10 Things You Can Do at the MOSHI MOSHI ROOMS Hotel in Harajuku | Foodie Edition

13.November.2019 | FEATURES / FOOD / SPOT

MOSHI MOSHI ROOMS is a hotel accommodation service run by MOSHI MOSHI NIPPON located in Harajuku and bookable via Airbnb. Our hotel isn’t just popular for sleep, however: it has become a hot spot with stylish girls who get together and use it as a party space. 

 

Today we’ll be looking at the different ways you can have fun when staying at our pink paradise room SAKURA. 

 

Girls’ Night In Edition: https://www.moshimoshi-nippon.jp/262308

Birthday Party Edition: https://www.moshimoshi-nippon.jp/264752

 

【8】Extend your adventures to the rooftop 

The rooftop of MOSHI MOSHI ROOMS can be used freely by our guests. There are tables and chairs and even a hammock so make yourself comfortable. We particularly recommend spending a morning here. Enjoy bathing in the morning light on our spacious rooftop right below the clouds and make some good memories eating breakfast with your friends. 

*Please note that the rooftop is not accessible when booked.

MOSHI MOSHI ROOMS is located near a number of breakfast foodie favorites including Bread, Espresso & and whyte which have made their fame on Instagram. How about a baked good and a drink to enjoy on the rooftop with your friends?

 

【9】Barbeque it up on the rooftop with zero preparation

There is still more to your rooftop adventures. There is a barbeque course which you can enjoy without having to prepare anything at all. The barbeque course includes meat, fish, vegetables, dessert and even more luxurious dishes. The course even comes with a selection of drinks so you can spend less time preparing and more time enjoying.

This course is available to book for groups of six people or more. You can even invite your friends who are not staying at MOSHI MOSHI ROOMS so feel free to invite many people. Find out more about what’s on the menu here

 

【10】Feast out with your foodie friends near MOSHI MOSHI ROOMS: Recommendations from locals

Where do the locals and people working in Harajuku choose to eat out? As our office is located in Harajuku, we have plenty of knowledge to share with you:

 

Okonomiyaki at Sakura Tei

Just a five-minute walk from MOSHI MOSHI ROOMS lies the Okonomiyaki restaurant Sakura Tei. From the beautiful interior decoration and wonderful atmosphere to the delicious food, this restaurant should be on your food adventure list. As many foreigners eat here, the staff can even speak in multiple foreign languages. Make use of Sakura Tei’s simple guide on how to make okonomiyaki and put your skills to the test. 

 

KAWAII MONSTER CAFE TOKYO

KAWAII MONSTER CAFE TOKYO is one of the landmarks of Harajuku. Welcome to the vivid world of bright pop colours where you will be staring in awe at everything from the decorations to the food and drinks. Some of the crazy meals to satisfy your kawaii cravings include rainbow pastas and cakes. Don’t leave without getting your hands on some KAWAII MONSTER CAFE-limited merchandise! Your meal will also be interrupted by the Monster Girls who will put on an incredibly fun performance for you. 

 

Gonpachi Nori-Temaki

Seaweed from the well-established shop Maruyama Nori and only the freshest and luxurious fish is used to make these temaki sushi. The seafood used in these temaki sushi rolls is of a quality that you won’t find at a conveyor belt sushi restaurant so if you are looking for a new experience of sushi, make sure to stop by.

 

cafe Hohokam

If your burger cravings get to you then cafe Hohokam is for you. The interior is spacious and there is even terrace seating, creating a refreshing atmosphere. From mozzarella to barbeque to cheese, the menu is full of different flavours and is filling enough to leave any foodie fully satisfied.

 

Harajuku Ice Cream Shops

Harajuku is a kawaii ice cream shop hot spot. The shops serve up a range of toppings and will fill your cone with heaps of colours and fun flavours. A trip to an ice cream shop in Harajuku is an adventure in itself. When you’re done with dinner and the sweet cravings kick in, let the kawaii ice cream shops of Harajuku be your saviour. 

