6 recommended “White Day” desserts!

26.February.2018 | FEATURES / FOOD

This year’s Valentine’s Day has ended, and White Day is coming soon (March 14th)! Have you heard of “White Day” before?


White Day is a day when a man who has received gifts on Valentine’s Day, pays back the girl he received the present from by giving white chocolate or some snacks to show his feeling of thankfulness. White Day was first celebrated in 1978 in Japan. It was started by the National Confectionery Industry Association as an “answer day” to Valentine’s Day, Now however, this custom has spread to some East Asian countries such as China, Taiwan and Korea.


In this article, I will introduce to you some desserts which are suitable to be used as a present on White Day.



クロッカンシュー ザクザク

 “Zaku Zaku Blanc” Cream puff specialist shop CROQUANTCHOU ZAKUZAKU

The cream puff specialist shop, CROQUANTCHOU ZAKUZAKU have announced that they will release two new sweets items for Japan’s two romantic seasons: the dark chocolate clad Zaku Zaku Noir for Valentine’s Day and white chocolate Zaku Zaku Blanc for White Day. Zaku Zaku Blanc is the White Day dream, splashed with pure white chocolate. The white chocolate itself is sweetly rich and creamy and will dazzle your palate.

Detailed information:https://www.moshimoshi-nippon.jp/85146



Limited Edition Valentine’s Day Product: “Zaku Zaku Noir” – Price: ¥290 each (tax incl.)

Release date: 2018/02/16 (Fri.) to 03/18 (Sun.)

Stores: Two branch stores (Harajuku and Higashi Ikebukuro) ※Kamata branch not participating



 “Sacoche” Yokohama Bay Hotel Tokyu

The new White Day gift, “Sacoche” is a cute chocolate, shaped like a hand bag using the motifs of polka dot and button. Colorful macarons (4 flavors – vanilla, chocolate, caramel, pistachio raspberry) are included inside the case made with chocolate! The standard dessert of White Day called “White Day Millle-Feuille o Phrase” is also recommended.



Hand bag-shaped White Day gift “Sacoche” (75 pieces limited)

Available period: 2018/03/05 (Mon.) to 03/14 (Wed) 11:00 to 19:00

  • Reservation can be made from 02/15 (Thurs.)
  • Please note that the quantity of the product is limited

Venue: 2F lounge “Somar House” Pastry Corner

Price: 3,000 yen (tax included)


White Day dessert “White Day Mille Feuille o Phrase”

Available period: 2018/03/05 (Mon.) to 03/14 (Wed.) 11:00 to 19:00

Venue: 2F lounge “Somar House” pastry corner

Price: take out – 3,600 yen / eat in – 3,960 yen (tax and service fee are included)

※Please note that the quantity of the product is limited.


Yokohama Bay Hotel Tokyu:https://ybht.co.jp




 “Ichigo no Truffle” Gin no Budo

The most popular White Day dessert of Gin no Budo “Ichigo (strawberry) no Truffle” was renewed. The product is a spring-limited product produced by Gin no Budo. The product is colored a strawberry pink and is known as one of the first photogenic desserts. The sweetness and sourness of this sweets item is superb!



Prices: 3 pieces – 561 yen (520 yen), 5 pieces – 864 yen (800 yen), 6 pieces – 1,080 yen (1,000 yen), 9 pieces – 1,620 yen (1,500 yen), 12 pieces – 2,160 yen (2,000 yen)

Available stores: Gin no Budo (Daimaru Tokyo Tokyo Store, Keio Shinjuku Store, Seibu Ikebukuro Store, Isetan Fuchu Store, Sogo Yokohama Store, Lazona Kawasaki Store, Hankyu Umeda Store, JR Nagoya Tatkashimaya Store), Ginza Budo no Ki/Budo no Ki &Kamakuraza Asagaya Store, Pagu to Mogu Odakyu Machida Store

  • The product might be available at some other stores related to Gin no Budo which are not noted above.

Official online shop:http://www.paqtomog.com



 “White Day Cookie Tsumeawase” Tokyo Milk Cheese Factory

The sweets item comes with two cookies, Salt & Camembert, using thick camembert cheese and grand salt and Honey & Gorgonzola Cookie using gorgonzola cheese and honey made of rosemary flowers. The product is suitable to be used as a gift for persons who love to drink alcohol. Let’s get this product as soon as possible since the quantity is limited.



Available period: 2018/02/15 (Thurs.) ~

  • The product will no longer be available after stock runs out

Price: 1,000 yen (tax included)

Available stores: Haneda Airport 1st Terminal, Haneda Airport 2nd Terminal, Tokyo Station/Keiyo Street Store, Shibuya Tokyu Food Show Store, Lumine Shinjuku Store, Lumine Tachikawa Store, atre Kichijoji Store, Tokyo Soramachi Store, Lumine Ogikubo Store, EQUiA Kitasenju Store



 “PAPOTER PAPOTER” Ginza Cozy Corner

The “PAPOTER PAPOTER” series which was released this Valentine’s Day will be renewed (White Day limited design). Cookies, madeleines and chocolates are included in the newly designed package using the motifs of cute animals. Message cards of animals’ illustrations and messages will surely make everybody smile!



Available period: 2018/02/15 to 03/15 (plan)

Available stores: Cozy Corner throughout Japan




 “Berry White Chocolate Pancake” Sarabeth

This menu item is an original pancake of Sarabeth created under the keyword of “pure love.” The product uses Sarabeth’s special pancake dough including white chocolate so it has a sweet and kind scent and you can also enjoy the soft texture. The combination of the pancakes and custard cream/strawberry sauce is excellent. It might be a good idea to eat this sweets item with your boyfriend/girlfriend or friends.



 “Berry White Chocolate Pancake” 1,550 yen (tax included)

Available period/: 2018/02/16 (Fri.) to 03/14 (Wed.)

Available stores: Lumine Shinjuku Store / Shinagawa Store / Tokyo Store / Nagoya Store / Osaka Store




How did you like our White Day gift recommendations? Please refer to this article when you are not sure which sweets item to buy as a White Day gift.