawaii to AR. If I can bring it to the virtual world in a way that blends with the real world, I can create a brand-new experience for everyone. Using mobile AR technology, people will be able to transform their everyday clothes into something with more Yume Kawaii style!”

     

    Etsuna’s Original Yume Kawaii AR Filter

     

    Q. Please give a few words to those living abroad who are interested in visiting Japan!

    If you really want to experience Japanese kawaii culture, stay at MOSHI MOSHI ROOMS in Harajuku! There are so many fashionable people in Tokyo too, and if you hang out near Harajuku Laforet on the weekend, you’ll see people taking plenty of pictures. Come have a special trip to Japan and surround yourself with all things kawaii! Have fun!” 

  • Attack on Titan Anime Creators Discuss the Series in New YouTube Interview

    07.March.2022 | ANIME&GAME

    In a new interview posted to YouTube, Yuichiro Hayashi, the director of Attack on Titan The Final Season, and Yusuke Tannawa, the CG Producer and Screen Designer for the show, are discussing the series’ incredible success. Both creators also chat about the struggles they’ve faced during production, their relationship with the original manga creator Hajime Isayama, and much more. 

     

    Attack on Titan The Final Season Part 2 – Yuichiro Hayashi (Director) × Yusuke Tannawa (CG Producer, Screen Design) Special Interview

     

    Attack on Titan Final Season Part 2 is currently airing on NHK General each Sunday at 24:05. It is also available to stream on dTV, d Anime Store, GYAO!, Netflix, TELASA, Hikari TV, and Amazon Prime Video.

     

    ©諫山創・講談社/「進撃の巨人」The Final Season製作委員会

  • Kizuna Ai Opens Applications for Final Concert Performers Prior to Hiatus

    07.January.2022 | ANIME&GAME / MUSIC

    On December 4, 2021, Kizuna Ai announced that she would be going on indefinite hiatus. Prior to her ‘sleep,’  the VTuber will hold her final online live event, ‘Kizuna AI The Last Live “hello, world 2022” on February 26, 2022. For those wanting to participate in the show, applications are now open!

     

    Ai would like the performance to be held with as many people as possible–not only those who are active as VTubers, but also those who are interested in being active in the virtual space. And, of course, those who have supported her over the past five years!


    Be sure to tune in to this final performance filled with virtual talent!

  • Sanrio Puroland to Hold First Virtual Music Festival

    08.November.2021 | ANIME&GAME / FES / MUSIC

    Get ready for your trip to Virtual Sanrio Puroland! For the first time ever, Sanrio is teaming up with U.S. company VRChat for an entirely virtual music festival, SANRIO Virtual Fes in Sanrio Puroland on December 11 and December 12, 2021. Guests will be able to enjoy the event using a VR Headset, a PC, or a smartphone. 

     

     

    The concert space will feature both live and virtual artists (VTubers), as well as popular Sanrio characters in a massive five-story underground space beneath Virtual Sanrio Puroland. Participants will also be able to transform their avatar into the Sanrio character of their choice during the event! High-fiving other concert-goers will result in an explosion of Hello Kitty bows, and there will be plenty of surprises during the music performances, so don’t miss it!

     

    The lineup for the event includes Kizuna AI, Hatsune Miku+PinocchioP, AKB48(Team8), CHiCO with HoneyWorks, Haneru Inaba, Kaede Higuchi, KMNZ, VALSHE, Hakushi Hasegawa, YuNi, Pasocom Music Club, Mom, Megu Shinonome, AMOKA, Yukichi Kasaku/men, LAUSBUB, and Kinu. Plenty of Sanrio characters will also make appearances, including Hello Kitty, Cinnomoroll, Kuromi, Cogimyun, and Hapidanbui. 

     

    Who are you looking forward to seeing perform in this adorable virtual space?

     

    ©‘21 SANRIO ©’21 SANRIO SP-M © ‘21 SANRIO S/F・G 著作(株)サンリオ
    ©AKB48 ©Kizuna AI ©BANDAI NAMCO Arts Inc.  ©ANYCOLOR, Inc. Art by KEI ©Crypton Future Media, INC.

  • Virtual Talent Kizuna Ai to Hold Global Online Fireworks Event

    15.September.2021 | ANIME&GAME / MUSIC

    From her debut in 2016 until 2021, Kizuna Ai was the most subscribed VTuber on YouTube, and the one responsible for the term ‘Virtual YouTuber.’ Now, this legendary star will be holding a concert available to fans of Japanese culture around the world, while also showing off the beauty of a Japanese fireworks festival. The event will take place on Facebook’s Oculus, on the Venues app, on September 25, 2021 in Japan. Anyone who has an Oculus Quest can view the concert for free.

     

    Oculus Venues is a VR video platform, allowing users to enjoy a variety of concerts, sporting events, and comedy shows from the front row. There’s no need to worry about grabbing expensive tickets or dealing with crowds when you can enjoy your favorite events from the comfort of your own home!

     

    In January 2021, Kizuna Ai announced a contract with UTA (United Talent Agency), one of the four major agencies in the United States. In April and May, she went on her first virtual US tour. Under the theme of connecting with everyone in the world, Kizuna Ai is attempting this new challenge using Oculus to get closer to fans than ever before. As a guest artist, world-renowned performers HANABI will perform, blending traditional Japanese culture with cutting-edge technological art in this one-of-a-kind DJ-directed space.

     

    Will you be tuning in to Kizuna Ai’s fireworks concert?

     

RANKING

  • DAILY
  • MONTHLY

FOLLOW US