 

MOSHI MOSHI ROOMS is located at the heart of Harajuku and is surrounded by great places to shop, eat, sightsee and much more. Enjoy a stay at MOSHI MOSHI ROOMS and embark on a wild Harajuku adventure.

RECOMMENDED ENTRIES

  • 10 Things You Can Do at the MOSHI MOSHI ROOMS Hotel in Harajuku | Girls’ Night In Edition

    11.October.2019 | FEATURES / SPOT

    MOSHI MOSHI ROOMS is a hotel accommodation service run by MOSHI MOSHI NIPPON located in Harajuku and bookable via Airbnb. Our hotel isn’t just popular for sleep, however: it has become a hot spot with stylish girls who get together and use it as a party space.

     

    This is our Top 10 list of things you can do in SAKURAーone of the hotel roomsーso you can discover the best way to enjoy your stay in Harajuku.

     

    ①Take advantage of the room decor and decorations to snap all the photos you can!

    MOSHI MOSHI ROOMS opened its first room SAKURA in December last year, and more recently ORIGAMI in August. From the walls to the furnishing, SAKURA is cherry blossom pink throughout, decked out with countless gorgeous Instagram-worthy spots popular with our female guests.

     

    You can always get a beautiful photo together with the cherry blossom flower monument in the background, located behind the bed and bloomed right up to the ceiling.

    The enormous and comfy pink bed is piled full of lots of fluffy cushions. You can take some pretty romantic pictures too when snuggled on top or in the bed.

    Photographer: Kayo Sekiguchi

    Don’t forget about the neon sign either, a symbol of the room and the Japanese kanji character for cherry blossom (桜 sakura). Sit on the sofa in front of it and make use of the sign’s lighting to get a more dreamy and fantastical shot.

     

    ②Popular Harajuku takeout food perfect for a night at MOSHI MOSHI ROOMS SAKURA

     

    MOSHI MOSHI ROOMS is located in Tokyo’s fashion and culture hub of Harajuku, and that means it’s within walking distance of some quintessential kawaii and Instagrammable food shops. We’ve picked out three we think are perfect for ordering takeout to enjoy back in your room at SAKURA.

     

    GOOD TOWN DOUGHNUTS

    Smile Mango ¥420 / Raspberry Pistachio ¥400 / Sea Salt Caramel ¥390 (All Tax Inclusive)

    GOOD TOWN DOUGHNUTS is a really popular doughnut shop in Harajuku. Their big size doughnuts not only look cute, they’re the real deal taste-wise, and are also made with natural yeast, wheat flour from Hokkaido, sea salt sourced in Okinawa, sugar from Tanegashima, and organic oils. They are high-quality doughnuts full of flavour and plenty filling.

     

    GOOD TOWN DOUGHNUTS

    Address: J-cube B1F, 6-12-6 Jingumae, Shibuya, Tokyo)

    TEL: 03-5485-8827

    Opening Hours: 10:00-20:00

    No Fixed Holidays

    Official Website: http://good-town.com/

     

     

    AND THE FRIET

    Box (2 Friet Types) w/ Dip – From ¥800 (Before Tax)

    This French fry shop makes their fries from a variety of carefully selected in-season potatoes, including potatoes from Belgium. They are crunchy on the outside and fluffy in the centre. They’re also delicious even when eaten cold, making them a great takeout option. You can pick two types from six varieties for one box, plus a dip of your choice. A perfect party accompaniment.

     

    AND THE FRIET Laforet Harajuku

    Address: Laforet Harajuku 2F, 1-11-6 Jingumae, Shibuya, Tokyo
    TEL: 03-6434-7568

    Opening Hours: 11:00-21:00

    No Fixed Holidays (Except when Laforet Harajuku is closed)

    Official Website: http://andthefriet.com/

     

     

    TOAST LUCK

    <Macarons> From Left: Soybean Flour / Crunky / Cheese – ¥371 Each (Before Tax)

    At TOAST LUCK, you can enjoy a whole range of different South Korean foods, including toast which is their main menu item. They also sell these marble-coloured macarons which are a little bigger than Japanese macarons. There’s lots of flavours to choose from, all of which give you a different take on your regular macaron!

     

    TOAST LUCK

    Address: 3-27-15 Jingumae, Shibuya, Tokyo

    TEL: 03-6812-9499

    Opening Hours: 11:00-20:00

    No Fixed Holidays

    Official Website: https://www.toast-luck.com/

     

     

    ③Line up all your food in your hotel room for a girls’ night in

    Gather all of your takeout goodies from around Harajuku for a girls’ night in at MOSHI MOSHI ROOMS SAKURA! The room has its own kitchen equipped with utensils, a microwave and refrigerator, so you can even prep your own food too.

    The living room is nice and spacious so you can really let your hair down and relax. There’s a limited number of beds but there’s no limit to the amount of people that can stay over, so invite all of your friends along!

     

     

    ④Watch movies on the projector

    The room is equipped with an Android TV mobile projector which has Netflix, Hulu, YouTube and other services on it as well as games. There’s endless amounts of fun to be had, so grab your snacks and put on a movie or compete together in a game. The screen projects onto the white walls, so you can pick the best spot for viewing.

    Projecting it on the wall beside the bed means you can relax while watching films or music videos together.

     

    The cherry blossom pink MOSHI MOSHI ROOMS SAKURA offers a memorable accommodation experience like no other. We will continue the Top 10 list in the next article entitled Birthday Edition.

     

    Remember, if you’re looking to stay in Harajuku, be sure to book with MOSHI MOSHI ROOMS.

     

     

    Models: AikoRingo
    Photographer: Haruka Yamamoto
    Writer: Sayoko Ishii

    Translator: Joshua Kitosi-Isanga

  • 10 Things You Can Do at the MOSHI MOSHI ROOMS Hotel in Harajuku | Birthday Party Edition

    18.October.2019 | FEATURES / SPOT

    MOSHI MOSHI ROOMS is a hotel accommodation service run by MOSHI MOSHI NIPPON located in Harajuku and bookable via Airbnb. Our hotel isn’t just popular for sleep, however: it has become a hot spot with stylish girls who get together and use it as a party space.

     

    This is the Birthday Edition of our Top 10 list of things you can do at MOSHI MOSHI ROOMS. Enjoy a very special birthday in Harajuku you’ll never forget!

     

    Girls’ Night In Edition: https://www.moshimoshi-nippon.jp/262308

     

    ⑤Get your hair and eyelashes done at Harajuku’s popular salon L by HOME for your special day

    L by Home is a popular salon in Harajuku that’s just a 2-minute walk from MOSHI MOSHI ROOMS. The salon offers a special plan in collaboration with MOSHI MOSHI ROOMS.

    If you book a room at MOSHI MOSHI ROOMS you can receive a special price at L by HOME. Celebrate your special hair by getting a cute hair arrangement and eyelash extensions. The extensions come in different colours depending on which room you book at the hotel, be it SAKURA or ORIGAMI. You will receive a message about it after booking on Airbnb.

    ▶︎Hair Arrangement

    Price: ¥3,000 per 30 minutes

    *Shampoo is available at an extra cost

     

    ▶︎Eyelashes

    Price: ¥10,000 per hour

    Service: The base colour is brown and you can pick an additional colour of your choice

    SAKURA Colours (brown×cotton, aqua, pink, magenta)

    ORIGAMI Colours (brown×burg, lite brown, purple, gold)

     

    ▶︎L by HOME

    Address: 2F, 3-27-15 Jingumae, Shibuya, Tokyo

    TEL: 03-5411-0366

    Opening Hours: Hair Salon 11:00-21:00 (10:00-19:00 on Sundays & holidays) / Eyelash Lason 11:00-20:00 (10:00-19:00 on weekends & holidays)

    URL:http://l.home-harajuku.com/

     

     

    ⑥Adorn your hotel room with cute decorations

    Guests are free to use rooms as they please, so be sure to decorate it for the big day with cute decorations, so long as you use tape that doesn’t damage the walls or furniture. There are lots of shops in the Harajuku and Omotesando area that sell birthday goods: FLYING TIGER COPENHAGEN, ASOKO, AWESOME STORE, and DAISO to name a few.

     

     

    ⑦Experience a kawaii birthday like no other at MOSHI MOSHI ROOMS

    Enjoy an unforgettable birthday in one of our special rooms, like SAKURA which is completely pink throughout. There are a limited number of beds in the rooms but there is no limit to how many people stay in a single room, so invite all your friends over for a huge party! And if you tell us in advance that you’re bringing a cake in, you can borrow a cake stand from us so you can make the cake even cuter. The stand is 18cm in diameter so it should hold a whole cake, but be sure to check the size of yours in advance.

    There’s no doubt you’ll enjoy your birthday party even more if you spend it in our pink haven. There is a kitchen with plates, cutlery and everything you need to cook up more snacks and food for your party too.

     

    We will continue the Top 10 list in the next article entitled Food Edition. Remember, if you’re looking to stay in Harajuku, be sure to book with MOSHI MOSHI ROOMS for a hotel stay like no other.

     

    Models: Aiko / Ringo
    Photographer: Haruka Yamamoto
    Writer: Sayoko Ishii

    Translator: Joshua Kitosi-Isanga

  • Eat & Drink in Harajuku at MOSHI MOSHI ROOMS’ Rooftop BBQ

    25.October.2019 | FEATURES / FOOD / SPOT

    Since opening in Harajuku last year, MOSHI MOSHI NIPPON’s ultra-kawaii hotel MOSHI MOSHI ROOMS has been the talk of the town. We are here to announce a new BBQ plan for guests which is held on the hotel rooftop and which you can attend empty-handed.

    MOSHI MOSHI ROOMS is only an 8-minute walk from Harajuku Station. You’ll know you’ve arrived when you spot our neon sign pictured above. It’s on the roof of this building you can look forward to getting your teeth into a delicious BBQ and chugging down drinks.

    The rooftop design takes on a pop appearance, mixing blue with yellow. This cute design alone is enough to get you excited for what’s to come. And since there are no tall buildings around us, you get a great view of Harajuku from below.

    The BBQ plan comes equipped with everything you need: a fire, plates, cups, ingredients, and alcohol. We have a great option of drinks, including beer, wine, whisky, and soft drinks. There’s also a beer server so you can enjoy your beer nice and frosty. If we don’t have a drink you’d like, you can bring your own too. There’s a FamilyMart and other shops nearby, so head there to stock up.

    BBQ Set – ¥6,000 Per Person (Before Tax) *Photo is a select portion example for 5 people

    For grub, our lineup includes meat, fish, egetables, fried onigiri, and sweets. There’s Japanese beef too, as well as Japanese chicken, pork, lamb, sausage, and more. We prepare the most delicious ingredients for the current season. There’s a lot of different meats to choose from, so rest assured you won’t go hungry.

    All the food is seasoned for you, so you can drop it all on straight away and get straight to eating.

    Make a toast with your drinks and tuck in! The wagyu beef is nice and plump once it comes off the fire. One bite of the soft meat will treat your taste buds to a luxurious sweetness and the meat’s delightful juices.

    The chicken is seasoned sweet and spicy. It has a crunchy exterior and soft inside. The lamb is seasoned well too and has that distinct deep flavour lamb has.

    Our fish and vegetables are all in season too. The fish pictured above is salmon cooked in foil and seared skipback tuna. The salmon is seasoned with butter and soy sauce. All of the delicious flavour of the skipback tuna is intensified while prepared on the fire, and the inside is sumptuously tender. It’s seasoned with citrus soy sauce.

    This here is giant okra which I tried for the first time. Giant okra is in season right now too. It’s a lot more elastic than your regular size okra and has a juiciness when you bite into it.

    I was so full already… until dessert arrived! These is a dessert sweet potato roasted on the fire.

    I topped it with vanilla ice cream and tea flavoured ice cream before sprinkling on cornflakes to finish.

     

    The mix of the hot potato and cold ice cream is a match made in heaven inside your mouth. The roasted sweet potato has a subtle sweetness which mixes perfectly with the creamy ice cream. I originally thought I was full but there’s always room for dessert.

    There are parasols too in case it rains. You can even rent out tents from the hotel if you like.

    If you’re looking to stay in Harajuku, come and see us at MOSHI MOSHI ROOMS and enjoy a BBQ with a rooftop view of Harajuku.

     

    Writer: Sayuri Mizuno (MOSHI MOSHI NIPPON)

    Translator: Joshua Kitosi-Isanga

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  • Harajuku-based Brand KAWAII MONSTER CAFE Opens a Traveling Shop, Halloween Pop-Up Shop Opens in Harajuku

    19.October.2023 | FASHION / FOOD / SPOT

    The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

     

    KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

     

    The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

     

    ■FOOD & DRINK

    During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

     

    The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

    <10/19~10/22 Exclusive Menu>
    Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
    Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

     

    <10/26~10/31 Exclusive Menu>
    Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
    French Fries with Monster Dip: ¥700 (Tax Included)

    Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

     

    ■GOODS

    New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

     

    In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

     

    ■EXPERIENCE

    During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

    ■PHOTO SPOT

    At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

    Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

  • HARAJUKU COLLECTIVE, a Collaboration Between Hot Topic & Studio Ghibli, Gets Pop-Up Store at Shinsaibashi PARCO

    09.March.2023 | FASHION / SPOT

    Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.

     

    HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.

     

    The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!

     

     

    Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747

  • FRUITS ZIPPER Valentine Pop-Up Shop to Open at Laforet Harajuku

    28.January.2023 | FASHION / SPOT

    Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

     

    FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

     

    ◆About the FRUITS ZIPPER Valentine Pop-Up Shop

    When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

     

    Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

    ◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

    Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

    ◆Member Appearance Planned on Valentine’s Day

    On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

     

    Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

     

    FRUITS ZIPPER Pop-Up Shop Exclusive Goods


    Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)


    Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)


    Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

  • Zipper Magazine’s 2022-2023 Winter Issue on Sale Now

    14.January.2023 | FASHION

    The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

     

    This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

     

    Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

    Standard Edition (Cover: Nagisa Saito)

    Another Edition (Cover: FRUITS ZIPPER)
  • Interview: MIOCHIN’s Kawaii Girl’s Guide to Tokyo

    15.December.2022 | FASHION / FEATURES

    Many visiting Tokyo in the future will want to find the most kawaii spots imaginable, and we know just the girl to serve as a guide! In today’s special interview, we chatted with MIOCHIN to share her recommendations. If you haven’t seen her colorful pop pics on TikTok and Instagram, you’ll want to jump into the MIONOSEKAI!

     

    Q. MIOCHIN, what store is a must-visit in Harajuku?

    “That would be SUGAR HIGH at Harajuku Alta! You can find colorful sweets and cute goods from all over the world. I always stop by when I have time because they have popular snacks I’ve seen on TikTok, tons of jewelry, and things I can use every day♪

    It’s also a really good spot for buying small souvenirs and gifts for people!★”

     

    Q. What store in Tokyo really embodies your personal worldview?

    “The minacute CONCEPT STORE at Ikebukuro Sunshine City. I’m actually the store’s producer!★

    Not only did I design this shop, but I’m also selling cute accessories in collaboration with minacute!!”

    “The store feels like a big toy box and it’s filled with so many items that kids would love. Not only that–you can find popular brands from around the world and tons of sparkle too★

    We also hold workshops and events on weekends, so please come visit!♪★”

     

    Q. What’s your go-to Kawaii Spot?

    (The HARAJUKU Room)

    “If you’re looking to surround yourself with everything cute, it’s all about MOSHI MOSHI ROOMS! Each room is perfect for snapping photos–I’ve visited so many times for parties and photo shoots★

    There are four rooms: DOSKOI, HARAJUKU, ORIGAMI, and SAKURA, and each has a uniquely cute interior♪ If you’re planning on staying the night in Harajuku, be sure to check it out!”

     

    Q. Where can the readers find cute clothes like the ones found in your wardrobe?

    (Skirt, Jacket: grapefruitmoon)

    “Check out grapefruitmoon, a vintage clothing store. They have so many neat items from the 60s to the 80s, and the designs and shapes are so unique. I’d recommend browsing their retro dresses and funky bottoms★Whether you’re into more monotone fashion or something more flashy and bright, you’ll find it!♪”

     

    Q. Where do you buy your makeup?

    “ANNA SUI. I just can’t get enough of the brand’s vision, and the cosmetics are really one-of-a-kind. Honestly, I buy most of them–I especially love the perfumes. I love the scents and the designs are just too damn cute! It’s my favorite collection.”

     

    Q. To wrap things up, do you have a message to readers coming to Japan in the future?

    “I’m so glad that so many people are interested in Japan. I post so many colorful things on social media and always want to share Japanese culture with the world!♪

    There are so many interesting places that you can only find here, and fascinating activities that you have to visit to enjoy!

    I hope you’ll come enjoy our food, fashion, and sightseeing spots. And don’t forget to shop for some kawaii goods!★

    And I hope that once you do, you’ll love Japan even more!”

     

    PROFILE: MIOCHIN

    Active as an illustrator, TikToker, and streamer, MIOCHIN is known for her colorful pop world MIONOSEKAI. She has fans young and old from around the world and often broadcasts on YouTube and TikTok, recently attracting attention for her duet videos on the latter. Her original videos focus on everything from makeup and art to impressions. 

    Instagram: https://www.instagram.com/dtdq2828/

    TikTok: https://www.tiktok.com/@mionosekai

    YouTube: https://www.youtube.com/channel/UCnyOak5Hd4WG0oLECz6L0Og

    Twitter: https://twitter.com/dtdq2828

  • Popular EC Brand SHEIN Opens First Permanent Brick and Mortar Store in Harajuku

    02.November.2022 | FASHION / SPOT

    The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!

     

    This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.

     

     “SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads. 

  • Popular Character Coji-Coji Inspires First Baby Brand COJI-COJI BABY

    18.October.2022 | ANIME&GAME / FASHION

    Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand. 

    The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.

     

    About COJI-COJI BABY

    “A snooze on the moon…

    From childhood to the faraway future, 

    Coji-Coji is always cozy-cozy.

    Such a valuable life.

    Grow together with your baby.

    Snuggle up with your family. 

    Be there to relax with those you love. 

    Spend irreplaceable time together.

    After all of these desires and thoughts came together,

    COJI-COJI BABY was born.”

     

    Product Release Information

    Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.

    Coji-Coji Costume Romper: ¥9,900

     

    COJI-COJI BABY Fair Now Open!

    Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.

     

    During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!

  • Interview: What Type of ‘Kawaii’ Did This Popular Foreign Influencer Find in Japan?

    03.October.2022 | FASHION / FEATURES

    Kawaii is marshmallow-flavored medicine for the soul.”

     

    Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world, and today, we’re featuring a foreign influencer living and working in Japan! This time, we interviewed Etsuna, a popular influencer from China, discussing how Yume Kawaii fashion brings her comfort and the many types of ‘kawaii’ she’s found during her time in Japan. 

     

    Q. What brought you to Japan?

    “After graduating with a major in animation, I was working at a university in Shanghai as a teacher, but I decided to enroll in Tama Art University’s graduate program to study for my master’s degree. That’s when I came to Japan, and I’ve been here for 15 years!”

     

    Q. When you first came to Japan, what surprised you? Was anything different than what you had imagined? 

    “Everyone wore such bold makeup, and that really surprised me! When I first came to Japan 15 years ago, I think the gyaru trend was still big, and a lot of girls had that strong Harajuku style and big personalities. Heavy eye makeup and blush was the big thing. I thought everyone was getting ready to film for a TV show.” 

     

    Q. What do you think of when you heard the word ‘kawaii’ in Japan?

    “MOSHI MOSHI ROOMS, character cafes, and Yume Kawaii fashion…they are all so unique and so adorable! Those things are what I think of when I hear the word ‘kawaii.’”

     

    Q. Did finding Japanese kawaii culture change you in any way?

    “Before I experienced kawaii culture, I was a teacher, so I wore a lot of black, white, and gray every day. But after encountering kawaii style for the first time, I started experimenting with different kawaii subcultures, like the Mori Girl trend back in the mid-2000s. Eventually, I fell in love with Yume Kawaii (Dreamy Kawaii) fashion, which is filled with pastels and a fantasy-like aesthetic. I’ve been dressing in that particular style for about ten years now. To me, kawaii is like marshmallow-flavored medicine for the soul. It’s very healing.” 

     

    Q. When it comes to Japan, what interests you now? Where would you like to visit in the future?

    “Today, it feels like Japanese fashion is becoming more and more simple, and the Harajuku kawaii trend is starting to disappear. Is that because people don’t like standing out in that over-the-top way? Do they feel embarrassed if they dress differently than most people? I’ve met a lot of people who love Yume Kawaii fashion, but they might not have the courage to wear it themselves. That’s why I’m currently researching how to bring Yume Kawaii to AR. If I can bring it to the virtual world in a way that blends with the real world, I can create a brand-new experience for everyone. Using mobile AR technology, people will be able to transform their everyday clothes into something with more Yume Kawaii style!”

     

    Etsuna’s Original Yume Kawaii AR Filter

     

    Q. Please give a few words to those living abroad who are interested in visiting Japan!

    If you really want to experience Japanese kawaii culture, stay at MOSHI MOSHI ROOMS in Harajuku! There are so many fashionable people in Tokyo too, and if you hang out near Harajuku Laforet on the weekend, you’ll see people taking plenty of pictures. Come have a special trip to Japan and surround yourself with all things kawaii! Have fun!” 

  • Old-School Burger Shop Jennifer Seven Opens Location in Harajuku, Tokyo

    07.September.2022 | FOOD / SPOT

    LDFS Co. Ltd., which operates six cafes and brands in Tokyo, has opened a new location! The company currently operates THE GREAT BURGER, a gourmet burger shop in Harajuku, The Little BAKERY Tokyo, and GOOD TOWN DONUTS. Now, they’ve brought the old-school burger store Jennifer Seven to Harajuku!


    Jennifer Seven is a combination general store and burger store that sells apparel, kitchen items, and groceries. While it may seem like a general store with a coffee stand at first glance, the back door opens to reveal a secret burger shop! The innovative location will serve simple burgers, not the hearty and massive gourmet burgers available next door at THE GREAT BURGER.

     

     

    General stores are found in rural America and carry a wide range of daily necessities, much like a yorozu-ya in Japan. Jennifer Seven sells original apparel, sundries, and goods with a vintage flare, as well as tableware and other items from the U.S. In addition, guests can find unique food items like handmade jellies and jams, fresh fruits and local veggies, natural wines, small gifts, and plenty more.

     

    The drive-thru coffee stand attached to the store sells GOOD TOWN COFFEE, and Chinese-American steamed buns are also available at the Harajuku location!

     

    Each classic burger will come with simple and tasty ingredients, including the beef patty, ketchup, mustard, original burger sauce, pickles, and onions. The restaurant’s simple interior features white and vintage wood with blue-grayish green accents and was designed by the owner himself, inspired by diners and school cafeterias in rural America.

     

    Come enjoy a classic burger at this secret burger joint!

     

  • Hot Topic and Studio Ghibli Collab Project HARAJUKU COLLECTIVE Gets Pop-Up Store in Harajuku

    17.August.2022 | FASHION / MOVIE / SPOT

    HARAJUKU COLLECTION, a Studio Ghibli-inspired apparel collection by popular American counterculture chain Hot Topic, is offering licensed Ghibli goods for fans in the U.S. and Canada. The collection opened its online store for those in Japan on August 10, and a limited time pop-up store has been opened in Harajuku to celebrate the release of this incredible apparel!

     

    Japan Original Items

     

    American Original Items

    The store has a colorful exterior that shows Totoro and the Susuwatari playing together. Once inside, guests will be greeted by a massive rainbow Totoro! The shop blends the world of Ghibli with the style of Harajuku.

     

    “If there were colorful and kawaii mushrooms in Totoro’s forest, and if it rained acorns one day, maybe he’d need a mushroom umbrella!” This colorful Totoro was inspired by this adorable thought.

     

    The walls are decorated with artwork drawn by the creators of the original Japanese items, and guests are able to see and purchase the products in this special space. Why not visit?

     

    © 1988 Studio Ghibli
    © 1989 Eiko Kadono – Studio Ghibli – N
    © 1997 Studio Ghibli – ND
    © 2001 Studio Ghibli – NDDTM
    © 2004 Studio Ghibli – NDDMT

  • Official Chiikawa Shops in Harajuku and Osaka to Hold 1st Anniversary Fair

    01.August.2022 | FASHION / SPOT

    Last year, Chiikawa Land, the first official Chiikawa shop, opened at the Harajuku and Osaka Umeda branches of KIDDYLAND. Both locations will celebrate the 1st anniversary of the shop’s opening with a special fair on August 5, 2022.

     

    Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. The characters have become massively popular, with the artist’s social media accounts racking up over 1.1 million followers. From collaboration cafes and exhibitions to a recent anime series, the sky’s the limit for these adorable characters!

     

    Purchase Bonus

    「Holographic Sticker (Not for Sale) *Designs will differ between the Harajuku and Osaka Umeda locations.

    Holographic Pin (Not for Sale) / For guests spending ¥3,300 or more (including tax)

    Picnic Blanket (Not for Sale) / For guests spending ¥5,500 or more (including tax)

    Mug (Not for Sale) / For guests spending ¥8,800 or more (including tax)

     

    Limited Edition Chiikawa Land Harajuku x Marion Crepes Collab

    Limited Edition Chiikawa Land Harajuku x Marion Crepes Goods

     

     

    Chiikawa Land Osaka Umeda Limited Edition Goods


    Both the Harajuku and Osaka Chiikawa Land locations are visited by fans each day, and each store has developed unique products to celebrate the first anniversary.

     

    The Chiikawa Land Harajuku location will offer products in collaboration with Marion Crepes, while the Osaka Umeda location will sell limited edition products featuring the characters in cute traditional costumes. Special bonuses will also be handed out to guests spending particular amounts, so why not come out and grab some new goods?

     

    ©nagano / chiikawa committee

  • Manga Series ‘Eren the Southpaw’ Hijacks Reebok Harajuku and Shibuya Stores

    25.July.2022 | ANIME&GAME / FASHION / SPOT

    Reebok has appointed a number of popular artists in Japan and abroad to take part in their new campaign titled ‘Life is Not a Spectator Sport -Move, Move!-’ This collaboration started in March 2022.

     

    As a part of this collaboration, Reebok is teaming up with the manga series Eren the Southpaw. Kappa’s popular ensemble drama highlights a number of creators, and has a very poignant tagline: “To all those who couldn’t become geniuses.” Reebok’s brand message matches this and is meant to be a manifesto for life, telling people to never give up, act on their own convictions, and find their own path. 

    Reebok Classic Store – Harajuku Interior

    Stickers / Pins

    Original Scene from Eren the Southpaw 

     

    To commemorate the release of Reebok’s flagship model INSTAPUMP FURY 95 in Sax Blue, a huge piece of window art was redrawn by Kappi. The artist also provided an original manga featuring an entirely new story. Fans can find this at the Reebok Classic Store Harajuku and on the official Reebok Twitter page. The Reebok stores in Harajuku and Shibuya have also been completely taken over by Eren the Southpaw, completely decorated from top to bottom in images from the series. 

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